Section 7. Products INGERSOLL RAND VISUAL IDENTITY STANDARDS
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1 Section 7 Products No matter the job they're designed to do, all Ingersoll Rand products are out in the real world delivering on our brand promise of inspiring progress. As shown on the following pages, products display varying degrees of Ingersoll Rand corporate branding depending on function, available space, and strategic brand relationship. November 2015
2 Section 7 Products 7.1 Club Car: DS Golf Car 7.2 Ingersoll Rand: Air Compressors 7.3 Ingersoll Rand: Pneumatic Drills 7.4 Ingersoll Rand: Impact Wrenches 7.5 Thermo King: Reefer Unit 7.6 Trane Residential: Heat Pump 7.7 Trane Residential: Package System 7.8 Trane Commercial: Precedent Rooftop 7.9 Trane Commercial: Industrial Liquid Chiller
3 7.1 Products Club Car: DS Golf Car Strategic brand products are endorsed with the corporate signature located in a discrete location, as shown above. The corporate signature color appears as Pantone Cool Gray 11 (as shown). When the product color (background) is not sufficient enough to maintain contrast for legibility, use black. When the product is a darker color, the corporate signature can appear as Pantone Cool Gray 3 or white.
4 7.2 Products Ingersoll Rand: Air Compressors Ingersoll Rand products are branded with the corporate signature. The signature appears in red on the product, as shown above.
5 7.3 Products Ingersoll Rand: Pneumatic Drills Ingersoll Rand products are branded with the corporate signature. The signature appears in red on the product, and on the ID plate of a tool, as shown above.
6 7.4 Products Ingersoll Rand: Impact Wrenches Ingersoll Rand products are branded with the corporate signature. The signature appears in red on the product at left. The signature appears etched on the product at right and on the ID plate of a tool.
7 7.5 Products Thermo King: Reefer Unit Strategic brand products are endorsed with the corporate signature located in a discrete location, as shown above. The corporate signature color appears as Pantone Cool Gray 11 (as shown). When the product color (background) is not sufficient enough to maintain contrast for legibility, use black. When the product is a darker color, the corporate signature can appear as Pantone Cool Gray 3 or white.
8 7.6 Products Trane Residential: Heat Pump Product Label TRANE, A BUSINESS OF INGERSOLL RAND Front Side Strategic brand products are endorsed with the corporate signature located in a discrete location, as shown above. The corporate signature color appears as Pantone Cool Gray 11. When the product color (background) is not sufficient enough to maintain contrast for legibility, use black (as shown). When the product is a darker color, the corporate signature can appear as Pantone Cool Gray 3 or white.
9 7.7 Products Trane Residential: Package System Strategic brand products are endorsed with the corporate signature located in a discrete location, as shown above. The corporate signature color appears as Pantone Cool Gray 11. When the product color (background) is not sufficient enough to maintain contrast for legibility, use black (as shown). When the product is a darker color, the corporate signature can appear as Pantone Cool Gray 3 or white.
10 7.8 Products Trane Commercial: Rooftop Unit Strategic brand products are endorsed with the corporate signature located in a discrete location, as shown above. The corporate signature color appears as Pantone Cool Gray 11. When the product color (background) is not sufficient enough to maintain contrast for legibility, use black (as shown). When the product is a darker color, the corporate signature can appear as Pantone Cool Gray 3 or white.
11 7.9 Products Trane Commercial: Industrial Chiller Strategic brand products are endorsed with the corporate signature located in a discrete location, as shown above. The corporate signature color appears as Pantone Cool Gray 11. When the product color (background) is not sufficient enough to maintain contrast for legibility, use black (as shown). When the product is a darker color, the corporate signature can appear as Pantone Cool Gray 3 or white.
12 Contacts Questions About Standards Application and Strategy Guidelines Help Desk Access Brand Information, Standards Documentation, and Graphic Assets Ingersoll Rand Brand Center
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