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1 Organiser BolognaFiere moprof S.p.a. - Milan - Italy ph fax company of in cooperation with with the participation of

2 AN ESSENTIAL LANDMARK EVENT With 50 years of experience, moprof Worldwide Bologna is the world s leading trade fair dedicated to all the sectors of the cosmetics industry. The fair is all about trends, with highly influential trend forecasters playing a vital role. moprof has always been a byword for innovation and excellence and offers a range of exciting opportunities and suggestions for the entire beauty supply chain. Organised by the BolognaFiere Group in partnership with metica Italia, the fair takes place in over 90,000 sqm space with efficient links between the exhibition areas and the zones dedicated to business, events and conventions In order to improve the visitors flow and facilitate networking and business opportunities, enabling buyers to maximize their visit according to the area of interest, moprof Worldwide Bologna will have different dates: From Thursday 15 th to Sunday 18 th March 2018 COSMO PERFUMERY&COSMETICS including moprime (Hall 19), metics&toiletries (Halls 22-26), Green&Organic (Hall 21N-22A) and the Country Pavilions (Halls A-29B). The area dedicated to the Perfumery&metic Sector will open and close in conjunction with COSMOPACK (Halls 15-15A-18-20). From Friday 16 th to Monday 19 th March 2018 COSMO HAIR&NAIL&BEAUTY SALON including Professional Hair (Halls A-34-35), NailWorld (Hall 36), Beauty&Spa (Halls 32A-32B-32C-32D-37-38) and the Country Pavilions (Halls 29A-34 35C). FROM THURSDAY TO SUNDAY FROM FRIDAY TO MONDAY

3 FLOOR PLAN 2018 NEW OPENING AND CLOSING DATES MARCH TH -18 TH MARCH 16 TH -19 TH MARCH 2018 NORD CALZONI 22A MICHELINO PALAZZO CONGRESSI COSTITUZIONE D A C B 32A MARCH 2018 MORO INGRESSO/ ENTRANCE MARCH MARCH 2018 CONTRACT & PRIVATE LABEL MANUFACTURING MACHINERY & PACKAGING INGREDIENTS & RAW MATERIALS COSMOPRIME COSMETICS&TOILETRIES GREEN&ORGANIC PROFESSIONAL HAIR NAILWORLD

4 15-18 MARCH 2018 CONTRACT & PRIVATE LABEL MANUFACTURING MACHINERY & PACKAGING INGREDIENTS & RAW MATERIALS COSMOPACK HALL 15-15A mopack is the landmark international trade fair entirely dedicated to the beauty sector's supply chain (contract manufacturing, packaging, machinery and raw materials). In 2017 the event hosted 448 exhibiting companies and over 22,000 visitors. The creative content, the products exhibited and the innovative formulas make this fair a unique event. auty lian ich ries and oing the k to yers of s with onal ved blic, an, rom yers NEW OPENING 2018 T MARCH 2018 COSMOPRIME COSMETICS&TOILETRIES GREEN&ORGANIC COSMOPRIME Top tren and be by indu con Sym HALL 19 moprime, a selective admission area launched in 2017, hosts the PREMIUM PERFUMERY, the EXTRAORDINARY GALLERY (dedicated to the most original and cutting-edge brands selected by moprof) and TONES OF BEAUTY (showcasing products for multi-ethnic consumers). This year s offer also includes two major projects dedicated to natural products: EXTRAORDINARY GALLERY the green selection and GREEN PRIME, both located in a dedicated space for optimum visibility. COSMETICS&TOILETRIES HALL Fragrances, make-up, accessories, skin care and toiletries. The one and stat abs des outs GREEN&ORGANIC HALL 21N-22A Natural and eco-sustainable green products MARCH 2018 PROFESSIONAL HAIR HALL A-35 Products, machinery, accessories and furnishings. PROFESSIONAL HAIR NAILWORLD The the pro HALLS 32A-32B-32C-32D metic products, machinery and equipment, decor and fittings for beauty salons and spas, tanning (appliances and products), aesthetic medicine. NAILWORLD HALL 36 Nail products, professional nail reconstruction products and treatments for hands and feet, accessories, equipment and services. 201 tren the

5 THE INTERNATIONAL EVENT THAT S CONSTANTLY EVOLVING moprof Worldwide Bologna is the benchmark for international trade fairs in the beauty sector and, more than ever, a hub of innovation, research and trends. With the backing of ITA - the Italian Trade Agency - and the Italian Ministry of Economic Development, moprof has launched a rich programme of Road Shows to promote the fair in various countries throughout the world. Thanks to these events, the number of foreign operators, top buyers and visitors coming to moprof is constantly growing. moprof Worldwide Bologna is an essential occasion for doing business, as shown every year by the excellent results of the International Buyers Program, a tool developed within the network to facilitate business meetings between companies on one side and buyers and distributors on the other. Thanks to You Meet, moprof s exclusive matchmaking software, meetings were pre -arranged with top buyers from 86 countries selected also thanks to the promotional activities developed all over the year. 15 new markets were involved in the event: Angola, Argentina, Bangladesh, the Dominican Republic, Ghana, Kenya, Malaysia, Malta, Mongolia, Paraguay, Syria, Taiwan, Venezuela and Vietnam. Located in Hall 19, the International Buyers Lounge is open from Thursday so that exhibitors from all sectors can meet the top buyers invited by moprof. This exhibition format enables small and medium-sized businesses to achieve even greater visibility with their strong and distinctive national images saw 29 Country Pavilions with over 900 companies coming from: Australia, Belgium, Brazil, Bulgaria, California, China, France, Germany, Great Britain, Greece, Hungary, Indonesia, Israel, Morocco, the Netherlands, Pakistan, Peru, Poland, South Korea, Spain, Taiwan, Turkey, the USA and, for the first time, Argentina, Chile, Japan, Lithuania and the United Arab Emirates/Dubai.

6 EDUCATIONAL & SPECIAL PROJECTS COSMO TALKS Topics of interest to the cosmetic industry, such as trends, communication strategies, digital innovation and new developments for the beauty universe, will be the issues of motalks: presentations held by the most prestigious trend agencies, qualified industry magazines and international retailers. moforum will consist of half a day or full day conferences targeting specifi c sectors or topics. SPA Symposium 2018 will be one the conferences. The awards of the entire beauty supply chain. A one-of-a-kind celebration honoring the trailblazers and risk-takers breaking away from the beauty status quo. mopack Awards formally recognizes the absolute best in beauty formulation and packaging design while moprof Awards the most outstanding finished products. ct moprof On Stage is the main stage that on Sunday afternoon and Monday will host live shows and demo sessions: barber demonstrations, nail education, make-up techniques, beauty treatments and presentations of innovative products. All beauty trends comes to life! The ninth edition of this exclusive format, unique in its strong link with the fashion world. Pure talent displayed through the creativity of the world s most influential hair designers. Organised in partnership with the Camera Italiana dell Acconciatura (Italian Chamber of Hairdressing), Hair Ring is the launch pad for hairstylists. The mopack Factory comes to its sixth edition. mopack is the only trade show which recreates the manufacturing process of a luxury cosmetic product and presents it live during the event. moproftrends will continue in Bologna in It will be the online guide to understand new trends, innovations and solutions that characterize the products/trends at the fair. Bologna becomes the barber s world capital: moprof Worldwide Bologna will host for the second time the international barbers gathering, organized in collaboration with Sen Martin and Barber Mind.

7 EXHIBITORS FACTS&FIGURES 2017 PROFESSIONALS EXHIBITORS COUNTRIES OF ORIGIN 69 NUMBERS JOURNALISTS COUNTRY PAVILLIONS 29 FOREIGN COUNTRIES OF ORIGIN 150 % EXHIBITORS PER SECTOR PERFUMERY&COSMETICS 31% 20% HAIR 24% COSMOPACK 16% GREEN&ORGANIC 6% NAIL 3% EXHIBITORS ORIGIN % PROFESSIONALS PER SECTORS PERFUMERY&COSMETICS 32% 23% HAIR 23% COSMOPACK 11% GREEN&ORGANIC 8% NAIL 3% TYPE OF PROFESSIONALS NORTH AMERICA EUROPE ASIA 24 % 24 % DISTRIBUTORS, WHOLESALERS, AGENTS MANUFACTURERS 12% 52% 32% 19 % 14 % HAIR SALONS RETAILER 16/19 MARCH % 5 % BEAUTY & SPA OWNERS OTHERS (INCLUDING PRESS AND ASSOCIATIONS) 150 COUNTRIES OF ORIGIN PROFESSIONAL 2% HAIR 1% REST OF AFRICA NAILWORLD AMERICA 1% OCEANIA TOP COUNTRIES: China, France, Germany, Great Britain, Greece, Netherland, Poland, Russia, Slovenia, South Korea, Spain, Switzerland, Turkey, United States. GROWING NUMBER OF PROFESSIONALS FROM THE FOLLOWING COUNTRIES Belgium, France, Germany, Great Britain, Iceland, Norway. FOLLOW US An event by Organiser - moprof Asia Ltd 13 TH - 15 TH 10 TH - 11 TH SEPTEMBER 2018 MUMBAI SAHARA STAR HOTEL Organised Organiser - moprof by Asia Ltd

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