Issue # 19 June 17 th Eye Pop Special. From June 16 through 19, eyewear stars at Pitti Immagine UOMO. pg. 2

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1 Issue # 19 June 17 th 2015 Eye Pop Special From June 16 through 19, eyewear stars at Pitti Immagine UOMO pg. 2

2 All eyes on Eye Pop For the third time in a row the profitable collaboration bewtween Mido, Milano Eyewear Show, and Pitti Immagine continues. From June 16 through 19 at the Fortezza da Basso in Florence Eye Pop is back: an area totally dedicated to eyewear, fertile ground for reaping new inspirations and interesting synergies. Eye Pop is the area dedicated exclusively to eyewear and reserved for selected international companies in the sector that make research and innovation a distinctive feature and are strongly influenced by the fashion system. A project designed to meet the ever-changing needs of buyers and companies by proposing new creative ideas and stimulating partnerships. Also for this edition the exhibition space will be curated and decorated by the architect Alessandro Moradei. Eye Pop is part of the satellite initiatives promoted throughout the year by Mido with the aim of reaching new interlocutors and an increasingly diversified public. The main players at this edition, to be discoverd in the following pages, are: David Marc, Emmanuelle Khanh, Finlay & Co., Italia Independent, Kaleos, Oxydo, Pugnale & Nyleve, Pq by Ron Arad, Spektre e Sunpocket. Ph. AKAstudio-collective Ph. V. Bassetti world weekly wonders WMIDO 2

3 David Marc David Marc is a top-quality product, a timeless collection that combines the artisanal tradition of Made in Italy with fashion trends. The vintage-inspired lines for men and women are totally handmade in Italy by highly-specialized craftsmen. The materials used are Italian-made cellulose acetates and nonallergic, hand-chiseled stainless steel; the sun lenses are realized in collaboration with Zeiss. Inspired by natural materials, colors include all the shades of tortoise and horn, pastel hues like pink and white. The latest collection introduced combined materials such as metal and python or metal and nappa leather. Another new product is the ultralight model in nylon and acetate which weighs only 6 grams and comes in 2 versions for men and 2 for women. Men looking for original but understated accessories. David Marc eyewear targets imaginative dreamers who are attentive to details but also to trends when they shop. Distribution is very selective (very few outlets in each city) and handled by Dima The product is sold only in top-quality optical centers. The brand is expanding to include the market in the USA, where it recently presented the collection. Emmanuelle Khanh Based on the historical energy and faithful to the original intentions of the brand created in 1969, Emmanuelle Khanh develops every season the perfect line of eyewear and fashion accessories. Each collection is created, developed and produced in France, handmade, piece by piece, in order to give a unique and modern point of view on how to wear fashion today. For this 2015 collection, using natural colors and oversized shapes, mixing materials, such as acetate and metal, Emmanuelle Khanh focused on its own history. Khaki, tortoise shell, or light pastel colors combined to the geometrical, rounded, squared shapes of the glasses, give to this new collection all its strength, and uniqueness. Emmanuelle Khanh is devoted to young men and women who are looking for high end, good quality products. Each collection is designed to fit trendy people s desire to wear easy yet special products, edgy but casual style. In addition to this main line, Emmanuelle Khanh expanded to a headwear line all made in France. Emmanuelle Khanh collections can be found in main specialized optical stores. Yet, they are available in fashionable and high end shops, department stores worldwide. world weekly wonders WMIDO 3

4 Finlay & Co. Finlay & Co. was founded by four friends with an aspiration to draw out people s individuality by designing eyewear which is unique, desirable and wearable. From its studio in central London, it is committed to design and innovation, to produce eyewear unlike any other. It is inspired by the individual not by the collective. This allows the brand genuine freedom to create a collection with a difference. The collection includes eyewear which is handcrafted from either sustainable hardwoods or Italian Mazzucchelli acetate. All the sunglasses are handcrafted using up to 32 stages of intricate craftsmanship. Most of the wooden frames are available in either walnut or ebony and the acetate frames are available in champagne, opaline blue and tortoise. It uses polarised lenses as standard across the entire collection, offering full UVA and UVB protection. Finlay & Co. frames are designed for men and women looking for wearable, luxury eyewear. Inspired by the individual, not the collective; the brand aspire to create a collection with a difference, perfect for those looking for individual eyewear. The brand is designed in London, but enjoyed worldwide. Finlay & Co. sunglasses are available to buy around the world, from Harvey Nichols in London, to Barneys in New York, in addition to online at the company s web site. Italia Independent Italia Independent is a creative and stylish brand for independent people that combines fashion and design, tradition and innovation. It brings Made in Italy up to date and reinterprets classic icons. It operates in eyewear and makes lifestyle products in a variety of sectors to export Italian style in a global world. The drops treatment characterizes the current collection: the surface of the eyewear is sprayed with drops of a special very strong paint that has a different thickness compared to the base paint. The end result is a decoration with a three-dimensional effect that can also be felt when touched. For the first time this treatment comes in 5 fluo colors. Italia Independent is a brand for independent people who like to be noticed thanks to the combination of tradition and innovation that has always characterized it. Because of the huge variety of models, treatments and color variations everyone can find the eyewear that best expresses their personality. Distributed in over 70 countries to major optical and fashion stores in addition to standalone boutiques in Paris, New York City, Medellìn, Saint Tropez, Milan Corso Venezia and Milan Montenapoleone, Alassio, Bologna, Courmayeur, Sestriere, Palermo and Porto Rotondo. world weekly wonders WMIDO 4

5 Kaleos Kaleos is a fashion eyewear brand from Barcelona that responds to modernity, originality, design and love. It s a collection formed by a huge variety of frames with different forms, colors and materials that combine the best quality, design and price relation. It was born to win the heart of our clients and to help them in the hard work of transmitting who they are. Exquisite design, top quality Italian materials and a highly attractive price are ingrained in Kaleos DNA. The philosophy of the brand is to stimulate the multipossession thanks to attractive prices. Kaleos is a eyehunter : eye-catching glasses to fully captivate unique glances. Kaleos offers a wide selection of frames that everyone can identify with, from more conventional and reserved individuals to modern, extravagant trendsetters. The brand is distributed in the flagship store of Barcelona, in other point of sales of the rest of Spain and all over Europe. Kaleos is looking for partners in non-european countries. Oxydo by Felix Bauer The creative synergy between Oxydo and German illustrator Felix Bauer that began with the conception of the Oxydo Society section of ww.oxydo.net, has led to a Collectors Capsule Collection. It reinterprets some of the brand s bestsellers and new models in four patterns that are a play of the unconventional and dreamlike poetic and surreal graphics by the artist from Berlin. An incisive graphic imprint in black and white. The five patterns in the Oxydo by Felix Bauer collection will take enthusiasts into a fairytale world that shares stylized nature and a visible rhythm. Water is always present. Whether it s in the clouds or collected in cacti, Felix Bauer illustrates the life of rain, palm trees and vegetation. A young, creative public. Oxydo by Felix Bauer targets novelty seekers and eyewear collectors. Four styles from the capsule collection are created in a numbered limited edition with specific packaging and a booklet prepared and designed by the artist. In his illustrations he dissects the creative process from the inspiration of nature to the graphics of the models. Major optical stores and the coolest concept and department stores in fashion cities: 10 Corso Como and Excelsior in Milan, Le Bon Marchè in Paris, Nordstrom in NYC, Lane Crawford in Hong Kong. world weekly wonders WMIDO 5

6 Pugnale & Nyleve Pugnale & Nyleve launched at Pitti Immagine 88 the new Stone concept: 8 sun models in spring steel featuring A Time Walk, the new patented hinge made in titanium, vanadium and real leather. Stone eyewear is the firsttime combination of spring steel and mineral rock in a harmonious and asymmetric blend of technical and living and irregular materials. Leather, titanium, steel and stone are the protagonists of every Pugnale & Nyleve product, including Stone eyewear. The materials are paired and combined in a design that is closely linked to the Italian identity of Pugnale & Nyleve. Demanding customers who expect a lot from a real Made in Italy product. Fashion-conscious men and women, who love detail, are unconventional and always seek unique accessories. Devotees of different kinds of materials and connoisseurs of quirky, out-of-theordinary combinations. Pugnale & Nyleve distribution is concentrated mainly in the professional eye care world, but with special attention to high-end concept and fashion stores. The brand is already successful and consolidated in Asian markets such as Korea and Taiwan, and in northern European markets like Holland and Belgium. Pq by Ron Arad To be anti-ordinary is a Pq word: remaining outside the confines of the predictable, making a difference, not conforming and never accepting compromises. Pq by Ron Arad transforms eyewear prescription and sunglasses into an easy-to-wear designer object. No hinges, no joints, featherweight, totally flexible, very wide spectrum of movement. The temples replicate the spine s morphology to give the structure maximum flexibility. The potential of color explodes with 3D technology. Unique, tactile colors that produce a synesthesia of velvety, stonewashed effects in monochrome. Consumers seeking distinctive elements. The collection urges you to look at the world through unconventional lenses. It is an anthem to free thinking, individual choice, stances that overcome fashions and inspire real commercial and aesthetic changes and usage. Pq follows the route of differentiation by selection. Also through its customers, Pq spokespersons select outlets in Italy that represent the essence of the brand and convey a message that is consistent and unequivocal. Pq is applying these same criteria in Germany, Switzerland, Austria, Belgium, Holland, France and the Iberian Peninsula. world weekly wonders WMIDO 6

7 Sunpocket Sunpocket is a brand with roots in the ski and surf cultures. It was re-launched in 2011 and, based on its heritage of innovative and distinctive sunglasses, its style, authenticity and quality guaranteed its success. Sunpocket eyewear can be folded and kept in a microfiber pouch. The new model, Ischia, can also be folded and was inspired by the famous island off the coast of Amalfi. The Grilamid frame is round, very light and comfortable and the unbreakable polycarbonate lenses give 100% UV protection. Fresh shapes are combined with bright, feisty colors for a bold style enhanced by a contemporary, lightweight and minimalist silhouette. Sports enthusiasts and trendsetters who want an innovative, fashionable product at an affordable price. Sunpocket is distributed to major optical stores in Italy (almost 100 outlets) and abroad, but also to stores of the caliber of Colette and LaRinascente. Spektre Sunglasses A perfect combination of classic and street style. Spektre collections feature a rainbow of vivid colors and eccentric shapes. Eclectic design and classic materials are combined with very colorful gradient, mirrored lenses and classic colors. Designed in Milan and Made in Italy. Iconic items that create a unique style. Celebrities, stars, influencers, fashionistas, globetrotters, teenagers, businessmen, businesswomen. Decisive, independent men and women, who like to dress with wit and style, people who love to wear unique items. Spektre eyewear is sold in major boutiques and optical stores in over 56 countries. world weekly wonders WMIDO 7

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