Essilor is counting. on Mido. A new branch of De Rigo Vision After Dubai, the company has opened in Germany pg. 3. Pantone's colour of the year

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1 Issue #46 January 27 th 2016 Michele Aracri, Ceo of De Rigo Vision A new branch of De Rigo Vision After Dubai, the company has opened in Germany pg. 3 Essilor is counting Pantone's colour of the year on Mido Luca Strigiotti, Managing Director of Essilor Italia, explains why pg. 5 pg. 2

2 Essilor is counting on Mido Luca Strigiotti, Managing Director of Essilor Italia, explains exclusively to WMIDO why his group has decided to focus on the Milan exhibition. This year Essilor will be at Mido with twice the display space and also with lenses. What factors led to this decision? Mido represents an opportunity given the way we closed 2015, a year that exceeded all expectations with regard to results. The two-figure growth was supported essentially by our media campaign linked to the Raddoppia le tue lenti (double your lenses) program which was successful with eye care professionals and the general public opened in pursuit of "innovative continuity": we are looking at the future and aim to capitalize on the good results achieved. From this point of view, Mido is the beginning of a challenging season with a wealth of developments, the starting off point for the promotion of a series of actions designed for our customer-partners. For a company like Essilor, what is Mido s added value compared to other exhibitions? In recent years the Milan exhibition has evolved in line with the drive toward change shown by the entire eyewear sector and has become an essential business tool and an important showcase; a result achieved thanks to a marketing strategy that takes into consideration the needs of operators and the requests of a continually-developing market. These elements represent the added value which, together with the various new products we want to present, encouraged us to return and present not only the Instrument Division as in the past two years, but also ophthalmic lenses. Our return is in recognition of the Milan exhibition s relational value and experience in the field. entirely new experience: testing the benefits of lenses by trying out the vision solutions offered by different types of lenses. Also fundamental for us is the relaunch of the M eye e.store in an e-commerce version and other developments and initiatives designed for eye care professionals which we will present in detail at the exhibition. How was 2015 and what do you forecast for 2016? As I said, for Essilor Italia 2015 was a really good year with growth that went beyond all expectations, important recognition that validates our marketing strategy and allows us to tackle 2016 backed up by the results achieved. Obviously, our objective is to continue to improve. What developments will you present at the event? Sun, Instruments and Transitions are Essilor Italia s three macro areas at Mido. The setting will be integrated with a Nautilus Point, where it will be possible to try the first innovative 3D demo-visor that enables optical centres to give their customers an world weekly wonders WMIDO 2

3 Jared Leto per Carrera Academy Award Winning actor, musician, director and entrepreneur Jared Leto is the new face of the 2016 Carrera Eyewear campaign. In celebration of the brand s 60th Anniversary, the has chosen one of the world s most unconventional talents to represent the brand s new Maverick collection. I ve known of Carrera since I was a kid says Leto and when I came across the Maverick project I was immediately connected to it as it talks about people that are brave, bold, that take risks, the wild horses, the people that are not afraid to fail, the type of people who have inspired my whole life. I am enthusiastic about this collaboration and about Jared s commitment to this project, says Massimo Pozzetti, Global General Manager of Carrera. Carrera chose him because he perfectly embodies the boldness and spontaneity of the new Maverick collection and with great joy we found out that he was already a follower of the brand. The new Originals collection gets started Italia Independent and Adidas have presented the first sunglasses born of their collaboration announced in September. Inspired by the creative and energetic street style culture of Adidas Originals, the glasses are made in a lightweight polymer combined with rubber details, recalling the legacy of the sneakers bearing the Originals signature. This collection combines the leading values of both brands and is created using cutting-edge production methods: dual-injection and high-resolution digital printing. The dualinjection method calls for the use of two moulds, the TR90 and the rubber. Digital printing makes it possible to obtain a high definition of the details and brightness of colours, forms, and textures reproduced on the surfaces of the frames. The flexible and minimalist temples bear the brand s logo on the side in raised print in rubber. The hinges are completely integrated in the frame, while the screws are embellished with a little cap on which the Adidas Originals trademark is laser embossed. The interchangeable nose pads are also in TR90, while the sunglasses lenses provide the highest level of protection from UV rays. A new branch of De Rigo Vision in Germany After Dubai, De Rigo Vision has inaugurated a new branch in Germany. With offices in Frankfurt, De Rigo Vision D.A.CH. will aim to extend and consolidate the presence of the group in German-speaking nations: Germany, Austria, and Switzerland. By coordinating with the headquarters in Italy, the new team will deal with a wide range of business aspects: product development, brand management, marketing, and sales, and will be backed by a strong sales team. Currently De Rigo is present in the D.A.CH. area with the house brands Police, Sting, and Lozza and with the licensed brands Carolina Herrera, Chopard, Escada, Furla, and Nina Ricci. The inauguration of the Frankfurt branch came hot on the heels of the announcement of the collaboration of the Escada eyewear brand with the German top model Lena Gercke (seen in the photo). Marchon Eyewear to launch Columbia Sportswear eyewear Marchon Eyewear has announced an exclusive global licensing agreement to manufacture and distribute Columbia Sportswear-branded sun and ophthalmic collections. Columbia Sportswear Company has been creating innovative apparel, footwear, accessories and equipment for outdoor enthusiasts since The range of sun and optical styles will launch globally in September 2016, and includes a technical line of Columbia PFG (Performance Fishing Gear) sunglasses. The collections will retail in Columbia stores, quality sporting goods stores, as well as in select optical retail locations worldwide. Columbia presents exciting opportunities for Marchon while further enhancing our Sport/Performance division commented Claudio Gottardi, President and CEO of Marchon Eyewear. Our shared goal, added Matt Merriman, Director of Licensing at Columbia Sportswear, is to deliver an innovative eyewear line that enhances our customers experiences in the outdoors. Whether you are on the water, on the trail or cruising around town, the new line will do just that. world weekly wonders WMIDO 3

4 First Kiton eyewear line with Allison Neapolitan brand Kiton has launched its first men s eyewear collection for spring Made by AVM59 (the new name of the Allison company) and with glass lenses by Barberini, the collection is divided into two segments. The first is inspired by the scissors used by the Kiton s stylists or, more precisely, the central screw which appears here at hinge height. The second pays homage to Kiton s story. The frames are embellished with the brand s logo - a K in galvanized titanium. As always for the fashion segment, the brand has chosen high-quality components (titanium and Mazzucchelli acetate) and colours that have been created specifically for this collection and are reminiscent of those used for Kiton apparel. In addition, because elegant men are increasingly demanding, Kiton offers the possibility of having initials engraved on a palladium tag located on the inside of the temples. Captivating Europe Eblock, the young brand of Made in Italy eyewear, has expanded its network in Germany, Austria and northern Europe. "Our aim is not the classic distribution system", began Umberto Valentini, the company s general sales manager. "The desire is to create something between traditional distribution and agents". The new sales operation which does not have a warehouse - 'collects orders and then the company itself handles them and takes care of shipments. In the light of these considerations, Eblock has clinched two important collaborations: with Al-Dente Brillen in Germany and Austria, and with Hans Goudezene, which will handle Baltic countries, Scandinavia, Iceland, Belgium, Luxembourg and France. Ultra-feminine shapes In 2015 ic! berlin teamed up with Polishborn, Berlin-based ladies wear designer Dawid Tomaszewski to create three feather-light, ultrafeminine sunglasses. In 2016 the collaboration continues with Grazyna, multi-faceted acetate sunglasses in two autumnal colors: soft caramel with bronze and rich havana with teak. Using acetate for the first time, Tomaszewski worked closely with the ic! berlin design team to bring his signature architectural and graphical structures to a multifaceted three-dimensional frame. His inspiration the eclectic color world of the 1960s and 70s led him to caramel and havana. Turn over design by Mario Milana Lella Canestro Managing Director Stella Jean Ludovic Manzon CEO Sloggi Kasper Rorsted CEO Adidas Diego Sgorbati CEO Tucano Urbano Giuseppe Sicoli President Albo Ottici Optometristi world weekly wonders WMIDO 4

5 Design, fashion & lifestyle Ai Weiwei s jewels for Elisabetta Cipriani The wearable sculptures of Ai Weiwei, jewellery signed by the Chinese artist and inspired by construction site building materials, were on display until 16 January at the Elisabetta Cipriani gallery in London. A golden line that, thanks to the particular manufacturing processes, is particularly soft to model and adapt to the form and length of the arm or neck. The selection of the gold, according to the gallery, was born of a desire to create a contrast with the earthquake of Wenchuan (which had already inspired the artist's work entitled "Straight") and contemporaneously a delicate memorial to the victims of the disaster. A softer take on color For the first time, the blending of two shades Rose Quartz and Serenity are chosen as the Pantone Color of the Year by Pantone. Joined together, Rose Quartz and Serenity demonstrate an inherent balance between a warmer embracing rose tone and the cooler tranquil blue, reflecting connection and wellness as well as a soothing sense of order and peace. The prevalent combination of Rose Quartz and Serenity also challenges traditional perceptions of color association. In many parts of the world we are experiencing a gender blur as it relates to fashion, which has in turn impacted color trends throughout all other areas of design. It has opened our eyes to different approaches to color usage. The photographs for the Emporio Armani advertising campaign for spring/ summer 2016 were shot by Lachlan Bailey in Barcelona. The urban landscape in the background is the setting for models Luna Bijl and Filip Hrivnak. The camera catches them in poses of extreme physicality: moments of couple s spontaneous dynamism. As with nature photos, the use of a telephoto lens emphasizes the movement and engaging vitality of the situations. The result is immediately energetic and fresh images that reflect the style of the brand. The campaign debuted this month in international publications and, as always, a part is dedicated to eyewear. Snaidero wins the twelfth Good Design Award Jewellery Ai WeiWei - Courtesy Ai Weiwei Studio Emporio Armani chooses Barcelona The kitchen Opera by Snaidero, designed by Michele Marcon, won the Good Design Award 2015, the prestigious acknowledgment of the Chicago Atheneaum Museum of Architecture created in 1950 to award the innovative and original concepts capable of going beyond standard products and design. This is the twelfth time that Snaidero has won the award. Opera represents a product that speaks of elegance, where space is the protagonist of a system designed for the quick pace of contemporary living, the organisation of spaces, and the need to combine technology and functionality. Sturdy, practical, and comfortable, Opera lends a refined setting where it is possible to select from among a wide range of materials: from faced, laminated, glossy or matte lacquered surfaces, or even the more refined micalized, metallic, or wood finish lacquered materials. Editorial Director: Francesco Gili MIDO Srl Unipersonale Via Petitti, Milano (Italy) Phone P. Iva IT Cod. Fiscale e n. Iscr. Ufficio Imprese di Milano Cap. soc ,00 i.v. R.e.a Company subject to the direction and the coordination of Anfao - Associazione Nazionale Fabbricanti Articoli Ottici WMido is published in cooperation with Publicomm srl Via Quadrio 20/ Milano (Italy) P. Iva world weekly wonders WMIDO 5

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