A , , FM

Transcription

1 Selecting FM Perfumes from Fragrance Groups Catalogue th December 2017 We often have problems knowing which FM perfume to suggest to a customer and with 150 perfumes in our range, anyone can end up confused. This booklet and its companions are aimed at helping with those suggestions. The fragrance wheel, devised by Michael Edwards in 1983, is used by industry professionals to advise their customers what perfumes might be suitable for them. It is a classification standard for perfumes which splits the range into families and subgroups and can be used to identify alternative fragrances that might suit the customers requirements. If the customer does not know the fragrance wheel classifications, ask them for their favourite high street perfumes and look them up in the Recently Requested list. Now look in this Selecting Perfumes list for the Customer s favourite family and subgroups. Adjacent families and subgroups can be a possible alternative. For example, if we were looking for say White Flowers we could say In that Fragrance Wheel Group, we have FM313 which is our Luxury for 50ml, (parfum is the highest perfume grade), and FM354 and 257, s at for 30ml. Which would you like to try first? A choice of 3 FM perfumes is the best possible result, more than 3 and the nose gets confused, less than 3 and and the customer may not make a choice, so what can we do if this happens. Less Than 3? Select adjacent groups and make up the numbers from them. For instance if we were looking 6454 and we have no FM perfumes in that group, we go to where 6454 would be on the list and chose perfumes on either side of that point. This allows us to say something like We ve nothing with exactly that fragrance, but FM142 is slightly fresher and FM359 is slightly richer, and we also have FM24 which you might like. Which would you like to try first? More than 3? Let s assume our customer likes I Love Love, Fragrance Wheel, al. If we look in Selecting FM Perfumes we will find 18 FM perfumes to choose from. However there are 2 FM perfumes that match for both sets of perfume families, FM272 and FM293. These are the closest, so we have now reduced 18 options to 2. Just add another perfume from either side of these 2 and you have your trio of perfumes to offer your customer. Notes 1. All our perfumes are originals, created by Drom, one of the world s top perfume oil manufacturers and bottled and packaged by Parfand for the FM Group 2. The al Fragrance Groups and the FM Groups as shown in the back of the FM Perfumes catalogue, are not the same as the Fragrance Wheel family groups. Do not try to mix the groups. 3. Different perfume authorities often have different ideas about which fragrance should be in which group. The ultimate judge must be the customer, so ask them to try your samples and decide for themselves. 4. Although our fragrances are labelled Men or Women, fragrances have no gender so don t worry about offering a men s fragrance to a woman and vice versa. Let the customer decide which is right for them. 5. A point to remember is that each fragrance wheel family and group is a mini-wheel in itself, and when you get to the end of the wheel, family or group, you can loop back to the beginning and continue. 6. X numbers will not be in the next catalogue and are "while stocks last" items 7. Rank is an indication of how well a perfume sells. No 1 mean highest ranked in its class over the last 36 months, 0% means never in top ten 1

2 al AROMATIC AROMATIC AROMATIC AROMATIC AROMATIC AROMATIC AROMATIC AROMATIC AROMATIC AROMATIC Selecting Perfumes Catalogue 27 Leather CITRUS CITRUS CITRUS Rich WATER WATER WATER WATER FRUITY FRUITY Rich FLORAL FLORAL FLORAL FLORAL - FM FM Range Rank Page Same Group as Lavender Lavender Orange Orange Lavender Fern Mandarin 465 Mens Pure Mens Pure Mens Pure Mens Pure Mens Luxury m EDP 472 Mens Pure Mens Luxury EDP.. 54 Mens Pure Mens Luxury 476 Mens Pure Ladies Pure Mens Pure Mens Luxury 135 Mens Pure Mens Pure Mens Luxury 474 Mens Pure Ladies Luxury ml 292 Ladies Luxury 98 Ladies Pure Ladies Luxury ml 414 Ladies Pure Ladies Luxury No Mexx Man, Scandal, and Luna Rossa No Hypnose Homme, 1 Million Prive, and Jicky No 6 18 Crave, Sauvage, and Biker No Biker, Solo Loewe, and Big Pony 1 No Big Pony 1, Force Biotherm Homme, and Egoiste Platinum No 2 19 Blue, Aventus, and Bvlgari pour Homme No Chrome Legend, Essential, and Only the Brave:Wild No Polo Sport, Hugo, and Excite No Boss in Motion, Made to Measure, and Curve Kicks for Men None 15 Lacoste L Red, Francois Charles, and Emporio Armani City Glam for Him None 12 Sport Spirit, Tea, and Dalimix None 18 Frisson de Verveine, Chrome, and Basil & Neroli No Azure Lime, Homme Sport, and D&G Masculine No Motion, Aqua pour Homme, and Acqua Di Gio pour homme No 9 18 Aqua pour Homme, Acqua Di Gio pour homme, and Light Blue pour Homme No Acqua Di Gio pour homme, Light Blue pour Homme, and Eternity Aqua for Men None 19 Always for him, Kenzo Homme EDP, and Z Zegna No Pacific Paradise, Moon Sparkle for Women, and 360 Coral None 39 Khayal, Ocean Lounge, and Ralph Wild None 12 Eau Universelle, Mexx Woman, and Sporty None 37 Yellow Diamond, Boss Jour Pour Femme, and Air de Fio No 5 None 9 Air de Fio No 5, Ma Vie Pour Femme, and Pure White Linen No Baby Doll Honeymoon, Bright Crystal, and Be Delicious 2

3 FLORAL FLORAL FLORAL FLORAL FLORAL FLORAL FLORAL FLORAL FLORAL FLORAL FLORAL FLORAL FLORAL FLORAL FLORAL FLORAL FLORAL FLORAL FLORAL Orange- Blossom al FLORAL Rose FLORAL White- Flowers FLORAL White- Flowers FLORAL White- Flowers FLORAL White- Flowers FLORAL White- Flowers FM FM Range Rank Page Same Group as Lemon 81 Ladies Pure Ladies Pure Ladies Pure Ladies Pure Ladies Pure Ladies Pure Ladies Pure Ladies Pure Ladies Pure Ladies Luxury 322 Ladies Luxury 438 Ladies Pure Ladies Pure Ladies Pure Ladies Luxury ml 7 Ladies Pure Ladies Pure Ladies Pure Ladies Pure Ladies Luxury 361 Ladies Luxury 257 Ladies Pure Ladies Luxury ml 313 Ladies Luxury ml 434 Ladies Pure No 11 8 Bright Crystal, Be Delicious, and Absolutely Givenchy None 8 Gucci Eau de II, Guess for Women, and Happy No 12 8 Zen Summer, J'Adore, and Love & Luck for Women None 8 I Loewe You, Ballerina no 2, and Charm Rose None 8 Ring My Bella, Miracle, and Jill None 8 Miracle, Jill, and Bamboo No Laura Rose, Light Blue, and Western Leather White No 15 9 Light Blue, Western Leather White, and Hugo Woman None 8 Western Leather White, Hugo Woman, and Amor Amor Summer None 27 To Be The Queen, Tresor in Love, and Tropiques No Cerisier Rouge Eau, Chance Eau Tendre, and Cherry Fantasy None 7 Amor Amor Sunshine, Aura, and Blossom None 8 Omnia Coral, Paris Hilton, and Pleasures Exotic None 8 Young Sexy Lovely, Corpi Caldi, and Dior Addict Eau Fraiche None 38 Stella in Two Peony, Acqua di Gioia, and Fleur D'Eau No 19 9 True Blue Samba, Acqua Di Gio, and Blue Glow No Intrusion, Cool Woman, and Into the Blue None 12 Charlie, Chameleon, and Silk Touch None 12 Breathless, Love Story, and Mugler Show None 37 Rosa Nobile, Parisienne, and Jimmy Choo EDT None 37 XS pour Elle, Jour D'Hermes, and Attimo None 10 Tahitian Holiday, London, and Acqua No Pleats Please, Lady Million Eau My Gold, and Lady Million No 1 40 Lady Million Eau My Gold, Lady Million, and Modern Muse None 9 Paradiso, Exalted, and Diamonds and Emeralds 3

4 al FLORAL Gourmand SOFT-FLORAL SOFT-FLORAL Aldehyde SOFT-FLORAL Rich SOFT-FLORAL SOFT-FLORAL SOFT-FLORAL FLORAL-ORIENTAL FLORAL-ORIENTAL FLORAL-ORIENTAL FLORAL-ORIENTAL FLORAL-ORIENTAL FLORAL-ORIENTAL FLORAL-ORIENTAL FLORAL-ORIENTAL FLORAL-ORIENTAL FLORAL-ORIENTAL FLORAL-ORIENTAL FLORAL-ORIENTAL FLORAL-ORIENTAL FLORAL-ORIENTAL FLORAL-ORIENTAL FLORAL-ORIENTAL Gourmand FLORAL-ORIENTAL Gourmand Gourmand FM FM Range Rank Page Same Group as Aldehyde Mandarin U7F Ladies Utique Ladies Pure Ladies Luxury ml 146 Ladies Luxury 441 Ladies Pure Ladies Pure Ladies Luxury ml 101 Ladies Pure Ladies Pure Ladies Pure Ladies Pure Ladies Pure Ladies Luxury 317 Ladies Luxury 428 Ladies Pure Ladies Pure Ladies Luxury 426 Ladies Pure Ladies Pure Ladies Luxury ml 132 Ladies Pure Ladies Luxury 413 Ladies Pure Ladies Luxury ml None 6 L'Eau de Couture, Kriska, and Pink Princess No 6 9 L'Aimant, Chanel No. 5, and John Galliano No Vu, Dahlia Noir, and Incandessence Flame No D&G Feminine, Lacoste Pour Femme, and Delicious None 7 Moon Drops, Citta di Kyoto, and Very Sexy Touch None 8 Simply Chic, Ange ou Demon Le Secret, and Escada S None 38 White by Alyssa Ashley, Shiro, and White Tea No Poeme, Code for Women, and Sicily None 7 L'Heure Bleu, Margaretha Ley, and Raffinee None 9 Sui Love, In Red Eau Fraiche, and Acqua di Gioia Essenza None 12 Ototemo, Amor Amor, and Boss The Scent for her No 13 8 Morgan de Toi, Emporio Armani Diamonds, and Fancy Love None 37 Passport:St Moritz, Can Can, and Celine Dion No 4 38 Visit for her, Gucci Guilty, and Christina Aguilera None 5 Touch for Women, Blu, and Naomagic None 10 Blu, Naomagic, and Touch for Women None 37 Aura Mugler, Burberry Body, and Chamade None 11 Pure Poison, Lady Million Absolutely Gold, and Amarige None 10 Mon Jasmin Noir, Gabriela Sabatini, and Donna No Gabriela Sabatini, Donna, and Crystal Noir None 9 Donna, Crystal Noir, and The One No 7 28 Crystal Noir, The One, and Soleil Blanc No 7 11 Killer Queen, La Vie est Belle, and Love:Don't Be Shy No La Vie est Belle, Love:Don't Be Shy, and Always Red 4

5 al FLORAL-ORIENTAL Gourmand SOFT-ORIENTAL SOFT-ORIENTAL Rich SOFT-ORIENTAL ORIENTAL ORIENTAL ORIENTAL ORIENTAL ORIENTAL Gourmand WOODY-ORIENTAL WOODY-ORIENTAL WOODY-ORIENTAL WOODY-ORIENTAL WOODY-ORIENTAL WOODY-ORIENTAL WOODY-ORIENTAL WOODY-ORIENTAL WOODY-ORIENTAL WOODY-ORIENTAL WOODY-ORIENTAL WOODY-ORIENTAL WOODY-ORIENTAL WOODY-ORIENTAL WOODY-ORIENTAL WOODY-ORIENTAL FM FM Range Rank Page Same Group as 358 Ladies Luxury 24 Ladies Pure Mens Luxury m EDP 611 Unisex Royale Ladies Luxury ml 431 Ladies Pure Ladies Pure Ladies Luxury 366 Ladies Luxury ml 328 Mens Luxury 301 Mens Luxury 475 Mens Pure Mens Pure Mens Luxury 602 Unisex Royale Mens Pure Mens Pure Mens Pure spicy Ambergris 606 Unisex Royale 70 Lemon 57 Mens Pure Mens Pure Mens Luxury 55 Mens Pure Ladies Pure Ladies Luxury 5 No Emporio Armani Diamonds Black Carat for Her, Manifesto, and Amor Amor Forbidden Kiss None 10 Coco, Jungle Elephant, and Opium No 9 49 Nero Assoluto, Ambre Sultan, and LouLou None Desire Me, Melody, and Opium Fleurs de Shanghai No 3 41 Shalimar, Alien Essence Absolue, and Gloria None 10 Our Moment, Sexy Little Things Noir, and Eau de Cristobal None 7 Ghost Deep Night, Fath de Fath, and Fire & Ice No 6 29 Dionne, Dior Addict, and Roma No 5 41 Amour de Cacao, Black Opium, and Black Opium Nuit Blanche No Ultrared Men, The One Gentleman, and Absinthe for Him No 3 35 Obsession for Men, Only The Brave, and Pursuit None 15 Ultraviolet Man, Allure Homme, and B * Men No Emporio Armani Diamonds for Men, Light Him, and Cool Night Dive No 6 44 L'Instant pour Homme, The One for Men, and Biagiotti Due Uomo None? Joop! Jump, Catalyst for Men, and Escada pour Homme None 17 Zegna Forte, Uomo, and 212 Sexy Men No 1 19 Xeryus Rouge, Le Male, and Big Pony 2 No 5 17 Big Pony 2, Code for Men, and Prestigio None? Roses des Vent Sud, Beijing Dream, and Colonia Intensa Oud Concentree No Colonia Intensa Oud Concentree, Lacoste Pour Homme, and Caviar Ultimate No 4 17 Man, Boss Bottled, and 1 Million No 1 35 Boss Bottled, 1 Million, and Boss Orange:Man No Million, Boss Orange:Man, and Adrenaline None 10 Stylessence, Sensual Dreams, and By No 8 37 By, Coco Noir, and L'Eau de Hiver

6 WOODY-ORIENTAL CLASSIC WOODY-ORIENTAL WOODY-ORIENTAL WOODY-ORIENTAL WOODY-ORIENTAL WOODY-ORIENTAL WOODY-ORIENTAL WOODY-ORIENTAL WOODY-ORIENTAL WOODY-ORIENTAL Rich WOODY-ORIENTAL Rich al Vanilla Leather Vanilla WOODY-ORIENTAL WOODY-ORIENTAL WOODY-ORIENTAL WOODY-ORIENTAL WOODY-ORIENTAL WOODY-ORIENTAL WOODY-ORIENTAL WOODY-ORIENTAL WOODY-ORIENTAL WOODY-ORIENTAL WOODY-ORIENTAL Gourmand WOODY-ORIENTAL Gourmand WOODY-ORIENTAL Gourmand WOODY-ORIENTAL Gourmand Vanilla FM FM Range Rank Page Same Group as Vetiver 703 Ladies Pure Ladies Pure Mens Luxury 286 Ladies Luxury 466 Mens Pure Unisex Royale Ladies Pure Mens Luxury Vetiver 364 Ladies Luxury Ladies Pure Ladies Pure Ladies Luxury ml 34 Ladies Pure Ladies Pure Ladies Luxury 149 Ladies Luxury 609 Unisex Royale 70 Ambergris Ambergris 429 Ladies Pure Ladies Pure Ladies Pure Ladies Pure Ladies Pure Ladies Pure U6M Ladies Utique Ladies Pure None 7 Secondscent, Black Gold, and Hypnose None 12 Black Gold, Hypnose, and Gaultier 2 No Python, Boss Soul, and Midnight Poison No Boss Soul, Midnight Poison, and Antidote No Midnight Poison, Antidote, and Code Ultimate None Another Oud, Taiga, and Mania None 10 Taiga, Mania, and Boss Bottled No Wanted for Men, Gucci Pour Homme, and Valentina Oud Assoluto None 41 Gucci Pour Homme, Valentina Oud Assoluto, and Versace L'Homme None 10 Unforgettable, Naomi Campbell, and Idole d'armani No Black Cashmere, Hypnotic Poison, and M7 No Chantal Thomass, Boss Orange Woman, and All About Eve No 9 12 Ghost Deepest Night, Chance, and Miss Dior Le No 1 12 Miss Dior Le, Coco Mademoiselle, and Chance No Unconditional, Emporio Armani Diamonds, and Cascade No Cascade, KenzoAmour, and L'Or de Torrente None? L'Or de Torrente, Pomellato Nudo Blue, and Torc None 10 Pomellato Nudo Blue, Torc, and Black Orchid None 8 Perfume Caligraphy Saffron, Le, and Eau des Merveilles No 3 12 Hemlock, Jimmy Choo EDP, and Black Pepper and Sandalwood None 7 Euphoria, Unforgivable Woman, and Truth No 2 9 Viva La Juicy, Flowerbomb, and 212 Sexy No 4 10 Amber, Angel, and Angel Muse None 6 Wish, Oud Tarazed, and 1881 Lumieres d'ete No 8 10 Harajuku Lovers G, In Flames, and Viva La Juicy Noir 6

7 al WOODS WOODS WOODS WOODS WOODS WOODS WOODS WOODS WOODS WOODS WOODS WOODS WOODS WOODS WOODS WOODS White- Flowers WOODS White- Flowers WOODS White- Flowers WOODS White- Flowers MOSSY-WOODS MOSSY-WOODS MOSSY-WOODS MOSSY-WOODS MOSSY-WOODS - FM FM Range Rank Page Same Group as Fern Mandarin Vetiver Fern Vetiver 332 Mens Luxury m EDP 224 Mens Pure Mens Luxury 327 Mens Luxury. 457 Mens Pure Mens Pure Mens Luxury 460 Mens Pure Mens Luxury 452 Mens Pure Mens Luxury. 335 Mens Luxury 183 Ladies Pure Ladies Luxury ml 97 Ladies Pure Ladies Luxury U3R Unisex Utique Ladies Luxury m 287 Ladies Luxury 43 Mens Pure U2G Unisex Utique Mens Pure U8A Ladies Utique Ladies Luxury No Stronger With You, Polo Blue Sport, and Emblem No Socal for Men, CH Men, and Luna Rossa Sport No 7 35 Pi Neo, Boss Bottled Night, and Guerlain Homme No 4 33 Man Ice, Bleu de Chanel, and He Wood No 3 19 Invictus Aqua, Invictus, and 212 Men No 7 19 Touch for Men, Fahrenheit, and Bespoke No 8 44 Fahrenheit, Bespoke, and Boss In Motion No Men NYC, Emporio Armani Lui/He/El, and Zen For Men None 33 Emporio Armani Lui/He/El, Zen For Men, and Gentlemen Only No 8 18 Gucci Guilty pour Homme, Allure Homme Sport Eau Extreme, and The One Sport No Tom Ford for Men, L'Homme Yves Saint Laurent, and Spicebomb No 2 35 Back to Black, Oud Wood, and 10 Corso Como None 9 Versace Woman, Black XS pour Elle, and Womanity No Black XS pour Elle, Womanity, and Elle None 9 Body by Victoria, Gucci Rush II, and UII No Alaia, Elie Saab Le, and Noa Perle None 8 Noa Perle, Modern Muse Chic, and Diane No Modern Muse Chic, Diane, and Play For Her None 40 Play For Her, Jasmin Noir, and Diane None 18 Boss In Motion White, Hugo Energise, and Fierce None 8 Pagan, Rhea, and Royal Amber None 15 Profumo, Fetish pour Homme, and Shangri La None Mon, Mata Hari, and Femme None 39 Jimmy Choo Exotic, Masaki/Masaki, and Rogue 7

8 al MOSSY-WOODS MOSSY-WOODS MOSSY-WOODS MOSSY-WOODS MOSSY-WOODS MOSSY-WOODS Gourmand MOSSY-WOODS Gourmand DRY-WOODS DRY-WOODS FM FM Range Rank Page Same Group as DRY-WOODS Leather DRY-WOODS 298 Ladies Luxury 162 Ladies Luxury. 443 Ladies Pure Ladies Luxury 5 Ladies Pure Ladies Pure Ladies Luxury. 333 Mens Luxury m EDP 198 Mens Luxury U1B Unisex Utique Ladies Luxury No 9 28 Eau Sans Pareil, Flora by Gucci, and Idylle No Lovely, Narciso Rodriguez For Her, and Red by Giorgio None 7 Narciso Rodriguez For Her, Red by Giorgio, and Saint No 2 31 Saint, Si, and Gucci Rush No 5 12 Si, Gucci Rush, and Fuel for Life Femme No All of Me, Miss Dior Cherie, and Modern No Tenue de Soiree, Gucci By Gucci, and Oriens No Declaration, Mercedes- Benz, and Nuit d'issey No 5 44 Nuit d'issey, Gucci by Gucci pour Homme, and Aramis 900 None 9 Polo, Beast, and Valentino Uomo No Azuree, L'Autre Oud, and Aramis Notes: 8