Why our customers LOVE. the Melissa s way of

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Damian Harvey
6 years ago
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1 FRANCHISE PROSPECTUS 2016

2 Why our customers LOVE the Melissa s way of life Melissa s Café is an upmarket but casual restaurant that also offers a retail experience. Melissa s love for the good oldfashioned things in life inspired her to create a place like home that can be shared with people who enjoy the same values and philosophy on which the business was focussed.

3 the history The Melissa s brand was started by Mark and Melissa van Hoogstraten in 1996 when they opened their first Melissa s store in Kloof Street, Cape Town. Simply by demand Melissa s has expanded nationally. At the traditional Melissa s store (Melissa s Food-Home-Gift) you can shop for the unique Melissa s product range as well as local produce; along with freshly baked quiches, cakes, savoury dishes and salads prepared each day. Our restaurant serves breakfast, lunch and supper alongside a wonderful selection of freshly baked cakes and artisan coffee which is served all day. The décor is fresh and colourful and the atmosphere warm and vibrant. Melissa s represents a kind of oldfashioned goodness in an attempt to bring back the real and forgotten things in life. In 2016 Melissa s launched two additional related concepts: Melissa s Café which places more emphasis on restaurant, serving three meals per day while still offering a select retail range. Melissa s Lifestyle store that focusses purely on selling the full Melissa s retail range.

4 interior of store

5 franchisee requirements: Founders: Mark and Melissa van Hoogstraten Year founded: 1996 First SA franchise opened: 2013 No. of SA store outlets: 15 Achievable return on investment: 57% Initial franchise fee: R ex VAT Approximate franchise cost: R ex VAT (including initial franchise fee) Minimum owners contribution: R Management service fee: 6% of turnover Marketing fee: 1% of turnover

7 the support With years of experience and a proven track record, the Melissa s team understands their customer s needs and also what it takes to become a successful franchisee. Business experience, a passion for the Melissa s brand and an eye for quality are just some of the traits we are looking for. As part of this growing brand, franchisee s benefit from full store set-up and extensive training from the outset as well as ongoing support ensuring that the Franchisee is completely equipped with a fully operational and successful store. Melissa s Team will assist with appropriate location identification. Once appropriate premises have been located and confirmed, our Project Management team completes the full store design and shop set-up and manages and directs all areas of shop fitting for the store. During this shop set-up phase the Melissa s experienced Operational team assists with recruitment and staff training. Extensive staff training programmes are completed in all areas of store management required to run a successful Melissa s store before store opening. Business management training is also offered as an essential part of Melissa s franchise ownership. After store opening the assigned Area Manager continues with monthly store visits giving direction and feedback as well as ongoing support.

8 Our unique product range entice clients to shop some more

market opportunity Existing Melissa s stores: o Kloof Street o Newlands o Constantia o Stellenbosch o Tygervalley o V&A Waterfront o Blouberg o Somerset Mall o Paarl o Du Toitskloof o Dainfern Square

9 market opportunity Existing Melissa s stores: o Kloof Street o Newlands o Constantia o Stellenbosch o Tygervalley o V&A Waterfront o Blouberg o Somerset Mall o Paarl o Du Toitskloof o Dainfern Square o Mthatha Opening soon o Franschoek o Baywest (PE) o Camp s Bay This brand is aimed at the higher income consumer who has sophisticated taste and appreciation for wholesome food With years of experience and a proven track record, the Melissa s tea understand their customers and have proven sustainable growth. Franchising is affording the the brand the ability to expand nationally and internationally.

10 Melissa s menu Our products are based on a philosophy of uncompromising quality, made with integrity and respect for time-honoured principles.

2017 FRANCHISE PROSPECTUS

2017 FRANCHISE PROSPECTUS WE D LOVE TO HEAR FROM YOU! FOR FRANCHISE INQUIRIES CONTACT Anneke Feldtmann Melissa s Franchise Manager E-mail: anneke@melissas.co.za Tel: 021 888 2999 WWW.MELISSAS.CO.ZA @melissas.za @melissas.za @melissas_za