Everything You Need to Know Before Attending NY Women s February Market

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2 Everything You Need to Know Before Attending NY Women s February Market Mercedes Gonzalez Founder Celeste Boehm VP of Retail Danielle Licata VP of Coterie Sharon Barbosa Sales Manager, Footwear

3 NY Women s February Marketplace NY Women's in February is an elevated fashion showcase comprising of seven unique shows. This marketplace features the most sought-after contemporary and progressive designers and brands in women s apparel, footwear and accessories. The most comprehensive contemporary women s fashion marketplace in NYC Only happens twice a year in NYC, in February and September One Badge. All Shows. 1 Marketplace consisting of 7 shows

4 Why NY Women s is Your Most Valuable Shopping Resource Our NY Women s Markets are the most efficient way to meet all your buying needs Access the latest trends fresh off the runway after fashion week Get a broad overview of the market, all in one place, in a short period of time View vendor lines merchandised in easy to navigate neighborhoods Network with the best in the industry Form valuable marketing partnerships Work with existing vendors & find new ones Form valuable marketing partnerships

5 THE SHOWS

6 Marketplace Overview *Click below to preview detailed floorplans of all levels of the Javits Center

7 LEVEL 3 Coterie *Click below to view Level 3 floorplan

8 LEVEL 4 Coterie *Click below to view Level 4 floorplan

9 Coterie The premier global marketplace that bridges women's apparel and accessories designers to the international 'who s who' of retailers. Coterie builds exclusive shopping experiences from the ground up so that designers and buyers can create synergies that fuel their businesses year-round. TMRW Advanced contemporary lines and emerging designers with global perspective Footwear@Coterie Luxury & designer footwear for women. Top brands: Sigerson Morrison, Kennel & Schmenger. Not-to-Miss Brands Paul & Joe Sister Grey Jason Wu Closed Jacquie Aiche VSP Dita

10 The Coterie Experience The Coterie Experience will be the on-site blending of the diverse Coterie brand roster through curated storytelling, using content, media, merchandising and new technologies. Merchandising together product and content is the future of global retail. The goal is to create a customer experience for our attendees that sparks conversation, creativity and a broader dialogue for engaging the end customer.

11 LEVEL 1 EDIT, STITCH, Sole Commerce, Moda, AccessoriesTheShow & Fame (The Retailer Café & EVOLVE Seminars are also located on Level 1) *Click below to view Level 1 floorplan

12 A carefully edited tradeshow with an advanced approach to presenting recognized and emerging designers in the Advanced Contemporary and Luxury women s markets. This meticulously crafted show combines sophisticated amenities with a clearly edited presentation of emerging trends and directional product, to create a market experience that far surpasses the status quo. Click to View EDIT Fall/Winter 2017 Look Book Not-to-Miss Brands 289 BY SARAGIUNTI Annette Gortz Kimora Lee Simmons Auden Jewelry Blood + Honey Elisabeth Franchi

13 The show for focused and refined ready-to-wear designers. Its carefully merchandised floor showcases the right mix of contemporary, sportswear, lifestyle and international brands. STITCH provides the shopping experience that both retailers and designers have asked for by delivering a global, vibrant marketplace that will continue to evolve according to the industry s needs. Not-to-Miss Brands Ronen Chen FASHIONLINK E. Victor Gabriel Kelly Marie Lauren Vidal Ritva Falls

14 SOLE COMMERCE is a women s and juniors footwear and accessory event which coincides with NYFW. Serving as a gateway to the U.S., Sole Commerce provides footwear brands access to the country s largest concentration of women s ready to wear retailers on the Eastern Seaboard. Sole Commerce Brand Book: Not-to-Miss Brands Vince Camuto Schutz Seychelles Gola Steve Madden All Black

15 An upscale trade event providing a concise mix of carefully juried modern contemporary ready-to-wear collections and showcases some of the most desired names in the industry today. Our mission is to provide designers and retailers with an inspiring and enjoyable place to conduct business and network. Not-to-Miss Brands COA FlashGeo Inti Wara Aggel Dino Gaspari Forest Lilly

16 The premier Junior/Young Contemporary event where retailers discover the best quality styles at great margins. Footwear flourishes on the show floor to complete the season s must-have looks in this one-stop shopping environment. Fun, fresh and exciting this is a show full of fast fashion and cool trends. Not-to-Miss Brands Azucar Fornia Miss Circle The Free Yoga JBD denim FRNCH

17 A vibrant collection of accessories and the go-to event to discover classic and trend-driven brands and new and emerging high-end designers. Exhibiting brands conduct business with their customers and new prospects from around the globe in a refined and upbeat environment, while giving retailers the opportunity to discover everything from the latest styles to updated classics. Not-to-Miss Brands Olivia Dar Pure NY Shariff Designs Rebel Designs Butik Showroom Privee Showroom

18 SHOW INFO & ON-SITE HAPPENINGS

19 Show Info

20 Transportation

21 *Click below for parking coupon Transportation Cont.

22 On-Site Retailer Amenities Complimentary Breakfast & Lunch Breakfast: 8:30am & Lunch: 12:00pm Don't shop till you drop! UBM Fashion provides breakfast and lunch to retailers & exhibitors in its cafe during designated hours on show days. A variety of other food options are available on site for purchase.

23 Exclusive Hotel Deals on Top NYC Hotels We've negotiated travel discounts and secured a limited number of reduced-rate hotel rooms to make your trip to New York affordable. Through the travel experts at onpeak, rooms at the group rate are limited and available on a first come, first-serve basis. *Click below to view all hotel options & reserve your room.

24 My Show Planner DIGITAL & INTERACTIVE SHOW PLANNING TOOL TO: NAVIGATE ALL LEVELS OF THE JAVITS CENTER PREVIEW FLOORPLANS OF ALL 7 SHOWS VIEW COMPREHENSIVE EXHIBITOR & BRAND LISTS SEARCH BY EXHIBITOR/SHOW/CATEGORY/KEYWORD/BOOTH # *Click below to access My Show Planner maps & exhibitor lists

25 See Why Buyers Love Being ShopTheFloor Insiders Streamline your buying and planning, year-round with ShopTheFloor. Connect to the most exclusive brands and upcoming designers Browse must-have styles and seasonal trends online, anytime Download custom linesheets and share wish lists and merchandising ideas with your team Inform your buys, and get inspired from must-read trend reports and retail collaborations Log in with the address you used to register for the show, create a complimentary account and start connecting! To Create Your Free Buyer Account on ShopTheFloor visit New! The Fashion Snoops team will execute a live curation featuring womenswear brands exhibiting at the New York women's market. The curated looks will be shot in the ShopTheFLoor photo studio and featured as part of the Autumn/Winter 2017 trends on the website. FIND US ON-SITE AT NY WOMEN S FEBRUARY IN THE SHOP THE FLOOR PHOTO STUDIO IN FAME

26 Complimentary World-Class Seminars Tuesday, February 28 & Wednesday, March 1 You re invited to attend our very first EVOLVE by UBM Fashion educational event, Retail in the Digital Era Sessions with L2. These new groundbreaking seminars will connect you to the most influential thought leaders in retail. Whether you re new to fashion or established in the industry, you ll walk away with invaluable information & actionable tips that will help you take your business to the next level. To attend the seminars, you must be registered for NY Women's February.

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28 PRE-SHOW PREP

29 Prepare for the Show 1. Make notes on your best selling styles & best selling brands. If you are a new store, make a list of brands and styles you feel are important to your store 2. Review your merchandise sell-thru and best selling sizes. 3. Hold a meeting with your staff for their opinions, recommendations, and feedback. 4. Spend time talking to your customer about what they would like to see in your store. 5. Read up on the different fashion magazines for upcoming trends and tear out sheets on items that catch your eye. 6. Be a leader, not a follower! Know what is happening and selling in your area by doing your homework! Shop the local competition making notes on price points and brand names. 7. Plan your O.T.B. (open to buy) 8. Register online early for market info even if you are not positive you can make it to the show. 9. Plan your workshops once you receive the market info from early registration. 10. Get familiar with My Show Planner in order to plan and navigate the show

30 Packing List 1. Be sure to register online early. The website has a list of documents needed to register. 2. Dress professionally! Realize that we are in the Fashion Industry, and people do judge you by what you are wearing. 3. Projections, OTB, and budget by product category mapped out. 4. Business cards: Be sure your business cards are professional and grammatically correct. Your store will be judged by the level of professionalism of your business card. Keep business cards with you even during social event. 5. Notebook, mini stapler to staple cards to order sheets or cards in to your notebook, pens, and a calculator. Keeping a notebook of business cards and taking notes is the best way to stay organized and make notes for future purchases or vendors you d like to keep an eye on. 6. Do NOT bring a large tote bag or roller bag for line sheets. This will just weigh you down. Instead, be sure to ask vendors for digital line sheets, and make a note in your notebook on who will be sending you what. 7. Cell phone and charger. 8. Laptop for checking for working orders at night, and balancing your budget. Most hotels have a business center that you can check s as well.

31 DURING THE SHOW

32 Tips for Shopping NY Women s START EARLY!!!! Use the show planner or pick up the official show directory to map out your day. Walk row by row, floor by floor. You never know what you may find. If you see a busy booth, ask what time would be good for you to come back. Network! Build a group of market friends that you can have lunch or dinner with and share experiences. Set a goal of visiting 10 new vendors per market. Wear comfortable shoes.

33 Buyer Tips Familiarize yourself with retail lingo Plan your orders and try not to cancel them (have your OTB ready) It s a good idea to write your orders at the time of your visit. However, it is best to mark all orders with hold for confirmation. Confirm your order with the vendor within 1 week. Take a photo of what you buy. This makes it easier to remember your buys and to share with your staff. Just remember to ask the vendor first! Don t buy only because of price or brand name Don t forget! You are the buyer- Don t let anyone sell you something that is not right for your store

34 When to Buy & How Much You are always buying three seasons at the same time. Start of a season, 45% of O.T.B In season, 35% of O.T.B At once or immediates, 20% Use this money to buy margin builders

35 Open to Buy (OTB) Open to Buy Planner Month Jan Feb March April Event Clearance Sale Bring a Friend Spring preview Earth Day Holiday Chinese New Year Easter Passover Buy for Preview Fall Fall I Summer Fall II Cancel Date 12/15 1/30 2/15 3/30 On Hand Inv 10,000 Projected Sales 45,000 On Order 5,000 Retail Dollar On the floor short/over 30,000 Margin Avg. MU 2.3 OTB at cost this is what you can buy 13,043 Departments

36 Open to Buy by Department Departments 45% Related Separates *9% L/S Knit Tops (sweaters) 28% S/S Knit Tops 8% L/S Woven Tops *5% S/S Woven Tops *15% Skirts 5% Jackets/Blazers *18% Dresses *12% Pants 100% 25% Sportswear 30% Knit tops 20% Dresses 15% Jeans 10% Pants 12% Shorts 13% Skirts 100% March April May June July

37 Questions to Ask the Vendor Can I take a look at the collection? You need to make sure the collection is for you before you ask anything else. Can you give me an idea of your price points? What is your cancel date? You need to be able to plan when the goods are coming in. What is the start date? Do not accept goods from the vendor a/r (as ready) - you don t want Valentine s Day goods in October. What are your terms? Are you factored? This is a polite was of asking how you will be paying for the goods. Usually you will be paying by credit card terms. Where do you ship from? Do you have at once goods? What is your size run & how do they come packed? What is your opening order? Is this the best you can do?

38 POST-SHOW FOLLOW UP

39 Post Show Tips Make sure you have received digital line sheets from vendors you requested a line sheet from Review pictures and orders with your sales team Go through and edit your orders. Eliminate anything that: Is a style repeated by two different vendors (just pick one) Things that don t fit the budget Things that you don t think will necessarily sell Review order to make sure the delivery dates are correct Confirm your orders Save all orders you do not confirm just in case someone can not ship you. Be sure to file these orders by cancel date. Be sure to follow up on orders you have placed. Make sure things are on time, shipping is in order, and there are no complications

40 Connect with the UBM Fashion Retail Engagement Team Questions about the show? Are you a new store & need assistance? Want suggestions on which brands to meet with? Retailrelations@ubmfashion.com +1 (310) Celeste Boehm VP Retail UBM Fashion P: Celeste.Boehm@ubm.com Katelin Johnson Retail Manager Women s P: Katelin.Johnson@ubm.com Susan Chenetz Retail Manager Women s P: Susan.Chenetz@ubm.com Gail Outcalt Retail Manager Women s P: Gail.Outcalt@ubm.com Karen Greenberg-Budd Retail Coordinator Women s P: Karen.Greenberg-budd@ubm.com Sandy Shapiro Retail Coordinator Women s P: Sandra.Shapiro@ubm.com Mischa Teichgraeber Retail Coordinator Footwear P: Mischa.Teichgraeber@ubm.com

41 Keep in Touch Mercedes Gonzales Global Purchasing Companies P: F: Broadway, Suite 908 New York, NY Don t miss GPC s Retail Intensive, March 1 st during New York Women s. Visit our website for more @globalpurchasingcompanies

42 THANK YOU! If you are not yet registered for NY Women s February, please visit.com

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