THE PHILANTHROPY CAUSES TO KNOW AND VISIONARIES MAKING A DIFFERENCE HOLIDAY FASHION THE WISH LIST LUST-WORTHY GIFTS AND WATCHES

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1 MODERNLUXURY.COM MAKES A SPLASH 8 WAYS TO WEEKEND SHARES STAGE-LIFE SECRETS DOLCESSA SWIMWEAR NEW FACES, NEW SPACES AT T. COOK S AT ROYAL PALMS SCENE AND HEARD INSIDE ALL THE FABULOUS PARTIES THE WISH LIST LUST-WORTHY GIFTS AND WATCHES CAUSES TO KNOW AND VISIONARIES PHILANTHROPY THE PREMIERE ISSUE THE PHILANTHROPY EVENTS TO ATTEND, CAUSES TO KNOW AND VISIONARIES MAKING A DIFFERENCE HOLIDAY FASHION A SENSORY FEAST OF STYLE THE WISH LIST LUST-WORTHY GIFTS AND WATCHES SCENE AND HEARD INSIDE ALL THE FABULOUS PARTIES PLUS NEW FACES, NEW SPACES AT T. COOK S AT ROYAL PALMS NEW POURS FROM AZ VINTNERS ATC S ARTISTIC DIRECTOR SHARES STAGE-LIFE SECRETS DOLCESSA SWIMWEAR MAKES A SPLASH 8 WAYS TO WEEKEND IN CALIFORNIA MODERNLUXURY.COM IN CALIFORNIA ATC S ARTISTIC DIRECTOR VINTNERS AZ POURS FROM NEW scottsdale magazine is the preeminent luxury lifestyle publication in scottsdale, acting as the local authority on PLUS topics such as high-end retail, dining hot spots, design trends, and scottsdale s top tastemakers and personalities. as part of the award-winning modern luxury network of regional publications, scottsdale magazine is able to deliver cutting-edge fashion spreads, international travel features and revealing celebrity profiles, ensuring its content consistently STYLE OF FEAST SENSORY A HOLIDAY FASHION MAKING A DIFFERENCE engages the cultured reader. plus, thanks to a renowned team on the ground with its pulse on the market, interactive TO ATTEND, EVENTS digital brand extensions and unrivaled events, scottsdale magazine excels in capturing the metropolitan lifestyle, making it a valuable partner for companies wishing to reach scottsdale s most affluent consumers e camelback road suite c-310 scottsdale, az PREMIERE ISSUE

2 During pro baseball s preseason spring training, 15 professional teams migrate to the Phoenix area to train and participate in the Cactus League. the market The scottsdale Area is a leading market for affluence in the U.S. $3.1 billion economic impact of the 7.5 million visitors to scottsdale. $79 million daily economic impact of phoenix s sky harbor international airport The city of Scottsdale is third, after New York City and Las Vegas respectively, as having the most AAA Five-Diamond hotels and resorts in the United States. All four of Arizona s AAA Five-Diamond properties the Fairmont Scottsdale Princess, the Four Seasons Resort Scottsdale at Troon North, the Canyon Suites at The Phoenician and The Phoenician are all in Scottsdale. $670,000 median home resale value in north scottsdale The real estate market in Scottsdale ranks among the top 10 markets in the country for luxury home sales. Scottsdale is home to marquee annual events, such as the Phoenix Open Golf Tournament, the Barrett- Jackson Auto Show, the Scottsdale International Film Festival, Phoenix Fashion Week and the Scottsdale Culinary Festival, which draws more than 40,000 people to the Phoenix Valley. Sources: skyharbor.com; scottsdaleaz.gov Visitor Statistics; cactusleague.com; Wikipedia

3 We are the magazine of choice for the finest luxury brands and the influencers in our community. We host and support scores of luxury, community & non-profit events throughout the greater Scottsdale area the magazine scottsdale Magazine delivers the luxury local and visitor market like no other Luxury Lifestyle, Affluent Influencers, the Best Neighborhoods. We reach our print audience with an unmatched blend of direct residential mail, controlled commercial, luxury hotel, newsstand and event distribution. This happens selectively in only the top neighborhoods and retail zones in the Scottsdale area and delivers an unparalleled audience. [digital savvy] We have a high number of app downloads and an excellent rate of app interaction. Our extensive database and a thriving social network of active Facebook fans and Twitter followers further enhance our digital engagement with readers. Content that engages affluent, educated consumers $369,900 Average Household Income hold college degrees: 77% hold post-grad degrees: 31% have visited or contacted 72% an advertiser Sources: Ipsos Mendelsohn 2012 Affluent Adults Hhi $100K+; 2011 GfK MRI modern luxury Reader Profile Study, Audience $150K+

4 who is reading scottsdale magazine? Appealing to the Most Active Luxury Consumer 68% of our readers prefer to buy luxury brands 77% of modern luxury readers find our magazines resourceful when looking for tips on where to drink and dine. the basics Male/Female...44%/56% Average age...40 College grad...77% Post-grad degree...31% Own their own home...83% Married/partnered...55% engagement Readers per copy Median time spent with an issue min. Have read 3 out of 4 copies...65% affluence Avg. household income...$369,900 Avg. net worth... $2,752,200 Avg. home value....$1,439,200 Avg. investment portfolio... $1,470,600 taking action As a result of reading scottsdale magazine Visited or contacted an advertiser...72% Attended an advertised event...11% Visited an advertiser s website...32% SOURCE: 2011 GfK MRI modern luxury Reader Profile Study, Audience $150K. AAM

5 distribution targeting the most affluent readers in scottsdale and beyond 30,000 circulation our model A custom survey conducted by MRI reveals a reader profile that embodies what most luxury retailers and markets would call the perfect luxury demographic, a highly engaged audience with a strong interest in fashion, style and luxury goods that earns more and spends more than the readers of any other local magazine. 50% Direct Residential Mail These copies are direct-mailed to the most affluent households throughout Scottsdale, Paradise Valley, Fountain Hills, Carefree, Cave Creek, Arcadia, Biltmore and Northeast Phoenix. 25% Controlled Commercial Top-tier salons and select retailers, spring training facilities, golf courses, community leaders and private jet terminals are among the premier public locations displaying copies, adding significant reach to our audience. 15% Hotel Placed in-room and with concierges in the finest hotels, these copies reach the discerning visitor. 5% Select Newsstand With targeted precision, our magazines are out to get the most exposure from airports, booksellers and boutique newsstand placement throughout Scottsdale and Phoenix. 5% Event Distribution Our magazines will always be at the most important, most exclusive, can t-be-missed events throughout the year. Digital Distribution Tablet devices and smartphones are reinventing how our readers consume content. Accordingly, scottsdale magazine is available in both app and digital edition formats. SOURCE: 2011 GfK MRI MODERN LUXURY Reader Profile Study. AAM Audit Applied

6 marketing a 360-degree platform for branding impact full-service custom publishing custom print and digital ad design services custom print and digital advertorial layout design, photography and creation print and digital high impact unit concept and creation photography for special events digital advertising online advertising on modernluxury.com and through custom designed microsites and videos digital editions with interactive links and enhanced advertising options marketing via weekly e-newsletter or dedicated s deployed to our curated subscriber list mobile apps with customized in-app interactivity social media campaigns reaching our dedicated facebook fans and twitter followers events & promotion event creation exclusively tailored events for highly targeted local influencers signature events presented throughout the year, designed to generate sales, build brand awareness and create strategic alliances among leading upscale brands event sponsorships that leverage our high-profile local and national partnerships. scottsdale magazine offers advertisers affiliations with complementary organizations and generates additional brand exposure to a broader, more involved audience.

7 JaNUary/febrUary restaurant issue ad close: dec 1, 2013 materials due: dec 1, 2013 this highly anticipated feature includes the best of what s new and upcoming in our cities, with extended beauty coverage. march/april spring fashion & home design issue ad close: feb 1 materials due: feb 1 the latest in seasonal trends and styles in fashion and home design. special sections: shop! scottsdale; gallery finds editorial calendar in-the-know ultimate access To a luxury lifestyle may/june summer travel: exotic escapes and staycations ad close: apr 1 materials due: apr 1 our award-winning array of dreamy destinations both near and far. special sections: Visit tucson; Visit san diego JUly/aUgUSt best of the city issue ad close: Jun 1 materials due: Jun 1 this highly anticipated feature includes the best of what s new and upcoming in our city, with extended beauty coverage. special section: local resorts September/october fall fashion & home issue ad close: aug 1 materials due: aug 1 our most glamorous issue of the year! our collection of lust-worthy fashion and accessories. special sections: shop! scottsdale; interior designer showcase NoVember/december philanthropy issue + holiday gift guide, Jewelry & watches ad close: oct 1 materials due: oct 1 we salute local do-gooders who have gone above and beyond for our cities charities. special section: fall Arts in every issue from fashion to fêtes, celebrity buzz to dining-scene dish, local culture to exotic escapes, and profiles of the who s who in our city we cover the spectrum of all things luxury in our pages each month.

8 the modern luxury network National Reach, community Expertise Modern Luxury is the preeminent luxury lifestyle publisher in the US with 45 titles spanning the top markets in America. Whether it s a revealing celebrity profile, a special feature on the chicest trends in design, cutting-edge fashion spreads or an in-depth review of city hot spots, Modern Luxury excels in capturing the urbane metropolitan lifestyle. Modern Luxury benefits from the management services of Cumulus Media. As the nation s second-largest broadcaster, Cumulus Media operates more than 500 radio stations in 120 US cities, reaching 200 million listeners each week.