NEW YORK PARIS TOKYO APRIL 22 JUNE 5, 2008 How Responsible Innovation Comes To Everyday Life NEW YORK LAUNCH & ROUND TABLE PANEL, APRIL 22, 2008

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1 NEW YORK PARIS TOKYO APRIL 22 JUNE 5, 2008 How Responsible Innovation Comes To Everyday Life NEW YORK LAUNCH & ROUND TABLE PANEL, APRIL 22, 2008

2 NatureWorks LLC is proud to present the fourth annual IngeoTM Earth Month which successfully debut in New York City on April 22, 2008 in the form of a creative gallery titled Fantastic Natural Plastic, a pop-up exhibition and a round-table panel discussion located at the first IngeoTM Earth Month Creative Gallery, a 4,500sq ft bi-level space in Nolita, located at 201 Mulberry Street, NYC. The one day event attracted 250 eco-conscious VIPs including Ted Ning, Summer Rayne Oakes, Isabella Rossellini's daughter, Elettra Wiedemann, Savania Davies- Keller, Bahar Shapar, special guests and members of the press, to celebrate Earth Day and the launch of IngeoTM Earth Month Creative Gallery.

3 INGEO EARTH MONTH CREATIVE GALLERY NatureWorks LLC manufactures a family of commercially available, low carbon footprint, IngeoTM bio-plastics materials derived from 100 percent annually renewable resources with cost and performance that compete with petroleum based plastics and fibers. Today, Ingeo innovations help transform eco-options from niche to mainstream, providing a whole new generation of natural plastic and fiber products in more than 20 different lifestyle categories from at least 100 commercial partners, selling in more than 70,000 retail outlets worldwide. The purpose of the Ingeo Earth Month Creative Gallery is to showcase the reality and detail of this fast track market development for new food and beverage bio-packaging essentials, clothing, electronics, appliances, personal care, home, and garden. These innovative products, all for everyday use, make Ingeo the naturally better brand of choice that s changing the shape of how we shop and live. A complete look book of these ingenious innovations will be available at each creative gallery.

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5 About The Artist: Chris Jordan Intended as a journey beginning with the reality of mass consumption and accumulated waste, environmental artist, Chris Jordan, premier his video installation titled Intolerable Beauty and Running The Numbers. Chris Jordan is an internationally acclaimed photographic artist and social activist whose work explores the detritus of consumer culture. His newest series, titled Running the Numbers, depicts the staggering statistics that define our mass consumption, in huge intricately detailed panels as large as thirty feet wide. These compelling works invite the viewer to walk up close and see every detail as a metaphor for the role of the individual in our hypermodern society. Chris has exhibited widely in the US and Europe, and this spring, Chris will serve as an international spokesperson for National Geographic in their global campaign for Earth Day 2008.

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7 About The Artist: Bryan Robert Hamecs Fantastic Natural Plastic was created by local New York artist Bryan Robert Hamecs using natural plastic containers made from IngeoTM, a natural plastic made from 100% annually renewable resources as his main medium. The installation is an observation and response to mass consumption and accumulated waste, using IngeoTM plastic and fresh cherry blossoms which at the end of their life cycle, will return back to the earth. Hamecs, founder of Felt etc. is a cutting edge, progressive artist that offers an alternative to the conventional standards of using floral design as it's main medium of communication. Felt etc. merges Hamecs' experience of eleven years working in New York's top floral studios including Takashimaya, Floralia Decorators and Utowa Floral Gallery, with the production of contemporary art, industrial design and fashion. Hamecs has designed for Calvin Klein, Guggenheim, Stephen Weiss Studio at Art Basel Miami, Natural History Museum, too name a few. Visit

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10 ROUND TABLE PANEL DISCUSSION When : April 22nd, 2008 Location : Ingeo Earth Month Creative Gallery 201 Mulberry Street, New York City What : Ingeo Earth Month 2008 Round Table Panel Discussion Target audience : Key consumer & trade media, influencers, opinion leaders Objectives : To have the most updated overview about how responsible innovation is accessible and available in every part of our daily life. Responsible Innovation has become a real way of life, or lifestyle! And this round table is a key step in the Ingeo Earth Month journey, to highlight the key fundamentals The Subject : How Responsible Innovation Comes to Everyday life How to appreciate a new and sustainable standard of responsible everyday living? How market, companies are moving toward responsible innovation, how they live it and offer it to consumer for their everyday life needs in a modern world? How to enjoy all the comforts of modern living at consumer level, making the reduction of their impact on the world? How a new way of doing business can be identified also at consumer level?

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