A CONSULTANCY DEDICATED TO THE RISING CREATIVE CLASS

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1 A CONSULTANCY DEDICATED TO THE RISING CREATIVE CLASS

2 Every Brand Has It s Own Story To Tell. Our objective is to establish a signature narrative that breaks through the clutter and makes others sit up and take notice. We provide support tailored to what your business needs and propel you in the direction that the market demands.

3 OUR STORY Envisioning an agency tailored to the needs of emerging creatives, Cristina Salazar began partnerships with a growing network of luxury boutiques, showrooms and designers. L effrontée, since it s conception, has remained true to this mission, incorporating a distinctive aesthetic approach to the needs of a global client list. We craft brand strategies through bespoke services in branding, PR, and sales growth for retailers and forward thinking designers, including web development and store launches. Through our collaborations, clients engage with L effrontée s network of experienced creative contributors and get an insider perspective on strategy in the fast-paced fashion industry. Our agency s range of services empowers clients to manage their business strategy complementary to their own uniqueness, ensuring the most effective results.

4 SERVICES FASHION + RETAIL BRANDING RETAIL MERCHANDISING + PLANNING WHOLESALE STRATEGY PRESS OUTREACH + MANAGEMENT DIGITAL + WEB SERVICES

5 FASHION + RETAIL BRANDING Brand Identity & Brand Positioning Logo Development & Design Trend Research & Consumer Insight Professional Interior Design & Development Web & Social Media Strategy Successful branding equates to an emotional connection with consumers. We help establish that connection and the way in which it resonates across multiple media platforms.

6 Who doesn t love attention? We do and we want it for you. Our relationships beget your relationships with editors, tastemakers, and game-changers. Make your mark. PRESS OUTREACH + MANAGEMENT Press Outreach & Editorial Placement Digital Press Media Development Creative Direction Public Relations Management

7 SELECT PRESS 2016 Vogue Mexico W Magazine Vogue Beauty WWD Hamptons Magazine Vogue L Officiel Modern Luxury Harper s Baazar COAST Harper s Baazar Harper s Baazar Style Arabia L Officiel Mexico Racked Orange Coast Vogue L Officiel

8 RETAIL MERCHANDISING + PLANNING Merchandise Development Retail Buying Retail Price Strategies Importing and Landed Cost Great curation is about effective merchandising and attention to detail. We utilize knowledge our savvy industry knowledge to distinguish your retail identity and draw loyal clientele. Let us help create the blueprint to give your business the recognition it deserves.

9 WHOLESALE STRATEGY Design & Development Creative Direction Business Plan Development Wholesale Distribution Strategies Key market insight Pricing strategies Strategy is everything, and growth needs to be managed effectively. Too big too fast can be just as detrimental as a slow crawl. We can help craft a plan to align with your infrastructure and big picture goals.

10 DIGITAL + WEB SERVICES Logo Development and Design Lookbook Design & Linesheet Layout Web Page Editing Campaign Image Editing General Graphic Services E-commerce Design and Development Keep up or die trying. Visibility is everything but technology is not everyone s forte. We collaborate with talented graphic designers to translate your product into the digital space.

11 MEET OUR TEAM CRISTINA SALAZAR Cristina has spent the past decade buying, consulting, and creatively advising established and emerging fashion brands, while passionately cultivating her retail e-commerce career. In 2010 Cristina opened L effrontée, a concept shop in downtown New York City that introduced over 30 accessory designers including several exclusive styles to the US market. In 2012 she joined e-commerce startup Anthem Wares as Buying Director where she discovered and curated the best new accessory labels in the market, and spearheaded website management. Over the past several years, Cristina has discovered, championed and collaborated with some of the best industry talent that has gone on to achieve both cult-status in the fashion world and mainstream commercial success. She has also introduced several international and domestic designers to the E-commerce US market, many of whom are now being carried at leading retailers including Barney s, Moda Operandi, and Net-A- Porter. Cristina has mastered the art of working seamlessly across fledgling, contemporary, and global luxury brands, always finding fresh ways to interpret her international insight and forwardthinking point of view. Her unique understanding of retail and flair for uncovering talent is adaptable to each client. KATE MACK After spending over a decade in New York City collaborating with entrepreneurial fashion and luxury brands in the U.S. and abroad, Kate brings a impressive creative portfolio and an diverse skill set to L effrontee Agency. Kate launched contemporary handbag line Kooba, oversaw a multi-line fashion showroom, coordinated women s wholesale at Burberry, and lead a marketing team for luxury boutique hotels in East Hampton, NY and Eleuthera, Bahamas. She also has extensive experience as a casting director in the commercial and television industry for top networks in New York, Los Angeles and internationally. Kate Mack joins the L effrontee team to oversee the press division and continue to build key relationships with publications, tastemakers and global outlets for the the agency s roster of rising brands. ADELE KIKUCHI Joining L effrontée as an Associate Branding Strategist, Adele Kikuchi applies her evolving business accumen to executions of brand identity. Adele practices conveying business values through multiple media platforms, and is fluent in all Adobe Suite programs, inlcuding Adobe Premiere. Her evolution from visual design to business strategies has culminated in her ongoing studies as a Business Administration student at Parsons School of Design, holding minors in Economics and Data Visualization.

12 Creative & Press Agency 92 Hester St 2nd Floor New York, NY O: CRISTINA SALAZAR KATE MACK ADELE KIKUCHI

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