About the Report. Booming Women Apparel Market in India

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2 About the Report "Booming Women Apparel Market in India" is the new report by that give a rational analysis on the Indian women apparel industry. This report has been made to help the client in analyzing the drivers, opportunities, and challenges critical to the growth of women apparel industry in India. It provides a detailed overview on the market and helps the client to understand the behavior of Indian consumers and their preferences along with various distribution channels existing in the Indian market. The report provides segment-wise account of the women apparel industry in India in terms of past and current performance. The segment-wise future outlook, based on the rational analysis of the current and past trends prevailing in the industry, will help the client to identify future growth segments and the niche markets to target. The trends, future growth areas, and future roadblocks along with corresponding strategic recommendations mentioned in the report will enable the client to frame market specific strategies and to align them with changing market scenario. Key Findings Demand for readymade garments in rural India is expected to increase at a CAGR of 16.5% during Women apparel market (in value terms) is anticipated to grow at a CAGR of 17.79% till The organized apparel retailing in India is projected to surge at a CAGR of 30% from 2008 to reach Rs. 52,289 Crore in Increasing at a CAGR of 25%, branded apparel industry for women is expected to hit Rs. 18,351 Crore by The organized lingerie retail market in India is expected to touch Rs 4000 Crore mark by IT revenue from the retail segment is forecasted to grow at a CAGR of 43.41% by 2010.

3 Key Issues & Facts What is the market size and scope of women s apparel industry in India? What are the current market trends? What are the various challenges and opportunities for the industry? Which factors are driving growth in the sector? What is the segment-wise performance of the women apparel industry? What is the position of the Indian apparel industry by volume, value and segments? Who are the key players operating in the industry? Key Players This section covers the business overview and financials of major domestic and international players currently operating in the Indian women apparel industry, including Provogue India Ltd., Pantaloon Retail (India) Ltd., Levi Strauss & Co., Page Industries & Donna Karan International Inc. Research Methodology Information Sources Information has been sourced from various credible sources like books, newspapers, trade journals, and white papers, industry portals, government agencies, trade associations, monitoring industry news and developments, and through access to more than 3000 paid databases. Analysis Method The analysis methods include ratio analysis, historical trend analysis, linear regression analysis using software tools, judgmental forecasting, and cause and effect analysis.

4 Table of Content 1. Analyst View 2. India Apparel Industry - An Overview 2.1 By Value 2.2 By Volume 3. Women s Apparel Industry 3.1 By Segment Casual Wear Formal Wear Nightwear Ethnic Wear Woolens Others 4. Current Trends in the Industry 4.1 Changing Consumer Behavior 4.2 Booming Organized Apparel Retail Sector 4.3 Growing Per Capita Spending on Apparel 4.4 High Percentage of Shoppers 4.5 Increasing Investment 4.6 Rising Income & Growing Economy 4.7 Demographic Factors 4.8 Changing Retail Industry Landscape & Choice of Retail Channel 4.9 Competitive Advantage 5. Future Growth Areas for the Industry 5.1 Organized Women Apparel Retail 5.2 Large Size Apparel 5.3 Branded Apparel for Women 5.4 Premium Segment Apparel 5.5 Rural Demand for Ready-made Clothing 5.6 Increasing Apparel Sourcing from India 5.7 Rising Consumption Levels 5.8 Online Sales 5.9 Expanding Consumer Class 5.10 Software Sales 5.11 Apparel & Textile Machinery 5.12 Fashion Industry 6. Roadblocks & Strategic Recommendations 6.1 Appreciation of Rupee 6.2 Booming Real Estate Prices 6.3 Economic & Regional Disparities 6.4 Competition from Low Cost Countries 6.5 Low Labor Productivity & Indian Labor Laws 7. Key Players 7.1 Provogue India Ltd. 7.2 Pantaloon Retail (India) Ltd. 7.3 Levi Strauss & Co. 7.4 Page Industries 7.5 Donna Karan International Inc.

5 List of Figures: Figure 2-1: India - Apparel Market (in Rs Crore), E Figure 2-2: India - Forecast for Apparel Market (in Rs Crore), Figure 2-3: India - Apparel Market (in Billion Units), Figure 3-1: India - Women s Apparel Market (in Rs Crore), E Figure 3-2: India - Women s Apparel Market (in Billion Units), E Figure 3-3: India - Share of Organized & Unorganized Women s Apparel Market (%), 2007 Figure 3-4: India - Forecast for Women s Apparel Market (in Rs Crore), Figure 3-5: India - Women s T-Shirts Market (in Rs Crore), E Figure 3-6: India - Women s T-Shirts Market (in Million Units), E Figure 3-7: India - Forecast for Women s T-Shirts Market (in Rs Crore), Figure 3-8: India - Women s Tops Market (in Rs Crore), E Figure 3-9: India - Forecast for Women s Tops Market (in Rs Crore), Figure 3-10: India - Women s Western Suits & Blazers Market (in Rs Crore), E Figure 3-11: India - Women s Western Suits & Blazers Market (in Million Units), E Figure 3-12: India - Forecast for Women s Western Suits & Blazers Market (in Rs Crore), Figure 3-13: India - Women s Sarees Market (in Rs Crore), E Figure 3-14: India - Women s Sarees Market (in Million Units), E Figure 3-15: India - Forecast for Women s Sarees Market (in Rs Crore), Figure 3-16: India - Women s Nightwear Market (in Rs Crore), E Figure 3-17: India - Forecast for Women s Nightwear Market (in Rs Crore), Figure 3-18: India - Women s Ethnic Wear Market (in Rs Crore), E Figure 3-19: India - Women s Ethnic Wear Market (in Million Units), E Figure 3-20: India - Forecast for Women s Ethnic Wear Market (in Rs Crore), Figure 3-21: India - Women s Woolens Market (in Rs Crore), E Figure 3-22: India - Forecast for Women s Woolens Market (in Rs Crore), Figure 3-23: India - Women s Lingerie Market (in Rs Crore), E Figure 3-24: India - Women s Lingerie Market (in Million Units), E Figure 3-25: India - Forecast for Women s Lingerie Market (in Rs Crore), Figure 3-26: India - Women s Petticoats & Blouses Market (in Rs Crore), E Figure 3-27: India - Women s Petticoats & Blouses Market (in Million Units), E Figure 3-28: India - Forecast for Women s Petticoats & Blouses Market (in Rs Crore), Figure 3-29: India - Women s Trousers & Skirts Market (in Rs Crore), E Figure 3-30: India - Forecast for Women s Trousers & Skirts Market (in Rs Crore), Figure 4-1: India - Share of Branded & Unbranded Products in Women s Apparel Market (%), 2006 Figure 4-2: India - Women s Branded Apparel Market (in Rs Crore), 2006 & 2007E Figure 4-3: India - Share of Ready-to-Wear & Tailor-made Products in Women s Apparel Market (%), 2006 Figure 4-4: India - Organized Apparel Retail Market (in Rs Crore), E Figure 4-5: India - Organized Apparel Retail Market by Segment (%), 2006 Figure 4-6: India - Per Capita GDP Spending on Apparel w.r.t. Other Key Markets (%), 2003 & 2006 Figure 4-7: India - Population who like to Shop for Apparel (%) & Shopping Trips (in Numbers) w.r.t. Other Key Countries (2006) Figure 4-8: India - Share of FDI in Textile Industry (%), Mar 2006 Figure 4-9: India - Share of FDI in Textile Industry through TUFS Scheme (%), Mar 2006 Figure 4-10: India - Personal Disposable Income (in US$ per Head), E Figure 4-11: India - Median Household Income (in US$), E Figure 4-12: India - Consumer Class* Population & Number of Households (in Million), , & Figure 4-13: India - GDP (in Billion US$) & GDP Growth (%), E Figure 4-14: India - Share of Women in Total Population (%), E Figure 4-15: India - Break-up of Retail Format by Choice of Apparel Shopping (%), 2006 Figure 5-1: India - Forecast for Organized Apparel Retail Industry (in Rs Crore), Figure 5-2: India - Forecast for Share of Organized & Unorganized Women s Apparel Market (%), 2010 Figure 5-3: India - Obese Population (in Million), 2005 & 2015F

6 Figure 5-4: India - Forecast for Women s Branded Apparel Market (in Rs Crore), Figure 5-5: India - Forecast for Women s Premium Apparel Market (in Rs Crore), Figure 5-6: India - Forecast for Demand of Ready-made Garments in Rural Market (in Rs Crore), Figure 5-7: India - Forecast for Apparel Sourcing (in Billion US$), Figure 5-8: India - Forecast for Aggregate Consumption Level (in Trillion Rs), 2015 & 2025 Figure 5-9: India - Forecast for Number of Internet Users (in Million), Figure 5-10: India - Forecast for Number of Households Earning over US$ 5,000 (in Million), Figure 5-11: India - Forecast for Number of Households Earning over US$ 10,000 (in Million), Figure 5-12: India - Forecast for IT Revenue from Retail Industry (in Million US$), Figure 5-13: India - Forecast for Textile Machinery Demand (in Rs Crore), to Figure 5-14: India - Fashion Industry (in Rs Crore), 2007E & 2012F Figure 6-1: India - Currency Exchange Rate (From US$ to Rs), Aug 2006 to Dec 2007*

7 List of Tables: Table 2-1: India - Apparel Market by Segment (in Rs Crore), E Table 2-2: India - Apparel Market by Segment (in Billion Units), Table 4-1: India - Number of Households by Income Group (in Million), E Table 4-2: India - Competitive Landscape w.r.t. Other Countries Table 6-1: India - Rental Charges w.r.t. Top Cities in World (in US$/Sq. Feet), Nov 2007 Table 7-1: Provogue India Ltd. - Key Financials (in Rs Lakh), Sep 2007 Table 7-2: Page Industries - Key Financials (in Rs Crore), Sep 2007

8 3. Women s Apparel Industry Formal Wear Western Suits & Blazers With increasing number of working population of women and with more comfort level as compare to other corporate wear (like Salwar Kameez or sarrees) Western Suits & Blazers market for women s will increase The total market size for Western Suits & Blazers will be and will be mainly dominated by organized players and choice of branded wear. Figure 3-12: India - Forecast for Women s Western Suits & Blazers Market (in Rs Crore), in Rs. Crore Sarees With entry of designer wear and opening of large number of brand outlet will definitely boost the sarees market in future. Premium segment sarees as compare to economy or mass segment sarees which close to

9 Figure 3-15: India - Forecast for Women s Sarees Market (in Rs Crore), in Rs. Crore

10 4. Current Trends in the Industry 4.1 Changing Consumer Behavior Changing lifestyle and consumer behavior resulted in the women s branded apparel market The total value for women s branded apparel was as compared to (branded apparel for women accounted for total apparel market Also, the rising trend of family shopping in malls has prompted apparel brands to offer a wide range of products to customers. And now, brand expansion is the next step in the Indian branded apparel sector to cater to the varied tastes and preferences of the Indian customer. Figure 4-1: India - Share of Branded & Unbranded Products in Women s Apparel Market (%), 2006 Branded Unbranded 4.3 Growing Per Capita Spending on Apparel From 2003 to 2006, global consumers increased their spending on apparel Increased spending was seen in all countries except Japan, where it fell to an average per year. Italian, English, and German consumers spent the most on apparel the least among all countries. The US consumers spent an average of on apparel. In terms of GDP per capital spending on apparel, India lagged much behind China However, India recorded a growth of strong

11 during the same period. Slowly but strongly rising GDP per capita spending on apparel is driving the women apparel market in India. Figure 4-6: India - Per Capita GDP Spending on Apparel w.r.t. Other Key Markets (%), 2003 & (%) US Thailand UK China Germany Italy Japan Brazil Columbia India

12 5. Future Growth Areas for the Industry 5.7 Rising Consumption Levels India has now entered a virtuous long-term cycle in which rising incomes lead to increasing consumption, which, in turn, creates more business opportunities and employment. The aggregate consumption in India will grow in real terms The contribution to consumption growth from urban India is estimated to be and rural India While the numbers indicate the growth potential, a more relevant challenge for marketers is to identify the underlying drivers of consumption those ideas, needs and values which are resonating through the socio-cultural system as a whole and thus would find their manifestation in a whole range of product categories. Figure 5-8: India - Forecast for Aggregate Consumption Level (in Trillion Rs), 2015 & 2025 in Trillion Rs Fashion Industry Indian fashion design industry is expected to grow much faster than projected and likely to touch from the current level of because Indian companies are heavily investing big sums in the industry, consumer

13 increasingly shifting focus towards designer wear, exposure to western media and readily availability of designer wear in the shopping malls. The Indian fashion industry accounts for barely of the international industry s net worth. About of male shoppers and of female shoppers prefer shopping for designer wear in departmental stores. Comparatively, for exclusive brand showrooms. Indian designer wear commands a category engagement Figure 5-11: India - Fashion Industry (in Rs Crore), 2007E & 2012F in Rs Crore E 2012F Moreover, the Indian fashion industry is at an advantage than countries as far as its growth prospects are concerned. India is the third-largest cotton producing country in the world and also possesses an abundance of talented designers.

14 6. Roadblocks & Recommendations 6.3 Economic & Regional Disparities While India has emerged as one of the fastest growing countries in the world, there still exists the challenge of regional and economic disparities. The varied income levels, economic gap between urban and rural areas, cultural differences, and difference in consumer behavior can act as barriers for retailers. These disparities can force the retailers and companies to design different strategies for different regions as single strategy will not help the companies to expand and penetrate into the market. Recommendations Companies must take into account these factors while framing their market strategies and must opt for different strategies for different regions depending on consumer behavior, economic level and regional fashion trends.

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