Your PERSONAL STYLE guide MEDIA KIT 2017
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1 Your PERSONAL STYLE guide MEDIA KIT 2017
2 GLOBAL POWER BRAND ELLE is the biggest fashion media brand in the world. It is the international authority on personal style with 46 print editions and 44 websites. THERE S NOT A LANGUAGE ON EARTH WE DON T SPEAK. 88 COUNTRIES 25 MILLION READERS 6,6 MILLION PAID COPIES 46 EDITIONS 44 WEBSITES
3 THE ELLE BRAND ELLE inspires and encourages women to develop, explore, follow and celebrate their own personal style in all aspects of their lives, and provides all imaginable tools to do so via all its platforms. ORIGINAL HIGH-END WITTY COOL CONTEMPORARY STYLISH
4 ELLE MAGAZINE EVENTS ELLE SHOP VIDEO ELLE.NL ELLE NEDERLAND TOTAL REACH: 2.3 MILJOEN MONTHLY READERS 1.6 MILLION UNIQUE VISITORS ONLINE MORE THAN 10 MILLION PAGE VIEWS SOCIAL MEDIA RADIO PODCASTS GOOGLE ANALYTICS, NOM PM
5 AND THE WINNER IS. AWARDS & NOMINATIONS WINNER MERCUR MAGAZINE OF THE YEAR WINNER MERCUR CROSSMEDIA CONCEPT OF THE YEAR WINNER MERCUR ART DIRECTION OF THE YEAR WINNER MERCUR EDITOR IN CHIEF OF THE YEAR NOMINATION MAGAZINE COVER OF THE YEAR NOMINATION MERCUR MARKETING CAMPAIGN OF THE YEAR NOMINATION MERCUR MARKETING CAMPAIGN OF THE YEAR (ELLE STYLE AWARDS) TOP-3 Most popular brand according to MMA Social Media Monitor 2016 (Facebook, Twitter, Instagram, Google+, Pinterest, Youtube)
6 MISSION ELLE is the guide for every woman who wants to discover, develop, follow, express and emphasize her own style, not just with regards to fashion, but certainly with regards to her personality too. ELLE is the style compass that inspires, advises, informs and entertains, with optimism and intelligence. BRAND VALUES Cool, smart, inspiring, high-end, trendsetting, positive, witty, feminine, informative, down-to-earth, fun and accessible.
7 MEET THE EXPERTS EDITORIAL BARBERA BOSMA DEPUTY EDITOR PRINT EDINE RUSSEL EDITOR-IN-CHIEF ESTHER COPPOOLSE CREATIVE DIRECTOR FASHION DESK BEAUTY DESK DIDO MANI SHOPPING EDITOR JESSICA GODFREY BEAUTY DIRECTOR
8 WHO ELLE + The ELLE-reader, follower and fan is well-educated, affluent, trendsetting and fashion conscious years + Very interested in fashion (index 343), beauty (index 358), accessories (index 317) + Highest representation of income group > Social: participating and sharing like never before + Knowledge is her social currency, she looks to ELLE to keep her a step ahead + Actively seeks out new style content (Source: NOM DGM 2015-II-2016-I)
9 ELLE AS STYLE INFLUENCER Matching appropriate content on the appropriate platform; giving the reader, user, follower, fan what she needs, when she needs it, how she needs it. ELLE IS EVERYWHERE: + ELLE MAGAZINE + ELLE.NL + ELLE SHOP + ELLE TV + SOCIAL MEDIA + EVENTS + VIDEO + RADIO Watch the ELLE Channel Trailer
10 ELLE MAGAZINE INSPIRING P ERSONAL S T Y L E SINCE The heart and soul of the ELLE brand + With a fresh, new, sophisticated look + In bookazine-form, printed on luxury paper + Monthly reach: 216,000 Your personal style guide: ELLE shows what s new, what s now & what s next through inspiring instead of dictating. ELLE serves up a rich mix of high and low and encourages its readers above all to discover, develop, follow and celebrate their own style.
11 ELLE MAGAZINE WE KNOW STYLE 12% LIFESTYLE, CULTURE & TRAVEL 5% REGULAR SECTIONS 40% FASHION The ELLE Fashion Team visits all major fashion weeks. The international catwalk shows provide us with information and inspiration on what fashion biggest names, trends and conversation pieces are. Based on this, the ELLE Fashion Team produces beautiful fashion series in every issue with designs from the biggest national and international fashion houses and designers, shown by up-and-coming and established models, photographed by the best (Dutch) photographers and styled by ELLE s fashion editors. In addition, the looks and trends of the catwalks are translated into inspiring shopping pages with this season s must-have items and accessories from high street to high-end. ELLE s fashion and beauty features are known for their high quality and eye-catching design and its inspirational guides to tell you what to buy this season. 18% HUMAN INTEREST & SOCIETY 25% BEAUTY & HEALTH
12 EDITORIAL PLANNING ELLE MAGAZINE 2017 JANUARY 2017 BRAND NEW DAY - THE FRESH START ISSUE FEBRUARY 2017 THE NEW NOW - TREND ISSUE MARCH 2017 WHAT TO WEAR NOW - THE BIG FASHION ISSUE APRIL 2017 LET S GO OUTSIDE - THE BAGS, SHOES & ACCESSORIES ISSUE MAY 2017 TRUE ROMANCE - THE LOVE & BEAUTY ISSUE JUNE 2017 ESCAPE - THE GET READY FOR SUMMER ISSUE JULY 2017 HELLO SUNSHINE - SUMMER HOLIDAY SPECIAL AUGUST 2017 FIRST LOOK NEW SEASON - THE TREND ISSUE SEPTEMBER 2017 FALL FASHION NOW - THE BIG FASHION ISSUE OCTOBER 2017 FALL IN LOVE - FALL S FRESHEST ACCESSORIES NOVEMBER 2017 THE NEW SEXY - THE ICONS & BEAUTY ISSUE DECEMBER 2017 DO YOU BELIEVE IN MAGIC - THE LUXURY & PARTY ISSUE JANUARY 2018 NEW VIEW NEW YOU - THE CLEAN SLATE ISSUE
13 ELLE TV ELLE ONLINE ELLE_NL ELLENEDERLAND ELLE SHOP ELLENEDERLAND ELLE RADIO & PODCASTS COMING
14 SHOPPING NIGHTS EVENTS ELLE S BIG FASHION BASH - LAUNCH SEPTEMBER ISSUE ELLE STYLE AWARDS Generated PR value ELLE STYLE AWARDS 2016: 965,400 Personal style is to be celebrated literally! Editor-in-chief Edine Russel: At ELLE everything revolves around personal style. Since 2004, we celebrate this once a year with the ELLE Style Awards. AT this event we present six awards to both up-and-coming and established talent from the world of fashion and beauty. ESA has grown to become the ultimate fashion event of the year, featuring all stylists, models, photographers, bloggers and other leading figures from the industry. The run-up to and result of the Style Awards also receives major attention online, in print and even with a designated Youtube series. At a festive social gathering we toast the most important fashion edition of the year, ELLE s September issue, and the new fashion season. MASTER CLASSES Exclusive beauty workshops discussing the latest trends, make-up artists tips and tricks are the ultimate opportunity for ELLE readers, followers and fans to find, develop and celebrate their own beauty style. ELLE readers, followers and fans can get to know shops and brands during special shopping nights and take advantage of exclusive promotions, discounts, offers and/ or other extras. With personal style advice and ideas straight from the source: the ELLE stylists are on hand. For its most loyal group of readers, its subscribers, ELLE has an exclusive loyalty programme, ELLE Exclusive. Every month, this group receives an extra in the form of gifts, discounts, free entry to museums/ exhibitions, et cetera.
15 GET YOUR BRAND CONNECTED creates ELLE is the ultimate authority in the field of PERSONAL STYLE AND TASTE AND KNOWS THE WORLD OF FASHION AND BEAUTY LIKE NO OTHER. ELLE KNOWS WHAT MOVES ITS READERS, VISITORS, FOLLOWERS AND KINDRED SPIRITS. ELLE INSPIRES, INFORMS AND ENTERTAINS, AND DOES THIS IN AN OPTIMISTIC AND INTELLIGENT MANNER. ELLE DELIVERS YOUR MESSAGE. SIGN YOUR BRAND WITH THE AUTHORITY OF ELLE From advertorial and branded content to customised concepts, for print, video, online or via all ELLE brand platforms: we deliver your message. + Brand awareness + Reach the right audience directly and at the right moment, in the right way and through the right platform + Message served up in original ELLE style
16 ELLE X KENZO X H&M creates CASE: KENZO X H&M H&M has engaged ELLE to draw attention to the accessibility and wearability of the extremely distinct and over-the-top KENZO X H&M designer collection. Stephany Goncalves, OBJECTIVES: + Expand the accessibility of the collection + Create awareness for the launch + Increase the wearability of the collection Digital Marketing Coordinator at H&M: We are very enthusiastic about the cooperation with Hearst and the creative videos that ELLE has developed. The styling for the KENZO x H&M campaign images have a high-end fashion look and the customer responses to the KENZO x H&M related posts were initially critical, but through the cooperation with ELLE the KENZO x H&M collection was perceived as more wearable and the ELLE videos resulted in positive responses. ELLE Magazine To inspire, the ELLE Fashion Team will produce a photoshoot with the KENZO x H&M designer collection. In addition ELLE will interview Humberto Leon and Carol Lim, Creative Directors at Kenzo to learn about their story behind the collection. Online/Social Media/Video + The ELLE online team is present at the official launch of the KENZO X H&M collection in New York and for a live report. + From catwalk to closet, ELLE produces video content for a social media campaign. Five stop frame videos are produced. These will be published on ELLE Instagram, ELLE Facebook and ELLE.nl. Results: Views Instagram: 465,420 Reach Facebook: 928,088 Video views Facebook: 157,272 Total video views: 622,692 Views content ELLE.NL: 441,440
17 ELLE X ZALANDO CASE: ZALANDO HOLIDAY GIFT SHOP Online/Social Media/Video Zalando asked ELLE to produce inspiring video content for a social-only campaign. Zalando s focus is the holiday season and Zalando as number-1 Holiday Gift Shop. In true ELLE style, ELLE has produced three different videos in cooperation with animator Daan Brand. These are three short videos and one longer after-movie with direct shopping options. creates
18 ELLE X BATAVIA STAD FASHION OUTLET CASE: FASHION FINDS ELLE, Harper s Bazaar & Esquire went in search of Fashion Finds in Batavia Stad Fashion Outlet. Followed hot on the heels by a film crew, they shopped, created looks (Fashion Finds) and a shopping route in line with the style for the particular title. Online/Social Media/Video A video for each title, creating a true fashion experience of Batavia Stad Fashion Outlet in ELLE, Harper s Bazaarand Esquire style. This video will be shown online and will be activated on Facebook & Instagram. creates SHOP IT REAL GOOD Favoriete evergreens en fashion voor ee n feessie: je vindt het allemaal in Batavia Stad Fashion Outlet. ELLE s shopping editor Dido Mani scoorde er veel voor weinig. BS FO JEANS DENHAM Op zoek naar een flashy sterrenpak, mooie jeans of tijdloos lingeriesetje? In Batavia Stad Fashion Outlet kun je voor zowel partylooks als je favoriete evergreens terecht. Met meer dan 100 winkels en 250 internationale modemerken kan het niet anders dan dat je bepakt en bezakt weer naar huis gaat. En dat zonder de rest van de maand op water en brood te hoeven leven: je krijgt namelijk altijd 30 tot 70 procent korting. Zo scoorde ik er voor een prikkie mijn nieuwe leren lievelingsjack overal op te dragen en essentieel voor een randje rock- n-roll. Al wandelend langs alle etalages zag ik steeds meer winkels waar ik nog even naar binnen wilde schieten; genoeg te zien, passen en toe te voegen aan mijn toch al uitpuilende kledingkast. In het voorjaar van 2017 komen er zelfs 45 extra winkels, dus de keuze is absoluut reuze. Als kers op de taart sloot ik mijn shopping spree af met een enorme chocokoffie op het terras, om vervolgens met een buik vol slagroom en chocola en een tas vol nieuwe vondsten voldaan weer op huis aan te gaan. SJAAL DENHAM TRUI LEE JAS GOOSECRAFT ELLE Magazine Batavia Stad Fashion Outlet advertorial with shopping and shopping trail. 102 PROMOTIE DESERT BOOT CLARKS 363 DAGEN PER JAAR GEOPEND Maandag t/m vrijdag VAN UUR Zaterdag en zondag VAN UUR bataviastad.nl/elle
19 ELLE X SCOTCH&SODA creates CASE: COLLABORATION ELLE Style Awards & ELLE Magazine Scotch & Soda was a partner for the ELLE Style Awards To build on this partnership the ELLE fashion team produced a shoot surrounding the theme Amsterdam in the ELLE September issue. Amsterdam is a key core value for the Scotch & Soda brand. ELLE focused on eight eye-catching Scotch & Soda creations in this shoot. These eight items were also the key pieces for the styling battles of the four stylist talents competing for the ELLE STYLIST AWARD. In the ELLE October issue a six-page behind-the-scenes photo report followed, again featuring Scotch & Soda items of clothing. Video/Online/Social Media + The nominees are presented in videos sponsored by Scotch & Soda prior to the ELLE Style Awards, in which the eight Scotch & Soda clothing items have prominent places (product placement). + Photos of the styling battles featuring the eight selected, eye-catching Scotch & Soda items were included in the ELLE Style Awards photo gallery on ELLE.nl the day after the award presentation. September Issue Launch Party Scotch & Soda was a partner for the ELLE September Issue launch party.
20 ELLE X L ORÉAL PARIS creates CASE: DIY HAIR COLOURING ELLE Magazine/online Hair colouring trends on the catwalk are translated to a do-it-yourself guide for at home in ELLE Magazine and on ELLE.nl.
21 ELLE X M.A.C creates CASE: SPONSORED BEAUTYSHOOT ELLE Magazine Sponsored beauty shoot featuring five new make-up trends from amazing eyeliner and dark lips to dewy skin, created just with M.A.C items and required related products. ELLE X RIVER ISLAND CASE: HIGH FASHION SHOOT ELLE Magazine River Island has asked ELLE to produce a fashion shoot to emphasise the diversity and high-fashion level of the River Island collection, promoting the perception of River Island as more than a party brand.
22 Your PERSONAL STYLE guide
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