Women. Autumn/Winter

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1 Women Autumn/Winter

2 The Fit Concept Our dedication to crafting the perfect pair of jeans has motivated us to consistently push the boundaries of what we can do with denim. This season we have incorporated Modal fibers into our XFIT to create the ultimate jean experience. The Company In September 2008, DL1961 Premium Denim launched in New York City with a mission to create the perfect fitting jeans. The line is crafted exclusively with XFIT LYCRA denim- a fabric that not only molds to each individual s body but boasts 90% shape retention. XFIT LYCRA means the end to jeans that sag, bag and lose their shape. Because of this unparalleled fit concept, DL1961 Premium Denim s popularity has been on an upward trajectory since its inception. Aside from being featured in every major publication, DL1961 jeans have become a staple in the closets of celebrities and trendsetters alike. DL1961 now showcases more than 100 styles in various colors, weights, washes and textures and are currently sold in over 1200 stores worldwide. The Ethic DL1961 Premium Denim is a vertically integrated brand that is family owned and operated by individuals who have been producing garments for over three generations. It is because of their expertise in denim, their passion for cutting-edge technology and their massive global network of production facilities that they were able to create what is now fittingly called the most revolutionary brand on the market. Emma in Wick Vince in Eclipse Synergy noun The state in which two individual styles are completely complementary making it impossible not to notice.

3 Emma in Pegasus Legging 29 Inseam Colorblocking verb The act of wearing two or more colors together, either complimentary or juxtaposed, resulting in extreme cases of outfit envy.

4 From The Snob Essentials Collection Ornated adjective Adorned in a baroque-style print that is completely on trend for the Fall season; influenced by the art of the 17th century characterized by intricate details, drama and grandeur. Emma in Ornate Legging 29 Inseam

5 Also available in Emma in Fiji From The Snob Essentials Collection Emma in Bali Legging 29 Inseam Ombre-fy verb To create a subtle color-contrast effect in which one darker shade transitions to a lighter shade, resulting in the elongation and flattery of the womanly figure.

6 Safari-esque adjective Relating to or resembling an animal found in wildlife; caution: wearing such a print may result in brazen demeanor and/or ferocious behavior. Emma in Slither Legging 29 Inseam

7 Also available in Emma in Rosegold Emma in Foolsgold and Moonstone Legging 29 Inseam The Metallicist noun An individual who s denim is heavily influenced by shiny, metallic materials; upon wearing such fabrics, the individual s outfit may have the ability to conduct serious electric currents throughout an otherwise dull and drab room.

8 Amanda in Ruby Skinny 31 Inseam Amanda in Jade Skinny 31 Inseam Bejeweled adjective To transition one s wardrobe and style to the fall/winter fashion palette of rich jewel tones; to create an eye-catching ensemble with lush gemstone hues.

9 Moderniz-ed adjective The act of transforming your wardrobe to meet the needs of a 21st century woman. Also see: graceful, sleek Amanda in Vessel Skinny 31 Inseam

10 Amanda in Twilight Skinny 31 Inseam Amanda in Milk Skinny 31 Inseam Devious adjective The state of looking so seductive its almost punishable. Also see: wicked, unholy Virtuous adjective To look so pure and chaste that even your in-laws would approve. Also see: untainted, wholesome

11 The Winter Blues noun The feeling of sadness that accompanies the chilly weather. This style is sure to heat up any climate. Angel in Splash Mid-rise Ankle 29 Inseam

12 Ruby-fied adjective The act of being as bold and impressionable as the namesake stone. Also see: siren, vixen, downright sexy Emma in Garnet Legging 29 Inseam

13 Boot-iful adjective To elongate and elevate all your precious assets. Also see: statuesque, goddess Cindy in Sonic Bootcut 34 Inseam

14 Popular Fits Emma legging Inseam: 29 inch Bottom: 10 inch Front: 8.25 inch Angel ankle Inseam: 29 inch Bottom: 12 inch Front: 8.25 inch Nina high rise Inseam: 30 inch Bottom: 11 inch Front: 10.5 inch Milano bootcut Inseam: 34 inch Bottom: 18.5 inch Front: 7.75 inch Cindy slim boot Inseam: 34 inch Bottom: 16.5 inch Front: 7.75 inch Jennifer high rise bootcut Inseam: 34 inch Bottom: 18.5 inch Front: 8.75 inch Amanda skinny Inseam: 31inch Bottom: 11 inch Front: 8.25 inch Coco curvy Inseam: 34 inch Bottom: 13.5 inch Front: 8.5 inch Kate slim straight Inseam: 34 inch Bottom: 13.5 inch Front: 7.75 inch Grace high rise slim straight Inseam: 34 inch Bottom: 13.5 inch Front: 8.75 inch Joy high rise kick flare Inseam: 35 inch Bottom: 23 inch Front: 9 inch Kate cropped Inseam: 29 inch Bottom: 13.5 inch Front: 7.75 inch Toni cropped Inseam: 28 inch Bottom: 12.5 inch Front: 8.5 inch

15 What is Modal? Modal is a natural fiber that is 50% more absorbent than cotton, making it perfect for the spring/summer season. Not only does it have a gorgeous silk sheen, but also molds the body better than any other material. Modal + XFIT Denim DL1961 is best known for being pioneers in the exclusive use of XFIT technology, which has differentiated our brand from other premium denim brands. We are now able to take denim to the next level by combining XFIT and modal fibers, creating the ultimate fit, shape and feel. The introduction of Modal+XFIT Denim has granted DL1961 a competitive edge over the denim market. Modal + Dual Flex Twill Our latest spring fabrics are crafted using Dual Flex Technology and Modal. The marriage of the two technologies allows our Spring/Summer twill collection to have 99% shape retention, while maintaining an extremely lightweight and breathable feel. The Dual Flex Technology adds the power stretch element, making our garments some of the most advanced twills in the industry.

16 The Glossary XFIT LYCRA (n): 1. the patented 4-way stretch material that provides the perfect fit 2. the only known cure to the fashion condition commonly known as saggijeanitis (see below) Saggijeanitis (n): the condition of having, owning and/or wearing ill-fitting jeans; may result in extreme fashion emergencies and unflattering outfits Cross-weave technology (n): the unique formula by which XFIT LYCRA is woven within the denim fabric to provide 360 degrees of comfort 90% Retention (n): the ability of DL1961 denim to maintain its original shape after multiple wear X-FITism (n): the state, activity or complete obsession with the DL1961 fit DL-ed (v): the act of exclusive conversion to the DL1961 brand and refusal to wear any other denim The Denim Movement (n): the revolutionary movement inspired by the loyal DL1961 fans

17 For more information please contact:

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