About Us. Since its launch in 2009 as the Middle East s first online magazine, Savoir Flair has stayed at the forefront of fashion in the region.

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1 2016 MEDIA KIT

2 About Us Since its launch in 2009 as the Middle East s first online magazine, Savoir Flair has stayed at the forefront of fashion in the region. Savoir Flair is the expert curator of style, beauty, and culture, showcasing the inspirational faces, places, and spaces of the Middle East and beyond. Our publication is the definitive daily destination for original, exclusive, and influential content, all devoted to readers who aspire to a life of style.

3 The Savoir Flair Reader Savoir Flair readers are social influencers, movers and shakers, and in-the-know women who return to the site for their daily dose of the very best in fashion, beauty, trends, and lifestyle. In the past six years, our readers have come to trust our voice in identifying and curating the perfect lifestyle. At the heart of this experience is our expertise in reporting on what s new and what s next in the worlds of fashion, beauty, and culture from local to global so that they can live a life with style.

4 Key Stats 50% KSA; 25% UAE; 35% Kuwait, Bahrain, and Qatar 95% female 90% between years old 80% accesses the website via mobile and tablet 42% returning visitors 2:30 average session, 4.2 pages per session Source: Google Analytics, December 2015

5 Advertising Our pioneering platform has been the industry leader for technological, editorial, and commercial innovation, often setting precedents that become the market standard. Savoir Flair 2.0, launched in October 2015, is the one of the world s most intuitive, interactive, and technologically advanced digital titles, delivering a world-class product that targets savvy women who aspire to a life of style. We expertly craft content specifically for your brand, whether it s a bespoke editorial article, a video series, a shopping guide, or an original photoshoot. We specialize in unique integrated media and content partnerships, which will help maximize your brand s exposure with a media and editorial presence on the site in tandem.

6 Editorial Opportunities Our content offers the very best in fashion, beauty, and culture in the Middle East, all masterfully curated by our stable of expert editors whose unwavering mission it is to uncover the region s most inspirational faces, places, and spaces. From local to global, our content is always exclusive, original, and aspirational. We partner with the biggest brands and influencers for the biggest interviews, shoots, and stories in the region.

7 Client List Al Tayer Motors Bloomingdale s British Airways Bulgari Burberry Calvin Klein Cartier Céline Chanel Chloé Chopard Dior Estée Lauder Farfetch Furla Galeries Lafayette Gmasco Gucci H&M Hackett Harvey Nichols Herme s Hugo Boss Jimmy Choo Jaeger-LeCoultre Jumeirah Group Level Shoe District Lexus Loewe Longchamp Louis Vuitton LuisaViaRoma.com Luxottica M.H. Alshaya Co. MAC Mall of the Emirates Mango Marriott MatchesFashion.com Meydan Michael Kors Monica Vinader Mont Blanc MyWardrobe.com Narciso Rodriguez NeimanMarcus.com Net-a-Porter.com Nike OPI Paco Rabanne Paul Smith Piaget Pomellato Prada Ralph Lauren Ray-Ban Raymond Weil Renaissance Hotels Rolls Royce Saks Fifth Avenue Sephora ShanghaiTang Sonia Rykiel Tiffany & Co. Topshop Valentino Van Cleef & Arpels Vogue Eyewear Wojooh

8 Contact Us Founding Publisher and Editor-in-Chief Haleh Nia ADVERTISING INQUIRIES Julia Dolgodvorova Head of Business Development & Operations EDITORIAL INQUIRIES Noor Tehini Managing Editor Dylan Essertier Features Editor & Integrated Marketing Manager Grace Gordon Fashion Features Editor Camille Macawili Fashion Editor Sophie Gerendasi Accessories Editor Frankie Rozwadowska Beauty Editor Anna Abouzeid Social Media Manager Anna Shtraus Office Manager

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