2018 Rogers Publishing Media Kit

Transcription

1 2018 Rogers Publishing Media Kit

2 Contents Chatelaine English Brand Mission / Publishing Calendar/ Rates 08 Chatelaine French Brand Mission / Publishing Calendar/ Rates 12 HELLO! Canada Brand Mission/Publishing Calendar/Rates Maclean's Brand Mission/Publishing Calendar/Rates 21 Today's Parent Brand Mission/Publishing Calendar/Rates Walmart Live Better / Vivre mieux Brand Mission/Publishing Calendar/Rates 32 VÉRO Brand Mission/Publishing Calendar/Rates 34 L actualité Brand Mission/Publishing Calendar/Rates 36 Digital Editions Brand Mission/Publishing Calendar/Rates Appendix For further information, please contact: Terry Smith, Brand Operations Manager Rogers Communications 1 Mount Pleasant Road, Toronto, ON M4Y 2Y5 e: terry.smith@rci.rogers.com o: m:

3 English/French Titles

4 ENGLISH

5 Mission Statement As Canada s largest women s brand, Chatelaine provides Canadian women with fresh, thought-provoking perspectives and inspired lifestyle solutions. Our award-winning editorials span topics from food, style and home décor to politics, health and relationships. We deliver must-read features, personal stories, creative ideas and practical tips to help women make the most of their full and busy lives. Chatelaine now offers more cutting-edge reporting, fashion and beauty solutions, health and wellness advice and easy, delicious recipes from our trusted kitchen than ever before. It s our commitment to be Canada s most relevant and cherished women s media brand. * Circulation: 257K Audience (A18+): 3.54MM print & digital *AAM June 2017 Vividata Q Publishing Calendar Issue Date Space Close Material Close Impact Date On-Sale Date MARCH Jan 18 Jan 24 Feb 08 Feb 15 MAY Mar 22 Mar 28 Apr 12 Apr 19 JULY May 17 May 23 June 07 Jun 14 SEPTEMBER Jul 19 Jul 25 Aug 09 Aug 16 NOVEMBER Sept 20 Sept 26 Oct 11 Oct 18 JANUARY 19 Nov 15 Nov 21 Dec 6 Dec 13 Tentative publishing schedule, subject to change English Rates (Gross) All magazine advertising runs across print and digital editions. Ad Size 1x 3x 6x FP $33,142 $32,148 $31,183 DPS $60,847 $57,866 $56,130 IFC DPS IBC OBC Covers $71,587 $39,770 $39,770 *Please contact your Account Manager for all other ad sizes.

6 2018 EDITORIAL HIGHLIGHTS IN EVERY ISSUE FEBRUARY/MARCH ISSUE Fashion: Spring accessories + beauty trends (make-up focused) Beauty: Hair Guide (the best cuts for your hair type and face shape) Home: 50 Best Designer Tricks for Decorating on A Budget Food: Comfort Foods; Peanut Butter recipes Health: Sex and Relationships Special Feature: 25 Women Who Are Changing the Way We Eat Now APRIL/MAY ISSUE Fashion: Spring Style Trends Beauty: Beauty Rut Women Confront Their Biggest Makeup Hangups Home: Organization & Spring Cleaning Guide Food: Healthy Start Breakfast Health: Fitness package; Fertility and reproductive health; Special Feature: Chatelaine Survey on Men and Masculinity: What Men Really Think Health: How to Conquer Anxiety JUNE/JULY ISSUE Fashion: Swimsuit Guide & Beach Accessories; Summer Workwear Beauty: A Sweaty Girl s Guide to Summer: How to Stay Cool When It s Hot Home: Outdoor Decorating and Entertaining Food: No-Cook Meals Health: Body Image Guide Special Feature: The Future is Female: Chatelaine is 90! Where will we be at 100? Exploring future of women s health, home life, work, style, retail, cooking, etc. Special Feature: Summer Reading guide AUGUST/SEPT ISSUE Fashion: Fall Fashion Trends Beauty: Fall beauty Trends Home: Future Home Tech; 50 Low- Commitment Ways to Bring Colour & Pattern Into Your Home (part paint guide, part decorating) Food: Everything in Season Health: Aging: No Longer a Dirty Word Special Feature: Fall Books Guide OCTOBER/NOVEMBER ISSUE Fashion: Winterize your Wardrobe; Best Boots of the Season, Best Coats Beauty: Seasonal Skincare SOS Home: Winterize Your Decor Food: Stress-Free Party Menus Health: Breast cancer; Fatigue/Sleep DECEMBER/JAN ISSUE Fashion: Holiday fashion Beauty: Best Winter Accessories; Winter Skincare Home: Festive Decorating & Craft Ideas Food: One-pot wonders; Budget meals Health: Most Googled health questions this year in Canada, answered Special Feature: Women of the Year NOTEBOOK: our favourite things to do, watch and read STYLE: your source for accessible, ontrend fashion and beauty. Expertly curated with rich visuals, our style pages make fashion and beauty fun, exciting and relatable. HEALTH: must read content about health and wellness, we let curiosity and women s shared experiences guide us as we seek out stories and topics that impact readers lives, and help them strive for wellness mind, body and soul. HOME: design inspiration lives alongside practical solutions in our pages and our editors encourage readers to create a beautiful, well-organized space that reflects their unique personal style and needs. FOOD: Canada s source for fresh, delicious recipes, as well as cooking tips, tricks and trends. LIFE: provides conversation starters stories that our readers enthusiastically share with their family, friends and colleagues. We engage, inspire and challenge readers with timely and thought provoking stories and essays.

7 FAST FACTS PRINCIPAL GROCERY 61%SHOPPER 72% Post-Secondary educated 83% 17% Female Male $85,669 AVERAGE HOUSEHOLD INCOME 27 MINUTES AVERAGE TIME SPENT READING Source: Vividata Q Readership & Product Database; *AAM June 2017

8 FRENCH

9 Mission Statement With an audience of nearing one-million, spanning multiple platforms print, tablet, online and mobile Châtelaine is French Canada s premier brand for women, developed expressly by and for Quebec women, celebrating the region s unique heritage and cultural vibrancy. Our award-winning content extends from food, style and home decor to politics, health and relationships. We deliver must-read features, must-see videos, personal stories, creative ideas and practical tips to help French Canadian women make the most of their full and busy lives. And, with specific focus on maximizing our digital content, we re serving up more cutting-edge reporting, fashion and beauty solutions, health and wellness advice, and easy, delicious recipes from our trusted kitchen than ever before. * Circulation: 94K Audience (A18+): 909K print & digital *AAM June 2017 Vividata Q Publishing Calendar Issue Date Space Close Material Close Impact Date On-Sale Date MARCH Jan 18 Jan 24 Feb 08 Feb 15 MAY Mar 22 Mar 28 Apr 12 Apr 19 JULY May 17 May 23 June 07 Jun 14 SEPTEMBER Jul 19 Jul 25 Aug 09 Aug 16 NOVEMBER Sept 20 Sept 26 Oct 11 Oct 18 JANUARY 19 Nov 15 Nov 21 Dec 6 Dec 13 Tentative publishing schedule, subject to change French Rates (Gross) All magazine advertising runs across print and digital editions. Ad Size 1x 3x 6x FP $12,000 $11,640 $11,290 DPS $22,031 $20,950 $20,340 IFC DPS IBC OBC Covers $29,375 $15,000 $15,000 *Please contact your Account Manager for all other ad sizes.

10 2018 EDITORIAL HIGHLIGHTS IN EVERY ISSUE FEBRUARY/MARCH ISSUE THE FEEL GOOD ISSUE Fashion: Denim Trends for this season Beauty: Hair Guide (the best cuts for your hair type and face shape) Food: Lemon: from Appetizer to Dessert / Chocolate recipes Health: Better Sex, really? / Anti-Fatigue Guide / Meditation : 3 ways Special Feature: Do we still need International Women s Day? / The Loneliness of Women Touring: Diving in the Bahamas APRIL/MAY ISSUE A NEW LOOK! (REVAMPING of CHF) Fashion: Spring Style Trends : Focus on Color / How to Change Your Look Beauty: Indie Beauty Brands: Who are the Brains Behind these brands Home: Organization & Spring Cleaning Guide Food: Breakfast / Dressings Health: Spring Fitness Guide / 25 Symptoms to Take Seriously Touring: A mother-daughter trip to Vietnam Special Feature: Being a mother, a right or a privilege? JUNE/(JULY ISSUE THIS IS SUMMER! Fashion: Swimsuit Guide / Summer wardrobe Beauty: A Sweaty Girl s Guide to Summer: How to Stay Cool When It s Hot / Your summer perfume Home: Outdoor Decorating Food: BBQ and salads / Ice Cream Health: Body Image Guide : What I love about me Touring: Virginia Beach Special Feature: Summer Reading guide / Discovering Québec: Our celebrities favorites AUGUST/SEPT ISSUE HARVEST ISSUE Fashion: Fall Fashion Trends / Style Tips to Borrow from Influencers Beauty: Fall beauty Trends Food: Tomatoes: a love story / pies / Express Dinner Health: Longevity & Nutrition / Back to School Tips Touring: The Gaspé Peninsula on foot Special Feature: Life after an ordeal OCTOBER/NOVEMBER ISSUE THE HOLIDAY SEASON Fashion: Party Kits Beauty: Key Products used by Makeup and Hair Artists for Holiday Looks Food: Stress-Free Party Menus Health: Breast cancer / Dying in dignity: and afterwards? Special Feature: Holiday Gift Guide / Holiday Survival Guide DECEMBER/JAN ISSUE HOW TO DO EVERYTHING BETTER Fashion: Coats, boots, accessories: Deal with weather issues (0 degree, minus 5, minus 20, rain) Beauty: Best Winter Accessories; Winter Skincare Food: Budget meals Health: Most Googled health questions this year in Canada, answered Finance: Better Manage our Budget Special Feature: How to do Everything Better C EST DANS L AIR: our favourite things to do, watch and read STYLE ETC: your source for accessible, on-trend fashion and beauty. Expertly curated with rich visuals, our style pages make fashion and beauty fun, exciting and relatable. MOI EN MIEUX: must read content about health and wellness, we let curiosity and women s shared experiences guide us as we seek out stories and topics that impact readers lives, and help them strive for wellness mind, body and soul. ART DE VIVRE: All things home and food Canada s source for fresh, delicious recipes, as well as cooking tips, tricks and trends. Design inspiration lives alongside practical solutions in our pages encouraging readers to create a beautiful, well-organized space that reflects their unique personal style and needs. ENTRES NOUS: provides conversation starters stories that our readers enthusiastically share with their family, friends and colleagues. We engage, inspire and challenge readers with timely and thought provoking stories and essays.

11 FAST FACTS PRINCIPAL GROCERY 55%SHOPPER 52 Average Age 74% 26% Female Male $74,476 AVERAGE HOUSEHOLD INCOME 33 MINUTES AVERAGE TIME SPENT READING Source: Vividata Q Readership & Product Database; *AAM June 2017

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13 Mission Statement HELLO! Canada is the number-one Canadian magazine on newsstands and a leading entertainment brand online, engaging readers across the country with its timely, upbeat, photo-rich articles, videos and social posts. With its unique blend of celebrity and royal news, world exclusive stories, in-depth fashion, shopping and beauty sections, recipes and much more, HELLO! Canada is a beacon for smart, educated readers who love entertainment and escapism without the gossipy element of other celebrity magazines. Alison Eastwood, Editor-in-Chief *Circulation: 130K (weekly) *AAM June 2017 Audience (A18+): 1.15MM print & digital Vividata Q In every issue: FEATURES: breathtaking images of the lives and lifestyles of all your favourite Royals and entertainment elite INSIDE STORY: Up close with the stars 7 DAYS: celebrity news in brief WHAT S ON: what to read, listen to and watch in books, music, movies and television LIFESTYLE: Fashion & Beauty including get the look inspirations from the famous; beauty tips and trends and shopping guides. PLUS Entertaining & Food from the famous foodies and superstar chefs around the world, delicious recipes and entertaining ideas 2018 Rates (Gross) All magazine advertising runs across print and digital editions. Ad Size IFC DPS IBC OBC FP $17,700 $16,816 $15,930 $15,043 $13,275 DPS $36,132 $30,269 $28,674 $27,078 $23,898 Covers $38,233 $21,240 $21,240 Please contact your account manager for all other sizes

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16 FAST FACTS PRINCIPAL GROCERY 62%SHOPPER Average 50Age 73% 27% Female Male $86,276 AVERAGE HOUSEHOLD INCOME 33 MINUTES AVERAGE TIME SPENT READING Source: Vividata Q Readership & Product Database; *AAM June 2017

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18 Mission Statement Maclean s is committed to providing the sharpest opinion and analysis on Canadian public affairs,and to leading the conversation about the issues that matter most to Canadians. Maclean s delivers this with a unique, provocative style aimed at challenging, engaging and entertaining its audiences in the areas of politics, economy and business, science and technology, society, arts and culture, education and work. Whether in print, online, mobile, tablet or at live events, Maclean s delivers new and intelligent ways for our audiences to think about and appreciate the world through a distinct Canadian lens Publishing Calendar 2018 Rates (Gross) ISSUE NUMBER *Circulation: 199K *AAM June 2017 Vividata Q COVER DATE SPACE CLOSE MATERIAL CLOSE IMPACT DATE Audience (A18+): 3.54MM print & digital All magazine advertising runs across print and digital editions. 1 FEBRUARY DEC 14 DEC 21 JAN 11 2 MARCH JAN 18 JAN 25 FEB 08 3 APRIL FEB 15 FEB 22 MAR 08 4 MAY MAR 22 MAR 29 APRIL 12 5 JUNE APR 19 APR 26 MAY 10 6 JULY MAY 17 MAY 24 JUNE 07 7 AUGUST JUNE 21 JUNE 28 JULY 12 8 SEPTEMBER JULY 19 JULY 26 AUG 09 9 OCTOBER AUG 23 AUG 30 SEPT 13 Ad Size 1x 3x 6x 9x 12x FP $23,480 $22,305 $21,190 $20,132 $19,125 DPS $42,264 $40,150 $38,143 $36,235 $34,424 IFC DPS IBC OBC Covers $50,717 $28,175 $28,175 Please contact your account manager for all other sizes. 10 NOVEMBER SEPT 20 SEPT 27 OCT DECEMBER OCT 18 OCT 25 NOV JANUARY 2019 NOV 22 NOV 29 DEC 13 Tentative publishing schedule, subject to change.

19 EDITORIAL HIGHLIGHTS An iconic Canadian brand, Maclean s brings readers the latest news, opinion and analysis, plus engaging writing on arts, culture, society, technology, education and the way we live now. Maclean s Politics remains your home for thought-provoking analysis from Ottawa, the provinces and abroad. Maclean s Education Series: Whether in specific sections of our monthly issue, or as stand alone publications, Maclean s Education Series are highly anticipated by students and faculty across Canada. Our education coverage is uniquely able to serve today s high school, university and college students before, during and after graduation. Special Business & Finance coverage: Canada s Best Managed Companies, Canada s Best Employers and the Profit 500 are examples of special business and financial supplements Maclean s is able to offer throughout the year. Engaging the knowledge and expertise of Canadian Business and Moneysense, we are able to be at the forefront of the economic news that matters most. IN EVERY ISSUE National: stories that matter from across Canada International: world events and the world stage from a Canadian lens Economy: the latest news and financial tips to help Canadians Society: news, trends and viewpoints that readers count on from Maclean s Columnists: the famous and infamous Maclean s columnists offer their take on wide ranging subject matter to sometimes enrage, but always engage Canadian readers

20 FAST FACTS 82% OWN THEIR OWN HOME 51 AVERAGE AGE 71% 45% 55% Post-Secondary educated Female Male $94,083 AVERAGE HOUSEHOLD INCOME 35 MINUTES AVERAGE TIME SPENT READING Source: Vividata Q Readership & Product Database; *AAM June 2017

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22 MISSION STATEMENT At Today s Parent, we know parenting is the greatest, strangest and hardest job you ve ever had, because we ve done it too. We believe that support and understanding leads to better parenting, so we offer wellresearched, doable advice from a variety of expert sources so you can make the decision that s right for your family. We make a special commitment to new moms and dads, because we know the transition to parenthood is life-changing (and sometimes overwhelming). We provide the latest health news, discipline ideas, developmental information, easy family recipes, cool DIYs and best product picks on every platform and device parents use. We know you only have a few minutes and are likely sleep-deprived so we keep our content conversational and to the point. We try to make you laugh now and then, because humour makes it all so much easier. As the biggest parenting brand in Canada, serving parents for more than 30 years, we lead the discussion about whatever s trending in your world, and connect with our readers constantly. We re Today s Parent, and we re right there with you. *CIRCULATION: 91K 2018 PUBLISHING CALENDAR 2018 RATES (GROSS) Issue Date Space Close Material Close Impact Date *AAM June 2017 Vividata Q AUDIENCE (A18+): 1.90MM print & digital All magazine advertising runs across print and digital editions. MARCH Jan 25 Jan 31 Feb 13 Ad Size 1x 3x 6x MAY Mar 29 Apr 04 Apr 17 FP $19,265 $18,729 $18,126 SUMMER May 24 May 30 June 12 DPS $35,370 $33,637 $32,627 SEPTEMBER Jul 26 Aug 01 Aug 14 HOLIDAY Sept 27 Oct 03 Oct 16 JAN/FEB 19 Nov 22 Nov 28 Dec 11 IFC DPS IBC OBC Covers $41,610 $23,117 $23,117 Please contact your account manager for all other sizes. Tentative publishing schedule, subject to change.

23 2018 EDITORIAL HIGHLIGHTS IN EVERY ISSUE January Screen-time Systems What It s Like to be a Foster Parent Yelling Rehab Moms Who Drink: When It Stops Being Funny Batch Cooking: Cook Once, Eat All Week March Truth and Reconciliation: Kid Activists/curriculum changes/ personal essays etc Talking about Death: an Age-by- Age guide Why Consistency is the Key to Better Parenting (and Why It s So Damn Hard) Everything You Need to Know to Be a New Parent Ninja Better Baking: How to Make All Those Sweets a Little Healthier May Guide to Overnight Camp Mother s Day Gift Guide Project Independence: How to Stop Hovering and Raise Self- Sufficient Kids The Easiest Pasta Dinners July How Risky Play Disappeared and How to Bring it Back Mom, Why Don t We Have? Talking about Socioeconomic Difference We Took a Family Trip Around the World Best Vegetarian Recipes Ever September Back-to-School Gear Guide School Lunch Reimagined Secrets of Daycare Teachers Easy Dinners that Make Delish School School Lunch Leftovers Too November Toy Guide How to Raise Good Humans: a Ten-Step Plan Oppositional Defiance Disorder: When Your Kid s More Than Just Difficult One-pot dinners NEW AND NOW: What we Love and the latest in toys, apps and entertainment HAPPY AND HEALTHY: A comprehensive guide to all things relating to family health and wellness, whether physical or mental, from pregnancy to newborn to kid to adult ADVICE AND REAL LIFE: Where real life and expert advice come together. STEPS AND STAGES: First-person stories and articles on discipline and behaviour - and the happy chaos that comes with having kids FOOD AND FAMILY: Through our established collaboration with the worldrenowned Chatelaine kitchen, our food section provides readers with quick, easy, and healthy meal ideas while keeping the busy family in mind, along with nutrition news and a monthly treat, too!

24 FAST FACTS PRINCIPAL GROCERY 53%SHOPPER 59% 70% 40 Children <12 Post-Secondary educated Average Age $82,539 AVERAGE HOUSEHOLD INCOME 27 MINUTES AVERAGE TIME SPENT READING Source: Vividata Q Readership & Product Database; *AAM June 2017

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26 Mission Statement Nearly 5,000,000 according to the most recent Vividata research, that s how many loyal readers Walmart Live Better and Vivre mieux Walmart have! Five million readers give Walmart Live Better and Vivre mieux Walmart the largest women s readership in Canada. Across print, tablet and mobile devices, we provide Canadian families with valuable advice and useful information to make their lives better. With outstanding photography and award-winning content, we touch on all the areas of importance to Canadian women and their families: food, health, home + life, and fashion + beauty. What better audience for you to reach than women who are fully-engaged, and feel special while shopping at Canada s favourite retailer. *Circulation Live Better: 987K *AAM June 2017 *Circulation Vivre Mieux: 161K *AAM June 2017 Total Print Readership: 3.86MM Total Print Readership: 921K Vividata Q Vividata Q Publishing Calendar Live Better Vivre mieux Issue Space Close Material Close Impact Date Spring Jan 26 Feb 18 Mar 26 Summer Mar 30 Apr 6 May 18 August (Back to School) Jun 8 Jun 15 Aug 6 November (Holiday) Sept 14 Sept 21 Nov 12 Tentative publishing schedule, subject to change. Issue Space Close Material Close Impact Date Spring Jan 26 Feb 02 Mar 26 Summer Apr 13 Apr 20 Jun 11 August (Back to School) Jun 8 Jun 15 Aug 6 November (Holiday) Sept 21 Sept 28 Nov Rates (Gross) Live Better Ad Size 1x 2x 3x 4x FP $35,640 $34,570 $33,534 $32,528 DPS $65,435 $62,227 $60,360 $ 58,550 Vivre Mieux Ad Size 1x 2x 3x 4x FP $12,300 $11,931 $11,573 $11,226 DPS $22,583 $21,476 $20,831 $20,206 IFC DPS IBC OBC Covers $76,982 $42,768 $42,768 IFC DPS IBC OBC Covers $26,568 $14,760 $14,760 Please contact your account manager for all other sizes.

27 EDITORIAL HIGHLIGHTS FOOD From rushed weeknight dinners to special holiday gatherings Walmart Live Better/Vivre mieux Walmart delivers delicious, yet easy recipes for every occasion. All of our recipes use ingredients mom can shop for at Walmart Supercentres. HOME & LIFE These pages are packed with products and expert tips for tackling everything from everyday cleaning and storage, to home decor, organization, crafts and entertaining. Seasonal celebrations get special attention in the pages of Walmart Live Better/ Vivre mieux Walmart. HEALTH Trusted advice from health professionals, plus products and techniques for dealing with everything from scratches and scrapes, to seasonal allergies, potty training, tummy troubles and more. BEAUTY Each issue delivers the latest beauty trends, and how to interpret them, with easy directions from professional hair stylists and makeup artists. Readers will always be able to find the featured tools and products at their local Walmart Supercentres. FASHION Looks great and I can afford it! clothing and style ideas for the whole family! IN EVERY ISSUE The kitchen table: recipes and more to stretch your family food budget Weekend update: DIY that can be completed in less than a weekend- -featuring instructions and all products found at Walmart! Mom makeover: each issue we highlight a deserving mom with a makeover, including hair/make-up & nails and beautiful wardrobe additions from Walmart Style studio: what s hot and trending and available at Walmart stores and Walmart.com The to-do list: new and now available at your local Walmart

28 FAST FACTS 52% 64% PRINCIPAL GROCERY SHOPPER ENJOYS BAKING FROM SCRATCH 37% 62% Children <12 Post-Secondary educated 69% 31% Female Male $81,513 AVERAGE HOUSEHOLD INCOME 42 AVERAGE 20 AGE MINUTES SPENT READING Source: Vividata Q Readership & Product Database; *AAM June 2017

29 EDITORIAL HIGHLIGHTS CUISINE From rushed weeknight dinners to special holiday gatherings Walmart Live Better/Vivre mieux Walmart delivers delicious, yet easy recipes for every occasion. All of our recipes use ingredients mom can shop for at Walmart Supercentres. STYLE DE VIE These pages are packed with products and expert tips for tackling everything from everyday cleaning and storage, to home decor, organization, crafts and entertaining. Seasonal celebrations get special attention in the pages of Walmart Live Better/ Vivre mieux Walmart. SANTÉ Trusted advice from health professionals, plus products and techniques for dealing with everything from scratches and scrapes, to seasonal allergies, potty training, tummy troubles and more. BEAUTE Each issue delivers the latest beauty trends, and how to interpret them, with easy directions from professional hair stylists and makeup artists. Readers will always be able to find the featured tools and products at their local Walmart Supercentres. MODE Looks great and I can afford it! clothing and style ideas for the whole family! IN EVERY ISSUE La table de cuisinee: recipes and more to stretch your family food budget Mise a jour: DIY that can be completed in less than a weekend- -featuring instructions and all products found at Walmart! Metamorphose maman: each issue we highlight a deserving mom with a makeover, including hair/make-up & nails and beautiful wardrobe additions from Walmart Avec style: what s hot and trending and available at Walmart stores and Walmart.com À faire: new and now available at your local Walmart

30 FAST FACTS 50% 37% PRINCIPAL GROCERY SHOPPER ENJOYS BAKING FROM SCRATCH 34% 63% Children <12 Post-Secondary educated 64% 36% Female Male $64,105 AVERAGE HOUSEHOLD INCOME 42 AVERAGE 17 AGE MINUTES SPENT READING Source: Vividata Q Readership & Product Database; *AAM June 2017

31 French Titles

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33 Mission Statement This women s magazine is packed with resources that will inspire you to: Feel healthy in body and mind Enjoy the moment Take a bite out of life! In the spirit of Martha Stewart Living magazine, O, The Oprah Magazine, and Every Day with Rachael Ray magazine, VÉRO magazine embodies all that is Véronique Cloutier, a beloved Québec media personality. This invigorating magazine offers concrete solutions, suggestions and concepts for enjoying a better life. * Circulation: 60K *AAM June 2017 Total Readership: 605K print & Digital Vividata Q Publishing Calendar Issue Space Close Material Close Impact Date Winter 2018 Dec 14 Dec 20 Jan 19 Spring Mar 01 Mar 7 Mar 30 Summer May 10 May 16 Jun Rates (Gross) All magazine advertising runs across print and digital editions. Ad Size 1x 3x 6x IFC DPS $19,005 $18,430 $17,100 IBC DPS $17,420 $16,900 $15,680 IBC $8,715 $8,450 $7,840 OBC $10,295 $9,980 $9,265 Fall Jul 19 Jul 25 Aug 17 Holiday Oct 4 Oct 10 Nov 02 Winter 2019 Dec 13 Dec 19 Jan 18, 2019 Tentative publishing schedule, subject to change. 1x 3x 6x FP $7,920 $7,680 $7,135 DPS $14,260 $13,825 $12,845 1/2 Page $5,540 $5,370 $4,980 1/3 Page $4,445 $4,330 $4,010 1/2 Double Page Spread $11,065 $10,740 $9,960 Please contact your account rep for all other sizes.

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35 Mission Statement L actualité has an exceptional reputation and a credibility that has remained solid for 40 years. As Canada s only French-language current affairs magazine and one of the world s most significant French-language publications, L actualité s reports often become news in their own right. Journalists and editors regularly win national awards for excellence for their coverage of news and current affairs from Québec and Canada and for their reports on global trends and issues that matter. Engage with affluent consumers, including company and opinion leaders, executives and professionals in the areas of business, health, education and research Publishing Calendar Issue Space Close Material Close Impact Date January Nov 14 Nov 22 Dec 6 * Audience: 928K * Circulation: 87K * Source: Vividata Q2 * Source: AAM June 2017 February Dec 6 Dec 14 Jan 10 March Jan 16 Jan 24 Feb 7 April Feb 13 Feb 21 Mar 7 May Mar 20 Mar 28 Apr 11 June Apr 17 Apr 25 May 9 July May 15 May 23 Jun 6 August Jun 19 Jun 27 Jul 11 September Jul 17 Jul 25 Aug 8 October Aug 21 Aug 29 Sept Rates (Gross) All magazine advertising runs across print and digital editions. Ad Size FP $22,405 $21,479 $20,736 DPS $43,931 $42,958 $44,470 November Sept 18 Sept 26 Oct 10 December Oct 16 Oct 24 Nov 7 January 2019 Nov 13 Nov 21 Dec 5 Tentative publishing schedule, subject to change. IFC DPS IBC OBC Covers $53,771 $26,886 $26,886

36 Digital Editions

37 Digital Magazine Editions Rates Our digital editions offer a rich experience where readers enjoy more features and more content. All print bookings receive a static replica ad at no additional cost! Enhance your static ad with interactive features that capture the imagination and attention of readers. Enhanced creative can be supplied (see specs page) or produced by Rogers. Speak to your Account Representative for more information and pricing. RATE CARD Digital Editions (Net) * Rates subject to change Digital Only Contextual Placement Cover Load Interstitial Chatelaine $3,285 $3,584 $5,974 Châtelaine (FR) $1,183 $1,290 $2,150 HELLO! Canada $2,235 $2,438 $4,063 Maclean's (Incl. 4 weekly Edns.) $3,302 $3,602 $6,003 Today's Parent $1,374 $1,498 $2,498 VÉRO $612 $668 $1,112 L actualité $1,961 $2,139 $3,566 ADDITIONAL Media costs for creative adaptation and enhancement to be quoted on request (i.e. Link, Video, Gallery, Touch/Reveal). Note: Rates subject to change based on Avg. Download numbers (updated quarterly). Chatelaine, Châtelaine, HELLO! Canada, Maclean s, and Today s Parent are trademarks of or used under license by Rogers Media Inc. or an affiliate Maclean s ONLY digital magazine added value all ads booked in print issue receive static replica in monthly digital version PLUS 3 consecutive weekly digital editions!

38 Digital Magazine Ad Specs THE BASICS All apps operate on Adobe Digital Publishing Suite (DPS), viewer version 27 Full-page tablet ad size is 768px by 1024px, without any interactive elements within 40px top and bottom Only portrait orientation is supported For multiple-page ads, vertical or horizontal, ordering is possible. Please include preference in the delivery package as plain text instructions (as a TXT file) Optimal Image and Asset Settings - Images: PDF or PNG with resolution no lower than 108ppi - Text: PDF with interactive states as vector, minimum recommended point size is 12pt - Video: MP4 format with.h264 encoding, 8-10MB per minute of video GRAPHICS AND TEXT For ads with dynamic/interactive elements, material must be provided as a full InDesign package (all fonts/links included), and compatible with Adobe InDesign 6.0 Multi-state objects (ex: image galleries, hotspots) and embedded video/audio clips may be included (see for info) If these elements are not built into the layout using DPS tools, please include all necessary resources in the delivery package with plain text instructions (as a TXT file) PDFs may be provided only for fully static ads All graphics should be left as vector and not rasterized, wherever possible; assets may be left at print ready resolution and in their respective colour settings Please consider text legibility on tablet; body text should be larger than print (9pt in print should translate to approx pt on tablet, depending on font) Please refer to Optimal Image and Asset Settings ORIENTATIONS 2-page print spread can convert to... Multi-page print insert can convert to multi-pages vertical scrolling or multi-pages locked to horizontal swipe 2 pages vertical scrolling or... OR URLS, ANALYTICS 2 pages locked to horizontal swipe URLs/links to web may be embedded in the layout using DPS tools (see DPS tools site digitalpublishing-suite/help/installing-digitalpublishingtools.html for info) If URLs/links are not embedded using DPS tools, please include full URLs and embedding/placement instructions in the delivery package in plain text (as a TXT file) Third-party tracking/tracking pixels are not supported at this time HTML ADS HTML-coded ads may also be provided, up to full-page size Please conform to latest ios standards If an HTML environment negates the user s ability to navigate away from the page or access the navigation bar, then alternative navigation must be incorporated in the page layout (via a 40px space at the bottom of the page) Please include a static full-page image of any HTML ad to be used as a thumbnail in issue navigation An HTML ad should also be delivered as a full InDesign package, with the HTML content placed in the layout using DPS tools (see adobe.com/ca/products/digitalpublishingsuite-pro.html for info) If the HTML content cannot be placed in a layout, please include all HTML files and resources, as well as an InDesign layout sized to full-page with the required static full-page image, in the delivery package Please note that HTML ads are only available on ios devices Magenta zone is reserved for folio navigation and will overide any interactive elements: 40px top and bottom ASSET DELIVERY Tablet material deadlines match material close/deadline for the corresponding print issue All assets should be submitted as a ZIP file via AdDirect: Additional instructions should be included in the delivery package as a TXT file, but may also be ed to: terry.smith@rci.rogers.com

39 Appendix

40 Advertising Specifications Appendix Ad Size Trim Live Bleed Width Height Width Height Width Height Double Page Spread 15.75" x 10.75" 15.25" x 10.25" 16" x 11" Full Page 7.875" x 10.75" 7.375" x 10.25" 8.125" x 11" 1/2 Page Horizontal 7.875" x 5.375" 7.375" x 4.875" 8.125" x 5.625" 1/3 Page Vertical 2.75" x 10.75" 2.25" x 10.25" 3" x 11" Ad Size Trim Live Bleed Width Height Width Height Width Height Double Page Spread 18" x " 17.5" x " 18.25" x " Full Page 9" x " 8.5" x " 9.25" x " 1/2 Double Page Spread 18" x 5.75" 17.5" x 5.25" 18.25" x 6" 1/2 Page Horizontal 9" x 5.75" 8.75" x 5.5" 9.25" x 6" 1/2 Page Vertical 4.5" x " 4" x " 4.75" x " Ad Size Trim Live Bleed Width Height Width Height Width Height Full Page 7.875" x 10.5" 7.375" x 10" 8.125" x 10.75" DPS 15.75" x 10.5" 15.25" x 10" 16" x 10.75" 1/2 Double Page Spread 15.75" x 5.25" 15.25" x 4.75" 16" x 5.5" 1/2 Page Horizontal 7.875" x 5.25" 7.375" x 4.75" 8.125" x 5.5" 1/2 Page Vertical 3.875" x 10.5" 3.375" x 10" 4.125" x 10.75" 1/3 Page Vertical 2.75" x 10.5" 2.25" x 10" 3" x 10.75" 1/3 Page Square 5" x 5.5" 4.5" x 5" 5.25" x 5.75" Banner Ad 7.875" x 2" 7.375" x 1.5" 8.125" x 2.25" NOTE: All content not intended to trim must be kept a minimum of.25" from outside trim edges and include.125" gutter allowance for spreads. Publisher is NOT responsible for the lineup of content running through the gutter on spreads or on single pages adjacent to inserts. Running content through the gutter is STRONGLY discouraged, as folding and trimming are subject to variation. 1/3 Page Vertical 3" x " 2.5" x " 3.25" x " Ad Size Trim Live Bleed Width Height Width Height Width Height Double Page Spread " x 10.75" " x 10.25" " x 11" Full Page " x 10.75" " x 10.25" " x 11" 1/2 Double Page Spread " x 5.375" " x 4.875" " x 5.625" 1/2 Page Horizontal " x 5.375" " x 4.875" " x 5.625" 1/2 Page Vertical 4.375" x 10.75" 3.875" x 10.25" 4.625" x 11" 1/3 Page Horizontal " x 3.5" " x 3" " x 3.75" 1/3 Page Vertical 2.875" x 10.75" 2.375" x 10.25" 3.125" x 11" See your account manager for complete VERO media kit For additional ad sizes and specs, please contact your Account Manager. Ad Size Trim Live Bleed Width Height Width Height Width Height Full Page 8" x " 7.5" x " 8.25" x " DPS 16" x " 15" x " 16.25" x " 1/2 Double Page 16" x 5.375" 15" x 4.875" 16.25" x 5.625" 1/2 Page Horizontal 8" x 5.375" 7.5" x 4.875" 8.25" x 5.625" 1/3 Page Vertical 2.35" x " 1.85" x " 2.6" x " Banner Ad 8" x 2" 7.5" x 1.5" 8.25" x 2.25"

41 TM Advertising Information InDesign CS3 or higher templates for ALL ad sizes are available at addirect.sendmyad.com (select Ad Sizes from the left-hand navigation menu). Supplied Advertising Materials PDF/X-1a:2001 created to Magazines Canada specifications, sent online using Magazines Canada AdDirect at addirect.sendmyad. com. For information regarding Magazines Canada specification, refer to magazinescanada.ca/advertising/production/dmacs_ specifications or contact the Production Manager (see contact us page) for details. Rogers Publishing does not accept responsibility for material content or colour trapping. Text type should be a minimum of 8 point. Reverse type less than 12 point is not suitable for reproduction. We are not responsible for reproduction of type sizes smaller than those mentioned for thin, serif type. The ad MUST be uploaded as a press-ready PDF file. Information on creating a proper PDF file is available on the Magazines Canada website magazinescanada.ca/advertising/ production/tools/. Keep all colours CMYK. Do not use Spot colours or RGB art. Keep any black/gray type as one-colour black (no four-colour black text). AdDirect Instructions 1 Log into Magazines Canada s AdDirect Ad Portal (addirect.sendmyad.com). Note: A user account will have to be set up upon the first visit. 2 Select the publisher/magazine you are advertising with. Complete the relevant ad info, then click Upload. 3 Follow the onscreen preflight process. 4 Approve your ad. Upload.Check.Send Production Process Appendix Chatelaine / Today's Parent / Walmart Live Better / Vivre mieux Walmart Printing High-speed, web offset lithography Binding Perfect bound Magazine Trim Size 7.875" Width x 10.75" Depth HELLO! Canada Printing High-speed, web offset lithography Binding Saddle-stitched Magazine Trim Size 9" Width x 11-5/8" Depth VÉRO Printing High-speed, web offset lithography Binding Perfect bound Magazine Trim Size Width x Depth L actualité Printing High-speed, web offset lithography Binding Perfect bound Magazine Trim Size 8 Width x Depth Maclean's Printing High-speed, web offset lithography Binding Saddle-stitched Magazine Trim Size 7.875" Width x 10.5" Depth