MEDIA KIT 2017 THINKING FASHION

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1 MEDIA KIT 2017 THINKING FASHION

2 POWER OF BAZAAR Created for the thoughtful, creative woman, Harper s BAZAAR is more than a fashion magazine. In addition to providing core content of inspirational and practical fashion, BAZAAR offers its readers the very best edit of culture, travel and beauty, as well as an intelligent point of view. It informs, stimulates, entertains and surprises. As the arbiter of elegance and good taste, Harper s BAZAAR Romania aims to be the STYLE RESOURCE for women who are the first to buy the best. BRAND VALUES Inspiring, Intelligent, Unique

3 BAZAAR TURNS MONTHLY MORE 10 issues mean more fashion, beauty, personal style, art, interior design, travel. NEW Introducing some exciting novelties new layout and new special sections: Harper Accessories Brides. COMPLETE A full repository of fashion, pleasure and instruction: Junior Beauty Hot 100 Bijoux Bazaar at Work Escape Gift Guide.

4 MISSION WHERE DESIRE IS BORN Fashion - with its systematic, fastidious and probably unessential side-slips, with its radical forms and proportions, with the madness inherent in the creation of a new character for every look, but also with the euphoria that one feels once the anxities are solved - is the axis of this remarkable magazine. We try to turn every issue into a memorable party with a setup enveloped in an aura of mystery and radiance and with an impressive guest list, and also into a credible arbiter of flawless refinement and luxury. In 2017, Harper s BAZAAR celebrates 10 years in Romania. 10 years of fascinating stories, bright moments, pioneer spirit, limitless courage in tackling taboos, impactful images, grand personalities and supreme elegance. With every issue we made an attempt to reinvent ourselves in order to reassert the defining role of this legendary magazine as a complete repository of fashion, pleasure and instruction. Harper s BAZAAR is a magazine that made history and that still has the required enthusiasm and resources to continue to make history in Romania. That s why in 2017, at our 10th anniversary, we invite you to join us in celebrating fashion and all the exceptional things that spark desire with 10 fabulous issues. Andrei Iovu, EDITOR-IN-CHIEF

5 EDITORIAL PROFILES Ioana Chira, MANAGING EDITOR Lil Bulgac, FASHION EDITOR Anda Brîndușă, SENIOR EDITOR Ioana Vasile, BEAUTY EDITOR Ioana joined BAZAAR in 2011 as Managing Editor after previously contributing to the magazine and working as arts & culture journalist for almost a decade. First as a reporter, than as a feature writer, she has written widely on visual and performing arts, books and cultural trends. She very much enjoys interviewing people and deciphering the creative universe of designers, artists and writers. Ioana strongly believes that fashion is a fundamental part of culture and identity - and there s no better place to explore this than at BAZAAR. Lil has been working at the magazine since She started her career in modelling and has gained a vast experience first in front of the camera before making her mark as a stylist. Lil travels both locally and internationally to shoot covers, fashion editorials and style profiles. Always on the lookout for the hottestnewest-latest in fashion, she has helped develop cover and editorial options that focus on chic, modern and fail-safe style. With a strong aesthetic, bringing together the best looks the market has to offer, she is also responsible for the trend & news pages. With 13 years experience working for glossy titles, Anda still believes in the forming role of premium print magazines. She arrived at Harper s BAZAAR in 2007, starting with its second issue and helping establish this new luxury title in Romania, afterwards she left in 2011 to edit and run The ONE magazine and came back to BAZAAR in She likes to follow and capture the trends of the beauty industry and also to discover and profile creative people in business, film or fashion. She is responsible with writing and editing a large array of pages, from beauty to lifestyle to interviews. Ioana joined Harper's BAZAAR in She previously worked as a beauty editor for Marie Claire and collaborated with other local fashion magazines. Ioana has a keen eye on beauty trends. She had created her articles with the help of some of the most respected local and international beauty specialists renowned perfumers, skincare gurus and makeup artists and she produced inspiring beauty shoots for the magazine.

6 THE HARPER S BAZAAR READER Is MATURE and SOPHISTICATED Is very interested in high end FASHION and BEAUTY Has TIMELESS FASHION STYLE instead of following every fashion trend Is a WORKING LADY, interested in professional life and network events Is INTELLIGENT and WELL-READ Women years old High incomes Good job position High education High social status

7 Ten Reasons to ADVERTISE IN BAZAAR BAZAAR gives sophisticated insight into style and culture for the modern woman. BAZAAR gives sophisticated insight into style and culture for the modern woman. BAZAAR gives readers the authority on fashion & beauty. BAZAAR uses the best journalists and photographers in the world. BAZAAR continually reinventes itself, always striving to delight, inform and inspire its readers. BAZAAR is an unrivaled source of ownable style. BAZAAR provides an assured point of view, with shopping pages for the upscale consumer. BAZAAR encourages a conversation with its intelligent and inquiring readers. BAZAAR's heritage dates back to We are fashion.

8 EDITORIAL C A L E N D A R 2017 January February March April May June July August September October November December New Year, New You Issue + BAZAAR at Work Special Section Spring Fashion Issue + HARPER Special Section Fabulous at Every Age + BRIDES Special Section Beauty Issue + BEAUTY HOT 100 Special Section Personal Style Issue + JUNIOR Special Section Daring Issue + ESCAPE Special Section Fall Fashion Issue + ACCESSORIES Special Section Chic at Every Price Issue + BEAUTY HOT 100 Special Section A Fashionable Life Issue + BIJOUX Special Section The Luxury Issue + GIFT GUIDE Special Section

9 BOOKING & DEADLINES C A L E N D A R 2017 ISSUE Order deadline AD deadline First selling day March April May June July-August September October November December January-February

10 RATECARD 2017 & TECHNICAL SPECIFICATIONS PRINT Frequency: every two months Cover price: lei Volume: pages Paper: cover R4 gloss 250 gsm / interior: Uno Bright 75 gsm PAGE FORMAT VALUE 1/1 page 230 x 297 mm 5,600 Euro Cover x 297 mm 8,200 Euro Cover x 297 mm 6,800 Euro 2/1 page (spread) 460 x 297 mm 11,200 Euro Opening spread 460 x 297 mm 13,500 Euro SPECIAL POSITIONING VALUE Right hand page +10% Special positioning +15% Advertorial +20% Page sizes are in trim. Please add 5 mm bleed to all sides. Materials delivered in.pdf,.tiff or EPS, 300 dpi, CMYK format, trim marks included. ONLINE Advertorial Facebook post Ratecard/format (Eur)/CPM VALUE 200 Euro 150 Euro 27 Euro

11 HARPER S BAZAAR 360 PRINT Romanian edition 360 O EVENTS HB anniversary event HARPER S BAZAAR is a 360-degree brand. Through the multimedia combination of print, website, apps and social media we can communicate with the target audience. It is possible to participate through all channels over standard positions or by tailored campaigns based on company communication objectives. WEB Partnerships with FASHION & ART EVENTS Social media FANS

12 CONTACTS ALINA SPRÎNCEANĂ Advertising Sales Manager > FLORENTINA PĂUNA-LAUDA Group Advertising Director > Bd. Decebal nr.25-29, Olympia Tower, sector 3, cod po[tal , București Tel.: Fax:

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