Milano Unica Pavilion: Where Fashion Begins SALONEUROPE & MILANO UNICA

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2 SALONEUROPE & MILANO UNICA 11/10/2016 Issue 1 2 Europe en Vogue Europe may have been more in the news for Brexit than anything else this year, but there s nothing changed about the region s influence on fashion and fabric. This year, market leaders from France, Italy, Switzerland and Asia-based companies selling European goods will gather in the SalonEurope (hall 6.2) area of the show to share their latest offerings. For some this season, like Italy s Teseo Tessitura Serica Di Olmeda SpA (6.2-H47), fashion will take on a lighter air. It s a season of harmonious juxtapositions: a range of soft and clean fabrics such as organza or georgette, combined with eccentric fabrics and prints which display strong colors and shiny rays of light, the company s Laura S. Clerici said. There is also a continued attention to organic fabric, with new developments on organic nylon. The company specializes in silk classics, custom developments and organic certified goods and will have products including new washable organza, naturally elastic nylon warp and GOTS certified organic wool on offer at the show. Teseo has been exhibiting in Shanghai for a number of seasons and we find the fair is a good way of accessing a wide range of customers in the Chinese market, Clerici said. The Made in Italy high quality products we offer are of great interest for international customers, and Teseo proudly carries on the century-old textile tradition of the Como Silk District. Heading to France, Carreman (6.2-E32) brings with it almost 30 years of experience making mid- to up-market textiles for womenswear and menswear, with specialties in a wide-range of wovens, specialized stretch fabrics, wool and wool-mix textiles. Switzerland s Filtex Ltd (6.2- G46), a textile company based in the embroidery hub of St. Gallen has been in business for 80 years bringing embroideries, fine cotton fabrics, decorative materials, yarns and threads to market. The company counts colors, vitality, creative flair and freshness among its strengths and has one of the most comprehensive historical embroidery and fabric archives. Our actions are committed to our customers requirements. We place their desire for the unusual, fascinating and beautiful at the heart of what we do, Filtex says on its website. Three Hong-Kong based exhibitors of European brands will hold a place in SalonEurope, each with its own unique offering for the market. At Ulisse China Limited (6.2- H34), based in Hong Kong but headquartered in Italy, garment accessories nod to the high end as the company counts Italian high fashion and international luxury brands among its clients. Thermore (Far East) Ltd (6.2H43) with its roots in Milan, Italy and an office in Kowloon, Hong Kong brings the industry s leading padding and thermal insulation for garments to the show. The company prides itself on developing advanced fibers and innovative structures to help the body maintain its natural warmth. Klingler Asia Ltd (6.2-G44) was established in Switzerland more than 50 years ago and it has maintained its Swiss heritage, though all of its products are now made in Asia. The company specializes in nylon, polyester and other synthetic fiber blends for outdoor travel, trekking, skiing, windsurfing and snowboarding apparel. Rounding out the SalonEurope area, Beste China (6.2-H19), the Chinabased iteration of an Italian textile company, has revolutionized cotton production with techniques that had typically been reserved for wool and cashmere, and has since grown from its 1992 establishment as a textile manufacturer to an entity that can see textiles through to finished garments. American & Efird LLC (6.2-E34), among the world s foremost manufacturers of sewing and embroidery thread as well as technical textiles will bring its quality capabilities for display at the show. It is not simply the scope of our international operations that makes A&E a world-class company, the company says on its website. That distinction comes from our dedication to providing our customers with the finest products and services, at the highest quality, delivered anywhere. Milano Unica Pavilion: Where Fashion Begins 6 october 十月 As Fashion Attitudes Keep Changing in China, the Italian Textile-Accessory Industry Anticipates and Supports Their Choices and Desires Where Fashion Begins: a winsome claim for a fashion hungry country where evolving tastes and a growing awareness characterise new consumption trends. Despite decreased GDP, Chinese shoppers still account for nearly half of the global luxury market, and their purchasing power is growing. This is accounted for by the export data of Italian textiles to China (especially wool and linen) that registered growth of 1%. Change in the Chinese market is impressively fast and sweeping. Until recently, luxury goods were seen as a symbol of wealth and status; now they represent an experience, a personal enjoyment. This is a shift amongst younger shoppers who are educated, well-travelled and tech-savvy, and who have absorbed luxury since childhood from their parents generation and are now looking for niche, high-end and bespoke products. The 10th edition of the Milano Unica Pavilion (hall 6.2) confirms the strategic importance of made in Italy in this country. We thank the Italian Ministry of Economic Development and ITA (Italian Trade Agency) for making it possible through their economic and organisational support. I also wish to emphasise that, beyond menswear textiles, Milano Unica China has provided a strong womenswear offering since the beginning, and this sector is undergoing the fastestgrowing increase in the country, said Ercole Botto Poala, President of Milano Unica. This edition, 75 exhibitors feature their F/W top-end collections in the Milano Unica Pavilion, and select clients choices will be guided by the traditional and much appreciated Trend Area located inside the pavilion of beauty and culture, states Massimo Mosiello, General Manager of Milano Uncia. The next Milano Unica appointment is in Milan, at Fieramilano RHO, on February 1 3, More info can be found at

3 11/10/2016 Issue 1 3 Traceable.Transparent. Certifiably Sustainable. Wicking and Cooling. REPREVE filament and spun with SORBTEK Natural Touch. REPREVE with COTTON LIKE Wool Blends. REPREVE with BLENDED FIBERS Heather Effects. REPREVE with Cationic and Dis/Cat High Stretch. REPREVE with REFLEXX Visit Booth No. E65, 5.2 International Hall to learn about REPREVE and other products and technologies Providing Innovative, global textiles solutions, unique branded yarns and technologies for customers at every level of the supply chain. Unifi, Repreve, Cotton Like, Sorbtek and Reflexx are trademarks of Unifi, Inc. and registered with the U.S. Patent & Trademark Office and others, and are licensed to Unifi Textiles (Suzhou) Co., Ltd.

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9 11/10/2016 Issue 1 9 Digital Printing Forum TIME TOPIC SPEAKER ROOM 14:45-15:15 15:25-15:55 How Digital Printing is Changing the Rules of the Textile & Apparel Value Chain How Revolutionary Digital Printing Solutions Enable Customised Fashion Mark Jarvis, Managing Director, WTiN Dick Zhang, Sales Manager, Wide Format Division, Kornit Digital China

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