HULK AN EXCITING FOOTBALL BRAND, QUICKLY BECOMING THE CHOICE OF ELITE AND AMATEUR PLAYERS. Retail presentation

Transcription

1 HULK AN EXCITING FOOTBALL BRAND, QUICKLY BECOMING THE CHOICE OF ELITE AND AMATEUR PLAYERS Retail presentation June 2017

2 INDEX ELITE NATIONAL TEAMS, CLUBS, PLAYERS BRIEF HISTORY RETAIL COUNTRIES AND KEY RETAILERS SELLING POINTS PORTFOLIO IN-STORE CONTACTS 2

3 ELITE SAK IS THE CHOICE OF ELITE PLAYERS FROM SEVERAL TOP CLUBS SAK IS USED BY PLAYERS IN TOP NATIONAL TEAMS 16 OF THE 32 TEAMS IN THE WORLD CUP OF THE 24 TEAMS IN EURO OF THE 16 TEAMS IN COPA AMERICA 2016 CRISTIANO RONALDO CONFIDENTIAL ARTURO VIDAL JAMES RODRÍGUEZ PAUL POGBA ANTHONY MARTIAL THIBAUT COURTOIS These photos are for viewing purposes only and cannot be reproduced. SAK creates no claim or credit for images of players and teams featured in this presentation unless otherwise noted. If you own rights to any of the images, and do not wish them to appear here, please contact SAK and they will be promptly removed. The teams and players named or featured have not endorsed the products or services offered by SAK. 3

4 BRIEF HISTORY LATE 2012 SAK IS INCORPORATED: 2013 PRODUCT IMPROVEMENT AND PRODUCTION LINE DEVELOPMENT 2 FORMER PROFESSORS DEVELOP THE CONCEPT OF CUSTOM SHIN GUARDS PRODUCTION WITH 3D LEG SCANNING R&D, INNOVATION IN MATERIALS AND PRODUCTION PROCESSES 2014 INITIAL MARKET TESTING: ELITE EUROPEAN CLUBS IN ENGLAND, SPAIN, ITALY, PORTUGAL, GERMANY, ETC.; CHOSEN BY SOME OF THE BEST PLAYERS IN THE WORLD; 2015 RETAIL PILOTS: NEW PRODUCT LINE FOCUSED ON RETAIL 3D SCAN SYSTEM FOR PREMIUM STORES SALES PILOTS IN KEY RETAILERS IN PORTUGAL (SPORT ZONE), SPAIN (FUTBOLMANIA, SOLOPORTEROS) AND UK (PRO DIRECT) 2016 PRESENT IN 15 COUNTRIES AND ~100 STORES: PORTUGAL, SPAIN, ITALY, FRANCE, BELGIUM, LUXEMBOURG, NETHERLANDS, CZECH REP., SLOVAKIA, AUSTRIA, DENMARK, AUSTRALIA, ANGOLA, USA, CANADA 4

5 RETAIL OUR STORES KEY RETAILERS 5

6 SELLING POINTS HIGHLY MARKETABLE PRODUCTS FOR DISTRIBUTORS AND RETAIL STORES GOOD ABSOLUTE MARGINS HIGH REVENUES IN TRADITIONALLY LOW VALUE PRODUCT CATEGORY HIGH ADOPTION RATE BY AMATEUR PLAYERS THE HIGH NUMBER OF ELITE PLAYERS CHOOSING SAK PRODUCTS IS TURNING SAK INTO A PRESTIGE BRAND, BECOMING AN OBJECT OF DESIRE BY A RAPIDLY INCREASING NUMBER OF AMATEUR PLAYERS DIFFERENTIATED SEGMENT OF PREMIUM QUALITY FOOTBALL GEAR NEW RANGE OF EFFECTIVE PRODUCTS DEVELOPED FROM SCIENCE AND TECHNOLOGY, DISRUPTING THE COMMON OFFER FROM BIG BRANDS 6

7 PRODUCT LINE SAK: UNIQUE SHIN GUARDS WITH AMAZING FEATURES AND UNDERLYING TECHNOLOGY ERGONOMIC SHAPES OPTIMAL FIT OBTAINED FROM 3D SCANS OPTIMAL LEG PROFILES FOR KIDS, MEN AND WOMEN HIGH IMPACT RESISTANCE SAFETY MILITARY GRADE POLYMERS UNBREAKABLE FLEXIBLE LIGHTWEIGHT SECOND SKIN FEELING COMFORT SUPERIOR CUSHIONING ACTIVATED CARBON ANTIBACTERIAL FOAM PREMIUM LOOK&FEEL EMOTION OPTIONAL CUSTOM GRAPHICS QUALITY FINISHING ENHANCED SCRATCH RESISTANCE SHIN GUARDS CERTIFICATION BY SATRA (UK) CE EN

8 PRODUCT LINE ESSENTIALS: ENTRY LEVEL PRODUCTS INCREASED PROTECTION 3 COLORS STABILITY FOR SHIN GUARDS 2 SIZES XS/S M/L 4 SIZES XS / S / M / L 8

9 PRODUCT LINE 3 LEG PROFILES OPTIMAL FIT: 12 SHAPE OPTIONS FOR UNMATCHED ADJUSTMENT TO THE LEGS SLIM BONE AND MUSCLE STRUCTURES LEGS WITH INTERMEDIATE CALF PERIMETER THIN REGULAR <34 cm <13 1/3 in cm 13 ¾ 15 ¾ in LARGE CROSSSECTIONAL AREA LEGS WIDE >41 cm <16 1/7 in CALF PERIMETER 4 SIZES PER PROFILE S / M / L / XL 9

10 PRODUCT LINE MORPH FULL CUSTOMIZATION: COMBINE PHOTOS, COLORS, AND ANY OTHER GRAPHIC ELEMENT MORPH BASE CUSTOMIZATION: NAME AND NUMBER 3 LEG PROFILES THIN REGULAR WIDE 4 SIZES PER PROFILE S / M / L / XL 10

11 PRODUCT LINE MORPH TECHNOLOGY, FEATURES AND BENEFITS REFINED FOR YOUNG ATHLETES 2 OPTIMAL YOUTH SIZES SIMILAR CUSTOMIZATION OPTIONS XXS / XS NAME AND NUMBER COMBINE PHOTOS, COLORS, AND ANY OTHER GRAPHIC ELEMENT 11

12 PRODUCT LINE DEVELOPED FOR WOMEN: THE MOST REPRESENTATIVE SHAPES OF FEMALE PLAYERS SHAPES EXTRACTED FROM A DATABASE OF 3D FEMALE LEG SCANS FIRST FOOTBALL PROTECTION PRODUCT ENGINEERED FOR FEMALE PLAYERS 2 LEG PROFILES THIN REGULAR 3 SIZES PER PROFILE S/M/L 12

13 PRODUCT LINE ATHENA FULL CUSTOMIZATION: COMBINE PHOTOS, COLORS, AND ANY OTHER GRAPHIC ELEMENT ATHENA BASE CUSTOMIZATION: NAME AND NUMBER 2 LEG PROFILES THIN REGULAR 3 SIZES PER PROFILE S/M/L 13

14 PRODUCT LINE TAILOR-MADE SHIN GUARDS EXCLUSIVE SERVICE AVAILABLE AT PREMIUM STORES* SAK 3D SCANNER FOR <30 SECOND CAPTURE PRECISE 3D LEG SCAN FOR SHIN GUARDS CUSTOMIZATION, BOTH IN SHAPE AND GRAPHICS DETAILED DIGITAL REPLICA *SAK IS THE ONLY COMPANY IN THE WORLD PROVIDING IN-STORE TAILOR-MADE FOOTBALL PROTECTION GEAR TAILOR-MADE SHIN GUARDS 14

15 PRODUCT LINE SPECIAL LIMITED EDITIONS FOR CLUBS, SCHOOLS AND STORES CUSTOM DESIGN SHAPE MORPH ATHENA MINIMUM SET OF 100 PAIRS CLUB DESIGN WITH CUSTOMIZATION POSSIBILITY UNIQUE DESIGNS FOR ONLINE / PHYSICAL STORES MODELS FOR CLUB STORES 15

16 PRODUT LINE 3 LEG PROFILES CALF SLEEVES ADJUSTED TO THE PLAYER S LEG PROFILE THIN REGULAR WIDE TOTAL STABILITY PREVENT SHIN GUARDS FROM MOVING DURING THE GAME OPTIMAL COMPRESSION GRADUATED COMPRESSION ADJUSTED TO THE LEG PROFILE 2 YOUTH SIZES XXS / XS 16

17 PRODUT LINE 3 SIZES CERTIFIED RECOVERY SOCKS S M L CERTIFIED COMPRESSION CEN / TR AND BRITISH STANDARDS. ACCELERATED RECOVERY INCREASES OXYGEN-RICH BLOOD FLOW TO THE MUSCLES AND REDUCES THE POST-GAME PAIN 17

18 PRODUT LINE SHIN GUARD STAYS FINE-TEXTURED COMFORT ULTRA STRETCH FIBERS SKIN COMPATIBLE MATERIALS ANTI-SLIPPING STABILITY SILICONE BANDS INTERLOCK SYSTEM 18

19 IN-STORE SMALL STORES MEDIUM STORES PREMIUM STORES LIMITED PRODUCT RANGE HIGHER ROTATION PRODUCTS FULL OFFERING OF ENTRY-LEVEL + OPTIMAL FIT RANGE FULL OFFERING STORE ORDER VALUE: 450 STORE ORDER VALUE: STORE ORDER VALUE: INCLUDES 3D SCANNER FOR CUSTOM-SHAPED SHIN GUARDS (ELITE MODEL) 19

20 IN-STORE SALES PROCESS FOR CUSTOM MODELS TRY THE MORPH MODELS AND CHOOSE THE PROFILE & SIZE. 1 PURCHASE THE PRODUCT BOX AND FILL OUT THE VOUCHER INFO WITH THE STORE CASHIER. 2 THE STORE SENDS THE VOUCHER INFORMATION TO SAK (info@sakproject.com). RECEIVE THE SHIN GUARDS INSTORE OR AT HOME. 3 4 GRAPHICS CUSTOMIZATION ASSISTED BY A DESIGNER DELIVERY IN 2 WEEKS 5 TRY THE MORPH MODELS AND CHOOSE THE PROFILE & SIZE. PURCHASE THE PRODUCT BOX AND FILL OUT THE VOUCHER INFO WITH THE STORE CASHIER. THE STORE SENDS THE VOUCHER INFORMATION TO SAK (info@sakproject.com). SAK CONTACTS THE CLIENT FOR THE DESIGN STAGE. THE CLIENT CAN CHANGE THE DESIGN UNTIL IT S OK FOR PRODUCTION. RECEIVE THE SHIN GUARDS INSTORE OR AT HOME. 20

21 SAFETY AGAINST KICKING SOFIA CARVALHO SALES MANAGER KEY PARTNERSHIPS