SPECIAL EDITION FASHION TRENDS DURING SOCIAL & ECONOMIC HARDSHIPS IN AMERICA

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1 Tendenze SPECIAL EDITION FASHION TRENDS DURING SOCIAL & ECONOMIC HARDSHIPS IN AMERICA

2 I chose this topic for my research project because I have always been interested in fashion - economic issues happening in the world useful in understanding and predicting fashion trends. Enjoy. Editor s LEtter Ginger Johnson on the Special edition

3 Table Of Contents The Vietnam War The GREAT DEPRESSION The SEXUAL REVOLUTION PROHIBITION THE INDUSTRIAL REVOLUTION

4 The Vietnam War & fashion In the late 1950 s, with a nation in speculation on the Vietnam War, thousands of youths in America rallied for peace. They did this by protesting, rallying, and putting on anti-war demonstrations. But, one of the most famous and recognizable protests, were the way these peace-desired youths dressed themselves in their daily endeavors. This type of style was soon to be named the Hippie Movement. In this colorful decade, hippies used their sense of style to project what they wanted the world to look like. Vivid colors, patterns, and tie dyes displayed the nonconformity and counterculture that was the Hippie Movement. Hippies were interested in rebelling against a society and getting back to human roots in nature (History of American fashion 1920s-1960s). O n any given day, a hippie woman could be seen wearing bell-bottom jeans, blouses, and any accessory sporting a peace symbol. Hippie men also wore bell-bottom jeans and more popularly wore vivid tie-dye t-shirts. Clothing was loose, comfortable, and ultimately made you happy to look at. Psychedel- stripes could be seen on many items hippies would wear. Hippies would say that in the ugliness of the world around them, they wanted to display as much natural beauty as they could (Croce, 2011). 1 American fashion by changing the way that designers created clothing. After the hippie movement, women and men were not fed a certain style that they must follow. Instead, the public had created the style and the de- trends. This lead to more individuality in modern American fashion, and that is why you now see of people. The Hippie style is still widely popular today, especially at music festivals such as Coachella and Lollapolooza.

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6 The GREAT DEPRESSION & fashion The stock market crash of 1929 lead the entire nation into the Great Depression. During the early 1930s, many were out of work and struggling to support their families. This became a time of extreme frugalness for American families. For fashion and attire during this time, that meant a lot of recycling of materials. Repair, reuse, make do, and don't throw anything away was a motto during the Great Depression (Reinhardt, Ganze, 2003) to buy new clothes at the store, so this meant that children would receive their sibling s hand-medowns, and mother would MIf parents did become lucky enough to go out and buy material for sew dresses and pants out of potato sacks. clothing, all of the children in the family would wear it was unlikely they would - wore printed dresses out of these fabrics, and boys wore overalls or a simple shirt and pants. It was colors and individuality. Depression was drab, simply-made clothing. foreign trade reached an all time low. The stock market crash meant that most Americans otic prints and trends from other parts of the world. Americans had to develop their own prints and their own styles of clothing. These drab but chic styles and prints still make their way into our modern day fashion industry. 2

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8 THE SEXUAL R & FASHION The 1960s was an era for change to say the least. the Civil Rights Act of 1964 became law, Vietnam was raging, Beatlemania was sweeping the world, birth control pills hit the market, and a new cult of youth, known as Youthquake, had radically taken over many areas of life (Fashion Revolution, 2009). In the midst of all these events, The Sexual Revolution began. 3

9 EVOLUTIONT 1960s: the miniskirt. This type of short skirt became a popular trend America were not used to seeing in public-a women s legs (Fashion en and girls also started to wear boyish style clothing, such as blazers and ties with button up shirts. nism in society, but it also helped to create a vision that women didn t have to hide their bodies from men. The styles that came after this era or hiding it.

10 PROHIBITION & FASHION The 1920s was a very transformative era for fashion. Women received the right to vote, and prohibition was also installed as a law in America. The parties were grand and plentiful, and the women were not shy about their bodies because of their new found feminist stance. Society also changed in the 1920s after World War 1. Culture, manufacturing, and technology were all things that helped escalate a change in fashion trends (Fashion in the Roaring Twenties). Many new articles of clothing rose to fame in the 1920s: Cloche hats, High Heels, and the infamous Flapper fashion. This dress segued in to a whole new level of women s clothing. The dress, which hung till about the knee, let a woman dance freely at the many parties she dresses. Men, on the other hand, would commonly be seen wearing sport suits and business attire, as this era was very industrial and business oriented. - and owners of estates. This gave women a higher position in society, as well women need to wear corsets and crinolines because it was uncomfortable and impractical for an active woman out and about in the world. 4

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12 HE INDUSTRIAL REVOLUTION (& FASHION) & FASHION 5

13 During the Industrial Revolution in America, many new technologies were invented which changed the way textiles were made. One of the inventions that still, to this day, contributes heavily to the fashion industry was the sewing machine. The invention of the sewing machine allowed for much more complex and intricate designs on clothing, and also allowed it to be produced in a much faster way (Belfanti, 2009). the sewing machine, mens suits became more mobile and rectly to a man s form instead of being a pads were also inserted with the machine to allow a man to look more broad and sharp (Fischer, es and petticoats became layered with beautiful prints, These intricate designs that came with the invention of the sewing machine lured in more customers and allowed for a much bigger clientele in the fashion you have to pay a high wage to a seamstress, you could simply buy high quality, stylish clothing made in a factory for much cheaper (Haulman, 2011). The sewing machine also made it easier in the future for homemakers to buy patterns and simply recreate the designs in their homes with their own choice of fabrics.

14 Refrences Journal of Social History, 43(2), Fashion in the Roaring Twenties. (n.d.). Retrieved February 19, 2015, from Fashion Revolution. (2009, May 25). Retrieved February 19, 2015, from Carolina Press. History of American fashion 1920s-1960s. (2011, May 24). Retrieved February 19, 2015, from Introduction to 20th-Century Fashion. (2015, January 1). Retrieved February 19, 2015, from Depression. Retrieved February 19, 2015, from farminginthe30s/life_06.html

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