US Denim Jeans Market Report

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1 US Denim Jeans Market Report

2 Executive Summary Denim has become a wardrobe staple for the comfort it offers and above all for being one of the best clothing article to be a part of the semi-formal wear category. Fit, comfort and price are the most important factors that influence customers to purchase denim jeans. Given the longer life span of jeans, the denim industry continues to hold an advantageous position over other types of apparel. Jeans can be worn on different kinds of social and even official occasions. Therefore, when compared with other varieties of bottoms denim makes economic sense for consumers to spend money over. The US apparel industry is large, mature, and highly fragmented. The US market sells apparel produced both in domestic as well as foreign locations. The global economic downturn has had a severe effect over the apparel industry, but the denim market has regained its pace relatively faster as compared to other apparel segments. However, in 2014, denim jeans sales has registered a drastic fall as yoga wear is fast becoming a very popular substitute for denim as new fabrics and designs in the category are focused on comfort, leading increasing numbers of Americans are wearing yoga wear to work and anywhere else they may be going. As a result, US Jeans manufacturers are increasingly struggling with declining sales of their denim products. Each of these leading players was negatively affected by the decline in sales of jeans in the US. This report analyzes the development of the "US Denim Jeans Market", with a focus on its segments including women's and men's denim jeans market. It also studies global and the US apparel market. The major trends, drivers facilitating growth of the US denim jeans market, as well as the issues being faced by the industry are being presented in this report. The denim jeans market in the US is highly consolidated as famous brands like Levi s, Lee and Wrangler holds significant share of the total market. The four major players in the US denim industry, VF Corporation, Levi s Strauss, PVH Corporation and Joe s Jeans Inc., are being profiled in the report highlighting their key financials and strategies for growth. By combining SPSS Inc. s data integration and analysis capabilities with our relevant findings, we have predicted the future growth of the industry. We employed various significant variables that have an impact on this industry and created regression models with SPSS Base to determine the future direction of the industry. Before deploying the regression model, the relationship between several independent or predictor variables and the dependent variable was analyzed using standard SPSS output, including charts, tables and tests.

3 US$ Trillion The US apparel market is one of the largest apparel market in the world Global Apparel Market Value ( E) E 2016E 2017E The global apparel market stood at nearly US$... trillion in 2014 as compared to US$... trillion in 2013, representing a growth of %. The US apparel market is one of the largest in the world, comprising about % of the global total. The US apparel reached US$... billion in 2014, a % increase over US$.. billion in Levi s holds % of US denim jeans market, while VF Corp. is right at its heels with nearly % share during the same period. The US Apparel Market ( E) US Denim Jeans Market Share (2014E) E 2016E 2017E Levi Strauss VF Corporation Others

4 US$ Billion US$ Billion Denim jeans sales in the US has registered a drastic fall as yoga wear is fast becoming a very popular substitute for denim as new fabrics and designs in the category The US Adult Jeans Market ( ) In 2014 (for the 12-month periods ended in March), the market for adult denim fell sharply to reach US$... billion as against US$,... billion in comparable prior-year period. Unit sales of adult denim dropped %, to million in fiscal 2014 from million in 2013, while the average price decreased %, to US$... from US$... in fiscal In the fiscal 2014, the dollar sales of women's jeans in the US fell % in the 12 months ended in March to US$.. billion from US$... billion in the comparable prior-year period. Men s jeans sales in the US declined % in the 12 months through March to US$... billion from US$... billion and units pulled back..% to nearly million in 2014 from. million in The US Men s Jeans Market ( ) The US Women s Jeans Market ( )

5 Increasing GDP, growing population, rising apparel consumption and personal consumption expenditure are chief factors that will drive the market The US Denim Jeans Market Forecast ( F) E 2016E 2017E 2018E Revenues from the US adult denim jeans market are expected to show a rising trend in the coming years and reach approximately US$... billion by the end of Increase in population is an important factor which would affect the increase in sales of denim jeans in the US, as nowadays fashion is considered to be incomplete without denim jeans and has become staple wardrobe of the people. Increase in the household final consumption expenditure would have a positive impact on the apparel consumption, which would eventually lead to increase in revenue of denim market. With the increase in GDP per capita, revenue of US denim market would certainly grow with increased purchasing power. So, the revenue of US adult denim market is positively correlated with the GDP of the country.

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