PRESS RELEASE AFTER SHOW 10 JULY 2017

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Elfrieda Strickland
6 years ago
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1 PRESS RELEASE AFTER SHOW 10 JULY 2017 P R E - C O L L E C T I O N S

A 23% INCREASE IN VISITORS AND A SELECTIVE OFFER FROM 90 EXHIBITORS: BLOSSOM PREMIERE VISION EMERGES AS THE LEADING EVENT FOR CREATIVE PRE-COLLECTIONS This past 5 July, an atmosphere of enthusiasm

2 A 23% INCREASE IN VISITORS AND A SELECTIVE OFFER FROM 90 EXHIBITORS: BLOSSOM PREMIERE VISION EMERGES AS THE LEADING EVENT FOR CREATIVE PRE-COLLECTIONS This past 5 July, an atmosphere of enthusiasm and optimism prevailed at the Palais Brongniart in Paris as BLOSSOM PREMIÈRE VISION closed its doors on two days of productive work and discussions. Launched one year ago by the PREMIÈRE VISION group, the show dedicated to pre-collections is today part of a positive dynamic confirming its legitimacy and the coherency of its strategic positioning, both in terms of its offer and calendar: An international offer from 90 exhibiting companies 62 weavers, 22 tanners and 5 accessory and component manufacturers - an offer enriched and adapted to the exclusive needs of major fashion house ; Targeted, extremely high-quality visitors up by 23%: 1,058 visitors vs. 861 in July 2016; A show timed to be consistent with the calendar of first collections (pre-collections), and complementary to the Première Vision Paris* calendar, which targets main collections ; An effective event, designed to evoke an intimate showroom conducive to creative interaction and discussion, to allow buyers to work with their usual suppliers while taking the time to discover new ones ; A unique, prestigious venue in the heart of the world s fashion capital, ideal for luxury - and often Paris-based - fashion houses, yet also central and inspiring for international high-end brands. * PREMIÈRE VISION PARIS : 19, 20 & 21 September 2017 Parc des Expositions de Paris Nord Villepinte

«BLOSSOM PREMIÈRE VISION rose to the challenge!

They were able to meet with their key customers in a working yet friendly atmosphere.

Precollections are most definitely a creative period on their own, independent of the

Yet in a similar vein, they rely on creativity to stand out and be competitive.

3 «BLOSSOM PREMIÈRE VISION rose to the challenge! Our exhibitors are more than satisfied with this edition. They were able to meet with their key customers in a working yet friendly atmosphere. The show is now firmly part of the calendar at major fashion houses. Precollections are most definitely a creative period on their own, independent of the international catwalk shows. Yet in a similar vein, they rely on creativity to stand out and be competitive. Today, a pre-collection can represent up to 60% of the season s turnover. They are of major importance to the luxury brands, to which Blossom Première Vision has responded with this custom offer, in a timeframe that s complementary to the Première Vision Paris shows,» said Guglielmo Olearo, Show Director.

4 RISING NUMBERS OF QUALITY VISITORS Over 2 days, BLOSSOM PREMIÈRE VISION welcomed 1,058 visitors from the most prestigious fashion and luxury houses, who came to discover and source new product developments and the latest fabric and colour innovations to build their pre-collections. Targeted by the show s organisers for their high creative and quality positioning, the number of visitors rose by 23% (up from 861 visitors in July 2016), and brought together leading French fashion houses (80% of visitors), as well as a growing percentage of leading international brands (20%). Following France, Italy had the 2nd largest number of visitors, with attendance up by 3.5 % over July In 3rd place, visitors from the United Kingdom also saw a strong increase (+ 26%), while the United States (4 th ) and Belgium (5 th ) - both particularly important in terms of creative fashion - each showed a stable but significant presence. AMONG THE VISITORS: AGNELLE - AGNES B - ALEXA CHUNG - ALEXIS MABILLE - AMI PARIS - ATELIER VALENTINE GAUTHIER AZZARO BALENCIAGA BALIBARIS - BALMAIN - BARBARA BUI BONTON - BOTTEGA VENETA - CARTIER INTERNATIONAL CARVEN CELINE CERRUTI 1881 CHANEL - CHLOE - CHRISTAN DIOR COUTURE - BABY DIOR - CHRISTIAN DIOR HOMME - CHRISTIAN LOUBOUTIN - COMMUNE DE PARIS 1871 COURREGES DE FURSAC - DICE KAYEK - EMILIO PUCCI ERES - ERMENEGILDO ZEGNA COUTURE FENDI - FIFI CHACHNIL - FIGARET PARIS FURLA - GIORGIO ARMANI GIVENCHY GUCCI - HERMES FEMME - HERMES HOMME - HERMES SELLIER - INES DE LA FRESSANGE PARIS - ISABEL MARANT JACQUEMUS - JEROME DREYFUSS - JIMMY CHOO JOSEPH KARL LAGERFELD KENZO LACOSTE LANCEL LANVIN - LE TANNEUR - LEONARD PARIS - LES ATELIERS HORLOGERS DIOR LOEWE - LONGCHAMP - LOUIS VUITTON LOUIS VUITTON HOMME - LOUIS VUITTON LVMH - MAISON KITSUNE - MAISON MICHEL MUGLER - NINA RICCI - OLIVIER THEYSKENS - PACO RABANNE MODE PARFUMS CHRISTIAN DIOR - PAUL & JOE - PAUL AND JOE SISTER - PAULE KA PRINTEMPS - REPETTO PARIS - ROGER VIVIER - SALVATORE FERRAGAMO SEZANE SONIA RYKIEL - ST DUPONT - VALENTINO SPA - VANESSA SEWARD - VERONIQUE LEROY VICTORIA BECKHAM LTD - VIVIENNE WESTWOOD - YVES SALOMON - ZILLI

BLOSSOM PREMIERE VISION X ASVOFF BLOSSOM PREMIÈRE VISION Vision launched a collaboration with ASVOFF - A Shaded View on Fashion Film Festival.

5 TREATING FASHION BRANDS TO CULTURE AND EXPERIENCES Bringing together, inspiring, experimenting... this season, BLOSSOM PREMIÈRE VISION featured several new special events widely appreciated by both exhibitors and visitors. BLOSSOM PREMIERE VISION X ASVOFF BLOSSOM PREMIÈRE VISION Vision launched a collaboration with ASVOFF - A Shaded View on Fashion Film Festival. Two screenings of films from the 2017 Festival line-up were shown daily during the show. Diane Pernet, founder and director of the Festival, was present in person at the screenings, and was also the guest of honour at the show cocktail, held under the columns of the Palais Brongniart, which brought together many industry professionals to celebrate creative fashion. WEAVING EXPERIENCE - MALHIA KENT ATELIER Malhia Kent designs, manufactures and markets high-end fabrics for luxury readyto-wear. Their particular expertise is 100% French know-how and extreme digitization. For BLOSSOM PREMIÈRE VISION, staged a special 2-day atelier to present its hand-loom expertise, from yarn selection to warp preparation and hand-woven sample models. A unique weaving experience that whet the curiosity of the show s visitors.

6 BLOSSOM PREMIÈRE VISION 12 & 13 DECEMBER 2017 PALAIS BRONGNIART, PARIS 28 place de la Bourse Paris 2ème blossompremierevision.com FIND PHOTOS FROM BLOSSOM PREMIÈRE VISION AND COMPLETE INFORMATION ABOUT THE EXHIBITORS ON THE WEBSITE: PRESS CONTACTS PREMIÈRE VISION IGOR ROBINET-SLANSKY T. +33(0) C. +33(0) BUREAU MARIE-LAURE GIRARDON m.girardon@2e-bureau.com T. +33(0)

12 & 13 DECEMBER 2018

PRESS REPORT PA R I S CARREAU DU TEMPLE 12 & 13 DECEMBER 2018 P R E - CO L L E C T I O N S FABRICS LEATHER ACCESSORIES BLOSSOM PREMIÈRE VISION MAKES ITS MARK AS THE PRE-COLLECTION EVENT FOR HIGH-END/LUXURY