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1 mwb-online.co

2 THE BUSINESS OF MENSWEAR MWB is the UK s only trade title dedicated exclusively to the menswear industry. Published 9 times a year, its readership covers the whole of the menswear trade in the UK and Ireland - from department store buyers to independent store owners, key manufacturers to regional agents. With a circulation of 5,900 subscribers, MWB is the essential choice for any brand wanting to reach their target audience within the fashion industry. THE MONTH IN MENSWEAR SHINING THE SPOTLIGHT ON PRODUCT With a readership of 16,000+ industry figures, MWB s news and front-desk features are relied upon to keep readers in touch with their industry in an accessible and easy-to-read format. Designed around a monthly digest of key stories, and with personal takes on important issues and events also featuring, MWB s News section offers a pick of the month s essential industry stories. Advice and Opinion features, meanwhile, offer a platform for retailers, suppliers and agents give their views on the key issues affecting the industry. THE COMPLETE PICTURE MWB contains sections dedicated to mainstream/contemporary menswear and denim/streetwear, as well as news, opinion, product spotlights, big name interviews and a topical, informative retail section looking at issues from across the industry. Like the best retailers, MWB is always on the lookout for new ideas. With extensive product coverage, exhibition previews and reviews as well as seasonal buyers guides, our comprehensive guides helps retailers to find their next big thing. MWB highlights new names to watch, offers ideas on how to capitalise on newly emerged trends with in-season buying and an indepth look at the collections making the headlines. THE REALITY OF RETAIL As well as bringing readers the latest news on store openings, legal issues and in-store initiatives, MWB s regular Retail Insider section takes an in-depth look at the key issues affecting every type of menswear store. Effective recruitment and staff training, dealing with crime, tackling rising rents and becoming a greener retailer are just some of the issues tackled in features offering expert advice.

3 FORWARD FEATURES 2017 JANUARY 2017 ISSUE 236 The complete guide to a/w 17 The brands to watch in 2017 The trends to emerge for a/w 17 Key buyers reveal what they re looking for from the new season Jacket Required preview CONTEMPORARY PHOTOSHOOT Extra copies distributed at Jacket Required Editorial deadline: 20 DECEMBER 2016 Advertising deadline: 21 DECEMBER 2016 Publication date: 16 JANUARY 2017 FEBRUARY 2017 ISSUE 237 Moda Gent Preview Moda Footwear Preview Pitti Uomo review Berlin review Paris review MAINSTREAM PHOTOSHOOT Extra copies distributed at Moda UK Editorial deadline: 27 JANUARY 2017 Advertising deadline: 30 JANUARY 2017 Publication date: 20 FEBRUARY 2017 MARCH / APRIL 2017 ISSUE 238 Footwear trends for a/w 17 New footwear brands to catch this season Footwear store retail profile Jacket Required review Moda Gent review Key accessory trends for a/w 17 Editorial deadline: 6 MARCH 2017 Advertising deadline: 7 MARCH 2017 Publication date: 21 MARCH 2017 MAY 2017 ISSUE 239 The key issues in e-commerce Profiling the key short order labels Short order report London Fashion Week Men s preview Editorial deadline: 28 APRIL 2017 Advertising deadline: 2 MAY 2017 Publication date: 15 MAY 2017 JUNE 2017 ISSUE 240 First look at s/s 18 Pitti Uomo preview Exhibition calendar Berlin preview Paris preview Editorial deadline: 26 MAY 2017 Advertising deadline: 31 MAY 2017 Publication date: 14 JUNE 2017 JULY 2017 ISSUE 241 The complete guide to s/s 18 Pitti Uomo review Jacket Required preview CONTEMPORARY PHOTOSHOOT What the buyers want this season Extra copies distributed at Jacket Required Editorial deadline: 26 JUNE 2017 Advertising deadline: 28 JUNE 2017 Publication date: 12 JULY 2017 AUGUST 2017 ISSUE 242 Moda Gent preview Moda Footwear preview Pitti Uomo review MAINSTREAM PHOTOSHOOT Extra copies distributed at Moda UK Editorial deadline: 17 JULY 2017 Advertising deadline: 18 JULY 2017 Publication date: 1 AUGUST 2017 OCTOBER 2017 ISSUE 243 Denim special, including a report on the current trends, markets, innovations Profiling the key short order labels Short order trend special Retail interiors Editorial deadline: 5 OCTOBER 2017 Advertising deadline: 6 OCTOBER 2017 Publication date: 20 OCTOBER 2017 DECEMBER 2017 ISSUE 244 First look at a/w 18 Pitti Uomo preview Exhibition calendar Berlin preview Paris preview Editorial deadline: 17 NOVEMBER 2017 Advertising deadline: 20 NOVEMBER 2017 Publication date: 4 DECEMBER 2017

4 ADVERTISING OPPORTUNITIES RATES Double-page spread 8,140 Back cover/inside front cover/ inside back cover 5,100 Full page 4,255 Half page 2,350 Quarter page 1,230 SERIES DISCOUNTS 2-5 issues 5% 6-8 issues 10% 9-11 issues 25% Special position premiums 10% premium on space costs for all guaranteed positions. Agency commission 10% DIRECTORY Buyers guide 30 per single column centimetre. Recruitment 30 per single column centimetre (boxed only). Lineage 12 (per line). SPECIAL RATES Advertorial (dps) 10,180 Advertorial (full page) 5,325 Insert 2,350 Tip on (including page) 8,780 Tip on (front cover) 12,305 Belly band 10,565 Page sponsorship 1,350 Per issue. Minimum 6 issues. Always the same page. Strip 2,350 Per issue. Minimum 6 issues. Always the same page. Front cover 10,160 APPLE MACINTOSH PROGRAMMES Adobe Photoshop CC Adobe Indesign CC Adobe Illustrator CC High resolution pdf SPECIFICATIONS All fonts, logos and pictures must be supplied with artwork. Pictures to be CMYK in the following formats: EPS, TIFF or JPEG format at a minimum resolution of 300 pixels/ inch. High resolution PDFs are accepted with fonts and images embedded (a colour proof should also be provided) Discs must be Apple Mac compatible When sending by CD or please fax a proof or send a colour proof in the post. If we do not receive a proof, responsibility for any errors will be with the advertiser or agency. MECHANICAL DATA Please with any technical questions. FOR DISPLAY, CLASSIFIED AND RECRUITMENT SALES CONTACT: SHARON LE GOFF ON +44 (0) OR

5 OUR MEDIA PARTNERS I am great fan of MWB magazine, it seems there is a huge lack of industry fashion magazines that actually matter. MWB is great read and covers all relevant topics and up to date on the latest trends. A joy of a team to be acquainted with. Ravi Grewal, Director Stuarts London Over the eight years that I have worked directly with MWB each team member, from editorial to commercial, has displayed a confidence-inspiring level of passion and dedication to the British menswear industry. Underpinned by a robust brand knowledge, comprehensive industry network and insatiable product-led interest it s no wonder that the MWB team and brand continues to exceed my expectations around every turn. Khabi Mirza, Director Fabric PR Since I joined Merc 6 years ago, it is hard to think of a time when my monthly copy of MWB was not so coveted. The very small yet tightly knit team behind MWB are unbelievably passionate and totally dedicated to the excellent product they produce. On a personal side, I regard them as close friends as they all have the knack of making you, your brand, your event, whatever you are involved with feel very special and unique. It is a rare quality in this fast evolving technology loving business we all find ourselves in today and I like that. Andrew Tompsett, Head of UK Merc

6 ONLINE STATS Launched in 2017, mwb-online.co is the digital arm of MWB magazine, the leading trade title for the menswear industry. Attracting thousands of visitors a month and updated daily, mwb-online.co is designed to inform and inspire independent retailers, showcasing essential news, features, products, trends and interviews with key industry insiders. Although primarily focused with the UK market, the site s international audience continues to see month-on-month growth, within the top three visiting continents being the US, Europe and Asia. With a current DA (domain authority) of 27 and PA (page authority) of 35, mwb-online.co has become a well-trusted and high ranking website in the UK. 5,000 PAGE VIEWS PER MONTH 2,500 USERS PER MONTH 5,797 NEWSLETTER SUBSCRIBERS 16.4 PER CENT NEWSLETTER OPEN RATE 70 PER CENT READERSHIP IN THE UK PREVIOUS ONLINE ADVERTISERS INCLUDE THE BRITISH FASHION COUNCIL, JACKET REQUIRED, MODA UK, PREMIUM BERLIN, SEEK, SIMON CARTER, DOUBLE H AGENCY AND MANY MORE 5K + SOCIAL MEDIA FOLLOWING 12 PER CENT SOCIAL MEDIA ENGAGEMENT RATE SUNDAY SUPPLEMENT NEWSLETTER IS SENT WEEKLY WITH KEY STORIES FROM THE WEEK

7 ONLINE OPPORTUNITIES: MWB-ONLINE.CO MWB-ONLINE.CO LEADER BOARD ADVERT HERE MPU FOR HOMEPAGE 1000 PX x 1000 PX 700 per month 625 per month for three months 525 per month for six months LEADER BOARD HOME PAGE 1024 PX x 127 PX 1,000 per month 925 per month for three months 850 per month for six months Additional 200 per extra page (eg. if you wanted the leader board to be displayed on business page too) E-SHOTS Targeted to our MWB data base of 5,000 plus and our MODA and JACKET REQUIRED visitor s data base approx. 5,500. 2,500 per e-shot *add a video link for your new Look Book for an extra 250 MPU ADVERT HERE YOUR ADVERT HERE SPONSORSHIP OF OUR E NEWSLETTER Sent out weekly to our MWB data base 5,000 plus. 1,500 x1 2,000 x2 for the month MPU ADVERT HERE MPU ADVERT HERE NEWSLETTER ADVERT HERE TO DISCUSS ALL ONLINE ADVERTISING OPPORTUNITIES AND PRICES, CONTACT SHARON LE GOFF ON +44 (0) OR

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