Defining a life of sport and style

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1 MEDIA KIT 2017 Defining a life of sport and style The world s no.1 digital polo lifestyle magazine

2 Introduction The Polo Project presents polo as a vibrant luxury medium - modernizing the perception of the oldest and fastest growing spectator sport in the world. Whether you re a player, spectator or admirer, The Polo Project satisfies your polo lifestyle aspirations. Other than celebrating the quintessential lifestyle revolving around the international polo circuit, focusing on travel, style, and fashion, The Polo Project is a communication and branding platform accessible to everyone, including the polo novice. Our interpretation of the complex world of polo is dynamic and unrivalled, showcasing elements which are social, beautiful, fascinating, unusual and inspirational. TPP AT A GLANCE LAUNCHED: October 2014 FREQUENCY: Annual DIRECT DISTRIBUTION: 10,500 DISTRIBUTION NETWORK: 58,000 FACEBOOK LIKES: 2,248 INSTAGRAM FOLLOWERS: 3,409 WHY IS TPP DIFFERENT TO OTHER POLO PUBLICATIONS? IT PERCEIVES POLO AS A LIFESTYLE, RATHER THAN A SPORT. Contributors The Polo Project sources content from world class experts, writers and photographers, which have to date included NYC based Australian photographer Nick Hudson, a regular contributor to the likes of GQ, ELLE UK, RUSSH and H&M; international equine photographer Irina Kaziridi; NYC stylist Dianna Lunt, associated with numerous RUSSH magazine shoots, Phillip Lim campaigns and regularly featuring in the blog Garance Dore; Tara Lamont-Djite, of T Magazine, Style.com, Harper s Bazaar, Marie Claire, Elle, and DuJour; Martin Perez, fitness trainer for the polo elite; Rico Mansur, international polo star and businessman, and many more.

3 Advertising Interactive Visual Experience Advertising space can manifest itself in a variety of ways, ranging from still pages to videos. All TPP advertising space includes URL Hyperlinking and Video Embedding, where applicable, to give your advertising greater impact. Website link YouTube video

4 Statistics OUR DATABASE: 10,500 TPP is directly distributed to a database of 10,500. SOCIAL MEDIA: 5,657 TPP has a rapidly growing organic social media following exceeding 5,657, comprising of Facebook and an active Instagram account, which serves as a branding and communication platform. TPP does not buy social media followers, so all are real with a genuine interest in the magazine. OUR DEMOGRAPHIC: High Net-Worth The TPP database constitutes a select demographic comprising of individuals enjoying a high disposable income, within the 25 to 45 age bracket, with an interest in travel, fashion and luxury goods. Typically the men are aspirational professionals such as doctors, surgeons, members of the finance industry (bankers & investors), as well as professional directors, business entrepreneurs and business owners. Women occupy a similar highend platform in areas of publishing, advertising, fashion, beauty and modelling. VISITATION The quantum of visitors has increased by 2126% between the first and third edition. Issue Sessions Visitors Page Views No # No # 2 3,564 2,950 5,512 No # 3 4,947 4,140 7,605 Country % Sessions Australia 82.35% United States 6.23% Italy 3.44% United Kingdom 1.39% India 1.15% New Zealand 0.65% Germany 0.36% Canada 0.34% Argentina 0.28% TOTAL REACH: 58,000 In addition to its own social media database, TPP has access to various social media platforms across a variety of Urban Polo assets including Polo in the City, Polo by the Sea and Polo in the Vines, which have a combined social media database of 58,000. Additionally, TPP is distributed to all Urban Polo sponsors and hospitality clients, many of which pass the magazine onto their guests and database, as it includes useful information about polo, its history and nuances, as well as practical information such as what to wear to Urban Polo events. Such sponsors include Land Rover, Ferrari, Waterford Crystal, Pol Roger Champagne, Commonwealth Bank of Australia, CGU, Amex, PWc, Bauer Media to name a few. Such consequent reach, although not readily quantifiable, is estimated in the hundreds of thousands.

5 The Magazine TPP takes a refreshing look at the world of polo, focusing on elements with universal appeal such as fashion, lifestyle, luxury products and experiences, interwoven with equine related features revolving around art, history, interior design, travel, holidays, food, as well as past and present style, political and sporting icons. The magazine aims to demystify the polo lifestyle and present it as both aspirational and accessible, by focusing on those aspects which have collective appeal. It is, therefore, incomparable to any other polo or equine related publication on the international market, most of which focus on event results, player and tournament statistics or profiles, and horse husbandry. SUMMARY FREQUENCY: Annual DISTRIBUTION: 10,500 PROMOTIONAL CHANNELS: UPA Database, Polo in the City, Polo by the Sea, Polo in the Vines, Beach Polo, sponsors and hospitality, clients of Urban Polo

6 The Features WOMENS FASHION AND BEAUTY LIFESTYLE, FOOD AND TRAVEL MENS FASHION AND GROOMING

7 Advertising, Editorial & Video Content TPP has the unrivalled capacity to produce professional visual content for brands which desire to present their message to TPP s audience in a tailored manner, ranging from high fashion editorial shoots, to dynamic video content. Beyond exposure in TPP, the material can then be used by brands to propagate their message across their own, or other, social media platforms, or even in broader advertising campaigns across mediums such as print, TV and cinema YouTube content

8 Advertising Contacts & Rates Natalie Decorte Mobile: RATES Full Page Half Page Casual $3,300 $1,950 Two Years $2,700 $1,550 THESE RATES ARE ANNUAL AND INCLUSIVE OF GST. SUBMISSION DEADLINE Deadline Issue Release Date Friday, 30 September 2016 No.3 Friday, 04 November 2016 Friday, 27 October 2017 No.4 Friday, 17 November 2017 Friday, 19 October 2018 No.5 Friday, 16 November 2018 FS HS FULL SLIDE 1900PX (W) X 1250PX (H) NO BLEED, 72PPI RGB PDF HALF SLIDE (VERTICAL) 950PX (W) X 1250PX (H) NO BLEED, 72PPI RGB PDF

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