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2 Timeless, British elegance for smart, busy women. 130m global retail sales Retail, franchise, online & wholesale

3 130m Global Sales 63 Solus UK Stores & 66 Concessions inc John Lewis and House of Fraser. 26% Business Online inc. Germany, USA & Australian Websites. Delivery to 55 countries 1.6m Registered Customers Trading in USA, Sweden, Germany & Russia UK Customers 363k visits per week across channels CAMPAIGN - more workwear At a glance

4 Hampstead will always be our spiritual home, wherever we are in the world. The little green village that sits within the city that is London represents a coming together of town and country, renowned for its artistic, intellectual and literary history.

5 Hobbs town and country heritage speaks of timeless style and stability, allowing us to always remain a consistent companion to the modern woman.

6 Our CUSTOMER The Hobbs customer is 35-55, affluent and urban. She is a grown up woman with a busy life, who works hard, most often managing a professional job, with important family life. She wants quality wardrobe solutions, beautifully elegant clothes that offer multiple wears and she can trust to take her from morning meetings to Sunday lunch and that special occasion. Fickle fashion doesn t interest her but she wants to look on trend, elegant and appropriate. She loves clean colour, a conversational print, and values good tailoring and a flattering fit. She wants quality pieces at the right price and equates value with the number of wears. Discerning in her taste, and selective in her choices, she has high expectations but rewards brands she trusts and loves with her lifetime loyalty.

7 1981 today Hobbs founded by Marilyn Launch of the The birth of the capsule Purchase of the Italian Start of rapid Launch of Launch of 3 international Launch of Hobbs Launched on and Yoram Anselm, taking Hobbs clothing line, with wardrobe co-ordinating shoe factory in Porto San UK store growth hobbs.co.uk websites USA, Australia in Bloomingdales Bloomingdales.com inspiration for the name continued growth of the peices that provide Giorgio, which continues to and Germany from George Hobbs - a shoe collection wardrobe solutions product out hand crafted Launched in German stores well known manufacturaer luxury leather footwear Wöhrl and Sinn Leffers of the horse box

8 Our manifesto Life is an adventure, every step requires judgement, confidence, vision and trust. Without trust in ourselves, we d never talk to that stranger, accept that invitation, or lean in for that first kiss. Without trust we d do nothing at all. The Hobbs woman trusts herself, knows herself. Experience has given her that quiet confidence. That self assurance. Fickle fashions don t interest her in style or in life. Hobbs is her elegant armour, her constant companion at parties and presentations and evening receptions, her discreet plusone at weddings. With Hobbs she is always the well-dressed host. Polish. Poise. Presence. Cool of head but warm of heart. Buttoned-down is not the same as buttoned-up. We have earned our place in her wardrobe, her trust with our consistency, her loyalty through our quality, our values, our flattering fits. We reward the trust she places in us, living up to the standards she has come to expect. Timeless clothes designed with consideration. Service driven by our understanding of her. In herself she trusts. In life she trusts. In Hobbs She trusts.

9 Pricing ARCHITECTURE Dresses Coats Tailoring Knitwear Footwear good better tailoring SMART CASUAL dresses best

10 THE FAITHFUL THE FAITHFUL TRENCH Some things stand the test of time for a reason, which is why our trench coat is endlessly classic; it s the perfect rendition of a timeless design. Wear it rain or shine you decide your own forecast. THE FAITHFUL roll neck Made from luxurious merino wool and offering an effortlessly stylish fit - modern yet dependable year in year out. Carefully curated with a woman in mind, these impeccably made pieces will stand the test of time and act as the building blocks for any outfit. These are the clothes and shoes that you can trust time and time again. They will always be there for you and never let you down. THE FAITHFUL white blouse Cut from luxurious cotton, it is the definition of a timeless classic. Never baggy, never clinging. Just the perfect fit THE FAITHFUL JEAN Every woman needs a dependable pair of jeans for effortless on-the-go style. Tailored to elongate the leg and cut to sit on your real waist where they belong.

11 Our ATelier Contemporary couture: it s a phrase that goes straight to the heart of Hobbs. Two words that capture our unique blend of modern design and timeless craftmanship. Central to this vision is our in-house atelier, the creative soul of our collections... Always designed and originated in London.

12 OUR SHOE FACTORY Italy makes the world s best footwear, which is why all our shoes are handcrafted in our very own Italian shoe factory, you can feel the quality the instant you take your first step. Porto San Giorgio is a small seaside town on Italy s BRITISH style made with ITALIAN craftsmanship Adriatic coast, in a region revered for its shoemakers since the 14th century. It is here that our factory has been busily crafting our shoes since 1996.

13 CHANNELS 63 UK solus stores 66 UK Concessions including House of Fraser & John Lewis 13 USA Concessions in Bloomingdales 2 Franchise stores in Sweden 4 Fully transactional, responsive E & M commerce websites 4 German units within Wöhrl and Sinn Leffers

14 Store DENSITIES Hobbs trades well in key UK and International Department stores and delivers some of the highest densities on the Bridge Brand floors. House of Fraser 900 sqft John Lewis 1300 sqft Bloomingdales 1750 sqft on an average of 700 sq.ft.

15 OUR STORES CONCESSIONS FROM 350 TO 800 SQ. FEET/ 33 TO 74 SQ. METRES AVERAGE SHOP FIT COSTS from PER SQ. FT. / 848-1,060 PER SQ. METRE STANDALONE STORES FROM 1,200 TO 2,500 SQ. FT. / 111 TO 232 SQ. METREs AVERAGE SHOP FIT COSTS from 220 PER SQ. FT. / 2,054 PER SQ. METRE all subject to a design charge Store design and fixture requirements created and defined by our team, factoring in architectural and design requirements, to the latest Hobbs concept. Equipment is manufactured in UK and Taiwan. Hobbs combines the traditional with the modern (in both materials and design), to fully reflect and display our product in the best possible way. Key pieces of furniture Wardrobes, tables - allow flexibility within a commercial trading environment for both stores and concession space.

16 e-commerce 26% Global Turnover Fully transactional E-commerce site serving 55 countries International language and content sites for the USA, Australia and Germany Johnlewis.com, Houseoffraser.co.uk, Bloomingdales.com

17 In the PRESS Top: Marie Claire, The Times, Vogue, Cosmopolitan Bottom: Grazia, Woman & Home, Hello, Vogue

18 MAKE AN UNDERSTATEMENT communication OPPOSITE: Autumn Winter 2015, Campaign imagery Left: Spring Sumer 2016: Make an Understatement hobbs.co.uk

19 historic royal palaces A partnership with the Historical Royal Palaces. Inspired by the royal ceremonial dress collection which contains items dating from the 17th Century to the present day comes a thoroughly modern capsule collection of covetable classics that each have a story to tell.

20 In herself she trusts. In life she trusts. IN HOBBS SHE TRUSTS

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