Six Years Program Review Report

Transcription

1 Six Years Program Review Report Program: Fashion Design and Fashion Merchandising Prepared by: Fereshteh Mobasheri Date: 3/4/2012 1

2 Report Content Content: Page I. Program Description and Goals 1. Goal of the program 7 2. Integration of Vision, Mission and ILOs 7 3. How the Program Evaluates its Effectiveness in Meeting SMC Institutional Mission and ILOs Information on Students Background, Using Available Data Changes in the Program Goals since Last Self Evaluation Summary of the Program and/or Course Modification made since the last self-evaluation Respond to the Recommendation from the Executive Summary of Previous Program Review Notable Achievement Since the Last Self- Evaluation 31 II. Curriculum Course and Program Content 1. Engagement of Faculty and Advisory Board Members in revision of 31 the Curriculum 2. Appropriateness of Course Design in Relation to Program Goals and SLOs 31 III. Instructional Improvement 1. Activities for Improving Teaching and Learning Environment SLOs Assessment Procedures and Timing Ensuring that SLOs Assessed Consistently over Different Sections Of the Same Course Program or Course Changes Based on the Assessment Outcome Alignment of Syllabus to Course Outline of Record Unusual Patterns in Grading and Retention in Terms of Students 37 Characteristics and Program Goals 7. Faculty Activities, Training or Professional Development to Remain 37 Current with Industry Trends IV. Instructional Environment 2

3 1. The Relationship Between Full and Part Time Faculty The Type and Number of Faculty with Regard to Educational Preparation, Workload and Support of Program Goals Engagement in Institutional Efforts and Activities Facilities and Equipment Assigned to the Program and the Need for Program Enhancement Changes in Governmental Requirement and the Impact of these Changes on the Program 41 V. Program Effectiveness 1. Effectiveness in Course Success Rate, Retention Rates, AA degrees and Certificates Awarded Comparison of Student Characteristics Data with Program Goals Program SLOs Relation to the Program Goals and Achievements Student Transfer and Job Placement Rates Observation on Student s Success After Program Completion 42 VI. Advisory Board 1. Description of the advisory board membership Advisory Board Meetings and its Role and Involvements with the Program Responses to Advisory Board Recommendations Minutes since Last Program Review 343 VII. Conclusion and Recommendation 1. Engagement of All Program Members in the Self Evaluation Dialogue and Review Process Areas of Strengths and Areas that Need Improvement Identification of Strategies for the Future 45 3

4 List of Tables Table 1 Table 2 Table 3 Table 4 Table 5 Table 6 Table 7 LA Mode 2011 Group 1: Poster/ tickets/ Program and Publicity Coordinator LA Mode 2011 Group 2: Garment Coordinator LA Mode 2011 Group 3: Stage Coordinator LA Mode 2011 Group 4: Music Coordinator LA Mode 2011 Group 5: Model Coordinator LA Mode 2011 Group 6: Budget and Accounting Coordinator LA Mode 2011 Group 7: Judging Day, Fitting day, Day of the sho Table 8 Intern Students in Fall Fall 2011 Table 9 Table 10 Table 11 Table 12 Fashion Design: Associate in Art Degree Program 60 Units Fashion Merchandising: Associate in Art Degree Program 60 Units Proposed Fashion Design: Associate in Art Degree Program 60 Units Proposed Fashion Merchandising: Associate in Art Degree Program 60 Units 4

5 List of Appendices Appendix A Pictures and the Publicity for Mannequin Collective Appendix B Description of Iranian Heritage Project Appendix C TALA (Textile Association of Los Angeles) Award Appendix D May 19 th Program for LA Mode 2011 at California Market Center Appendix E Name and Position of Some of the Fashion Program Alumni Appendix F Fashion Faculty Meetings Minutes Appendix G Evaluation of Obtaining AA Degree in Two Years Appendix H SLOs for Fashion Program Classes Appendix I Margin of Excellence Award Appendix J Syllabus for Fashion Program Courses as of 2011 Appendix K Advisory Board Members as of February 2012 Appendix L Minutes of the Advisory Board Meetings Appendix M Name of the Fashion Students Scholarship Award Winners 5

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7 I. Program Description and Goals 1. Goals of The Program The goal of the Fashion Design and Fashion Merchandising program is that our students will achieve any one of the following objectives after two years of studies at SMC: Transfer to a four year university program Receive AA degrees in Fashion Design and Fashion Merchandising Receive Occupational Certificate in Fashion Design and Fashion Merchandising In addition, our program provides opportunities for students not seeking a two year degree to gain knowledge in Fashion and Merchandising, to satisfy their own personal desire. To achieve the above goals the program currently offers: Regular courses Cooperative work experience courses Independent study program Annual Fashion Show Visits to local clothing manufacturers, show rooms, textile manufacturers, museums and exhibits 2. Integration of Vision, Mission Goals and ILOs A. Santa Monica Place Mannequin Collective Our Fashion Design and Fashion Merchandising students participated in the opening of the Santa Monica Place, called Mannequin Collective, one of the many projects created for their opening in The exhibit was during Aug. 6-22, 2010 at the new Santa Monica Place on the third level. The Mannequin provided by the Fashion Design and Fashion Merchandising was based on a multimedia globally and internationally inspired project that transcends all boundaries and restriction. The emphasis was global action, using reusable low impact material to create an artistic dimension in fashion. The project was focused the juxtaposition of being fashion forward in using earth friendly material while tracing our roots. Mobasheri worked with two students Svetlana Djournett and James Edward Warner to design and create their piece, which was called Redefining Our Roots. Tying in to SMC s global initiative, the recyclable work was made from rice and rice bags and was meant to demonstrate how we re all connected to the earth and all have the same roots. Please see Appendix A for pictures and the publicity for Mannequin Collective 7

8 B. Global Citizenship Mobasheri worked with Dr. Tina Fieger and Mitra Moassesi to organize the Iranian Heritage event for Global Citizenships at Edy Second Space at the Santa Monica Performing Art Center on March 12, Student who participated have developed respect for the inter-relatedness of global human environment, engaged with diverse people, and acknowledged significance of their daily actions relative to broader issues and events. Please see the Appendix B for the description of this program. C. TALA Award One of our Students Eve To won an award from TALA (Textile Association of Los Angeles). By participating the TALA event Eve have acquired self-confidence and self-discipline to pursue her intellectual curiosity with integrity in both her personal and professional life. She also has obtained knowledge and academic skills necessary to access, evaluate, and interpret ideas, images, and solve problems. Please see the that we have received from CFA (California Fashion Association) in Appendix C regarding this important award to Eve To. She was one of the winners in our recent LA Mode 2011 fashion show as well. D. Students Fashion Shows We have had two Students Fashion Shows in the past two years: LA Mode 2010 and The biggest function of our Fashion Show is to bring together and incorporate all that students of Fashion Design and Fashion Merchandising have learned into one show. Students start by learning how to create a collection, how to present their idea and in what sort of ambiance to present their work. They learn how to choose the idea for their show, select the categories and the targeted consumer they will be designing for. Since we don t have any funding for this production; students participate in fund raising and getting sponsors for the show. Since students are involved with all the aspects of the show, they end up practicing what they have learned at Santa Monica College in Accounting, Art, Business, Computer Science, Cosmetology, English, Graphic Design, Math and Photography We collaborate with programs such as; Cosmetology with hair and makeup, Business with dealing with funding and Photography for pictures of the show (Before the show and during the show). The main activities in which students are engaged during Fashion Shows include: 1. Poster design and (developing the Program for the show) 2. Producing power point presentation of our students who are participating in the program before the show or videotaping them as they are preparing their lines for the show 3. Producing ticket and sales. Sending tickets to all invited guest 4. Taking Pictures of Clothes 5. Taking Pictures of Students 6. Design Boards 7. Categories and numbering each garment 8

9 8. Stage Planning 9. Decoration for the stage and selection of props 10. Runway coordination and Choreography of the show 11. Preparing for Back stage activities 12. Publicity 13. Music Selection 14. Making CD 15. Model Selection and training 16. Line up with Models 17. Work with the Models during the rehearsals and the day of the show 18. Fitting 19. Final line up 20. Make up 21. Collecting of donations 22. Ticket sales 23. Revenues and Expenses calculation 24. Book keeping 25. Preparing for Judging Day 26. Day of the show. On this day all the students are involved with the show from modeling, model assistance, ushering, back stage ordinance, assisting the appearance on the stage music, ticket collection and greeting the guests. Students were divided into seven groups and in each group had to perform specific task. Table 1-7 show tasks and the name of participating students. Appendix D shows May 19 th 2011 program for LA Mode at California Market Center. The program shows members of advisory committee, LA Mode 2011 winners, sponsors, models, the name of the student designers, the firms who advertised in the program, acknowledgments, and special thanks to instructors and college administrators. 9

10 Table 1 LA Mode 2011 Group 1: Poster/ tickets/ Program and Publicity Coordinator 1. Poster design and print (developing Program for the show and print). 2. Producing power point presentation of our students who are participation in the program before the show or videotaping them as they are preparing their lines for the show 3. Producing ticket and sales. Sending tickets to all invited guest 4. Publicity LAST NAME FIRST NAME Karapetyan Ani Willilams Britannya Vasquez De Souza Smith Andreina Viviam Jessica 10

11 Table 2 LA Mode 2011 Group 2: Garment Coordinator 1. taking Pictures of Clothes 2. taking Pictures of Students 3. Design Boards 4. Categories and numbering each garment LAST NAME FIRST NAME Karapetyan Ani Vasquez Andreina De Souza Viviam Smith Jessica Yang Sunyoung Baek Changmin Christensen Elin 11

12 Table 3 LA Mode 2011 Group 3: Stage Coordinator 1. Stage Planning 2. Decoration for the stage and selection of props 3. Runway coordination and Choreography of the show 4. Back stage helpers LAST NAME FIRST NAME Eom Jinhee Park Hyunsun Williams Vania De Souza Viviam Tsai Yi-Chen (Sylvene) Fujiwara Eria 12

13 Table 4 LA Mode 2011 Group 4: Music Coordinator 1. Music Selection 2. Making CD 3. Line up with Models 4. Work with the Models during the rehearsals and the day of the show LAST NAME FIRST NAME De Souza Viviam Christensen Elin Park Hyunsun Fujiwara Eria Eom Jinhee Smith Jessica 13

14 Table 5 LA Mode 2011 Group 5: Model Coordinator 1. Model Selection and training 2. Fitting 3. Line up 4. Make up LAST NAME FIRST NAME De Souza Viviam Williams Britannya Vasquez pham Christensen Andreina thuy Elin 14

15 Table 6 LA Mode 2011 Group 6: Budget and Accounting Coordinator 1. Donations 2. Ticket sales 3. Revenues and Expenses 4. Book keeping LAST NAME Karapetyan Warner Williams De Souza FIRST NAME Ani James Vania Viviam 15

16 Table 7 LA Mode 2011 Group 7: Judging Day, Fitting day, Day of the show All the students are responsible to be involved for these three days. LAST NAME FIRST NAME De Souza Viviam Christensen Park Elin Hyunsun Fujiwara Eria Eom Smith Warner Jinhee Jessica James Williams Karapetyan pham Christensen Tsai Yang Vasquez Britannya Ani thuy Elin Yi-Chen (Sylvene) Sunyoung Andreina 16

17 Baek Changmin 3. How the Program Evaluates its Effectiveness in Meeting SMC Institutional Mission and ILOs Through their experiences with the Santa Monica Place Mannequin project, participation in TALA (Textile Association of Los Angeles Award), and contribution to Annual Students Fashion Shows (Refer to students participating in different task for the LA Mode 2011 Fashion show preparation in group 1-7 in 2- D) our students have learned: A. Personal Attributes: Students will acquire the self-confidence and self-discipline to pursue their intellectual curiosities with integrity in both their personal and professional lives through the production of the LA Mode Fashion show. B. Analytic & Communication Skills: Students who participated have obtained knowledge and academic skills necessary to access, evaluate, and interpret ideas, images, and information critically in order to communicate effectively, reach conclusions, and solve problems; C. Applied Social Knowledge & Values: Students have developed respect for the inter-relatedness of global human environment, engage with diverse peoples, and acknowledge the significance of their daily actions relative to broader issues and events; D. Applied Knowledge & Valuation of the Physical World: 1. Students learn how fashion industry plays a role in the global human environment and how they can make ethical business decisions in their professional lives. Students have learned to take responsibility for their own impact on the earth by living a sustainable and ethical life style. 2. By doing the Mannequin Project at The Santa Monica Place not only we helped the community and got recognition but our students became more aware of the community and the effectiveness of working together. We have also been recognized by the companies at Santa Monica which led to hiring our students in their stores and companies. 3. With the Iranian Heritage Project we were able to bring the community together and have some appreciation and recognition about Iranian communities. 4. Students carried out activities in all different phases of the production of the fashion shows which were quite successful. These shows did not require any financial contribution from the Santa Monica College and in fact through the donations and ticket sales that we had received for LA Mode 2011, we were able to donate $3,500 to Red Cross for Japan Relief Funds. Students have acknowledged the significance of their action relative to broader issues and events. 17

18 4. Information on Students Background, Using Available Data Information on student profile is available for the period Fall Fall 2010 from The Office of Institutional Research. Based on this information the following observations are made for students enrolled in Fashion Design and Fashion Merchandising Program. A. Enrollment The number of students enrolled in credit courses offered by the Fashion Design and Fashion Merchandising Program (The Program) in the Fall terms were 327 to 381 during the period There is a small variation in the number of students enrolled from one year to the next year. In Fall 2010 the number of students enrolled in the Program was 341. For the Fall 2010 number of students enrolled in Fashion Design and Merchandising Program was about 1.1%of the total College Wide enrollment. The percent of female students in the Program were 82.4% to 89.7% during 2006 to In Fall 2010 this percentage was 88.3% where as this percentage for College Wide was at 54.9%. As it would be expected the Program attracts more female students than male students. B. Age Group For Fall 2010, the percentage of students enrolled in Fashion Design and Merchandising Program in the age group of 19 years or younger was 22.6%, whereas the same percentage for the College Wide was 32.8%. This may be due to the fact that the number of the foreign students enrolled in the Program is twice as the College Wide. Most of the foreign students start at the Program at age higher than 19. C. Ethnicity The ethnicity-race of the students enrolled in the Program is similar to the College Wide. The only significant difference is that the percentage of Hispanic students is lower than the College Wide. For example in fall 2010 the percentage for this ethnicity was 22.3% for the Program and 31.8% for the College Wide. Over the period the percentage of Hispanic students enrolled in the Program has been between 20.9 and The information available shows that the percentage of black students during has been between 7.6% and 11.9%. For the Fall 2010 the Black students enrolled in the Program was 10.6% of the total students. This percentage for the College Wide was 9.8%. It seems that there is minor variation with respect to percentage of Black students in the Program verses the College Wide. D. Foreign Students The number of the foreign students enrolled in the Program is significant. In fall 2010 the percentage of the students in the Program in the foreign student category was 24.9%, versus 10.1% for the College Wide. During the period the percentage of the student enrolment in the Foreign 18

19 Country category for the Program was 15.2% to 24.9%. The percentage of students enrolled in the Program from out of state is similar to the College Wide percentage. E. First Time and Transfer Students There is no significant variation between the Program and the College Wide percentage enrolment in the first time students, first time transfers, returning students, continuing students and special admit student categories. The percentage in the Continuing Student category has been increasing during for the Fashion Design and Fashion Merchandising Program. In this period the Program s continuing student percentage has increased from 32.4% to 55.1%. The College Wide percentage for this category for Fall 2010 was 54.4%. In the Educational Goal survey the percentage for the students enrolled in the Program that indicated transfer as their goal was 58.7% for the Fall For the College Wide this percentage was 68.1% for the same year. The reason that the Transfer category percentage for the Program is lower than the similar percentage for the College Wide may be due to the that many students enrolled in the Program are seeking an Associate Degree or Career Objective(Occupational Certificate). For the Fall 2010, the sum of these two categories for the Program was 25.5% versus 12.4% for the College Wide. If we add the Fall 2010 percentages for the Transfer, Associate Degree and Career Objective, we will get 84.2% for the Program versus 80.5% for the College Wide. F. Education Background For Fall 2010 the students with high a school diploma or equivalent was 83.3% for the Program versus 82.5% for the College Wide for the year In Fall 2006 the Program provided introduction fashion classes in high schools. This program was discontinued in For this reason the category Not a High School Graduate was very high, 28.8% in Fall 2006 for the Fashion Program. This pushed down the percentage in the other categories for the year G. Full Time Students For the Fall 2010 of the total number of students enrolled in the Fashion Design and Fashion Merchandising Program, 41.9% were in the Full-Time category. The similar percentage for the College Wide was 35.8%. It seems that the program has higher percentage of full time students. This may be due to the fact that The Program had 24.9% foreign country students who are mostly full time students. The reason the full time student percentage is low for the Program in Fall 2006 is that in 2006 there were significant number of High School students attending Fashion classes provided by Santa Monica College in their schools and therefore they were not counted as full time Santa Monica College students. Most students enrolled in the Program are day time students (52.4% to 55.6% during ). The day time student number in Fall 2006 was high at 68.4% due to high school students attending the classes offered to them in their high schools. For the period Fall the percentage of students enrolled at night was between 26.3% and 33.33%. The percentage for the weekend for the same period was from 4.8% to 5.3%. 19

20 H. On Line Classes The Fashion Design and Fashion Merchandising Program is not currently providing any on line classes. All the classes are exclusively offered face to- face in the classroom settings. In the period the number of On Ground offerings was between 18 and 21 sessions in the Fall semesters. I. Attendance Time The number of students enrolled in Fall 2010 by the Time of the Day were: 4 for the Arranged Hours, 315 for the Day, 178 for the Night and 34 for Weekend for the Total of 531. The total course enrollment during Fall period was between 482 to 575. If we exclude Fall 2006, a year with significant high school students in the Program, then the percentage of course enrollment for Arranged Hours, Day, Night, and Weekend have not changed much in period Fall 2007 to Although the percentage of the sections offered in the Arranged Hours Category for the Fall 2010 was 11.1%, the number of students enrolled was less than 0.8% of the total enrollment. This is the result of having only one or two students for each one of these Arranged Hours offerings. J. Course Completion Rates The Fashion Design and Fashion Merchandising is part of the Photo/Fashion Department. Successful Course Completion Rates have improved for the Fashion Program from 61.1% in Fall 2006 to 67.5% in Fall The Successful Course Completion Rate for Fall 2010 for the Fashion Program, Photo/ Fashion Department, and College Wide were 67.5%, 62.4% and 68.2% respectively. The gap between the Successful Course Completion Rate of the Fashion Program and the College Wide was 3.6% in Fall 2006 which has been reduced to 0.7% in Fall For Fall 2010 the Successful Course Completion Rates for the Fashion Program were 100% for Arranged Hours 70.2% for Day, 64.6% for Night and 55.9% for weekend. There has been improvement in Successful Course Completion Rates in all the Time of Day categories. Female students in the Fashion Program have higher Successful Course Completion Rates than male students. This rate for female students was 62.5% to 69.2% in the period Fall , whereas for male students this rate was 30.9% to 56.3% for the same period. Both Asian/PI and White students enrolled in Fashion Program have higher successful Course Completion Rates than other ethnicity groups. For the Asian/ PI ethnicity this rate has varied between 70.4% and 81.1% during Fall period. For the white students enrolled this rate has increased from 64.3% in Fall 2006 to 74.9% in Fall For the Black students enrolled in the Program the Success Rate has also increased from 30.4% in Fall 2006 to 52.9% in Fall For Hispanic students enrolled in the Program the success rates have been 56.6% to 57.8% in the period Fall 2006 to Fall 2009 with very small changes in the success rate from one year to another. However, this rate was increased to 62.7% in Fall The age group 25 to 29 had the highest Successful Course Completion Rates in the Fashion Program in Fall 2010, at 80.0%. In general the age group 19 or younger has had lower Successful Course Completion Rates compare to the other age groups. However it is not possible to state that there is a direct correlation between Age Group and the rate of Successful Course Completion for Hispanic students. 20

21 K. Course Retention Rate The Course Retention Rates for the Fashion Program has improved during the period Fall 2006 to Fall This rate was 77.6% in Fall 2006 and increased to 87.2% in Fall This rate has also improved for College-Wide at 80.4% for Fall 2006 to 83.3% for Fall The Course Retention Rate improvement during Fall is higher for the Fashion Program than the College-Wide. Associate Degrees and Occupational Certificates awarded by Fashion Program during the academic year and were between 12 and 14. There was no significant variation in the number of Degrees and Certificates awarded in the Fashion Program. K. Summary In summary the significant difference between the back ground of the students enrolled in the Fashion Program and the College Wide are: 1. Percentage of female students are much higher in the Program 2. Percentage of foreign students in the Program is almost twice as the College Wide percentage. 3. Percentage of students with Hispanic background is less in the Program than the College Wide and they have had lower course completion rates. 4. Male students have less Successful Course Completion Rates than female students 5. African American not achieving as well a white /PI 6. The Course Retention Rates has improved during period and has reached 87.2% in fall 2010, which was higher than this rate for College Wide. It is our experience that by encouragement and, one to one assistance the course completion rates can be increased for the students with Hispanic background. Most of the male students need financial support to enroll or continue with the Fashion Program. From our past students we have learned that assisting them to apply for any financial help from Santa Monica College has given them the time off from work to enroll in the program and increase their success rate in completing the Program. 5. Changes in the Program Goals Since Last Self Evaluation The main program goal is that students in the Program will achieve any of the following objectives after two years of studies at SMC: Transfer to a four year university program Receive AA degrees in Fashion Design and Fashion Merchandising Receive Occupational Certificate in Fashion Design and Fashion Merchandising 21

22 The following activities have been carried out in the last two years to increase the chances for achieving our goal: 1. Establishing two year scheduling plan to ensure all required courses are offered in a sequence to ensure our students are able to graduate on time in two years of classes. 2. Finish the curriculum process for the new courses F18, F19, and F20 and offer them in the two year scheduling. 3. Research and examine the needs of Fashion Industries to ensure our program is up to date and our graduating students have qualifications for being hired as professional employee 4. Update our curriculum in Fashion Design and Fashion Merchandising to accommodate the new courses that were approved. 5. Get advice and suggestions from our Advisory Board members for improving the Fashion Program 6. Update The Fashion Design and Fashion Merchandising Homepage at school s web site 7. Encourage students to participate more in outside activates and involvement in the industry 8. Encourage Fashion students to participate in community projects and competitions with other schools or institutions 9. Create a better teaching environment and acquire newer equipment in the classroom. 10. Arrange and promote Fashion students to participate in internship program before graduating from Santa Monica College 11. Continue our annual students fashion show in LA Mode 2010, 2011 and make sure it is financially self sufficient 12. Keep track of our graduate 13. Evaluation of SLO results at faculty meetings at the beginning and the end of each semester 14. Request for hiring a full time instructor 15. Offer more night and weekend classes In the next three sections of this report more detailed information is provided on activities carried out to improve the Fashion Design and Fashion Merchandising Program. 6. Summary of the Program and/or Course Modification Made Since the Last Self Evaluation A. Course Addition. Mobasheri worked with Georgia Lorenz and Estella Narie to add to the program offering three new courses for AA and Certificate in Fashion Design and Fashion Merchandising. The three courses were approved on August 19, These three courses are: 1. F18 Computer Assisted Fashion Illustration and Design 2. F19 Fashion Marketing 3. F20 Window Display for Fashion 22

23 These courses have been offered since their approval. F18 (Computer Assisted Fashion Illustration and Design) and F19 (Fashion Marketing) have been offer twice, F20 (Window Display for Fashion have been offered once. B. Additional Evening and Weekend Classes We have extended our offerings for the following courses in the evening and weekend classes in order to attract more students who are employed and cannot attend day classes. This will increase the utilization of the class room and its equipments assigned to the Program. The following are courses which have been offered during the past two years at night and weekend times: 1. F I Fashion Trends and Design 2. F 2 Color Analysis 3. F 3 Apparel Construction 4. F6A Pattern Analysis and Design 5. F 7 Fabric for Fashion Design and Fashion Merchandising 6. F11 Advanced Clothing Tailoring 7. F13 Draping I 8. F16 Pattern Grading 9. F17 Apparel Production Manufacturing Techniques C. Participation in Professional Activities We have promoted students to participate in events outside of Santa Monica College. This has included the following activities: 1. California Community College Symposium (CCCS) 2. Textile Association of Los Angeles (TALA) Competition D. Alumni Professional Positions We have started the tracking of the Fashion Design and Fashion Merchandising alumni. This task was accomplished by the application of: 1. Internet 2. Facebook 3. Networking The name and the current positions of some of our past students are shown on appendix D Several of these students have started their own line of design. Some of them are employed in the apparel industry as designer, assistant designer, and pattern maker. Several of these past students are working in merchandising. Two of them have managerial positions in multinational stores. The program is proud of their achievements and the positions that they have attained in the Apparel Industry. E. Computer Aided Design The trend in the fashion industry is to use more and more computer software programs in patternmaking, grading, design presentation, and other aspects of design and Merchandising. This trend has facilitated the globalization of this industry where design is carried out in one country and immediately is available in another country for apparel production. Window display design is transmitted from a central office to all the stores in different cities or countries. In the last few 23

24 years the apparel industry of Southern California has become more oriented toward design as productions has been moved to other countries which have lower labor cost. In reaction to this trend the Program has added the use of Adobe Photo Shop and Adobe Illustrator also the computerized pattern making and grading with Tukateck program in many of the courses such as Fashion 16 and Fashion 18. F. Participation in Community Activities The fashion program has encouraged its students to engage in the community activities. In the last year students have participated in Mannequin project at Santa Monica Place, In the LA Mode (Santa Monica College Students annual fashion show) 2010, 2011 the students were not only engaged in working with each other, but also involved with working with students from other Santa Monica College departments such as Photography and Cosmetology. G. Internship Program The Fashion Design and Fashion Merchandising have an active internship offering. There are many students who would like to enroll in the internship courses for credit. These students work in the apparel industry for a semester under the guidance of one of the fashion program faculties. For example last academic year students who were enrolled in the internship program are shown in Table 8. 24

25 Table 8 Intern Students in Fall 2010-Fall 2011 Section Student Name Term Company Job description Address F90C Sanna Nilsson Fall 2010 Show Room Seven Sales Rep Assistant 860 S L0s Angeles Street, LA, CA F90A Charlotte Naitmbark Fall 2010 Mondo Clothing wholesale Sales 305 E 9 th St. LA CA, F90A Silvana Fall 2010 Ranibow West Assistant to 8500 Melrose LA F90A F90A Equsquiza James Warner Anna Klockare Fall 2010 Spring 2011 F90A Inken Budde Summer 2011 F90A F90C F90B Eria Fujiwara Joanna Hadfield Britannya Williams Summer 2011 Design Emil Rutenberg Corp One Stop Internet Gregory Parkinson Charlotte Tarantola Company Designer Assistant to Designer Fashion web site design Assistant to Designer Assistant to Designer CA, S. Broadway LA CA E Pacifica Place LA CA, S. Broadway 5 th floor # 500 LA W. Jefferson BL Culver City CA, Fall 2011 Kellwood Design E Temple Ave, City of Industry Fall 2011 West Bank Clothing Showroom Sales/Inventory 127 E 9 th St. LA CA The students in the internship, with the help of the Job Placement Center develop a program and schedule for the activities that will be carried out during their internship program. They then at the end of the term earn course credit if their work as an intern was satisfactory. Usually each semester, there are two students in this program. It is encouraged that students take internship courses the last year of their studies at Santa Monica College. The goal is that student who receives AA degree or Certificate in Fashion Design and Fashion Merchandising will have one semester of professional experience. H. Changes in the Advisory Board The Advisory Board for Fashion has 12 members. Some members due to their commitments are not able to attend semiannual meetings of the Board. We have changed the membership in the Board and invited new members to increase the attendance to these meetings. Appendix k: Advisory Board Members and biography 25

26 I. Faculty Meetings The Program has one full time faculty member and relies heavily on part time instructors. For example, of the nineteen courses offered for the spring 2012 five courses will be taught by the full time faculty and the other fourteen courses by eleven different part time instructors. The interview and selection, coordination and scheduling, monitoring and supervision of these part time faculties are carried out by the full time faculty. To improve the coordination efforts we have initiated two meetings each semester, one at the beginning and one at the end of the semester. In these meetings the full time and part time instructors go over the SLOs and how to improve our teaching methods. There are times that the same course is offered in more than one session in a semester. These sessions are usually taught by different instructors. During faculty meetings issues that may arise regarding the course outline and content are discussed and differences are resolved. In these meetings we make sure that the part time instructors get to know the prerequisite courses to the course that they are teaching. Discussions are carried out on how to encourage the students to participate in our annual Students Fashion Show. In these meetings faculty reviews the new books that have been published recently for adoption as a text book. The faculty also discusses any courses that is required for graduation and may not be offered till the following year. This is to inform students of required courses that they should take in the semester to insure that they will graduate in a timely manner. The part time instructors are asked to encourage all the students to fill out the Vocational Surveys. Upkeep of the Equipments in room B107 is also emphasized in these meetings. The minutes of the Fashion faculty meetings held in the last two years are shown in Appendix F. J. Secretarial support In the past the Program had part time secretarial support and one student help to assist the full time faculty in its coordination efforts. In the last two years the full time faculty has managed without their assistance. 7. Respond to the Recommendation from the Executive Summary of the Previous Program Review In the last Program Review there were seven issues that were raised. Here in this section responses to these seven issues are provided: A. Fashion is encouraged to gather and use accurate data to inform planning and decision making. The Fashion Design and Fashion Merchandising Program has always gathered information on Southern California job market and the trend of this industry. Furthermore the Advisory Board members have in the past provided information of the changes in Apparel Industry in Southern California. In the past decade the number of employees in the Apparel production in California has decreased. However, most of design and marketing are still carried out locally even though production has moved to low labor cost countries. 26

27 In response to industry trends the Fashion Design and Fashion Merchandising Program has added courses in computer aided design (CAD). Most of our students graduating in the two year program have developed sufficient capabilities in the application of Adobe Photo Shop and Adobe Illustrator for Fashion Design, Merchandising and Marketing. To complete our course program and increase the qualification of our students to be hired in the apparel industry, as stated earlier, we were successful in getting approval for three new courses in Fashion Marketing, Fashion Window Display and Computer Assisted Fashion Illustration and Design. 27

28 B. A two Year scheduling plan to ensure all required courses are offered in a logical sequence should be developed, especially to ensure the needs of international students are met. The Fashion Design and Fashion Merchandising Program offers two degrees: AA and Occupational Certificate. The AA degree involves satisfactory completion of 60 semester s units which includes at least 40 semester units in the Fashion Design areas. For the Fashion Design, it is recommended to take the following courses in four semesters as shown in Table 9. Table 9 FASHION DESIGN: Associate in Art Degree Program- 60 Units The major consists of 40 units. The following courses totaling 40 units are required. FIRST LEVEL CLASSES Fashion 1, Trends and Design (3) Fashion 9A, Fashion Illustration & Merchandising (3) SECOND LEVEL CLASSES Fashion 13, Draping 1 (3) or Fashion 6A, Pattern Analysis & Design (2) THIRD LEVEL CLASSES Fashion 14, Draping II (3) Fashion 2, Color Analysis (3) Fashion 6B, Pattern Drafting and Design (Intermediate) (3) FOURTH LEVEL CLASSES Fashion 12, Fashion Show Production (3) Fashion 8, History of Fashion Design (3) Fashion 3, Apparel Construction (3) Fashion 10, Advance Design & Construction (3) Fashion 11, Tailoring (2) Fashion 7, Fabric for Fashion Design and Merchandising (3) Fashion 6A, Patter Analysis & Design (2) or Fashion 13 Draping I Fashion5, Fashion Buying (3) Elective Elective Additional elective courses to bring the total to 60 Units are selected from the following courses: Art 10A Design I, Art 20B Drawing II, Business 63 Principal of the entrepreneurship, F9B, Advanced Fashion Illustration and Advertising, F15 Ethnic Fashion, F16 Pattern Grading, Fashion 17 Apparel Production Manufacturing Techniques, F18 Computer Assisted Fashion Illustrator and Design, F19 Fashion Marketing, Fashion 20 Window Display for Fashion 28

29 For the Fashion Merchandising, it is recommended to take the required courses shown in Table 10 in four semesters. Table 10 FASHION MERCHANDISING: Associate in Art Degree Program- 60 Units The major consists of 40 units. The following courses totaling 40 units are required T LEVEL CLASSES Fashion 1, Trends and Design (3) Fashion 9A, Fashion Illustration & Merchandising (3) SECOND LEVEL CLASSES Fashion 13, Draping 1 (3)or Fashion 6A, Pattern Analysis & Design (2) THIRD LEVEL CLASSES Fashion 7, Fabric for Fashion Design and Merchandising (3 Fashion 2, Color Analysis (3) Fashion 12, Fashion Show Production (3) FOURTH LEVEL CLASSES Fashion 9B Advanced Fashion Illustration and Advertising (3) Fashion 8, History of Fashion Design (3) Fashion 3, Apparel Construction (3) Fashion5, Fashion Buying (3) Fashion 10, Advance Design & Construction (3) Fashion 15 Ethnic Fashion (3) Fashion 6A, Patter Analysis & Design (2) or Fashion 13 Draping I Elective Fashion 19 Fashion Marketing Elective Additional elective courses to bring the total to 60 Units to be selected from the following courses: Art 10A Design I Art 20B Drawing II, Business 31 Business English Fundamentals, Business 63 Principal of the entrepreneurship, CIS1 Computer Concepts with Applications, F6B Pattern Drafting and Design (Intermediate), F11 Advanced Clothing-Tailoring, Fashion 16 Pattern Grading, Fashion 17 Apparel Production Manufacturing Techniques, F18 Computer Assisted Fashion Illustrator and Design, Fashion 20 Window Display for Fashion. Appendix F shows an evaluation to see if the students who started in Fall 2010 could be able to take the 40 unites requirement in two years. Schedules of course offered in Fall 2010 through Spring 2012 are provided in this Appendix. This Appendix also shows courses that could have been taken by a student who is interested in either receiving AA degree in Fashion Design or Fashion Merchandising during the Fall 2010 to Spring 2012 in order to graduate in two years. The information provided in this Appendix proves that the goal of graduating in two years could have been achieved by students in Fashion Design. For Fashion Merchandising F19 Fashion Marketing was not offered in Fall nor Spring semesters however it was offered in winter session Therefore students could have also received their AA or Certificates in two years. 29

30 C. Evidence of assessment measures and response to results should be included in the next report SLOs assessments showed that there is no need for significant modification of the course objectives. In some courses small modifications are made to the SLO, Method of presentation, and coverage of subject matter in the course. For example for F3 student SLO was: Student will be able to select appropriate fabric and construct a garment by utilizing the appropriate machines and techniques. A second SLO was added as to students to produce a comprehensive reference notebook containing notes, pictures, diagrams and sewing samples utilized in garment construction projects. In the same the course for methods of presentation internet and smart cart technology was added to enhance the students learning outcome and video and field trips were deleted. In addition the percentage of term time used for different topics was modified and two new topics were added. D. The program must adhere to the requirement of annual advisory board meetings and board membership should be refreshed and updated. The Program has had advisory Board for the past 20 Years. The advisory Board meets twice a year which usually last two to three hours. The Advisory Board on occasions has recommended changes to the curriculum and the course offerings. One of these recommendations was to add a course on computer aided design (Adobe Illustrator and Adobe Photo Shop). The Fashion and Merchandising Program added Fashion 18 (Computer Assisted Fashion Illustration and Design) two years ago. Several members of the Advisory Board have terminated their membership due to other commitments.in the last two years two new members have been added to this Board to replace members that are no longer have been able to participate in these meetings. For details on Advisory Board see the Section VI and Appendix G and H E. Local industry trends should be carefully monitored. The members of the Advisory Board who are owners and active in different part of the Fashion business have contributed significantly to the faculty s understanding of local industry trends. Furthermore faculty members participate in various seminars, visit Fashion Marts/Show Rooms and Fashion Retail stores within different offerings. Fashion Program receives California Apparel News, Fashion Show, Collezioni, Gap Press, Show Details magazines. Review of these publications provides great insight to the trends in this industry. F. Evidence of SLO assessment and evaluation should be included in the next report. This report includes evidence of SLO assessment process and consistency in Section III 2, III - 3 and III 4. Furthermore, Appendix F and Appendix H provide information on minutes of Fashion Faculty meetings and SLO Received from Faculties, respectively. G. Fashion is encouraged to complete the curriculum process for the proposed new courses and include them in the 2 year scheduling plan. The three courses proposed by the Fashion Design and Fashion Merchandising program (Fashion 18 Computer Assisted Fashion Illustration and Design, Fashion 19 Fashion Marketing and F20 Window Display for Fashion) were approved and has been offered in the past two years. Two of these courses are now part of the required courses (F18 and F19) and will be offered at least once a year. 30

31 8. Notable Achievement Since the Last Self- Evaluation The following list provides some of the achievement of the Program: 1. Worked with Georgia Lorenz and Estella Narrie to add to the program the three new courses to the Program for AA and Certificate in Fashion Design and Fashion Merchandising. The three courses were approved on August 19, They were: Fashion 18 (Computer Assisted Fashion Illustration and Design) Fashion 19 (Fashion Marketing), Fashion 20 (Window Display for Fashion) 2. Worked on the Home page for Fashion Design and Fashion Merchandising program to bring it up to date. 3. Added new Advisory Board Members to the Fashion Program 4. Visited museums in Egypt, Jordan, France, Canada, New York city, Washington D.C., San Francisco and Los Angeles on Apparel and Fashions 5. Became more knowledgeable with apparel used and history of fashion from other nationalities by visiting museums in Egypt, Jordan and France 6. Added more slides and visual aids for class presentations from pictures in above trips 7. Used the internet and new technology for improving teaching 8. Served in Faculty Senate and Faculty Association 9. Helped Santa Monica College library in acquiring more books in Fashion Design and Fashion Merchandising 10. Placed many students as intern in Apparel industry (see the list in Table I in Section I-6- G) of students for the last two years II. Curriculum Course and Program Content 1. Engagement of Faculty and Advisory Board Members in Review and Revision of Curriculum During our Advisory Board meetings the trend in the industry was discussed and recommendation was made to add courses in Computer Aided Design and Fashion Marketing. The new course proposals were prepared for these two subjects and submitted to the Program Review for approval. Fashion 18 (Computer Assisted Fashion Illustrator and Design) and Fashion 19 (Fashion Marketing) were established based on these efforts. During our faculty meetings the need for a course on window display for fashion was discussed. The outline and subject matters to be covered were developed. The request for this new course Fashion 20 (Fashion Window Display) was submitted and approval was received. Based on these additional offerings the curriculum for both Fashion Design and the Fashion Merchandising are revised to reflect the new trends in the fashion industry. 2. Appropriateness of Course Designs in Relation to Program Goals and SLOs Evaluations carried out by instructors and discussed in faculty meetings proved that course designs are appropriate in relation to Program goals and SLOs. Based on instructor 31

32 recommendations we have added to the SLOs to take into account the fact that now students use computer in carrying out many of their projects. For example in Fashion 5 (Fashion Buying) students now use computer search for making merchandise selection from on line retailers for price and quality comparison and then based on these findings develop a power point presentation for their projects & assignments. SLO for this course has been modified to reflect the fact that students now must use computer to complete some of the course projects & assignments. An example of computer utilization is the use of The Smart Cart in Room B107 which has made it more efficient and productive for the instructors to show different alternatives for the process of drawing, design and construction of apparel. This has changed the students learning outcomes as they can visualize much better instructor s presentation. The SLOs in many classes has expanded because of increase efficiency in instructor s presentations. The course outlines for our Program now reflects the utilization of The Smart Cart. III. Instructional improvement 1. Activities for Improving Teaching and Learning Environment The following activities were carried out to improve instruction in classes: 1. Visited the Shoe museum in Toronto, Canada in 2010 which I took more than 100 pictures that have been used in lectures for some of the classes (F1 Fashion Trends and Design and F8 History of Fashion) 2. I have visited Egypt in 2010 and managed to document all the findings which will supplement my lecture in beginning and advanced classes for sources of inspirations and also the history of clothes. 3. I have also visited Louvre museum and Versailles and several Castles in Loire Valley, France gathered more information to share with students. Purchased DVD of Louver and Versailles that was shown to our students and was well appreciated 4. Visited exhibits such as: Le Livret-Jeu at Grand Trianon in Musee Galliera in France (The 18 th CENTURY BACK IN FASHION Couturiers and Fashion Designers at Grand Trianon), which have been used in F1 Trends and Design, F8 History of Fashion and F10 Advance construction and Design as the evidence of how the past fashion could be source of inspiration for new trends for both Haute Couture and ready to wear fashion. Fashioning Fashion at Los Angeles County Museum of Art, Rodarte: Fra Angelico Collection (Kate and Laura Mulleavy designs) in the Italian Renaissance gallery at LACMA, Medieval Gospel Illumination exhibit at Getty museum, Fashion in Middle Ages at the Getty Museum and Il Teatro alla Moda (Theater in Fashion) at Wallis Annenberg Center. All the pictures and information from these exhibits have been used in lectures and sources of inspiration for fashion classes. 5. Visited major retailers at least once a week to update knowledge on the new trends in fashion as well as recognizing the best sellers or poor sellers in the clothing business. 6. Have been awarded $5,000 from the Margin of Excellence Grant which is to improve our lab and equipment 7. Have reviewed and read most of the new books in fashion to adapt suitable books for our program 32

33 2. SLOs Assessment Procedures and Timing The full time faculty prepares the objectives and SLOs of each one of the courses. These objectives and SLOs are then sent to each instructor. Instructors ensure that SLO and course objectives have been met for each course that they teach. Fashion Design and Fashion Merchandising instructors have been meeting at the end of each semester to go through their Syllabus and SLO s in the classes they have taught. This is to discuss the teaching experience in the classes and to discuss how the objectives and SLOs for the courses have been met. SLOs received from the faculty of the Fashion Design and Fashion Merchandising during the Fall 2010 through Fall 2011 are provided in Appendix H. 3. Ensuring that SLOs are Assessed Consistently over Different Sections of the Same Course Several of the Fashion Design and Fashion Merchandising courses are offered in more than one section in a given semester. These include: F1 (Fashion Trend and Design) F2 (Color Analysis) F3 (Apparel Construction) F6A (Pattern Analysis and Design) F9A (Fashion Illustration and Merchandising) In the Fashion Faculty meetings at the beginning of each semester there is a discussion regarding the SLOs and syllabus of the above courses to make sure that the same format for the syllabus are followed to assure that the SLOs are achieved by the end of the semester. During the semester there is also discussions held between the full time and part time instructors to assure that the syllabus are consistent. 4. Program or Course Changes Based on the Assessment Outcome Three courses have been added to the program in the past two years based on assessment outcome, input from Advisory Board and The Program faculty recommendations. Furthermore, as stated in section II-2 outlines of some of the courses offered by the program have been modified to reflect the use of computer by students in carrying out their assignments and their projects. Furthermore, the new course F18 (Computer Assisted Fashion Illustration and Design) provides important useful tool for our student to compete in the professional markets. Therefore, recommendation is made to add this course as a curriculum requirement for Fashion Design students. Furthermore, it is recommended that F15 (Ethnic Fashion) also be added to the requirement. To limit the number of required units to 40, it is therefore recommended that Fashion 11 Tailoring and F14 Advance Draping (Draping II) become an elective course instead of a requirement for Fashion Design. It is recommended that this change in required courses be effective for students starting in Fall

34 Based on above recommendations Table 2 and Table 3 are modified. Table 4 and Table 5 show the proposed requirements and course sequences for Fashion Design and for Fashion Merchandising. It is recommended that this new Tables become effective as of Fall Based on Tables 4 and 5 the following courses should be offered at least in one section in each one of Fall and Spring semesters: Fall: F1, F3, F6A, F6B, F9A, F9B, F10, F15, F18, F19 Spring: F2, F5, F7, F8, F12, F13 By providing the above courses in Fall and then in Spring there is an assurance that students in both Fashion Design and Fashion Merchandising will be able to take 40 units of requirements in 2 years. It is recommended that the above Fall and Spring scheduling for the required courses start in Fall Some of the basic courses in the Program are offered in more than one semester and one section. These include: F1, F2, F3, F6A and F9A. Since The Program offers each semester 17 to 19 classes, it will be possible to offer each one of the elective courses such as F11 (Tailoring), F14 (Advance Draping), F16 (Pattern Grading), F17 (Apparel Production Manufacturing Techniques), and F20 (Window Display for Fashion)in Fall or Spring semesters. 34

35 The Program also offers courses during winter and summer sessions, mostly the basic courses. Some of the required or elective courses could be also offered during these sessions if there is a need. Table 11 ROPOSED FASHION DESIGN: Associate in Art Degree Program FIRST LEVEL CLASSES Fashion 1, Trends and Design (3) Fashion 9A, Fashion Illustration & Merchandising (3) Fashion 3, Apparel Construction (3) Fashion 6A, Patter Analysis & Design (2) or Fashion 13 Draping I SECOND LEVEL CLASSES Fashion 13, Draping 1 (3)or Fashion 6A, Pattern Analysis & Design (2) THIRD LEVEL CLASSES Fashion 18 Computer Assisted Fashion Illustration and Design (3) FOURTH LEVEL CLASSES Fashion 12, Fashion Show Production (3) Fashion 2, Color Analysis (3) Fashion 6B, Pattern Drafting and Design (Intermediate) (3) Fashion 8, History of Fashion Design (3) (New Requirements are shown in red color) Fashion 10, Advance Design & Construction (3) Fashion 15 Ethnic Fashion (3) Fashion 7, Fabric for Fashion Design and Merchandising (3) Fashion5, Fashion Buying (3) Elective Elective 35

36 Table 12: PROPOSED FASHION MERCHANDISING: Associate in Art Degree Program T FIRST LEVEL CLASSES Fashion 1, Trends and Fashion 9A, Fashion Design (3) Illustration & Merchandising (3) SECOND LEVEL CLASSES Fashion 13, Draping 1 Fashion 2, Color (3)or Fashion 6A, Pattern Analysis (3) Analysis & Design (3) THIRD LEVEL CLASSES Fashion 9B Advanced Fashion 19 Fashion Fashion Illustration and Marketing (3) Advertising (3) FOURTH LEVEL CLASSES Fashion 12, Fashion Fashion 8, History of Show Production (3) Fashion Design (3) Fashion 3, Apparel Construction (3) Fashion 10, Advance Design & Construction (3) Fashion 15 Ethnic Fashion (3) Fashion 7, Fabric for Fashion Design and Merchandising (3 Fashion 6A, Patter Analysis & Design(2) or Fashion 13 Draping I (3) Fashion5, Fashion Buying (3) Elective Elective 36

37 5. Alignment of Syllabus to Courses Outline of Record Based on the instructors experience and the SLOs that have been prepared, the syllabus for some of the courses are modified over the time and maybe somewhat different than the course outline of the record. Appendix J shows the modified syllabus for all the Fashion Program 6. Unusual Patterns in Grading and Retention in Terms of Students Characteristics and Program Goals In order to retain and increase the success rate of the completion in the Fashion Design and Fashion Merchandising Program there have been occasions that special assistance has been provided to some students. These include individual counseling by the instructors and referral to Counseling at the College. Sometimes for students who have lower levels of achievement, special projects are given in order to improve their grade and therefore increase retention in the Program. Furthermore students with special needs are given extra time to finish their assignments or the tests without decreasing the level of the Student Learning Objectives in the course. 7. Faculty Activities, Training or Professional Development to Remain Current with Industry Trends In the past two years the full time faculty has carried out the following activities to remain current with the Fashion Industry Trend: 1. Have had assistance from the Media Center at SMC for learning how to update the Fashion Program Homepage 2. Travel to France (Paris, Avignon, Cannes, Montpellier, Nice, Nimes, Versailles, Chateau de Versailles) and to Canada (Toranto, Ottawa, and Montreal), visiting many museums /exhibits in these cities and taking pictures which were shared with students in various classes (through Ecompanion) 3. Visit the Market Week and Trade Shows in Fashion Market Center in Los Angeles, San Francisco 4. Visit stores which carries High price, Moderate price, and Mass Merchant in Los Angeles and in cities named in Paris, Cannes and Montreal 5. Visit exhibits at the local museums such as Los Angeles Museum of Art, Getty Museum and Musee Galliera 6. Use Internet to keep current with fashion reports and images. 7. Review monthly fashion magazines such as W, weekly newspapers such as California Apparel News, daily newspapers such as, Women s Wear Daily, Wall Street Journal and seasonal fashion magazines (Vogue, Bazaar, Collezioni Donna, Fashion Show, Book Moda Haute Couture, Gap Press Haute Couture 37

38 8. Review of new fashion books in order to assign the appropriate books to the courses offered to the program. This review have included the following books from several publishers: a- Pearson Publishing Company: 1. Retail Buying Practices and Policies in a Global Economy by Susan S. Fiorito, 2. History of world costume and Fashion by Daniel Delis Hill 3. Adobe Illustrator for Fashion Design by Susan Lazear 4. Apparel Product Design and Merchandising by Cynthia L. Regan 5. Apparel Product Development by Johnson And Moore 6. Retail Buying by Diamond & pintel 7. Retail category Management by Fowler & Goh 8. Contemporary Visual Merchandising by diamond 9. Merchandising of Fashion Products by Doris H Kincade & Fay Y. Gibson 10. Merchandising Mathematics for Retailing by Cynthia Easterling, Ellen L. Flottman and Marian H. Jernigan 11. Textiles by Sara J. Kadolph b- Fairchild Publishing Company 1. Visual Merchandising and Display Martin Pegler 2. Apparel Production Terms and Processes by Janace Bubonia 3. Fashion Marketing by Mirianne C. Bickle 4. Tailoring Techniques for Fashion by Milva Fiorella Di Lorenzo 5. Color Studies by Edith Anderson Feisner 6. Practical Guide to Patternmaking for Fashion Designers by Lori A. Knowles c- Berg Publishing Company 1. Body Style by Theresa M. Winge 2. Fashion Forward A Guide to Fashion Forecasting by Chellsea Rousso 3. Fashion Theory The Journal of Dress, Body and Culture by Valerie Steele 4. Fashion and Art by Adam Geczy, Vicki Karaminas 5. Fashion Production Terms by Beverly Berke, Debbie Gioello d-thames & Hudson Publishing Company 1. Fashion Designer s Textile directory 2. Renaissance People by R. Davis, B. Lindsmith 3. The clothing of the Renaissance World by Margaret F. Rosenthal, Ann Rosanlind Jones e- Abrams Book Company 1. Seventeenth-Century women s Dress Patterns 2. Saint Laurent Rive Gauche: Fashion Revolution by Pierre Berge, Jeromine Savignon and Gilles de Bure 38

39 3. Culture Chanel by F. Claire Prodhon 4. Imperial Chinese Robes form the Forbidden City by Ming Wilson and Verity Wilson f- Mc Graw-Hill Company 1. Core Concepts in Fashion By Laura Portolese Dias 2. Essentials of Contemporary Advertising by William F. Arens and David Schaefer g- Bibbin Media Corp 1. Fabric Source book Domestic and International h.- The Goodheart-Willcox Company, Inc 1. The world of Fashion Merchandising i- Prentice Hall Publishing 1. Contemporary Visual Merchandising and Environmental Design by Jay Diamond and Ellen Diamond 39

40 IV. Instructional Environment 1. The Relationship Between Full and Part Time Faculty In the Fashion Faculty meetings we discuss and review student s progress and all instructional activities to stay current and maintain our Program objectives. It is difficult to have full attendance in each meeting since all but one of our faculty members are part time instructors who have other jobs besides teaching at Santa Monica College. However, we do provide the minutes of each meeting to every Fashion instructor after each meeting. We are fortunate to have caring instructors in our Program who willingly volunteer to attend these meetings and also help out during the annual students fashion show (LA Mode Fashion Show) which brings our faculty together in an important event for the Program. 2. The Type and Number of Faculty with Regard to Educational Preparation, Workload and Support of Program Goals There is only one full time faculty in the program with usually an overload each semester. To teach the rest of the courses part time instructors are hired who have degrees in fashion, art or business of fashion. Several of these instructors have work experience in the apparel industry. These instructors are carefully selected based on their qualification to teach the assigned courses. The full time faculty sometime attends the classes taught by part time instructors and provides feed back to them to assure that SLOs are successfully achieved. The production of the fashion show provides a significant input as to what elements of our program (such as color selection, fabric selection, pattern making, construction and merchandising) are successful and what parts needs improvement. These assessments are then used to increase our efforts and attention in courses that need improvements. There has been a change in the secretarial support.fashion program used to have two hours of help every day which has been changed since Since the budget cuts the Fashion Program have lost students helpers which were of some help before. For the past twenty some years the only one faculty member has requested each year for a new full time faculty. In order to achieve The Program goals The Fashion Design and Fashion Merchandising Program needs to add new full time faculties. 3. Engagement in Institutional Efforts and Activities Fashion Program has been encouraging the mission of the college by changing the attitude of our students toward decreasing material waste and helping them to have environmental awareness. In doing so every instructor in the Fashion Program has encouraged students to recycle the fabrics and papers which are used in every class. Attempts are made to bring to our students attention about the ecology and our environment and ways to conserve and maintain our planet from 40

41 destruction. Course material such as syllabus or projects is place on ecompanian in order to conserve paper waste. 4. Facilities and Equipment Assigned to the Program and the Need for Program Enhancement The need for the new equipments for the Program such as new sewing machines, new high tables and high chairs has been identified for room Business 107 which is used for most of the classes in the Fashion Design and Fashion Merchandising Program. The fund for this improvement will be provided by Margin of Excellence Grant ($4,999.00) that have been awarded (See Appendix H) Fashion Program needs more space for offering lab and lecture classes. It would be beneficial to have an extra space for students so that they will be able to use as a lab to finish their home works, since most of them do not have any of the equipments at home. There is also need for additional storage space. The current storage is highly crowded. With additional storage space we can accept more fabric donations and which will help to reduce students cost for purchasing fabrics. 5. Changes in Governmental Requirement and The Impact of these Changes on the Program We are not aware of any changes in the government requirements that would impact The Program V. Program Effectiveness 1. Effectiveness in Course Success rate, Retention Rates, AA degrees and Certificates Awarded As stated previously in section I-4 Information on Students Background, Successful Course Completion Rates have improved for the Fashion Program from 61.1% in Fall 2006 to 67.5% in Fall The gap between The Program and College Wide Successful Course Completion Rates for the Fashion Program was 3.6% in Fall 2006 which has been reduced to 0.7% in Fall Female students in the program have had higher Successful Course Completion Rates than male students. Both Asian/PI and White students have also had higher Success Course Completion Rates. In Fashion Program the age group 25 to 29 performed well with 80.0% Successful Course Completion Rates in Fall The Course Retention Rates in the Fashion Program has improved during the period Fall 2006 to Fall 2010 from 77.6% to 87.3%. The Associate Degrees and Certificates awarded by the Fashion Program have been 12 to 14 each year during the period 2006 to There was no specific trend regarding the number of Degrees and Certificates awarded during this period. 41

42 2. Comparison of Student Characteristics Data with Program Goals There is no set relation between student characteristic data and the program goals for the Fashion Design and Fashion Merchandising Program. However the Program attracts more female students than male students. The female students are over 80.0% of the enrollment in the Program. For instance in Fall 2010 the female student percentage in the program was 88.3% where as this percentage for the College Wide was at 54.9%. The percentage of the foreign students in the Program is almost twice as the College Wide percentage of this category. 3. Program SLOs Relation to the Program Goals and Achievements The goal of the Program is that after two years of studies at Santa Monica College students will be able to transfer to a four year university program, receive AA degrees or Occupational Certificate. The SLOs that are prepared by instructors and discussed in faculty meetings of the Fashion Design and Fashion Merchandising Program are in line with the Programs Goals and Objectives. The 40 unites requirements and 20 units of elective courses provided by the Program enable students receiving AA degrees and Occupational Certificate to have a strong foundation in Fashion Design and Fashion Merchandising. These students are able to gain employment in the Fashion Industry and some are able later on to start their own business. 4. Student Transfer or Job Placement Rates In the Educational Goal survey the transfer category percentage for students enrolled in the Program was 58.7% in Fall This is almost 10% lower than College-Wide transfer category for the same year. The main reason that there is a gap between the Program and the College Wide category is that The Program has 25.5% looking for AA degree and Career Objectives where as this percentage for the College Wide was 12.4%. It is difficult to know exact job placement rates for students who receive AA or Occupational Certificate in the Program. This is especially true for foreign students in the Program since many of them go back to their home country after graduation. Through Facebook and personal contacts a partial list of the past students and their current jobs was prepared. This information is shown in Appendix D which shows the name, position and the company that these past students are working for. 5. Observation on Student s Success After Program Completion Through using Facebook a partial list of students who have finished the Program and are currently employed in the Fashion Industry was collected. The table in Appendix E shows the result of this effort. Forty seven percent of these past students are employed in the Fashion Design and 53% in Fashion Merchandising. However, the data in Appendix E is a very small sample of our graduating students. Efforts will be made to extent this list. 42

43 Based on data in Appendix E; our alumni in Fashion Design are working as Designers, Assistant Designers and Pattern Makers. Several of them have established their own firms. The former students engaged in Fashion Merchandising are working as Fashion Coordinator, Visual Merchandiser, Stylist and Sales. Some of these former students are working for multi-national firms such as ZARA, DIOR, and J CREW. The Program will increase its effort in establishing connection with the past students by using Facebook, Twitter and other forms. Furthermore, in the Fashion Show courses the instructors will be asked to discuss the importance of being in touch with the Program after students receive their degrees. We will be requesting students to provide information on their employment and positions after they graduate. VI. Advisory Board 1. Description of the advisory board membership The program has had an advisory board since Members of the advisory board are from apparel manufacturing, merchandising, designers, and CAD/CAM software providers, Garment Contractors Association and California Fashion Association. Currently the advisory board has 10 members. The Appendix K provide information on the current advisors 2. Advisory Board Meetings and its Role and Involvements with the Program The advisory board meets twice a year and the meetings last two to three hours. This board has been supportive of the Program by offering suggestions about the curriculum and courses and has facilitated student s internship in their respective companies. It has supported students Annual LA Mode Fashion Show by their contribution toward prizes and cost of the show. The board members have provided insight to the job market in the apparel industry. We have received first hand information on all aspects of the industry from the members. They have facilitated our student s visitation to their companies. 3. Responses to Advisory Board Recommendations Advisory board on occasions has recommended specific recommendations on changes to the curriculum and course offerings. For example, recommendation has been made that students need to gain knowledge in the application and use of Adobe Illustrator and Adobe Photo Shop for design and merchandising presentation. 4. Minutes since Last Program Review Appendix L shows minutes of the Advisory Board meetings for July 15, 2010, November 18, 2010, and November 3,

44 VII. Conclusions and Recommendations 1. Engagement of All Program Members in the Self Evaluation Dialogue and Review Process The Program has only one full time faculty. It relies on part time instructors to teach more than 2/3 of the courses offered each semester. For example in Spring 2012 semester there are10 Instructors who teach 14 Courses. It is fortunate that our part time instructors are willing to participate in many of the programs activities even though most of them teach only one course of our offerings. These part time instructors provide their SLO in a timely manner; attend most of the Faculty meetings. Some of them attend our Advisory Board meetings. In addition most of these instructors provide great assistant in the preparation and the actual fashion show production. The results of all of these activities contribute to the development of this Self Evaluation which is prepared by the full time faculty. 2. Areas of strengths and Areas that Need Improvement The program provides in depth courses in all aspects of Fashion Design. This includes courses in trends in fashion, apparel construction, pattern making, draping, fashion illustration and computer aided design. by the time our students have completed the basic fundamental required courses and in addition taking elective course such as ethnic design, advance pattern making, advanced construction, marketing, window display for fashion and have participated in at least one annual fashion show they become knowledgeable about all phases of the business of fashion and fashion industry. They are well qualified to accept professional jobs in the industry. Statements we have received from the industry show the strengths and high qualifications of our graduating students. We have strengthening our Merchandising Program by adding three new courses F18 Computer Assisted Fashion Illustration, F19 Fashion Marketing and F20 Window Display for Fashion. Students in the Merchandising Program take all the basic foundation of fashion design which helps them greatly in obtaining good positions in the industry. For examples two of our recent graduates have become managers in ZARA in Santa Monica and ZARA in Grove Shopping Centers. The most important need of the Fashion Design and Fashion Merchandizing Program is to add an additional full time instructor. The following three paragraphs are from the most recent request which was submitted on October 23, 2011 which fully describes this need. The program used to have two full time instructors till Since then has only one full time instructor. The program heavily relies on part time instructors to teach many of the classes. For fall 2010 for Fashion Design/Fashion Merchandising the Contract (i.e. full-time) was 0.95 FTE, Hourly FTE was 1.77 and therefore %Contract was 34.92%. For fall 2011 the Program is offering 14 courses. The one full time instructor is teaching 5 courses and the remaining 9 courses are taught by part-time instructors. There is a great deal of turnover, as many of the instructors are not available every session and class hours. Interviewing, scheduling, performance monitoring of all the part time instructors are 44

45 done by the one full time faculty of the Program. The new full time faculty will reduce the number of part - time instructors hired and therefore decrease the time spent by one full time faculty in search, interviewing and other supporting tasks that are required. The time saved will be utilized to increase the interaction with students and participate in more college and committee meetings. It is becoming a challenge to find several qualified part time instructors for each semester, coordinate schedule of classes and make sure that the students are able to take all the required courses on time to graduate and receive their certificates in two years. 3. Identification of Strategies for the Future Fashion Design / Merchandising industry have been globalized regarding design, fiber production, textile design and production of fabric, pattern making, and apparel production. In most cases these functions are carried in different countries and through computerized process are integrated. It is becoming important to understand the comparative advantages that each region/country has. To be able to function as a designer in a global market there is a need to become knowledgeable to transfer design, pattern and flats effectively from one location to another. Our strategy for the future should be to introduce the use of computer in every course in the Program. This will increase the efficiency and effectiveness of teaching the subject matters, and meanwhile students will learn how to use computer to carry out their assignments and projects more productively. The fashion Design and Fashion Merchandising Program has started this journey. In the next 2 years we will review each course objective and SLO and carry out additional modification to make sure that there is integration between course objective, outline, SLO and the application of available computerized techniques. 45

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47 Appendix A Pictures and Publicity for Mannequin Collective 47

48 SMC LIKES DUMMIES Students Create Art on Mannequins for New Santa Monica Place Santa Monica College has become fond of dummies. Or, more precisely, mannequins. SMC has joined The Mannequin Collective, one of the many projects created by the soon-to-be-opened new Santa Monica Place. Two groups of students one from the Fashion Design Program, the other from the Art Department have created works of art using a blank mannequin as their canvases. Their mannequins will be among about 100 that will be on exhibit Aug at the new, three-level open-air shopping and dining destination in the heart of Santa Monica. This has been a great project, said fashion design professor Fereshteh Mobasheri. We got students involved, we get recognition from the community, and our work is being exhibited alongside art created by such organizations as Cirque du Soleil. Mobasheri worked with two students Svetlana Djournett and James Edward Warner to design and create their piece, which they called Redefining Our Roots. Tying in to SMC s global initiative, the recyclable work is made from rice and rice bags and is meant to demonstrate how we re all connected to the earth and all have the same roots, Mobasheri said. Also creating work was a group of seven art students, led by Fredy Lopez and overseen by Art Department Chair Ronn Davis. Their piece, titled Gaia or Mother Earth, is made of acrylic paint, papier mâché, clay and artificial leaves. The opportunity to work as a collective on a project gave invaluable experience to everyone involved, Lopez said. From the inception of a unique idea to seeing it through and all the finishing touches, each of us learned how to work with each other and help each other. After seeing what we created at the end of the process, we are excited at the outcome. The other art students involved in the project are Lana Linetskaya, Jose Sanchez, Kylie Mickel, Rafael Dodge, Adam Ormsby, and Lois Koa. Participants in the exhibit include a broad range of individuals, institutions and retailers throughout Los Angeles, including the Geffen Playhouse, Los Angeles Zoo, Boys and Girls Clubs of Santa Monica, Heal the Bay and Barney s New York. Area artists include Huguette Caland, who is also a fashion designer; Gwen Samuels of the Santa Monica Art Studio, whose broader work focuses on clothing as identify; and Santa Monica painter and graphic artist Peter Tigler. The Mannequin Collective is a partnership that benefits Otis College of Art and Design in Los Angeles. The top five mannequins, chosen by a jury of local artists and community leaders, will be displayed at the main Otis campus in Westchester, as well as at the Otis fashion design location in downtown Los Angeles. Santa Monica Place will donate $10,000 to support scholarships at Otis in the name of the grand design winner. The new Santa Monica Place, located two blocks from the beach and adjacent to the Third Street Promenade in downtown Santa Monica, opens Aug. 6. The grand opening celebration will be held at 10 a.m., and a series of special events will be held all day long and for many days following. 48

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56 Mannequin name: Redefining our roots Design Description: Multimedia globally and internationally inspired project that transcends all boundaries and restriction. The emphasis will be global action, using reusable low impact material to create an artistic dimension in fashion. The project will focus on the Juxtaposition of being fashion forward in using earth friendly material while tracing our root. 56

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62 Appendix B Description of Iranian Heritage Project 62

63 Process Paper for planning an event at SMC Notes from The Iranian Heritage Project, Spring 2009 Co-planners: Tina Feiger, Fereshteh Mobasheri, and Mitra Moassessi Facility: Contact Belinda Romo for reserving room/ facility and complete necessary on-line paperwork Visit space to establish your event set-up needs Charlie Yen regarding sound/ media assistance If you are using the Edye Second Space, contact Linda Sullivan and David Toledo to also discuss support staff needs for event. Funding and Payments for services: Complete proposal for Global Citizenship with realistic budget, and timeline. (Contact Georgia Lorenz for specifications and further information). Contact Judy Neveau for supplemental funding through SMC Associates, community group, who can provide additional assistance with PR. Consider requesting funding from relevant groups in the community or AS clubs. Highlight the co-sponsorship in all PR. Once approved for funding through Global Citizenship funding, retrieve proper paperwork from Lisa Rose, President s office.for Speakers/performers to complete. Return paperwork to Lisa Rose s office. Reminder, paperwork and Board approval must be completed a month in advance of event. Check with Lisa about SMC Board Agenda Deadline dates. Open an Auxiliary Account in Auxiliary Services through George Prather. Deposit extra funds. Public Relations: 6 weeks before the event create invitation or flyer. It takes a week to develop a flyer with proper wording etc. ( if you are working with others). Develop a special list of invitees- community members, key faculty/admin/ College Board Members etc. Print Flyer either through Printex or campus media center. Send invitation to Bruce Smith. Establish date when to disseminate district blast. (You have only one opportunity for this with his office). Discuss which other organizations should receive press release from Bruce s office. Contact Stephanie Ricks ( Nosey cat) for further press releases specifically in SM. Contact Saul Rubin, current Corsair Faculty advisor, for coverage of event in college newspaper. Create buzz by attending Senate meeting and by announcing event in Department meetings, etc. Contact Waleed Nasr in Technology to upload info. about event on Campus Facebook Website. 63

64 Miscellany Meet or talk with speakers/ performers in advance to review what they will be providing at event and about audience expected. Map out a timeline of the day of the event. Meet with the providers of refreshments to clarify where they will set up, times etc. Think about ways to spruce up event inexpensively, i.e. a few plants etc. Determine if you will need student ushers, and who will organize them Check signage for the event. Is it easy to find the building etc.? Create extra signage if necessary to post at the facility on the day of the event. Discuss parking needs with campus police if you are having outside guests. Create Certificates of Appreciation for speakers/ performers. After the event: Submit paperwork with bills attached to Auxiliary services for payment. Expect a several week delay.. Contact Georgia Lorenz to secure payment from Global Task force fund for speakers and other services. Send out thank you notes to key folks on campus who helped with event. Collect any press coverage that the event received outside the college and send to Bruce Smith. Key contacts; Gordon Dossett, Faculty Leader; Global Citizenship Task Force. Ext Georgia Lorenz, Dean of Global Citizenship Task Force ext Waleed Nasr, College Face book ext Judy Neveau, SMC Associates ext Geroge Prather, Auxiliary services accounts ext 4976 Belinda Romo, Facilities reservations Ext Lisa Rose, SMC Board Agenda info ext Saul Rubin, Corsair Advisor ext Bruce Smith, Press for SMC ext Charlie Yen, Events set-up ext

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68 Appendix C TALA (Textile Association of Los Angeles) Award 68

69 From: Amy Brown Sent: Fri 5/13/ :06 AM To: MOBASHERI_FERESHTEH Cc: Subject: TALA Scholarship Awards - SMC recipient Attachments: une 2 invitation.pdf ( Hello Fereshteh, We are pleased to announce that Eve To has been selected as the recipient of a Scholarship Award! Award winners will receive scholarships in the name of those industry donors who have contributed to the Textile Association of Los Angeles (TALA) Scholarship Fund of the California Fashion Foundation. Please see the attached letter addressed to Eve for specific details, including instructions on the delivery of the garments. The letter will be sent directly to the student, but you may also notify her in advance. Eve is invited to the luncheon with you, or a representative of SMC; details of the luncheon are also attached. Below is the programming schedule for the June 2nd luncheon, scheduled for 11:30am 2pm: PROGRAM 11:30 a.m. Networking 12:00 p.m. Welcome message by Brian Weitman, President of TALA and of STC-QST, LLC 12:30 p.m. Award Ceremony: Emcee: Kathy Swantko, President of FabricLink.com 1:00 p.m. Guess, Inc. Grand Prize Design Award 1:30 p.m. Special Guest Speaker: Lonnie Kane, President of Karen Kane, Inc. The Road Ahead 1:45 p.m. Closing Remarks by Brian Weitman If you have any further questions, please let me know. Regards, Amy Brown Director of Business Development California Fashion Association 444 S. Flower St., 34th Floor Los Angeles, CA t f amy@calfashion.org 69

70 From: TSANG_CHUI Sent: Tue 5/31/2011 6:11 PM To: MOBASHERI_FERESHTEH Cc: Subject: RE: TALA Scholarship Awards - SMC recipient Attachments: Congratulations to you and your department on the award being received by the student in your program! Please let me know the amount of her award has won so that we can properly acknowledge her accomplishment. CLT 70

71 From: Rob Rader Sent: Tue 5/31/2011 2:50 PM To: MOBASHERI_FERESHTEH Cc: Subject: RE: TALA Scholarship Awards - SMC recipient Attachments: WOW! RR Rob Rader Partner Schwarcz, Rimberg, Boyd & Rader LLP 6310 San Vicente Blvd., Suite 360 Los Angeles, CA Direct: x204 Fax: rrader@srbr-law.com 71

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74 Appendix D May 19 th Program for LA Mode 2011 at California Market Center 74

75 Santa Monica College Annual Student Fashion Show Santa Monica College s Fashion Design and Merchandising Department, under the direction of Fereshteh Mobasheri, offer an exciting and rapidly growing program with enormous application and design potential within the industry. The program meets the needs of a diverse student body with means to such goal as: 1. A.A. or Vocational Degree 2. Transfer to a major university or institution 3. Develop and/or update skills 4. Pursue personal interests The fashion show represents the work of Santa Monica College s Fashion Design students. Respected members of the fashion industry have judged the designs. A certificate signed by our superintendent, Dr. Chui L. Tsang will award the winner. We are very grateful to all who have helped to make this show possible. MEMBERS OF THE ADVISORY COMMITTEE Brenda French French Rag Company Tennessee Avenue Los Angeles, CA Peter Jacobson Creative Concept 110 E. 9th Street, Suite 272 Los Angeles, CA Kurt Kreseir Owner/President of Evy of California 810 S. Flower Street Los Angeles CA Isle Metchek President of California Fashion Association 444 S. Flower Street Los Angeles, CA

76 Joe Rodriguez President of Garment Contractor Association of Southern California 110 E. 9th Street, Suite A701 Los Angeles, CA Emil Rutenberg Owner/President of Emil Rutenberg Manufacturing Company 818 S. Broadway, 4th Floor Los Angeles, CA Ram Sareen President Founder/Owner of TukaTeck Inc E. Slauson Avenue Los Angeles, CA Charlotte Tarantola Head Designer and President of Charlotte Tarantola Manufacturing Company 4216 W. Jefferson Boulevard Los Angeles, CA Uri Harkham Tracy Owner/President of Janathan Martin Company 857 S. San Pedro Street #300 Los Angeles, CA Joe Vecchiarelli Owner of Vecchiarelli Brother Inc 1203 S. Olive Street Los Angeles, CA PROGRAM Opening Remarks Fereshteh Mobasheri, Director Coordinator of Santa Monica College s Fashion Design and Merchadising Program LA Mode 2011 Fashion Show Awards Four Categories (each three prizes) First: $200 Second: $100 Third: $50 Best of Show: $300 76

77 Contemporary Sportswear Sponsor: Evy of California Kurt Kreiser 1st CSW21 Eria Fujiwara 2nd CSW27 Inken Budde 3rd Tie CSW12 Inken Budde 3rd Tie CSW22 Yi Chen Tsai LA Mode 2011 Winners Resort (Swimwear, Resort Dress, Tropical Mood) Sponsor: Joe Vecchiarelli 1st R19 Eria Fujiwara 2nd R9 Inken Budde 3rd R1 Tsai Yi Chen Office (Contemporary Mode, Simple Dress, Shirt and Blouse, Tailored Suits) Sponsor: Emil Rutenberg 1st OW14 Thuy Pham 2nd OW13 Inken Budde 3rd OW15 Julie McMurry Evening Wear (Couture Image, Robe De Soi, Shimmer Shine) Sponsor: Ram Sareen 1st EW53 Inken Budde 2nd EW63 Viviam DeSouza 3rd Tie EW12 Carolin Oetinger 3rd Tie EW31 Lan Nguyen BEST IN SHOW Sponsors: Kurt Kreseir Evy of California and Ram Sareen Tukatech Tie R19 Eria Fujiwara Tie EW53 Inken Budde 77

78 2011 Sponsors Joseph Vecchiarelli... $600 Kurt Kreiser... $600 Ram Sareen... $600 Christopher T. Williams... $300 Marquis D. Lewis... $300 Veidec/SOS... $300 Back to Total Health, Dr. Eric Swartz... $200 Best Natural Smile... $200 Design Knit, Inc.... $200 Dk Design Fabrics... $200 Easy Ways USA, LLC DBA Volcano... $200 Emil Rutenburg... $200 Firuze... $200 IDS International Design... $200 Kay Celine... $200 Ouikwan Kim... $200 Top s Art Supplies... $200 Vy L. Pham... $150 Ms. Mary T. Smith... $125 Artem Zakaryan... $100 Ben D. Whitwell... $100 F&S Fabrics, Richard Snyd... $100 International Silk and Woolens... $100 Kato s Sewing Machines... $100 Leo H. Hernandez... $100 Samaritan Medical Rehabilitation Management... $100 Sewing Art Center... $100 Simply Raw Hair Design, Lafay Davenport... $100 STC-QST, LLC... $100 Sun Dyeing and Finishing, Inc.... $100 Suthida Cruz... $100 Thomas-Joseph Savoca... $100 Thuy T. Le... $100 Tini Ahrnberg... $100 Ms. Mary T. Smith... $70 Jessica Smith DMSP Family... $65 Changmin Baek... $50 Edwin L. & Joyce K. Williams... $50 Isis by Design, Ruriko Yamada... $50 Linda Hamilton... $50 Pasquale Shoe Repair... $50 Viviam F. Desouza... $50 Marco A. Molina... $30 Laurel M. Corothers... $20 Sally L. Petersen... $20 Sun Stones Garden Art... $10 78

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80 MODELS Female Emma Nicole Aderheim Regina Allen Jessica Arroyo Inken Budde Kimberly Calderon Madison Embleton Anastasia Evans Ava Haghighi Tea Jovanovic Moneque Jeffries Mona Karimi Yenna Pfefferle Sofi Ronnestrand Anna Salman Josefin Snihs Sarah Silek Pamala Spruijt Jessica Smith Charlotte Toates Malin Wennergren Andranay Williams Male Pontus Braendstraem Calvin Chang Fredric Helin Javerick Jones Shawn Kelly Mert Tuzlu JUDGES We would like to give a special thank you to the following fashion industry members who gave their time and talent to select the winners of LA MODE Barbara Lesser Owner/Designer 1360 E. 17th Street Los Angeles, CA Michael Kuluva Creative Director Tumbler and Tipsy California, USA Beverly Vallegos Designer for Evy of California Oscar Vera RTW Selling Professional Bloomingdales 315 Colorado Avenue Santa Monica, CA Maryam Khoi Owner and Designer of Femme Mystique Peter Jacob Sales Representative Creative Concept Show Room 80

81 LA MODE 2011 DESIGNERS South Korea... Changmin Baek Germany... Inken Budde Sweden... Elin Christensen Brazil... Viviam DeSouza South Korea... Jinhee J. Eom Japan... Eria Fujiwara New Zealand... Joanna Hadfield Armenia/Russia... Ani Karapetyan South Korea...Sangmi Kim Finland... Riitta Martin Texas... Julie McMurry Vietnam... Lan Nguyen Germany... Carolin Oetinger South Korea... Ashley Hyunsun Park Vietnam... Thuy Pham California... Jessica Rose Smith Thailand... Suleewan, Sue, Suriwong Vietnam... Eve To Taiwan... Sylvene Yi-Chen Tsai Philadelphia... James Warner California... Britannya Megan Williams Brazil... Vania Williams South Korea... Sunyoung Yang California... Andreina Vasquez ENTRIES Contemporary Sports Wear Black and grey plaid cotton day dress (Fujiwara, Eria) T shaped kimono mini with orange waist tie (Vasquez, Andreina) Brown zebra print bustier with leather strap halter, beige cotton Jacket with brown zebra lining, capri blue jeans (Fujiwara, Eria) Brown checkered mini dress with belt (Nguyen, Lan) Long black pencil skirt with high slit and tie dye, silk patterned, beige green tank top (Christensen, Elin) Orange one shoulder asymmetrical dress with printed waistband (Williams, Vania) Blue high waist jodhpur pants with lace hem with a 100% silk fuchsia cowl drape neckline spaghetti strap tie-ups top (Williams, Britannya Megan) Sheer rose and leather blouse with grey lace skirt (McMurry, Julie) 81

82 Royal blue tulle top cowl neck with sea green high waist bonded pencil skirt (Karapetyan, Ani) Orange skirt and with matching back open top (Martin, Riitta) Beige straight pencil dress with Light Blue Leather front pattern panel (Oetinger, Carolin) Silk lined blue and grey hoodie sweater with knitted extended cuffs matching shorts and an asymmetrical zipper top (Budde, Inken) Shawl collar jacket with kimono sleeve dress and leggings (Park, Hyunsun) Chinese influence mini jumpsuit (Baek, Changmin) Leopard kimono asymmetrical top with black mini skirt (Park, Hyunsun) Blue wool plaid dress (Baek, Changmin) Peplum umbrella skirt with lime green piping (Vasquez, Andreina) Short sleeve dolman velvet jacket with navy sheer gathered panel pants (Tsai, Yi Chen) Geisha v-neck circle dress with red sash on waist (Vasquez, Andreina) Black Corduroy and wool dress (Martin, Riitta) Black sleeveless button down dress with vertical lace-up on princess seam, mandarin collar (Fujiwara, Eria) Grey micro suede ruffle top with ruffle top shorts (Tsai, Yi Chen) Black with blue polkadot sweetheart dress with complex design neckline (Hadfield, Joanna) Fitted empire dress w geometric seam detail and wool plaid chest panel (Smith, Jessica) Purple dress with a ruffled neckline (Martin, Riitta) Paisley blue and brown dress (Warner, James) Asymmetrical and blue knit zipper dress (Budde, Inken) Slate grey shirtdress with lace yoke (McMurry, Julie) Gold pleat stripe dress (Yang, Sunyoung) Blue peg abstract printed skirt (Pham, Thuy) Floral green button up dress with dark green knitted vest (Baek, Changmin) Floral top cropped top with blue tuck shorts with innocent front bow (Baek, Changmin) Short coral color silk dress with same color leather belt (Oetinger, Carolin) Toupee vintage dress with striped lace panel (DeSouza, Viviam) Moo-moo 60 s with strapless slip dress (Vasquez, Andreina) Zebra print dress with red sash (Warner, James) One shoulder red dress (Martin, Riitta) White romantic vintage lace dress (DeSouza, Viviam) Princess denim dress with zipper detail (Smith, Jessica) Hunter green military inspired jumpsuit (DeSouza, Viviam) Beige vintage dress polka dots panel (DeSouza,Viviam) White pleat dress with pink silk straps on shoulder (Hadfield, Joanna) Navy blue strapless bustier dress (McMurry, Julie) Blue military strapless dress (Desouza, Viviam) Long sleeve lace dress (Hadfield, Joanna) Black beaded bodice with blue wool pants (Hadfield, Joanna) Office Wear (Contemporary Mode, Simple Dress, Shirt and Blouse, Tailored suits) 82

83 Three piece suit: burgundy strapless top, cropped black jean jacket and black skinny jeans (Smith, Jessica) Ruffle shirt with purple skirt (Williams, Vania) Fitted princess wool top with shirred dark grey silver grey wool pants and teal topstitched coat (Budde, Inken) Punching kimono sleeve top with orange A-line skirt (Park, Hyunsun) Dusty rose cowl neck top, black and white pencil skirt (Smith, Jessica) Fitted dark grey flannel suit with yoke skirt (Budde, Inken) Silk blouse and peg pleat skirt (Yang, Sunyoung) Black sleeveless dress with black bolero jacket (Martin, Riitta) Brown dress with light gold lapel and belt (Williams, Vania) Graphite suit, vintage print top, graphite vent skirt (DeSouza, Viviam) Three piece suit: grey jacket, slacks, and black bustier (McMurry, Julie) Princess style wool dress with shirred silk top, heavy wool double breasted coat with velvet piping and oversized pleated collar (Budde, Inken) Neckline cutout with side pleat dress (Pham, Thuy) Grey and plaid dress under black wool winter coat (McMurry, Julie) Resort (Swimwear, Resort Dress, Tropical Mood) Flared out ruffle maxi with linen hot pants under. Outfit is reversible. (Tsai, Yi-Chen) Layered ruffle maxi with linen mini dress under. Outfit is reversible. (Tsai, Yi-Chen) Halter purple print beach dress with a flounce bottom (Yang, Sunyoung) Yellow flower printed wrap around beach dress (Fujiwara, Eria) White empire long beach dress with a flounce bottom (Yang, Sunyoung) Asymmetrical blue silk tie halter-top with blue silk shorts with knitted hoodie vest (Budde, Inken) Bright green and gold embellished single adjustable top with brown high waist extra wide free flow beach pants (Williams, Britannya Megan) A coral green bandeau top and short black hot pants with chiffon skirt (Christensen, Elin) Blue tent silk slip dress with chiffon gathers on front yoke and dropped sleeves (Budde, Inken) Blue floral resort dress with one shoulder asymmetrical top (Baek, Changmin) Botanical print with shirred bra top and uneven circle skirt (Fujiwara, Eria) Two layered halter dress with tied up strap on the back (Fujiwara, Eria) Light and dark brown dye asymmetrical wrap dress (Fujiwara, Eria) Horizontal strip sailor fitted dress (Warner, James) Long coral butterfly sleeve dress with oriental inspired print panel (Vasquez, Andreina) White jersey with black tree print beach cover up (Fujiwara, Eria) White raglan linen suit, nude layered top, and white linen shorts (DeSouza, Viviam) One shoulder brown floral print dress (DeSouza, Viviam) Brown chiffon long breach dress with jersey pair of shorts (Fujiwara, Eria) Blue circle skirt halter dress (Karapetyan, Ani) White v-neck tunic gown with blue neckline (Baek, Changmin) Brown slip dress with tied shoulder strap (Fujiwara, Eria) Evening Wear 83

84 (Couture Image, Robe De Soi, Shimmer Shine) Iridescent orange/grey chiffon one shoulder dress (Williams, Vania) Black and purple empire dress with bow (Smith, Jessica) Mini purple bubble dress (Yang, Sunyoung) Long metallic brown circle skirt and brown brush painted cowl shirt/top (Williams, Vania) One shoulder leather flower dress (Williams, Vania) Champagne color asymmetric ruffled deep V dress (Tsai, Yi-Chen) Black embroider circle skirt and deep green pleated top with two front bows (Williams, Britannya Megan) Deep blue cowl neck dress with full lace back multicolor crystal on back lace (Williams, Britannya Megan) Black v-neck, circle skirt dress (Karapetyan, Ani) Dark royal blue asymmetric fitted dress with boned bustier and silk chiffon asymmetric elements on the top of dress and chiffon silk belt (Karapetyan, Ani) Pink long silk chiffon dress with roses, one shoulder, lace (To, Eve) Plaid red color princess dress, with black band and bow on back (Oetinger, Carolin) Pink slant shirring dress with one lace shoulder and open slit at the bottom (Pham, Thuy) Emerald and gold asymmetrical dress (Smith, Jessica) Bubble purple skirt with shirred shoulder and sash on waist (Pham, Thuy) A feminine looking leather circular dress with flower fabric (Eom, Jinhee) Youthful looking layered skirt with bustier top (Eom, Jinhee) Geometrical micro-mini dress in pattered velvet fabric (Eom, Jinhee) Basic body fitted dress, black and white stripe (Eom, Jinhee) Self-woven mini dress (Baek, Changmin) Bustier top and bubble circular skirt (Eom, Jinhee) Beige weaved leather bodice asymmetrical chiffon draped dress with silk shorts (Tsai, Yi-Chen) Silver rose cocktail dress with black satin bow on back (Park, Hyunsun) Blue leather bustier with peg skirt; navy blue, chiffon on front, satin on the back (Karapetyan, Ani) Silk printed dress with a slit in front (Christensen, Elin) Tight fitted blue and fuchsia pink skirt with black satin kimono, wide neck top with back Bow (Williams, Britannya Megan) Indigo (self dyed) blue evening gown with asymmetrical top and knife pleated skirt (Budde, Inken) Self-woven costume dress (Changmin, Baek) Beige tweed bustier mini dress with contrast chiffon stripe (Tsai, Yi-Chen) Lavender floral decorated bubble gown (Yang, Sunyoung) Cowl neck evening dress with attached belt (Nguyen, Lan) Satin kimono one shoulder ivory dress with ode belt (Nguyen, Lan) Japanese pattern dress with red silk skirt (Vasquez, Andreiana) A romantic gold gown tie neckline (Eom, Jinhee) Brown lace over suede tube dress with leather belt (Nguyen, Lan) Dark purple one shoulder long dress (Pham, Thuy) Deep turquoise silk v-neck leotard with center gathers and a bow on back and deep blue-green chiffon gown (Williams, Britannya Megan) Lavender short pleated laced silk chiffon dress (To, Eve) 84

85 Light blue long pleated, sheered dress (To, Eve) White long silk chiffon pleated dress (To, Eve) Graphite gown with metallic detail (DeSouza, Viviam) Blue vintage inspired dress with beading around waist and on sleeve (Hadfield, Joanna) Light grey and silver A-line dress with Godér on the back (Oetinger, Carolin) Light yellow denim dress with sheer silk top and black band (Oetinger, Carolin) Lilac asymmetrical puffy sleeve peg skirt (Karapetyan, Ani) White long asymmetrical top wedding gown (Karapetyan, Ani) Peach and grey strapless cocktail dress with ruffles and pockets (McMurry, Julie) Leather and lace strapless black dress ( McMurry, Julie) Black lace dress (McMurry, Julie) Gold strap lace romantic gown with over lace (Baek, Changmin) Light purple halter dress (Pham, Thuy) Blue cocktail basic bodice dress with belt (Eom, Jinhee) Indigo blue dyed asymmetrical dress with layered skirt (Budde, Inken) Pink silk strapless gown with pleating (Hadfield, Joanna) Lavender cupcake dress with white tulle (Karapetyan, Ani) Hot pink asymmetric dress with cascade hem (Pham, Thuy) Black cowl dress (Yang, Sunyoung) White swan-like mini dress (Eom, Jinhee) Gold and black fitted princess dress with gathering (Smith, Jessica) Burgundy rose dress with black ribbon (Park, Hyunsun) Black sequence party look dress (Eom, Jinhee) One shoulder crystal top, long chiffon print gown (Williams, Vania) Vintage lace ballerina gown (DeSouza Viviam) Metallic halter dress with tie and A line skirt (Smith, Jessica) Light chiffon gown with a Japanese peplum (Vasquez, Andreina) Pink and brown suede/silk halter dress (Martin, Riitta) Long dark grey strapless silk dress (Oetinger, Carolin) Rose lace cowl neck fitted dress with straps (Smith, Jessica) Beige lace long slip dress (Yang, Sunyoung) Light blue bodice jumpsuit with animal skin printed pants (Changmin, Baek) Glitter lace bodice see through gown (Eom, Jinhee) Beige halter dress with beads (Martin, Riitta) Embroidered light pink gown with net ruffled skirt (Yang, Sunyoung) Light pink silk baby doll dress with petal sleeve (Pham, Thuy) Beige chiffon shirred dress (Fujiwara, Eria) White lace cocktail dress (To, Eve) Plum silk halter evening dress (Kim, Sangmi) Black wool dress with four layers of ruffles at skirt (Suriwong, Suleewan) 85

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99 ACKNOWLEDGEMENTS Fashion Show Coordinator Fereshteh Mobasheri, Director Coordinator of SMC s Fashion Design & Merchandising Department Flyer, Poster, and Program Design Ming-Yea Wei, Carol Ring Britannya Williams, Andreina Vasquez Printing ",srg Albert Desalles, Don Girard Reprographics Cecil Godbold, Richard Yancey Certificates and Awards Lisa Rose Video and DVD Production Leroy Nakamura Sound, Lighting, and Technical Director Augie Guerrero Hair and Makeup Hair: Designs by SMC Cosmetology Students under the direction of Helen LeDonne Music Kevin Brough Special Events Manager Adrienne Hall Ticket Sales Linda Sullivan, Vinnessa Cook Tuxedos Friar Tux Shop Manager: Debra Selik 8621 Wilshire Blvd. Beverly Hills, CA SPECIAL THANKS TO OUR INSTRUCTORS Jan Ardell, Jemi Armstrong, Robert Armstrong, Marina Boyadzhyan, Lorrie Ivas, Sofi A Khachmanyan 99

100 Robin Lake, Fereshteh Mobasheri, Barbara Rain, Helene Nelson, Jaime Gwen Scholnick, Benito Torda, Jr. SPECIAL THANKS TO SANTA MONICA COLLEGE ADMINISTRATORS Dr. Chui L. Tsang Superintendent/ President Randal Lawson Executive Vice President Teresita Rodriguez Vice President, Enrollment Development Jeff Shimizu Vice President, Academic Affairs Michael Tuitasi Vice President, Student Affairs Marcia M.Wade Vice President, Human Resources Don Girard Senior Director, Government Relations & Institutional Communications Bob Isomoto Vice President, Business/Administration Robert L. Jones Department Chair MANY THANKS Thank you to all our Fashion Design and Merchandising students for their help in assisting the LA MODE 2011 production particularly these students: Changmin Baek, Inken Budde, Elin Christensen, Viviam DeSouza, Jinhee J. Eom, Eria Fujiwara, Ani Karapetyan, Ashley Hyunsun Park, Thuy Pham, Jessica Rose Smith, Yi-Chen, Sylvene, Tsai, Britannya Megan Williams, Vania Williams, Sunyoung Yang, Andreina Vasquez Who helped with all the tasks such as; music selection and production, Model selection, fitting, 100

101 photography, garment entries and numbering, poster design/board design, pre show power point presentation, ticket sales and many more. 101

102 Appendix E The Name and Position of Some of the Fashion Program Alumni 102

103 Partial list of Student s Name, Positions, And Company Name Position Company Vania De Assis William Training for manager position ZARA Jami Sabina Assistant Designer QUEEN OF HEART Sana Nilsson Assistant Designer SUN DESIGNE Joyce Visual Merchandising CLUB MONACO James Warner Stylist CHICO S FASHION INC Vivaim De Souza Sales Stylist DIOR BOUTIQUE Tanya Manjarrez Pattern Maker PATTERN WORLD Yolanda Mancini Designer / Owner PLINK CAVIAR line Debbie Talanian Designer/Owner STELLA PROSEYN Inken Budde Designer THERESE TRAN Ayaka Omatoa Designer MULTEE PURPOSE MFG Charity Beynen Sales BIG WANGS Lisa Michelle Sales J.CRW Joanna Hadfield Park Designer Freelance Hmdi Abdosh Sales ZARA Susanne Fashion Coordinator SWEDISH TV PERSONALITY Simon Gabay Sales 2B FREE Milton Hernandez Sales Forever 21 Sandra Stifani Visual Merchandiser TV for Daily Soap and H&M in Germany Saori Yamashita Merchandising Division in Japan Coach 103

104 Appendix F Fashion Faculty Meetings Minutes 104

105 Fashion Department Meeting 2/17/10 In attendance: Fereshteh Mobasheri, Robin Lake, Jemi Armstrong, Barbara Rain, Marine Boyadzhyan, Benito Torda, Jamie Scholnick SLO for Fall 2009 Discussion of each teacher s evaluations of SLO s Variations in syllabi, approaches to teaching How have students performed? Robin L: has issue with attendance. Overcommitted students miss too many classes. Jemi A: her class is based on cumulative skills, attendance is essential. Benito T: some students have issues with space limitations at home, scheduling. They can t easily keep up with their work. Fereshteh M: refer students to psych counseling department for help with coping The service is free, helpful. Foreign students can be homesick. Talk with students privately, give the phone # to counseling. Fereshteh M: Never bend rules or change grades for students. Set requirements and policies on syllabus. Marine B: Based on experience, she does not accept late assignments. All agree, attendance affects learning outcome. As necessary, we are teaching manners and appropriate behavior, like not leaving the classroom during lectures, presentations, and critiques. Marine B. SLO for fall Met all her goals. Some students are irresponsible. Responsibility is important. State rules and enforce. She had a student push to have a project graded in a rush, seemed like she wanted to use it for another class also. Marine refused. Fereshteh M: Don t be bullied. Robin L. SLO for fall Met all her goals. Students who did poorly were those who missed too many classes and assignments. Jami S. SLO for fall Met her goals. Won t accept late assignments. Added to her syllabus 25% value for attendance and participation. Jami S: Can we add more Saturday classes? Attendance is very good and enthusiasm is good. 105

106 Fereshteh M: Add as many people to classes as possible. We want to show good enrollment numbers. emi A: her class can t go over 30. Robin L: Be practical. Some classes like Fashion 2 can go up to 50 if necessary. But each teacher knows their space and tools restrictions. Jemi A. SLO for fall Was thrilled with her 9B class. 9A is more like boot camp. She met goals for both classes. She emphasizes a buddy system for students to get info from each other. She did a blog for frequently asked questions and a digital trend board. Barbara R. SLO for fall She met her goals despite the demanding syllabus. Attendance is essential. She simplified some areas by giving preapproved pattern #s and put sample photos on e-companion. She wished there were lab time available and more Juki machines. She was impressed with her students projects. Fereshteh M. Beware of teaching online. Don t put info on e companion that could preclude attendance. Don t dismiss class early. Students gossip and spread the word. Don t let in outsiders to your classes. No auditing. No guest lecturers without proper paper trail. Contact HR for release form. Benito T. SLO for fall Satisfied with syllabus and outcomes. He assesses students in first class to learn their backgrounds, comprehension, study habits. Two weeks before the end of the semester, he assesses their abilities. Fashion Show Marine and Cynthia, beware of costs. Fereshteh M. suggested they find a free location like shopping center or department store. 106

107 Fall 2010 Fashion Department Meeting Date: Thursday, November 4, 2010 Time: 11am to 12:30pm Location: The Bread Factory Faculty Lounge Attending: Fereshteh Mobasheri meeting leader Lorrie Ivas, Jan Ardell, Jemi Armstrong, Robin Lake, Barbara Rain, Carol Sapos, Benny Torda, Jr. (11:30am) Marine Boyadzhyah (11:30am) Not Attending: Sofi Khachmanyan Meeting called to order by Fereshteh to update info for the 2010/11 school year; update on Advisory Board and 2011 Fashion Show First topic was open forum on discussing any Classroom Issues: Barbara mentioned maintenance on sewing machines button-hole machines Robin mentioned students with spotty attendance Lorrie & Barbara shared info on student in transitional living situation; dealing with good students with serious personal issues General consensus re: it is important to be professional in dealing with these various situations, as it all comes down to the SLO s, not whether or not the professor is liked or disliked Student Schedules Attendance: Robin and others mentioned students crammed class schedules Comments on how students should be able to really get into the fashion classes, especially studio classes but with 4 other classes, often they are spread too thin, time wise Students need to have a balanced schedule with personal lives and work, but often the international students HAVE to maintain a certain amount of credits, or they cannot stay in USA Fereshteh, Jemi & Lorrie all mentioned their use of ecompanion in order for students to have assignments available to them emi offered her demos online for Robin s and others classes, but ecompanion only works for students registered in that particular class; offer to send info to instructors was made Copyright/textbook Material Usage: Do not put any copyrighted/textbook PowerPoints on ecompanion Student Schedules and Prerequisites: Students should not be registered for a class without the proper prerequisite Issue of students being able to register without prerequisite (no computer lock-out) discussed, making it mandatory to ask each student if they have taken required prerequisite on the very first day if not, they are not to attend the class Discussion of those students who say they have taken it elsewhere, or already know it etc., etc. are not to be allowed to stay in class; this situation holds back the progress of the balance of classmates who did progress through the proper prerequisites Example given: Students take 6B first, but never took 6A student then blames prior 107

108 class for lack of foundation skills Professor Communication re: Future Scheduling, Operations: Fereshteh reinforced the fact that she puts 200% effort in accommodating needs of faculty and students and sets up the schedule with the budget and available room locations and faculty availability schedules she does not know the final decision on what passed or was OKed until the schedule comes out It is ineffective to Larry or Fereshteh ahead of time to ask what is on the schedule, or for further scheduling; Fereshteh always allows lead time for all to plan accordingly with their outside commitments Scheduling is a puzzle of time constraints, budget, student needs, teacher availability, etc.; the puzzle changes every semester and inter-term Fereshteh reinforced importance of EVERYONE responding to S in a timely fashion!!! Not having a cell phone with Internet, or a home base with Internet is not an excuse, as the SMC campus provides for all instructors as well as all public libraries. Fereshteh even offered one professor a cell phone she has (everyone clamored for it if he didn t take her up on her offer! ;). She said it is a staple method of communication between her and the faculty not to mention the student-professor communication! Reminder for future schedules: give Fereshteh as wide a time range as possible for future classes Pre-Planning for SMC Fashion Show 2011: Discussion of date of 2011 fashion show, where it would not conflict with late May Memorial Day weekend, or Fridays (more costly day for most venues); Thursday, May 12 or Thursday, May 19 seemed to have a popular consensus with all Next step is to check on any possible venues; Fereshteh is working on the California Market Center venues (same location as 2010 event); invited all to check other locations POSTER: Jemi will lead creation of poster with her students will begin accessing their work and awaits actual date of event to continue layout SPONSORS: everyone needs to get at least two (2) sponsors for the 2011 Fashion Show can be at least $50 or more Please announce in class that ALL can be sponsors (students family, employers, their own networking, etc.); check to be made out to Santa Monica College Discussion of Sponsor List as well as Advisory List - all faculty to send Fereshteh any lists of Sponsors Advisory Board Development: Those who already have not sent Fereshteh their suggestions for Advisory Board Members, please send list with their bio Jemi suggested a new member, as did others, but Fereshteh cautioned that she needs to verify all submissions for membership and clarify what they will bring to the department Closing Thoughts/Reminders: Next meeting tentatively planned for Thursday, Dec. 9 th at 11am to 12 noon Faculty members reminded to bring in list for Advisory Board, any suggestions for Fashion Show 2011 locations, any possible sponsors to approach Will discuss planning a letter of introduction from SMC Fashion Department to source sponsors 108

109 Meeting ended at 12:30pm! Another great meeting with a great group! Minutes prepared by Lorrie Ivas Fashion Department Final Fall Meeting Thursday, Dec. 9, 2010 Time: 11:20am Location: Faculty Lounge Attending: Fereshteh M. Marine B. Barbara R. Jan A. Benny T. Robin L. Lorrie I. Fereshteh opened meeting with announcement that all instructors must take digital photos of student projects (with students) in order to curtail the passing along and turning in same assignments from one class to another. She needs these photos saved on a disc and sent to her before grades are due. Students are using , scanning and other technology dishonestly to have patterns drafted, as well as other assignments. Quotes were asked by group re: location of La Mode Lorrie visited the Fairmont Miramar. Will revisit Stephanie Alexander after the holidays with specific requests for 1) quotes re: 500+ people for evening event, 2) A/V provided by hotel, 3) light hors derves pricing 4) T-arm added to already-provided stage risers (or perhaps utilize models walk on ground floor and weave through seats/tables 5) quotes for tables and chairs or just chairs in row seating 6) pricing on allday, or at least 12 noon on for setup. Others will find various locations in Santa Monica area rather than downtown. Jemi is requested to begin assigning students to create the La Mode 2011 poster, awaiting the actual dates of May 19 (or May 12) and actual location, time, etc. These details can be added as soon as location is confirmed. Very light schedule for Winter Spring 2011 registration for international students may be delayed, so please accept as many as you can in order to build student numbers and, hence, the department as a whole. The first day of Spring please make sure that all students have taken the proper prerequisites - do not allow students in if they do not. If enrollment is low, you can adjust accordingly. Grade more strictly and, in the case of much larger enrollment, eliminate an assignment if necessary but teach the actual content; the goal is high numbers for future offerings. Everyone is going wonderfully this semester. A great group of instructors! Please send Fereshteh any bookstore requests (wish-lists) for supplies, etc. to be sold to students. This is a convenience as well as creating uniformity in supplies used in class. Make sure students take the proper sequencing - FAS 3 6A or concurrently; Cannot do Patternmaking II if students don t have Patternmaking I. 109

110 Focus on getting Donations for La Mode! Vocational Surveys MUST be filled out (some were found on table NOT turned in!). Meeting: Fashion Department LA MODE 2011 meeting Date: March 1, 2011 Leader: Fereshteh Mobasheri Attending: Wynn Armstrong, Barbara Rain, Jan Ardell, Robin Lake, Lorrie Ivas, Helene Bernier Fereshteh opened meeting thanking all for coming on an off-teaching day as well as taking in many more students in each class! All maxed out great for growth. Handouts given ( attached) reviewing LA Mode 2011 dates. Request for all to be sent in.doc format as many don t have.docx accessibility. Clarification of keys returned to CAMPUS POLICE (where keys were originally picked up) rather than to Fereshteh Mobasheri. Jan Ardell requested key for B107. Wynn Armstrong requested key for B253. Forms for LA MODE donation sponsors were reviewed. Any companies can be approached fabric stores, etc. as well as related services/businesses. Encourage students to donate/get sponsors on their own they should want to donate/buy tickets and support this event. Do not state that the donations are tax-deductible. Every person s tax situation is different. Faculty encouraged to get NEW donors/sponsors. Faculty encouraged to solicit more advisory board members by giving Fereshteh a background/contact info on prospects. Prizes will be awarded for the students winners - $200 for First Prize $100 for Second Prize $50 for Third Prize and $400 for Best of Show so money must be raised!!!! Garments will be prejudged for acceptance into show. Actual outside judges will evaluate the accepted garments. No faculty will be judging the actual show garments, but faculty will be involved in helping on MAY 4th Wednesday 8am thru 2pm. For outside our campus recognition, it is important for our students to participate in the Fashion Symposium. i.e., Fashion 1 can pick #6 for students. All faculty will be resent the Fashion Symposium package via . TALA and other scholarships can be announced to all class members. Fereshteh will continue to send all fashion-related events/scholarships to faculty. SMC logo stationery will be provided by Fereshteh s office in order to print out sponsorship letters. Letterhead stationery can be used for faculty recommendations as well. Letterhead will lend validity to LA MODE requests for sponsors, donors, etc. IMPORTANT DATE: Thursday - May 19 at California Market Center at 10am thru show Fereshteh to validate your availability. Don t forget to send your syllabi to Fereshteh via as well as drop off hard copy. At end of semester, how your effectively utilized syllabi (with comments, etc.) as well as the SLO s for your classes should be turned in via hard copy & as well. 110

111 Flex forms will be due. All the dates for LA MODE can be filled out (as you are available) for your flex time, as well as the Spring Opening Meeting with Photo/Fashion on Feb. 11). Meeting adjourned at 12 noon. Noted prepared by Lorrie Ivas March 1,

112 Nov Monday 11am Bread Factory Feresheh Mobasheri, Jemi Armstrong, Robin Lake, Barbara Rain, Marine B, Lorrie Ivas Fashion Show Date: May 24, 2012 Thursday night at California Market Center Students need to sell ad space on program. Begin to tell them in this current semester that the fashion show fundraising is Faculty encourages students to begin collecting money for collecting donations. A volunteer faculty is needed to oversee donation process and keep track of accounting. Please contact Fereshteh. Jemi Armstrong is the faculty advisor for overseeing Fashion Show poster/visual images. All faculty: encourage students to sign into our program not costume, business, art, graphic design they must take the fashion course of study. Loyalty to fashion department should be first priority. We need fashion students to graduate with the fashion certificate and/or AA graduates. Transfers to other schools will inhibit our 2-year AA graduates. Problem with faculty communication via When Fereshteh requests faculty availability, some faculty respond much too late, or not at all. It is difficult to place class time/location assignments for faculty class schedule. PLEASE CHECK YOUR ! All faculty needs to keep track of student graduates when they leave and keep track of where they go. Put on your LinkedIN or Facebook page if you have. Communicate with Fereshteh: She is the go-to person: Any fashion info, flex forms, class request/equipment/questions - go directly to Fereshteh. If s sent from Carlota re: flex form, or other department info, send directly back to Fereshteh with a cc: to Carlota to ensure Fereshteh gets the documents in a timely fashion. Please do not discourage students by stating you should change your major! never tell students they can t do something. Everything can be learned the time frame may be different for each. Do not let students in your class if they do not have the proper prerequisites. Please your course outlines (all the courses you teach at SMC) to Marine at: Boyadhyan_Marine@smc.edu and please put your name and Course Numbers in the Subject Line for her. Do not eat at or near the computers/faculty smart cart, etc. Please have students clean up after each class especially morning and afternoon classes. No cups, water bottles, fabric and thread residue, etc., etc. Have students remove any fabrics/ Spread the word to students: Community College Symposium please upload on ecompanion - and encourage students to participate Please encourage your students to register for Winter Fash20 Window Display class. Wynn Armstrong is teaching FASH 18 Photoshop & Illustrator for Fashion. The class has a cap, but if the students have their own laptop with proper software, he can accept them in the class. Two + Two finish 2 years at SMC and can finish at CSUN for a 4-year degree. Meeting adjourned at 12:15pm. 112

113 Appendix G Evaluation of Obtaining AA Degree in Two Years 113

114 Two test shave been carried out, one for students perusing Fashion Design and the other for students in Fashion Merchandising. If a student started school in Fall 2010, using the tables 2 and 3 in section I-7 for requirements, and the schedule of classes offered as shown in this appendix, this student could have taken the following required courses and graduate in 2 years : 1-The Required Courses taken by a student perusing Fashion Design AA degree Fall 2010 Courses Day and Time Hours units F1 TTH 12:00-1:20pm 3 F3 MW 2:45-5:50pm 3 F6A F 8:00-12:05am 2 F9A M 6:45-9:50pm 3 11 Total Spring 2011 Courses Day and Time Hours units F2 W 6:15-10:20pm 3 F5 TTH 9:30=10:50am 3 F13 F 8:00-11:05am 3 9 Total Fall 2011 Courses Day and Time Hours units F6B F 8:00-12:05am 3 12:30-2:35pm F11 F 3:00-7:05pm 3 F10 MW 12:00-2:50pm 3 F8 TTH 9:30=10:50am 3 12 Total Spring 2012 Courses Day and Time Hours units F7 MW 3:00-6:05pm 3 F12 MW 12:00-2:35pm 3 F14 MW 8:00-11:05am 3 9 Total For a total of 41 units of required courses the students would then taken 20 units of elective from the list of elective courses that have been specified. 114

115 2- The required courses taken by a student perusing Fashion Merchandising AA degree Fall 2010 Courses Day and Time Hours units F1 TTH 12:00-1:20pm 3 F3 MW 2:45-5:50pm 3 F6A F 8:00-12:05am 2 F9A M 6:45-9:50pm 3 Total 11 Spring 2011 Courses Day and Time Hours units F2 W 6:15-10:20pm 3 F5 TTH 9:30=10:50am 3 F13 F 8:00-11:05am 3 9 Total Summer 2011 Courses Day and Time Hours units F15 MWTTH 10:15-12:20am 3 3 Total Fall 2011 Courses Day and Time Hours units F7 MW 3:00-6:05pm 3 F8 TTH 9:30-10:50am 3 F10 MW 12:00-2:50pm 3 F19 TTH 2:15-3:35 3 Total 12 Spring 2012 Courses Day and Time Hours units F9B F 2:30-6:35pm 3 F12 MW 12:00-2:35pm 3 6 Total For total of 41 units in 2 years These test shows that a student starting in Fall 2010 can take all the required courses in a timely manner to graduate by the end of Spring The following tables show the schedule of all courses offered by the Program during the period Fall 2010 through Spring

116 Schedule of Classes in Fashion Design and Fashion Merchandising during Fall 2010-Spring 2012 Fall 2010 Section # Course Time and Day Instructor Room Units 2227 F1 6:45-9:50pm T L Ivas HSS F1 12:00-1:20pm TTH F. Mobasheri B F2 6: pm TH R Lake B F2 1:30-5:35pm M R Lake B F3 8:00-11:05am 12:00-3:05pm S J. Ardel B F3 2:45-5:50 MW Barbara Rain B F5 8:00-9:20am TTH F. Mobasheri B F6A 6:00-10:05pm M Marina Boyadzhyan B F6A 8:00am-12:05pm F Sofi hachmanian B F8 9:30-10:50 TTH F. Mobasheri B F9A 6:45-09:50pm M J Armstrong A F9A 6:45-09:50pm TH J Armstrong A F10 11:15am-2:20pm MW F. Mobasheri B F11 12:45-4:50 F Torda B F13 7:45-10:50am MW F. Mobasheri B F16 2:00-4:05am TTH Carol Sapos B F88A Independent study F. Mobasheri B F90A Internship F. Mobasheri B F90B Internship F. Mobasheri B F90C Internship F. Mobasheri B

117 Winter 2011 Section # Course Time and Day Instructor Room Units 1198 F6B 8:00am-12:15pm MTWTH Jan B Ardell B107 3 Spring 2011 Section # Course Time and Day Instructor Room Units 2150 F1 8:00-9:20am TTH F Mobasheri B F1 12:00-1:20pm TTH F Mobasheri B F1 6:00 10:20pm M L Ivas B F2 6: pm T Helen Reiner B F2 6: pm W R Lake B F3 8:00 11:05am 11:15 2:20pm S B Rain B F3 6:00-9:05pm TTH Jan Ardel B F5 9:30 10:50am TTH F. Mobasheri B F6A 2:30 6:35pm S Marina Boyadzhyan B F6A 6:00-10:05pm M Marina Boyadzhyan B F7 3:00-6:05Ppm MW R Lake B F9A 8:00 11:05am S J Scholnick A F9A 6:45-09:50pm TH J Armstrong A F9B 1:15 5:20pm F J Armstrong A F12 12:00 2:35am MW F Mobasheri B F13 8:00 11:05am 11:15 2:20pm F Sofi Khachmanian B F14 8:00 11:05am MW F. Mobasheri B F17 3:00 8:05pm F Mr. B. Torda B

118 2162 F18 1:30 3:35am TTH Wynn Armstrong B253 3 F87B Independent Study B F90A Arrange 4 hours B F90B Arrange 8 hours B F90C Arrange 12 hours B Summer 2011 Section # Cours e Time and Day Instructor Room Units 1286 F1 8:00-10:05am MTWTH F. Mobasheri B F3 12:45PM-5:05pm MTWTH Marina Boyadzhyan B F15 10:15AM- 12:20pm MTWTH F. Mobasheri B F90A F. Mobasheri B F90B F. Mobasheri B F90C F. Mobasheri B 107 Fall 2011 Section # Course Time and Day Instructor Room Units 2190 F1 8:00-9:20am TTH F. Mobasheri B F1 6:00-9:35pm M L Ivas B F2 6: pm W R Lake B F3 8:00-11:05am 11:15-2:20pm S Barbara Rain B F3 6:00-9:05pm TTH J. Ardel B F5 12:00 1:20pm TTH F. Mobasheri B

119 4210 F6A 6:00-10:05pm W Marina Boyadzhyan B F6B 8:00-12:05am 12:30-2:35pm F Sofi Khachmanian B F7 2:30-5:35pm MW Robin Lake B F8 9:30-10:50am TTH F. Mobasheri B F9A 6:45-09:50pm TH J Armstrong A F10 12:00-2:50pm MW F. Mobasheri B F11 2:45-6:50pm F B. Torda B F13 7:45-10:50am MW F. Mobasheri B F19 2:15-3:35am TTH Christoher Griffin B107 3 F88A Independent studies in Fashion F. Mobasheri B F90A Internship F. Mobasheri B F90B Internship F. Mobasheri B F90C Internship F. Mobasheri B Winter 2012 Section # Course Time and Day Instructor Room Units F1 8:00-10:05am MTWTH Jan Ardel B107 3 F20 10:15am-12:20pm MTWTH L. Rvas B107 3 Spring 2012 Section # Course Time and Day Instructor Room Units 2160 F1 8:00-9:20am TTH F Mobasheri B F1 12:00-1:20pm TTH F Mobasheri B F1 6:00 9:05pm M L Ivas B F2 6:15-10:020pm T Helen Reiner B F2 6:15-10:20pm W R Lake B

120 4215 F3 6:15-9:20pm TTH B. Rain B F3 8:00-11:05am 11:15 2:20pm F J. Ardel B F5 9:30 10:50am TTH F. Mobasheri B F6A 2:30 6:35pm S Marina Boyadzhyan B F6A 6:15-10:20pm M Sofi Khachmanian B F7 3:00-6:05pm MW R Lake B F9A 3:00 6:05pm T Helen Reiner B F9A 3:00 6:05pm TH J Armstrong B F9B 2:30 6:35pm F J Armstrong A F12 12:00 2:35pm MW F Mobasheri B F13 2:30-5:45 6:00-9:00pm F B. Torda B F14 8:00 11:05am MW F. Mobasheri B F16 8:00am 12:05pm S Carol Roscheck B F18 3:00-5:05pm MF Wynn Armstrong B253 3 F87B Independent Study F. Mobasheri F90A Arrange 4 hours F. Mobasheri F90B Arrange 8 hours F. Mobasheri F90C Arrange 12 hours F. Mobasheri 3 120

121 Appendix H SLOs for Fashion Program Classes

122 Santa Monica College Student Learning Outcomes Date: Spring 2010 Course Name and Number: FASH 1 Fashion Trends and Design Student Learning Outcome(s): 1. Students can apply basic knowledge of design, production and material used in different level of apparel industry for various targeted customer. As assessed by: Testing for proper demographic/psychographic/geographic knowledge; assignment identifying classic, trend, fad; identified costing up/costing details in low-mid-high markets. Exercises of costing up and costing down garments for different markets. 2. Identify consumer issues, and apply them to career opportunities in the apparel industry. As assessed by: Final project identifying key trend sources (ethnicity/historical, cinema) visual pairing with current trends; costing down high-end designs for various price points; exploration of designers in niche areas, i.e., plus-size, petite, eco-awareness, fair trade products, recycling, etc. Demonstrate how this course supports/maps to at least one program and one institutional learning outcome. Please include all that apply: 122

123 1. Program Outcome(s): Students will demonstrate social awareness and sensitivity to current global issues as these relate to fashion design, marketing and merchandising. As assessed by: Through specific completed projects students address the current concern of global issues within the fashion industry by reporting on eco-friendly designer; assignment addressing the pro/con issues of sustainability/pollution/animal rights. Students presented their Green topic in class as well as researched separate topic for final project. 2. Institutional Outcome(s): Acquire the self-confidence and self-discipline to pursue their intellectual curiosities with integrity in both their personal and professional lives. Students present and defend their research reports, their own cost/up and cost/design designs, and share in critiques in order to prepare for success in the real world. Students are graded on content as well as timeliness and validity in the professional world. Students for Spring 2010 were very interested in eco topics and presented in professional and creative ways. Eco is definitely mainstreaming in all our topics and it is interesting to see the increase in their awareness. Students becoming much more savvy with researching online for visuals from ethic, historical and sociological sources. Noticed a definite progression in skills. We covered everything in this class, even though it was large and was located in a non-creative room B144. Everyone worked with the physical limitations (not being able to do line sheet assignments on small lecture half-desks they worked on them outside of class and brought in complete assignments! June

124 Santa Monica College Student Learning Outcomes Instructor : Lorrie Ivas Date: Spring 2011 Course Name and Number: FASH 1 Fashion Trends and Design Student Learning Outcome(s): 1. Students can apply basic knowledge of design, production and material used in different level of apparel industry for various targeted customer. As assessed by: Midterm and Final Test for proper demographic/psychographic/geographic knowledge; assignment identifying classic, trend, fad; identified costing up/costing details in low-mid-high markets. Exercises of costing up/costing down garments for different markets. 2. Identify consumer issues, and apply them to career opportunities in the apparel industry. As assessed by: Final project identifying key trend sources (ethnicity/historical, cinema) visual pairing with current trends; costing down high-end designs for various price points; exploration of designers in niche areas, i.e., plus-size, petite, eco-awareness, fair trade products, recycling, etc. Demonstrate how this course supports/maps to at least one program and one institutional learning outcome. Please include all that apply: 124

125 1. Program Outcome(s): Students will demonstrate social awareness and sensitivity to current global issues as these relate to fashion design, marketing and merchandising. As assessed by: Students address the current concern of global issues within the fashion industry by reporting on eco-friendly designers; assignment addressing the pro/con issues of sustainability/pollution/animal rights. Students presented their Green topic in class as well as researched separate topic for final project. Society and mass merchandising section reinforced CSR. 2. Institutional Outcome(s): Acquire the self-confidence and self-discipline to pursue their intellectual curiosities with integrity in both their personal and professional lives. Students present and defend their research reports, their own cost/up and cost/design designs, and share in critiques in order to prepare for success in the real world. Students are graded on content as well as timeliness and validity in the professional world. 125

126 Santa Monica College Student Learning Outcomes Instructor: Lorrie Ivas Date: Fall 2011 Course Name and Number: FASH 1 Fashion Trends and Design Student Learning Outcome(s): 1. Students can apply basic knowledge of design, production and material used in different level of apparel industry for various targeted customer. As assessed by: Midterm and Final Test for proper demographic/psychographic/geographic knowledge; assignment identifying classic, trend, fad; identified costing up/costing details in low-mid-high markets. Exercises of costing up/costing down garments for different markets. 2. Identify consumer issues, and apply them to career opportunities in the apparel industry. As assessed by: Final project identifying key trend sources (ethnicity/historical, cinema) visual pairing with current trends; costing down high-end designs for various price points; exploration of designers in niche areas, i.e., plus-size, petite, eco-awareness, fair trade products, recycling, etc. Demonstrate how this course supports/maps to at least one program and one institutional learning outcome. Please include all that apply: 126

127 1. Program Outcome(s): Students will demonstrate social awareness and sensitivity to current global issues as these relate to fashion design, marketing and merchandising. As assessed by: Students address the current concern of global issues within the fashion industry by reporting on eco-friendly designers; assignment addressing the pro/con issues of sustainability/pollution/animal rights. Students presented their Green topic in class as well as researched separate topic for final project. Society and mass merchandising section reinforced CSR. 2. Institutional Outcome(s): Acquire the self-confidence and self-discipline to pursue their intellectual curiosities with integrity in both their personal and professional lives. Students present and defend their research reports, their own cost/up and cost/design designs, and share in critiques in order to prepare for success in the real world. Students are graded on content as well as timeliness and validity in the professional world. 127

128 Santa Monica College Student Learning Outcomes Instructor: Lorrie Ivas Date: Fall 2011 Course Name and Number: FASH 1 Fashion Trends and Design Student Learning Outcome(s): 1. Students can apply basic knowledge of design, production and material used in different level of apparel industry for various targeted customer. As assessed by: Midterm and Final Test for proper demographic/psychographic/geographic knowledge; assignment identifying classic, trend, fad; identified costing up/costing details in low-mid-high markets. Exercises of costing up/costing down garments for different markets. 2. Identify consumer issues, and apply them to career opportunities in the apparel industry. As assessed by: Final project identifying key trend sources (ethnicity/historical, cinema) visual pairing with current trends; costing down high-end designs for various price points; exploration of designers in niche areas, i.e., plus-size, petite, eco-awareness, fair trade products, recycling, etc. Demonstrate how this course supports/maps to at least one program and one institutional learning outcome. Please include all that apply: 128

129 1. Program Outcome(s): Students will demonstrate social awareness and sensitivity to current global issues as these relate to fashion design, marketing and merchandising. As assessed by: Students address the current concern of global issues within the fashion industry by reporting on eco-friendly designers; assignment addressing the pro/con issues of sustainability/pollution/animal rights. Students presented their Green topic in class as well as researched separate topic for final project. Society and mass merchandising section reinforced CSR. 2. Institutional Outcome(s): Acquire the self-confidence and self-discipline to pursue their intellectual curiosities with integrity in both their personal and professional lives. Students present and defend their research reports, their own cost/up and cost/design designs, and share in critiques in order to prepare for success in the real world. Students are graded on content as well as timeliness and validity in the professional world. 129

130 Instructor: Robin Lake Date: Fall 2010 Santa Monica College Student Learning Outcomes Course Name and Number: Fashion 2-Color Analysis Student Learning Outcome(s): The student will visualize and paint color modulations. The student will use color creatively to express directed criteria. The student will use design to support color expressions. The student will merchandise and paint two fashion collections. 4. *Added The student will learn and understand color theory vocabulary.. What plan will be used to assess these outcomes? Please identify the following components: 1. Frequency: During a semester, the students will be assigned weekly class projects and weekly homework assignments. In addition, the students will be assigned large mid-semester and final projects. There are also midsemester and final exams. 2. Method(s) used to assess each SLO: The assignments and projects will be graded based on timeliness, correctness, execution, and thought. Please attach a copy of measurement tools you have used or plan to use. The measurement tools are explained in methods, above, as well as answer keys to my exams. Please describe any assessment results you have obtained. The assessment results would be reflected in students grades. Please describe the program changes you have made as a result of your SLO assessments. Based on student success and displayed learning from assignments, projects, and exams, I have made adjustments to the criteria for projects and assignments as well as adjusting explanations. I have also adjusted exam questions if I find the wording created any confusion. 130

131 Program Level Student Learning Outcomes Student Services/Enrollment Development Instructor: Robin Lake Date: January 5, 2010 Program Name: Fashion 2 Student Learning Outcomes: What can students do, think, or know as a result of receiving services from your program, center or office? Please identify at least two The student will visualize and paint color modulations. The student will use color creatively to express directed criteria. The student will use design to support color expressions. The student will merchandise and paint two fashion collections. The student will learn and understand color theory vocabulary. What plan will be used to assess these outcomes? Please identify the following components: 1. Frequency: During a semester, the students will be assigned weekly class projects and weekly homework assignments. In addition, the students will be assigned large mid-semester and final projects. There are also mid-semester and final exams. 2. Method(s) used to assess each SLO: The assignments and projects will be graded based on timeliness, correctness, execution, and thought. Please attach a copy of measurement tools you have used or plan to use. The measurement tools are explained in methods, above, as well as answer keys to my exams. Please describe any assessment results you have obtained. The assessment results would be reflected in students grades. Please describe the program changes you have made as a result of your SLO assessments. Based on student success and displayed learning from assignments, projects, and exams, I have made adjustments to the criteria for projects and assignments as well as adjusting explanations. I have also adjusted exam questions if I find the wording created any confusion

132 Instructor: Robin Lake Date: January 10, 2011 Program Name: Fashion 2 Program Level Student Learning Outcomes Student Services/Enrollment Development Student Learning Outcomes: What can students do, think, or know as a result of receiving services from your program, center or office? Please identify at least two The student will visualize and paint color modulations. The student will use color creatively to express directed criteria. The student will use design to support color expressions. The student will merchandise and paint two fashion collections. The student will learn and understand color theory vocabulary. What plan will be used to assess these outcomes? Please identify the following components: 1. Frequency: During a semester, the students will be assigned weekly class projects and weekly homework assignments. In addition, the students will be assigned large mid-semester and final projects. There are also mid-semester and final exams. 2. Method(s) used to assess each SLO: The assignments and projects will be graded based on timeliness, correctness, execution, and thought. Please attach a copy of measurement tools you have used or plan to use. The measurement tools are explained in methods, above, as well as answer keys to my exams. Please describe any assessment results you have obtained. The assessment results would be reflected in students grades. Please describe the program changes you have made as a result of your SLO assessments. Based on student success and displayed learning from assignments, projects, and exams, I have made adjustments to the criteria for projects and assignments as well as adjusting explanations. I have also adjusted exam questions if I find the wording created any confusion. 132

133 Santa Monica College Student Learning Outcomes Instructor: Robin Lake Date: Spring 2011 Course Name and Number: Fashion 2-Color Analysis Student Learning Outcome(s): The student will visualize and paint color modulations. The student will use color creatively to express directed criteria. The student will use design to support color expressions. The student will merchandise and paint two fashion collections. 4. *Added The student will learn and understand color theory vocabulary.. What plan will be used to assess these outcomes? Please identify the following components: 1. Frequency: During a semester, the students will be assigned weekly class projects and weekly homework assignments. In addition, the students will be assigned large mid-semester and final projects. There are also mid-semester and final exams. 2. Method(s) used to assess each SLO: The assignments and projects will be graded based on timeliness, correctness, execution, and thought. Please attach a copy of measurement tools you have used or plan to use. The measurement tools are explained in methods, above, as well as answer keys to my exams. Please describe any assessment results you have obtained. The assessment results would be reflected in students grades. 133

134 Please describe the program changes you have made as a result of your SLO assessments. Based on student success and displayed learning from assignments, projects, and exams, I have made adjustments to the criteria for projects and assignments as well as adjusting explanations. I have also adjusted exam questions if I find the wording created any confusion. 134

135 SANTA MONICA COLLEGE Fashion 3 Student Learning Outcomes Spring, 2010 Barbara Rain Objectives: What students will know and be able to do as a result of this course: 1. Basic fiber source information (synthetic and natural) and woven textile vocabulary (selvage, warp, weft, straight grain, cross grain, bias, directional and non-directional print, nap) 2. Acceptable level of comfort and competence on the Bernina home sewing machine, the Juki industrial sewing machine, and the industrial overlock machine 3. Fabric blocking, pattern layout and pinning, and fabric cutting 4. Basic apparel construction skills (hand stitches, hems, seams, seam finishes, closures and fasteners, pockets, shirring, darts, princess seams, collars, continuous plackets, cuffs, yokes, facings, and sleeves), proper order of steps in garment construction, application of fusible interfacing 5. Professional industrial pressing skills 6. Basic concepts and vocabulary associated with garment construction, such as staystitching, understitching, clipping, notching, and clean finishing Assessment Methods: Sewing Samples, Sewing Samples Notebook, Independent Sewing Projects, Mid-Term Exam and Final Exam (written and practical) Evaluation: Although the course outline is very full and rushed, I feel that these objectives were, for the most part, achieved. As in the Fall, students started work on their independent projects shortly after the mid-term, and that gave them time to complete their projects in muslin and fashion fabric more comfortably. Again, I gave students an updated list of pre-approved commercial patterns for their projects, and that saved them shopping time and eliminated mistakes and poor judgment in choosing their project. There is always that feeling that we could have used just one more week, and we lost one day of instruction because the Fashion Show was scheduled at the same time as my class. I m not complaining, though, because I made attendance to the Show mandatory, and all the students said they enjoyed it and were inspired by the work that the designers did. For the two class sessions following the Fashion Show, I came in one hour early and stayed a half hour late in order to regain 135

136 the 3 hours we missed. This didn t help everybody, but the overall quality of the projects was high. Students made good fabric choices and found creative ways to make their projects stand out. They also utilized a variety of seam finishes besides the overlock, including turned and stitched, stitched and pinked, and bias binding to give their garments hanger appeal. Using the above assessment methods, 89% of the class passed with a C or higher. I continued to use ecompanion to communicate with students regarding important deadlines and due dates. This cut down considerably photocopying, as I could post the handouts on the course page for students to download and print themselves. A problem area continues to be zippers, because the Bernina zipper feet are almost impossible to find and they are expensive. This limits zipper application to the Jukis, which can only serve half the class at any given time. Likewise, as the industrial button hole machine was not working all the time, button holes could only be made on the Berninas, which, again, can only be accessed by half the class at a time. Both these skills were completed and learned, but they took up a lot of class time, as the class and my teaching had to be divided. Certainly, an all-juki lab would be ideal. Students continue to say that they would like to have more access to the machines outside of class time, such as a designated time when the lab is open for supervised student use. I used my flex-time to come in the room a half hour early each day for students to get tutoring or use the machines. As required, they all bought their own sewing machines to use at home. Many of them even brought their own machines to class, but then they didn t feel motivated to conquer the Juki. As much as I emphasized the importance of using the industrial machine, only a handful of students really challenged themselves consistently to master it. In spite of these few setbacks, the course objectives were met. I got a high number of excellent Sewing Samples Notebooks, and the final sewing projects were, on the whole, challenging and well-sewn. My thoughts for next semester: Perhaps reconsider the invisible zipper sample because it takes up so much class time and it really doesn t help students with their final projects. A couple of the rarely-used hand stitches could be cut as well as the thread loop, since those are not usually called for on the projects. This may help to streamline the syllabus and allow for more time on the actual projects. Collaborating with Jan Ardell, who taught the other section of Fashion 3, was extremely helpful and positive. We plan to continue this next semester. 136

137 SANTA MONICA COLLEGE Fashion 3 Student Learning Outcomes Fall, 2011 Barbara Rain Objectives: What students will know and be able to do as a result of this course: 1. Basic fiber source information (synthetic and natural) and woven textile vocabulary (selvage, warp, weft, straight grain, cross grain, bias, directional and non-directional print, nap) 2. Acceptable level of comfort and competence on the Bernina home sewing machine, the Juki industrial sewing machine, the industrial button hole machine, and the industrial overlock machine 3. Fabric blocking, pattern layout and pinning, and fabric cutting 4. Basic apparel construction skills (hand stitches, hems, seams, seam finishes, closures and fasteners, pockets, shirring, darts, princess seams, collars, continuous plackets, cuffs, yokes, facings, and sleeves), proper order of steps in garment construction, application of fusible interfacing 5. Professional industrial pressing skills 6. Basic concepts and vocabulary associated with garment construction, such as staystitching, understitching, clipping, notching, and clean finishing Assessment Methods: Sewing Samples, Sewing Samples Notebook, Independent Sewing Projects, Mid-Term Exam and Final Exam (written and practical) Evaluation: I used the same syllabus that I used last semester, which required students to make a series of miniature sample garments in muslin. These samples incorporated all the required skills in the context of actual garment construction, so they made more sense to students as they could see the pieces coming together. By the time they got to their independent projects, students were truly independent because they had already constructed a number of actual sample garments. It was easy for them to follow the directions and proceed on their own, and the quality of the final projects was superior. 137

138 Fashion 3 Date: 2/15/2012 Course Name and Number: Fashion 3, Apparel Construction Student Learning Outcomes(s): 1. Students will be able to select appropriate fabric and construct a garment by utilizing the appropriate machines and techniques. 2. Students will produce a comprehensive reference notebook containing notes, pictures, diagrams, and sewing samples utilized in garment construction projects. 138

139 Form 3: Student / Program / Institutional Learning Outcomes (Enter today s date here) December 30, 2011 (Enter Discipline and Course # here) Fashion 3 Apparel Construction Course Level Student Learning Outcomes: (Must list at least 2) 1. (Enter the SLO here) Students will able to select the appropriate fabric and construct a garment by utilizing the appropriate machines and techniques. As assessed by: (enter your method of assessment here) Final independent garment construction project 2. (Enter the SLO here) Students will produce a comprehensive reference notebook containing notes, pictures, diagrams, and sewing samples utilized in garment construction project As assessed by: (enter your method of assessment here) Weekly sewing samples, Samples Notebook Demonstrate how this course supports/maps to at least one program learning outcome. Please include all that apply: 1. (Enter a Program Learning Outcome here) Students understand how garments are produced and marketed in the apparel industry: market categories, design concept, illustration, fabric choice, garment construction, pattern making, fitting, grading, production, and merchandising. (Provide explanation here) Fashion 3 fulfills the garment construction link in the production chain. Designers and merchandisers cannot do their jobs effectively if they do not understand proper garment fabrication and construction techniques. 2. (Enter a Program Learning Outcome here) Students understand the role of the apparel industry in the local and global economies, ethical labor practices, and environmental issues. (Provide explanation here) Fashion 3 students discuss the environmental impact of producing various fabrics, both natural and human-made as well as the use of leather and fur in the apparel industry. Through their learning about apparel production, they understand and articulate fair labor practices and the pros and cons of outsourcing in the global economy. Demonstrate how this course supports/maps to at least one of the following Institutional Learning Outcomes. Please include all that apply. Through their experiences at SMC, students will ILO #1 acquire the self-confidence and self-discipline to pursue their intellectual curiosities with integrity in both their personal and professional lives. (Provide explanation here, if applicable) This course demands a high level of focus, attention to detail, and selfdiscipline. Good attendance and punctuality, a strong work ethic, and academic honesty are emphasized. In this regard, Fashion 3 mirrors the fast-paced, deadline-driven apparel industry and prepares them for success in any profession. 139

140 ILO #2 obtain the knowledge and academic skills necessary to access, evaluate, and interpret ideas, images, and information critically in order to communicate effectively, reach conclusions, and solve problems. (Provide explanation here, if applicable) ILO#3 respect the inter-relatedness of the global human environment, engage with diverse peoples, and acknowledge the significance of their daily actions relative to broader issues and events. (Provide explanation here, if applicable) Fashion 3 students gain a greater awareness of the role that the fashion industry plays in the global human environment so that they can make ethical business decisions in their professional lives that respect and engage with diverse people around the world. During class time, they also work and share information with other individuals from a variety of cultural backgrounds and languages. ILO #4 take responsibility for their own impact on the earth by living a sustainable and ethical life style. (Provide explanation here, if applicable) Students understand the toll that traditional apparel production takes on the environment and learn about new sustainable methods of growing fibers, manufacturing and dying textiles, producing apparel, and recycling and repurposing used garments and accessories. S/ILO Committee Use Only (enter initials) (enter date) reviewed by: 140

141 #Form 4: Associate Degree Course Criteria and Standards, as per Title V, Section (Enter Discipline and Course # here) Section I Course Criteria Items 1 through 14 below. If any criterion is not met, course credit is non-applicable toward the associate degree. Criterion Met/Criterion Not Met 1. This course is a collegiate course meeting the needs of students eligible for admission. It will be offered as described in the course outline of record (attached). Criterion Met 2. This course is to be taught by an instructor with a masters or higher degree, or the equivalent, in an approved discipline. Criterion Met 3. The course outline of record specifies the unit value, scope, student objectives and content in terms of a specific body of knowledge. Criterion Met 4. The course outline of record specifies requested reading and writing assignments, and other assignments to be done outside of class (homework). Criterion Met 5. The course outline of record specifies instructional methodology and methods of evaluation for determining whether the stated student objectives have been met. Criterion Met 6. This course will be taught in accordance with a set of instructional objectives common to all students enrolled in the course (all sections). Criterion Met 7. This course will provide for the measurement of student performance in terms of the stated course objectives. A formal grade based upon uniform standards of student evaluation will be issued for the permanent record of each student. Criterion Met 8. This formal grade will be based on student ability to demonstrate proficiency in the subject matter by means of either (1) written essays, (2) problem solving exercises, or (3) student skill demonstrations. Criterion Met 9. The number of units of credit assigned to the course is based upon the number of lecture, laboratory, and/or activity hours as specified in the course outline. Criterion Met 10. A minimum of three hours of work per week (including class time) is required for each unit of credit, prorated for short term, lab and activity courses. Criterion Met 11. Subject matter is treated with a scope and intensity which requires students to study independently outside of class time. Criterion Met 12. Learning skills and a vocabulary deemed appropriate for a college course are required. Educational materials used are judged to be college level. Criterion Met 13. Repeated enrollments are not allowed, except as permitted by provisions of Division 2, Title V, Sections and Criterion Met 14. Student ability to (1) think critically and (2) understand and apply concepts at a college level is required in order to participate in the course. Criterion Met Section II Recommendations for Prerequisites 15. Are entrance skills and consequent prerequisites for the course required? (please indicate YES or NO) NO If yes, state the recommended prerequisites: 16. Is eligibility for enrollment in a certain level of English and/or mathematics necessary for success in this course? (please indicate YES or NO) NO If yes, state the English and/or math level necessary for success: English level recommended: Math level recommended: 141

142 Santa Monica College Student Learning Outcomes Date: Fall 2010 Course Name and Number: Fashion 6A: Pattern Analysis and Design Student Learning Outcome(s): 1. This course is a study of the basic pattern drafting techniques of the apparel industry and the transfer of a design to a flat pattern. Students learn to design and make their own patterns. Students learn to provide techniques of transferring design into a flat pattern. As assessed by: Basic paper blocks and patterns, sewn block samples made out of muslin, finished patterns of garment details, garments based on styles introduced in class. 2. Students will use their knowledge and skills acquired from the lecture/demonstrations by the instructor. After enough practice students learn to design and make patterns for their own designs to a flat pattern. They work with basic bodice, dart manipulations, learn to cut different collars, sleeve block, variety of sleeves, skirt block, variety of skirts, a final dress made out of the components learned, trousers block.. As assessed by: Weekly assignments of given style/details paper patterns and sewn garments that also are presented for mid-term and final class presentations/discussions. 3. Students will learn and practice concepts used in the industry and become well versed in the vocabulary associated with pattern drafting and garment construction on introductory level. They learn the importance of choosing correct textiles for their designs through their own experience of making a number of garments based on their own designs. Garment fitting problems are discussed with every garment sewn during class presentation/discussions and solutions are found and suggested. As assessed by: Weekly pattern projects that are mostly sewn to muslin samples and the final project-the finished dress. Students use the vocabulary learned in class during the class and their presentations. They pay special attention on their choice of fabric for the final project. Students are encouraged to find fitting problems on their own and their classmates garments and suggest solutions to fix them. 142

143 Demonstrate how this course supports/maps to at least one program and one institutional learning outcome. Please include all that apply: 1. Program Outcome(s): Acquire the self-confidence, self-discipline and professional independence to pursue their intellectual curiosities with integrity in both their personal and professional lives. As assessed by: This course demands a high level of focus, hard work, punctuality, and self-discipline. Good attendance, a strong work ethics are essential with academic honesty emphasized. Fashion 6A is geared to prepare students for advanced classes and also for fast-paced, deadline-driven apparel industry. 2. Institutional Outcome(s): Obtain the knowledge and academic skills necessary to access, evaluate, and interpret ideas, images, and information critically in order to communicate effectively, reach conclusions, and solve problems. As assessed by: Students in this course mostly work independently but they are encouraged to be able to interoperate images/ideas created by themselves and by their classmates. The skills and knowledge acquired in the class should help them to communicate effectively in order to be able to fix problems and be successful in their profession. 3. Respect the inter-relatedness of the global human environment, engage with diverse peoples, and acknowledge the significance of their daily actions relative to broader issues and events. Students gain a greater awareness of the role that the fashion industry plays in the global human environment so that they can make ethical business decisions in their professional lives that respect and engage with diverse people around the world. There are students with many different cultural backgrounds in Santa Monica City College and many of them are included in the Fashion 6A. This gives students in this class an opportunity and chance to interact, respect, learn to work and share information effectively with other individuals from a variety of cultural backgrounds and languages. Added Comments: Students start understanding garment structure, pattern manipulation, making three dimensional structures out of two dimensional fabric/materials. Most of students finish this class successfully but they need to keep on practicing because information/skill learned in this class should be practiced in order to utilize properly. They sometimes have problems in marking (notches, punch holes, grain lines) their patterns according to production standards. I work on polishing instruction to help my students retain this important information. Also, reinforce it in the next pattern drafting class. 143

144 Santa Monica College Student Learning Outcomes Date: Fall 2010 Course Name and Number: Fashion 6B: Pattern Analysis and Design Student Learning Outcome(s): 1. Students learn to provide the advanced techniques of transferring design into a flat pattern. They develop understanding of a working pattern on more advanced designs-cuts and gain proficiency in drafting. Students acquire working knowledge of more advanced patternmaking and their terminology used in the Apparel Industry and make appropriate textile applications for their chosen designs. They also develop understanding of garment fitting problems and acquire skills and knowledge to fix them. As assessed by: Paper blocks and patterns, sewn block samples made out of muslin, finished production patterns, garments based on students individual designs. 2. Students will use their knowledge and skills acquired in previous pattern drafting to develop more advanced garment pattern construction where they learn to transfer their own garment designs to a flat pattern. They develop torso block, Classic and Armhole Princess block, contour guide lines, dresses based on these blocks and techniques, pleated pants with all components of such garments, Kimono block and loose hood, Jacket block with two-piece sleeve, Notch collar jacket with a lining. Some advanced sewing techniques are also covered to help students to successfully construct their garments As assessed by: Weekly assignments of given style s paper patterns and sewn garments that also are presented for mid-term and final class presentations/discussions. Students will master advanced concepts used in the industry and become well versed in the vocabulary associated with pattern drafting and garment construction. They learn the importance of choosing correct textiles for their designs through their own experience of making a number of garments based on their own designs. Basic fiber and textile information (synthetic, natural, selvage, warp, weft, straight grain, cross grain, bias, directional and nondirectional print, nap) discussed with students individually for every sewn project, to help them to further understand the importance of choosing the appropriate fabrics for their garments/collections. Garment fitting problems are discussed with every garment sewn during class presentation/discussions and solutions are found and suggested. 144

145 As assessed by: Weekly pattern projects that are mostly sewn to muslin samples and ready garments. Students use the vocabulary learned in class during the class and their presentations. They pay special attention on their choice of fabric. Students are encouraged to find fitting problems on their own and their classmates garments and suggest solutions to fix them. Demonstrate how this course supports/maps to at least one program and one institutional learning outcome. Please include all that apply: 1. Program Outcome(s): Acquire the self-confidence, self-discipline and professional independence to pursue their intellectual curiosities with integrity in both their personal and professional lives. As assessed by: This course demands a high level of concentration, hard work, punctuality, and self-discipline. Good attendance, a strong work ethics are essential with academic honesty are emphasized. Fashion 6B prepares students fast-paced, deadline-driven apparel industry and prepares them to be successful in holding almost any job in the Fashion industry. 2. Institutional Outcome(s): Obtain the knowledge and academic skills necessary to access, evaluate, and interpret ideas, images, and information critically in order to communicate effectively, reach conclusions, and solve problems. Students in this course mostly work independently but they are encouraged to be able to interoperate images/ideas created by themselves and by their classmates. The skills and knowledge acquired in the class should help them to communicate effectively in order to be able to fix problems and be successful in their profession. Students gain a greater awareness of the role that the fashion industry plays in the global human environment so that they can make ethical business decisions in their professional lives that respect and engage with diverse people around the world. There are students with many different cultural backgrounds in Santa Monica City College and many of them are included in the Fashion 6B. This gives students in this class an opportunity to interact, respect, learn to work and share information effectively with other individuals from a variety of cultural backgrounds and languages. Added Comments: Students learn more advanced techniques and develop independence in garment construction. Practice and reinforce knowledge/skill acquired in this class is very important. The information is vast and requires hard work and patient I try to make classes engaging the interesting. I am looking new ways of making my classes more entertaining and engaging. 145

146 Instructor: Robin Lake Date: January 5, 2010 Program Name: Fashion 7 Program Level Student Learning Outcomes Student Services/Enrollment Development Student Learning Outcomes: What can students do, think, or know as a result of receiving services from your program, center or office? Please identify at least two. 1 The student will recognize, in multiple contexts, fabric construction, coloring method, and finish. 2 3 The student will be able to properly select and use textiles. The student will design and execute a printed and/or dyed and finished 3.3 yard piece of fabric. The fabric will be useable to cut and sew for fashion. What plan will be used to assess these outcomes? Please identify the following components: 1. Frequency: During a semester, the students will be assigned frequent class projects and exercises, and frequent homework assignments. In addition, the students will be assigned a mid-semester project and a large final project. There is also a final exam. 2. Method(s) used to assess each SLO: The assignments, exercises, and projects will be graded based on timeliness, correctness, execution, and thought. Please attach a copy of measurement tools you have used or plan to use. The measurement tools are explained in methods, above, as well as answer key to my exam. Please describe any assessment results you have obtained. The assessment results would be reflected in students grades. Please describe the program changes you have made as a result of your SLO assessments. Based on student success and displayed learning from assignments, projects, and exams, I have made adjustments to the criteria for projects and assignments as well as adjusting explanations. I have also adjusted exam questions if I find the wording created any confusion. 146

147 Santa Monica College Student Learning Outcomes Instructor: Robin Lake Date: Spring 2010 Course Name and Number: Fashion 7 Fabrics for Fashion Design and Merchandising Student Learning Outcome(s): 1 The student will recognize, in multiple contexts, fabric construction, coloring method, and finish. 2 3 The student will be able to properly select and use textiles. The student will design and execute a printed and/or dyed and finished 3.3 yard piece of fabric. The fabric will be useable to cut and sew for fashion. *Added 2010 What plan will be used to assess these outcomes? Please identify the following components: 1. Frequency: During a semester, the students will be assigned frequent class projects and exercises, and frequent homework assignments. In addition, the students will be assigned a mid-semester project and a large final project. There is also a final exam. 2. Method(s) used to assess each SLO: The assignments, exercises, and projects will be graded based on timeliness, correctness, execution, and thought. Please attach a copy of measurement tools you have used or plan to use. The measurement tools are explained in methods, above, as well as in answer key to my exam. Please describe any assessment results you have obtained. The assessment results would be reflected in students grades. Please describe the program changes you have made as a result of your SLO assessments. Based on student success and displayed learning from assignments, projects, and exams, I have made adjustments to the criteria for projects and assignments as well as adjusting explanations. I have changed 147

148 the weighting of the graded work to optimize the balance of recognition for hard work and talent. I have adjusted the exam questions if I find the wording created any confusion. Instructor: F. Mobasheri Date: Fall 2011 Santa Monica College Student Learning Outcomes Course Name and Number: FASH 8 History of Fashion Design Student Learning Outcome(s): 1. Students can employ the acquired knowledge of past fashion history to have an understanding of factors that influences fashion, observe recurring cycles of fashion and use the past fashion as a source of inspiration. As assessed by: Students develop a notebook which includes many pictures of a typical male and female costume of each period with labels for all clothing articles and accessories worn in each country at different period in the history. 2. Identify function of clothes in relation to available materials, variation of cuts influence by climate, technology and its impact on clothes, function of clothes in social context which includes gender difference, status, identification of group membership, politics and its role in fashion (war and conflict as style setters), economies (trade textile and apparel), technology, communication, cultural authentication (exchange of ideas) As assessed by: tow projects. 1. Project with a detailed exploration of the evolution of a specific garment or accessories in a specific culture or historic period. 2. Project of historical and cultural design influences (selecting a fashionable garment worn today and tracing its historical and cultural origins with garment worn in the past history of cloths). Relating to the function of it in relation social context, resources, cuts, climate, technology, politics economies communication and cultural authentication. Demonstrate how this course supports/maps to at least one program and one institutional learning outcome. Please include all that apply: 1. Program Outcome(s): Students will examine the relationship between costume of particular era and developments in the current fashion, demonstrate social awareness and sensitivity to current global issues as these relate to fashion design, marketing and merchandising. As assessed by: 148

149 Students address the current concern of global issues within the fashion industry by reporting on ecofriendly designers; assignment addressing the pro/con issues of sustainability/pollution/animal rights. Students presented their Green topic in class as well as researched separate topic for final project. Society and mass merchandising section reinforced CSR. 2. Institutional Outcome(s): Acquire the self-confidence and self-discipline to pursue their intellectual curiosities with integrity in both their personal and professional lives. Students present and defend their research projects, their notebooks and share in critiques in order to prepare for success in the real world. Students are graded on content as well as timeliness and validity in the professional world. 149

150 Santa Monica College Student Learning Outcomes Instructor: Jemi Armstrong Date: Spring 2011 Course Name and Number: FASH 9A FASHION ILLUSTRATION & ADVERTISING Student Learning Outcome(s): 1 Students can use the drawing skills to communicate fashion design concepts effectively. As assessed by: Completion of a series projects, assignments and final project 2 Students will be able to execute professional presentations that include technical specs and representational fashion figures. As assessed by: Completion of a series projects, assignments and final project Demonstrate how this course supports/maps to at least one program and one institutional learning outcome. Please include all that apply: 1. Program Outcome(s): Students will demonstrate social awareness and sensitivity to current global issues as these relate to fashion design, marketing and merchandising. As assessed by: Communicating effectively through presentation skills acquired their design ideas both in the classroom and later in the fashion global environment. 2. Institutional Outcome(s): Acquire the self-confidence and self-discipline to pursue their intellectual curiosities with integrity in both their personal and professional lives. As assessed by: 150

151 Communicating effectively through presentation skills acquired their design ideas both in the classroom and later in the fashion global environment. 151

152 Santa Monica College Student Learning Outcomes Prepared by: Jemi Armstrong Date: Spring 2011 Course Name and Number: FASH 9B ADVANCED FASHION ILLUSTRATION AND ADVERTISING Student Learning Outcome(s): 1 Students can apply different methods of rendering techniques, using markers for their illustrations. As assessed by: Projects, weekly assignments, class critiques and a final project 2 Students can used learned rendering techniques to communicate their design ideas effectively. As assessed by: Projects, weekly assignments, class critiques and a final project Demonstrate how this course supports/maps to at least one program and one institutional learning outcome. Please include all that apply: 1 Program Outcome(s): Students will demonstrate social awareness and sensitivity to current global issues as these relate to fashion design, marketing and merchandising. As assessed by: The ability to render a variety of cultural and ethnically diverse figure types and design appropriate clothing for these diverse populations. 152

153 Santa Monica College Student Learning Outcomes Instructor: F. Mobasheri Date: Fall 2011 Course Name and Number: Advanced Design and Construction FASH 10 Student Learning Outcome(s): 1. Ability to project and transfer the fashion trends for each market in newly created design Assessed by Weekly sewing samples, notebook, and reports of current fashion for each market (market segmentation. Cost sheets to support their projected sale for the chosen market. 2. Ability to create suitable pattern for each market Assessed by: appropriateness of the fabric selection for the given market 3. To create four complete outfits for a given market, by designing, making pattern, selecting appropriate fabric and constructing it. Complete a cost sheet to evaluate the marketability of their design for the given market. Assessed by: Completion of four outfits for a various market with cost sheet and illustration. The choice of design, 4. Students will use their knowledge and skills acquired in previous pattern drafting and draping to develop more advanced garment pattern construction where they learn how to develop their pattern by draping or flat pattern or combination of both for their own garment designs. They will learn advanced sewing techniques to successfully construct their garments Assessed by: The four project s appropriateness of the design for the targeted market, pattern and fit, choice of fabric and construction, cost sheet and Illustration Students will evaluate each projects independently and also through Demonstrate how this course supports/maps to at least one program and one institutional learning outcome. Please include all that apply: 1. Program Outcome(s): Students will learn how the garments are designed and produced in each market categories based on the design, choice of fabric, fiber content, construction and the timing of merchandising to the targeted market. Students will increase awareness to current global issues as these relate to fashion design, marketing and merchandising. Students will learn how to evaluate through class discussion and evaluation. Students will gain 153

154 confidence to find fitting problems on their own and their classmates 2. Institutional Outcome(s): Acquire the self-confidence and self-discipline to pursue their intellectual curiosities with integrity in both their personal and professional lives. Students present and evaluate their research projects, their notebooks and projects in class discussion and critiques in order to prepare for success in the real world. Students are graded on content as well as timeliness and validity in the professional world. 154

155 Form 3: Student / Program / Institutional Learning Outcomes Prepared by: B. Torda January 1, 2012 Fashion 11 - Tailoring Course Level Student Learning Outcomes: (Must list at least 2) 1. (Enter the SLO) Students will be knowledgeable and proficient in the selection of tailored garment components; determinants of fabric quality, components of tailored garment (fashion fabrics, supporting fabrics, notions) As assessed by: (Enter your method of assessment) independent field trips to CALMART, fabric stores, boutiques, fine specialty shops, department stores, specialty stores, discount stores, and low end stores. Review research findings/board assignments and write two-page research papers in reference to design in terms of color, texture, shapes, and fabrication. Board Presentation and Critique 2. (Enter SLO) Students will be knowledgeable and proficient in industrial form measurements, pattern making of a classic or contemporary jacket, coat, suits; close or easy fitting incorporated required elements, and will construct a muslim sample. As assessed by: (Enter your method of assessment) Weekly patternmaking sewing of construction techniques and evaluation based in form measurements, pattern accuracy and information, muslim fit and quality of construction of slashed pockets (single/bound welt, stand up welt) flap, apply lined patch pockets, notch collar (open seam method/sandwich method) sleeve vent and kick pleat. 3. (Enter the SLO): Students will design and develop patterns of a classic or contemporary jacket, coat, suit; close or easy fitting incorporated required elements, and will sew coordinated 3-piece suit, tailored skirt or pants, jacket, coat, and tops. As assessed by: (Enter your method of assessment) Evaluation based on pattern accuracy and information, muslin fit, and quality of construction. Overall appearance Individuality - has fashion quality and interest. Becomingness - well fitted and satisfactory in color and line. Professional effect high-quality workmanship, pressing, and neatness. Trimming interesting, harmonizes with garment; pleasing texture and color. Execution Grain - cut and stitched with the grain. Thread - matches color of fabric; correct size and type. Machine stitching - alike on both sides, proper stitching length for fabric; even, accurate; tension adjusted to fabric. Staystitching - correctly placed in relation to seam; stitched in direction of grain; used where needed. Darts - evenly and gradually tapered; well-placed threads tied. Gathers - evenly distributed; fine. Seams - correctly placed, even, smooth, flat, neatly stitched and pressed. Interfacing - proper application of fusible, correct dart treatment, taping of breakline. Pockets - even in size, welts even and straight, patch pocket lined and position correctly. Undercollar - proper application of fusible interfacing, breakline established, attached correctly 155

156 to garment neck line. Upper collar and facing - upper collar and facing properly joined to undercollar and garment collar points identical, seams graded. Sleeves grain perfect, ease properly controlled, length in good proportion, lower edge finished with interfacing. Hems - width even, interfacing correctly attached, pressing well done, correct hem stitch. Lining - fabric well chosen, seam and darts accurately stitched, fits smoothly, ease pleat allowance adequate, hem properly done. Machine buttonholes buttonholes on grain, stitches even, thread matching, correct size for button. Demonstrate how this corse supports/maps to at least one program learning outcome. Please include all that apply: 1. (Enter a program learning outcome) tailoring students are knowledgeable, proficient, skillful, and are able to visualize the features of a well-constructed garment. The garment design lines are defined; and the garments are giving a permanent shape and structure of its own. Tailoring demands exactness and special techniques to produced crisp details, durability, and smooth lines that are characteristics of a well-tailored garment. Students are required the basics of fashion design and market research of lined suits or skeleton lined jackets in high price, better price, moderate price, and budget price linked to the production of the apparel industries: design concept, illustration, fabrication, pattern drafting/pattern making, unit method of garment construction, sample making, fitting, grading, production market categories, and marketing. (Provide explanation) Fashion 11 Tailoring prepares students to work in the men s wear industries and related technologies and through their experiences at SMC, students will be highly accepted as an intern in men s wear studios and manufacturing facilities as: men s wear designers, men s wear fashion illustrators, men s wear pattern makers, tailors for custom made and contemporary tailoring techniques (hard and soft tailored garments), graders, cutters, sample makers, quality control and production managers, and men s wear merchandisers. The apparel industries are in great demand of men s wear designers and men s pattern makers (classic, contemporary, or spectator sportswear). The apparel news are always advertising and targeting men s wear pattern makers, sample makers, graders, line production workers, and production specialists with their latest technical knowledge and training as offered in SMC Fashion Design and Merchandising program. Men's wear designers and pattern makers are actually now in global high demand. 156

157 Santa Monica College Student Learning Outcomes Instructor: F. Mobasheri Date: Spring 2012 Course Name and Number: Fashion Show production Fashion12 Student Learning Outcome(s): 1. Students will apply necessary steps to plan and organize a successful event producing an actual fashion show such as poster design, producing power point presentation of all students participants, producing ticket sale, fund raising, writing letters to guests and sponsors, taking picture of clothes, Model selection, categories for the show, numbering each garment, preparing board for runway show, model and garment line up, publicity, back stage activities, hair and makeup selection, music and stage planning Assessed by Weekly assignment and activities done by each student 2. Student will learn how to create a collection by using skills acquired in pattern drafting, draping, construction classes with combination of new skills learned in the class Assessed by: appropriateness of the category and fabric selection for the given market 3. To create four complete outfits for a given market, by designing, making pattern, selecting appropriate fabric and constructing it. Complete a cost sheet to evaluate the marketability of their design for the given market. Assessed by: Completion of four outfits for a given category and market with cost sheet and illustration. Appropriateness of the fabric, pattern and fit, choice of fabric, construction, cost sheet and illustration. Students will evaluate each project independently and also critique by the instructor to prepare them for the actual working situation Demonstrate how this course supports/maps to at least one program and one institutional learning outcome. Please include all that apply: 1. Program Outcome(s): Students will learn how to use all the skills learned in all fashion 157

158 design and fashion merchandising classes to create a collection from concept to production 2. Institutional Outcome(s): Acquire the self-confidence and self-discipline to pursue their intellectual curiosities with integrity in both their personal and professional lives. The show provides a chance for Students from diverse background and nationality to join together for a successful event. Class discussion and critiques in order to prepare for success in the real world. Students are graded on content as well as timeliness and validity in the professional world. 158

159 Instructor: Sofi khachmanyan Date: Fall 2011 Santa Monica College Student Learning Outcomes Course Name and Number: Fashion 13: Draping I Student Learning Outcome(s): 1. This course covers the principles of draping and the ability to develop a pattern in three dimensional form by using basic draping techniques, opening new ways of designing, creating, and recognizing the qualities of a well - designed garment. As assessed by: Students use muslin for draping as a means of pattern making. They use the technique learned for a particular project and develop three dimensional fabric patterns which is pinned properly and placed on the dress form to be discussed and graded Students will use their knowledge and skills acquired on how to transfer the muslin pattern on to the paper pattern, and how to use the new pattern in developing the design out of muslin to test for final evaluation. This give students possibilities to develop more advanced garment pattern construction where they learn to transfer their three dimensional design to a flat pattern. They develop Basic bodice with two darts block, Basic skirt block, Basic sleeve block, Basic bodice with variety of darts, Classic Princess with flared skirt and Mandarin collar, Empire style dress with Peter Pan collar, Cowl neck design dress, Asymmetric design dress with bias cut skirt, Hip Yoke skirt with circle bottom, Peg skirt. As assessed by: Notebook consists of weekly assignments with paper patterns, sewn muslin samples and finished garments. Mid-term and final projects are discussed during class presentations where garment fitting problems, fabric choices are mentioned and specified. Using learned basic draping techniques, opening new ways of designing, creating, and recognizing the qualities of a well - designed garment. Students learning and start seeing more clearly how the design sketch can become a three dimensional shape which is a very important step in their development as a future designer or a pattern maker. Students also will master advanced concepts used in the industry and become well versed in the vocabulary associated with pattern drafting and garment construction. As assessed by: Weekly homework: Draping and transferring each project onto the paper pattern for each project that is mostly sewn to muslin samples and ready garments. Students use the vocabulary learned in class during the class and their presentations. They pay special attention on their choice of fabric. Students are encouraged to find fitting problems on their own and their classmates garments and suggest solutions to fix them 159

160 Demonstrate how this course supports/maps to at least one program and one institutional learning outcome. Please include all that apply: 1. Program Outcome(s): Acquire the self-confidence, self-discipline and professional independence to pursue their intellectual curiosities with integrity in both their personal and professional lives. As assessed by: Class evaluation. This course demands a high level of concentration, devotion to their chosen future profession, hard work, punctuality, and self-discipline. Good attendance, a strong work ethics are essential. A class missed will have a negative impact on a student. The importance of academic honesty is emphasized. Fashion 13 prepares students for the advanced draping class, refined their pattern making skills and also makes them ready for fast-paced, deadline-driven apparel industry. 2. Obtain the knowledge and academic skills necessary to access, evaluate, and interpret ideas, images, and information critically in order to communicate effectively, reach conclusions, and solve problems. Students in this course mostly work independently but they are encouraged to be able to interoperate images/ideas created by themselves and by their classmates. They also are encouraged to help their fellow students, since explaining for someone is a powerful tool to learn. The skills and knowledge acquired in the class should help them to communicate effectively in order to be able to fix problems and be successful in their profession. Students gain a greater awareness of the role that the fashion industry plays in the global human environment so that they can make ethical business decisions in their professional lives that respect and engage with diverse people around the world. There are students with many different cultural backgrounds in Santa Monica City College and many of them are included in the Fashion 13. This gives students in this class an opportunity to interact, respect, learn to work and share information effectively with other individuals from a variety of cultural backgrounds and languages. Added Comments: Most of students like this class because of being able to see the shape of the pattern that they apply on the dress form by themselves. The challenge is to be able to apply pattern drafting and sewing skills properly to be able to deliver a good quality project/garment. The challenge for students in this class is to remember and acquire using the steps of draping properly. 160

161 Form 3: Student / Program / Institutional Learning Outcomes Prepared by F. Mobasheri (Enter today s date here) Spring, 2012 (Enter Discipline and Course # here) Fashion 13: Draping I Course Level Student Learning Outcomes: (Must list at least 2) 1. (Enter the SLO here) Students apply draping techniques for designing and developing a pattern out of muslin, transferring the muslin on paper, cut and construct it out of suitable fabric. As assessed by: (enter your method of assessment here) Students use muslin for draping as a means of pattern making. They use the technique learned for a particular project and develop three dimensional patterns with fabric on dress form which are evaluated each session in the class. Every homework assignment is placed in a notebook with draped muslin, pattern paper(transfer of muslin on dotted paper) and construction of each projects out of muslin. 2. (Enter the SLO here) Students use transferring method to make the cutting pattern. Students use transferring method to make the cutting pattern. As assessed by: (enter your method of assessment here) Notebooks are checked each week with assignments of given style s paper patterns, sewn muslin samples. Critiques of each assignment are done individually and also with every students comments. Each assignment is graded with students individually. Mid-term and final projects are discussed during class presentations where garment fitting problems, fabric choices are mentioned and specified. 3. (Enter the SLO here) Using learned basic draping techniques, opening new ways of designing, creating, and recognizing the qualities of a well - designed garment. Students learning and start seeing more clearly how the design sketch can become a three dimensional shape which is a very important step in their development as a future designer or a pattern maker. Students also will master advanced concepts used in the industry and become well versed in the vocabulary associated with pattern drafting and garment construction. As assessed by: (enter your method of assessment here) Weekly refined drape/pattern projects that are mostly sewn to muslin samples and ready garments. Students use the vocabulary learned in class during the class and their presentations. They pay special attention on their choice of fabric. Students are encouraged to find fitting problems on their own and their classmates garments and suggest solutions to fix them. Demonstrate how this course supports/maps to at least one program learning outcome. Please include all that apply: 1. (Enter a Program Learning Outcome here) Students learn and understand how garments are produced and marketed in the apparel industry: market categories, design concept, illustration, technical designing: 161

162 flat sketching, garment specification, fabric choice, garment construction, fitting, production, costing and merchandising. (Provide explanation here) Fashion 13- Draping I is an important class to prepare students for the Advanced Draping class and for the apparel industry. Any designer in production should know how to drape in order to be more qualified to do the job. During fashion history a lot of designers designed their collections by draping the desired shape by draping a piece of cloth on half size dress form. A merchandiser should also understand draping/pattern drafting and development otherwise they would not be able to fully utilize their skills, abilities and knowledge in the production due to their not enough understanding of garment structure and construction. One has to understand garment construction in order to design, cost and market their collections properly. 2. (Enter a Program Learning Outcome here) Students understand the role of the apparel industry in the local and global economies, ethical labor practices, and environmental issues. (Provide explanation here) Fashion 13 students discuss the environmental impact of textile and apparel production, both natural and human-made as well as the use of leather and fur in the apparel industry. Through their learning about apparel production, they understand and articulate fair labor practices. Demonstrate how this course supports/maps to at least one of the following Institutional Learning Outcomes. Please include all that apply. Through their experiences at SMC, students will ILO #1 acquire the self-confidence, self-discipline and professional independence to pursue their intellectual curiosities with integrity in both their personal and professional lives. (Provide explanation here, if applicable) This course demands a high level of concentration, devotion to their chosen future profession, hard work, punctuality, and self-discipline. Good attendance, a strong work ethics are essential. A class missed will have a negative impact on a student. The importance of academic honesty is emphasized. Fashion 13 prepares students for the advanced draping class, refined their pattern making skills and also makes them ready for fast-paced, deadline-driven apparel industry. ILO #2 obtain the knowledge and academic skills necessary to access, evaluate, and interpret ideas, images, and information critically in order to communicate effectively, reach conclusions, and solve problems. (Provide explanation here, if applicable) Students in this course mostly work independently but they are encouraged to be able to interoperate images/ideas created by themselves and by their classmates. They also are encouraged to help their fellow students, since explaining for someone is a powerful tool to learn. The skills and knowledge acquired in the class should help them to communicate effectively in order to be able to fix problems and be successful in their profession. ILO#3 respect the inter-relatedness of the global human environment, engage with diverse peoples, and acknowledge the significance of their daily actions relative to broader issues and events. (Provide explanation here, if applicable) Students gain a greater awareness of the role that the fashion industry plays in the global human environment so that they can make ethical business decisions in their professional lives that respect and engage with diverse people around the world. There are students with many different cultural backgrounds in Santa Monica City College and many of them are included in the Fashion 13. This gives students in 162

163 this class an opportunity to interact, respect, learn to work and share information effectively with other individuals from a variety of cultural backgrounds and languages. ILO #4 take responsibility for their impact on the earth by living a sustainable and ethical life style. (Provide explanation here, if applicable) Students understand the roll that traditional apparel production takes on the environment and learn about new sustainable methods of growing fibers, manufacturing and dying textiles, producing apparel, and recycling and repurposing used garments and accessories. 163

164 Santa Monica College Student Learning Outcomes Prepared by: F. Mobasheri Date: Spring 2012 Course Name and Number: FASHION 14 Advanced Draping (draping II) Student Learning Outcome(s): 1. Apply skills learned to drape more complex design with speed and accuracy and sense of proportion to drape and construct a well balanced garment for various market and age group. Assessed by more complex design project with various fabrics to drape on the dress form. With accurate and professional production of draped garments. 2. Interpret current design with more creativity to drape the pattern, transfer to paper cut and construct from different fabrics. New and more complex current designs are encouraged. Assessed by designing, draping, appropriate fabric selection, construction of four projects. Each project is aimed at a given apparel categories, specific consumer, certain age, for a given occasion. Each project is turned in with cost sheet and illustration. Students are evaluated based on design selection, draping skills, fabric selection, transferring the draped projects onto paper, cutting and sewing each project on muslin, evaluation and correction of final pattern, transferring onto final tag board, cutting the fashion fabric, and construction. Students will participate in project evaluation to recognize the fitting or fabric problems in order to learn from their own or their class mates. Students gain knowledge and understanding the creation of cost sheet for each project and the importance of it in the production Demonstrate how this course supports/maps to at least one program and one institutional learning outcome. Please include all that apply: 1. Program Outcome(s): Acquire self-confidence and professional independence to pursue their intellectual curiosities with integrity in both their personal and professional lives As assessed by: Class discussion and evaluation, critiques and share knowledge in the class room environment is encouraged to prepare students for their professional lives. Self-discipline to be punctual is emphasized to make them more professional in the apparel industry. Obtain the knowledge and academic skills necessary to access, evaluate, and interpret ideas, images, and information critically in order to communicate effectively, reach conclusions, and solve problems Assessed by since this class is the continuation of F13 that enables students to refine their pattern making skills through draping and allowing them to be fast and quick to compete in this fast-paced, industry. 164

165 Santa Monica College Student Learning Outcomes Prepared by: F. Mobasheri Date: Spring 2012 Course Name and Number: FASHION 15 Ethnic Fashion Student Learning Outcome(s): 1. Interpret the purpose of clothing based on cultural influences. Assessed by projects and research. Students will research different cultures and collect pictures of Their costumes to show the evidence of their purpose in clothing; protection, aesthetics, heath, cold, insects, modesty 2. Apply design inspiration from different cultures in newly developed designs for current fashion. Assessed by: students will gain knowledge through lectures, pictures, and information of other cultures, famous designers their use of ethnic fashion. They will apply learned information as a source of inspiration in their newly developed design based on influence by fabric, color, detail, cut or ornamentation of the outfit for future fashion. These inspirations are based on current fashion 3. Define and Evaluate the environmental influence on clothing of different culture Assessed by: acquired information is used for interpreting the influence of current environment on our fashion today. Assessed by: evaluating student s projects and research to show diverse influence of cultures in our in our fashion today. Students are encourage to participate in the evaluation process to learn more about other cultures and acknowledge the impact of environment on clothing in various cultures. Demonstrate how this course supports/maps to at least one program and one institutional learning outcome. Please include all that apply: 165

166 1. Program Outcome(s): Acquire self-confidence and professional independence to pursue their intellectual curiosities with integrity in both their personal and professional lives As assessed by: Class discussion and evaluation, of students projects and assignments with information on each cultures and their evidence of clothing 2. Institutional Outcome(s): Acquire knowledge and understanding other cultures and the environmental influences on the costumes. ILO #1 Acquire the self-confidence and self-discipline to pursue their intellectual curiosities with integrity in both their personal and professional lives. Through practice and class critiques students learn and gain self-confidence to experiment with ideas and creativities to peruse their intellectual curiosities in their professional lives. ILO #2 Obtain the knowledge and academic skills necessary to access, evaluate, and interpret ideas, images, and information critically in order to communicate effectively, reach conclusions, and solve problems. ILO#3 Respect the inter-relatedness of the global human environment, engage with diverse peoples, and acknowledge the significance of their daily actions relative to broader issues and events. ILO #4 Take responsibility for their impact on earth by living a sustainable and ethical life style. 166

167 Form 3: Student / Program / Institutional Learning Outcomes Prepared by: Carol Roscheck (Enter today s date here) anuary 7, 2012 (Enter Discipline and Course # here) Fashion 16 Pattern Grading Course Level Student Learning Outcomes: (Must list at least 2) 1. (Enter the SLO here) Students will produce garments with a better fit for a greater variety of customers in various size ranges. As assessed by: (enter your method of assessment here) Weekly pattern projects graded on the Dario grading machine in various sizes and using various grade methods. Midterm and final exams. 2. (Enter the SLO here) Students will acquire knowledge of different types of grading and their importance in order to develop successful patterns by increasing or decreasing the production pieces of patterns in each design without losing the original lines and styles. As assessed by: (enter your method of assessment here) Weekly demonstrations and discussions of grading various designs into a variety of size ranges. Students will cut out each size and graded on their ability to use the machine and cutting, marking, notching patterns. 3. (Enter the SLO here) Students will understand computer grading and marker-making. As assessed by: (enter your method of assessment here) Mid-term and Final exams. Demonstrate how this course supports/maps to at least one program learning outcome. Please include all that apply: 1. (Enter a Program Learning Outcome here) Students understand how garments are produced and marketed in the apparel industry: market categories, design concept, fabric choice, garment construction, pattern making, fitting, grading, production, and merchandising. (Provide explanation here) Fashion 16 fulfills the garment grading link in the production chain. Designers and merchandisers cannot do their jobs effectively if they do not understand proper garment sizing, construction techniques. 2. (Enter a Program Learning Outcome here) Students understand the role of the apparel industry in the local and global economies, ethical labor practices, and environmental issues. (Provide explanation here) Fashion 16 students discuss the sizing impact of producing various sizes, and how sizing is used in the global market. Demonstrate how this course supports/maps to at least one of the following Institutional Learning Outcomes. Please include all that apply. Through their experiences at SMC, students will ILO #1 Acquire the self-confidence and self-discipline to pursue their intellectual curiosities with integrity in both their personal and professional lives. (Provide explanation here, if applicable) This course demands a high level of focus, attention to detail, and self-discipline. Good attendance and punctuality, a strong work ethic, and academic honesty are emphasized. In this regard, Fashion 16 mirrors the fastpaced, deadline-driven apparel industry and prepares them for success in any profession. S/ILO Committee Use Only (enter initials) (enter date) reviewed by: 167

168 Form 3: Student / Program / Institutional Learning Outcomes January 2, 2012ashion 17 Apparel Production Manufacturing TechniquesCourse Level Student Learning Outcomes: (Must list at least 2) 1. (Enter the SLO) Students will be knowledgeable and understand the functions of major departments in apparel industry. As assessed by: (Enter your method of assessment) Independent field trips by the students to the clothing manufacturing firms. I need to acknowledge Ms. Mobasheri Fereshteh for supervising the field trips of fashion and merchandising students; and required students to submit a research paper of the apparel manufacturing in reference to major departments and contractors (inside/outside shop and foreign production). The sources of the inspiration are fashion catalogs, local/international, television, special events, nature, historical buildings, and landscapes. Sketches and flats should represent the front, the back view, and details of the garment and swatches. the major industries are the design department, the production department, and the sales department. The design department is headed by the designer and is responsible for producing between four and six collections of garments per year for fall, winter, and holidays. The production department is responsible for mass-producing the line in various sizes, colors, and filling orders placed by retailers; the sales department markets the line produced by the design department and acts as intermediary between buyers and the designer. MANUFACTURING A READY-TO-WEAR GARMENT (DAY DRESS): PLAN CUTTING AND PRODUCTION: Production Person - Findings Buyer Cutting Ticket. STOCK YARDAGE ORDERING AND RECEIVING: Production Person - Quality Controller. PATTERN WORK: First Pattern Maker - Production Pattern Maker Grader Marker Maker Cutter Spreader. BUNDLING: Bundling Worker. SPECIAL TRIMS: Contractor Specializing in Trims CONSTRUCTION OPERATIONS: First Sample Maker Production Sample Maker Assembly Line Operators Single Needle Lockstitch industrial Sewing Machine Over-lock Machine (3 thread/4thread/5 thread or sew overlock machine) Blind Stitch Machine (supervised by a floor supervisor) Special Buttonhole Cover Stitch Machine Zigzag Machine. TIME AND MOTION INGINEER: Piecework Ticket Hand Finisher Presser Quality Controller. SHIPPING: Head Shipper Packer Billing Department Pulling the Orders. DEPARTMENTS NOT DIRECTLY INVOLVED WITH CONSTRUCTION AND SHIPPING: Showroom Head Salespeople Showroom Staff - Stylist Model Clerical People. ADVERTISING AND PROMOTING DEPARTMENT: Advertising Manager Copyrighter Artist Photographer Fashion Coordinator. ACCOUNTING DEPARTMENT: Accountant Book Keeper Clerical People. FINANCE DEPARTEMENT: Investment Counselor (Tax Adviser) Factor. 2. (Enter SLO) Students will analyze and evaluate targeted customers to plan and produce a line of clothing that suits the wants and needs of the selected market. As assessed by: (Enter your method of assessment) Students are required to make a market survey research by going through fashion reports in class, they need to identify their targeted customers and know their expectations to develop a line from their original idea to a specific market. Students should develop a design board with inspiration. First patterns with all the elements, pattern chart, pattern layout (marker) to estimate the yardage needed 168

169 (45 inches wide) for a day dress, test for fit and possibility of elimination of unnecessary lines to lower the cost of production without changing the design, cut and sew the first sample to be critique by the designer, first pattern maker, and production pattern maker. Commence production. Major requirements: Design board with inspirational sketches/flats and five swatches. Targeted customers moderate price market for department stores, specialty shops (day dress), blocks size 8/10 with required measurements, design and pattern analysis, pattern development, pattern chart, cut muslin, and construct sample for fitting and test. 3. (Enter the SLO): Students will develop a first patterns, production patterns, and the required elements, pattern charts, specification sheets, cost sheets, and source fabrication. Students should work with the industrial sewing machines for various stitches to make a production sample applying the unit method of construction; at the end, each student will complete their specs sheet by adding the labor cost. As assessed by: (Enter your method of assessment) Submit first patterns, production patterns, and assembles the garment with industrial sewing machines, critique, and presentation of the final project. Demonstrate how this course supports/maps to at least one program learning outcome. Please include all that apply: 1. (Enter a program learning outcome) Students understand the major departments in the apparel firm and the technical information in manufacturing garments. The average apparel firm is divided into three major departments: design, production, and sales provide the major steps in manufacturing a garment: 1-The design starts as an idea. 2-Designer sketches the design. 3-Designer fabricates garment and decides on trims, etc. 4-Makes a first pattern, corrects fit, produces a sample. 5-Sample is approved for the line and costed. 6-Duplicate fabric ordered and duplicate lines made. 7-Duplicates sent to showrooms and sales people. 8- Buyer selects garments and indicates color wanted. 9-Manufacturer buys stock fabric and trimmings. 10-Production pattern made from fist pattern, tested and fitted. 11-Pattern is graded. 12-Marker is made for all sizes. 13-As sales build, a cutting ticket is written. 14-Fabric is received and checked for damages. 15-Fabric is spread and garments cut. 16-Sewing tickets made for each garment. 17-Garments are bundled, may be sent to contractor for sewing or special trims. 18-Garments given to sewers and are constructed. 19-Garments are under-pressed. 20-Garments are hemmed, buttonholes and buttons. 21-Final or top pressing. 22-Quality control checks, trims and tags. 23-Hung in shipping room, pulled and boxed for shipment. 24-Sent to stores. 25-Billed to stores. 26-Received in store and tagged with prices sent to selling floor. 27-Hopefully the final sale! Demonstrate how this course supports/maps to at least one of the following Institutional Learning Outcomes. Please include all that apply: 1. (Enter a program learning outcome) through their experience at SMC students will: 1. (Enter the ILO): Students will acquire self-confidence by knowing the technical aspects in manufacturing in both their personal and professional lives. (Provide explanation) This course demands a high level of technical information, application, and skills to be successful in apparel manufacturing; attendance, punctuality, academic honesty, and strong work ethic are always emphasized in Apparel Production and Manufacturing Techniques. Precise pattern making, understanding of the concepts and guide lines of the pattern making principles, and the unit method of construction prepares them for the real world. The prerequisites courses prepare students to be Knowledgeable and skillful in SMC Fashion 17 Apparel Production Manufacturing Techniques. 169

170 Prepared by Wynn Armstrong Date: Spring 2011 Course Name and Number: Santa Monica College Student Learning Outcomes FASH 18 Computer-Assisted Fashion Illustration and Design Student Learning Outcome(s): 1. Students will identify the strengths and capabilities of digital applications and how to integrate the applications in fashion design and merchandising projects As assessed by: Completion of a series of projects and final exam 2. Students will exhibit effective CAD image manipulation. As assessed by: Projects include scanning, painting, retouching, colorizing and combining images using Adobe Photoshop tools, palettes and menus. Demonstrate how this course supports/maps to at least one program and one institutional learning outcome. Please include all that apply: 1. Program Outcome(s): Students will understand the role of the computer in the apparel industry. As assessed by: Various fashion-oriented projects on the computer. 2. Institutional Outcome(s): Acquire the self-confidence and self-discipline to pursue their intellectualcuriosities with integrity in both their personal and professional lives. As assessed by: Utilizing current technology to communicate and effectively present their design/marketing ideas in the classroom and later in the fashion global environment. 170

171 Form 3: Student / Program / Institutional Learning Outcomes January 2, 2012 Fashion 19 Fashion Marketing Course Level Student Learning Outcomes: (Must list at least 2) 1. (Enter the SLO here) Identify key principles of the marketing activities of planning, buying, and selling. As assessed by: (enter your method of assessment here) Weekly class participation, mid-term and final project. 2. (Enter the SLO here) Recognize consumer issues, such as changes in purchasing behavior. As assessed by: (enter your method of assessment here) Weekly class participation, homework, mid-term and final project. 3. (Enter the SLO here) Gain understanding of and sensitivity to foreign and domestic markets and examine the role of marketing strategies in these markets. As assessed by: (enter your method of assessment here) Weekly class participation, homework, mid-term and final project. 4. (Enter the SLO here) Utilize learned skills for supporting activities: (marketing/financing, marketing risk bearing/obtaining and analyzing marketing information). As assessed by: (enter your method of assessment here) Weekly class participation, homework, mid-term and final project. 5. (Enter the SLO here) Understand principles related to global marketing, knowing the customers and their ethnic background. As assessed by: (enter your method of assessment here) Weekly class participation, homework, mid-term and final project. Demonstrate how this course supports/maps to at least one program learning outcome. Please include all that apply: 1. (Enter a Program Learning Outcome here) Students understand the fundamental principles of marketing the role it plays in today s apparel industry in creating demand and building brands: from viral marketing to product placement the critical steps involved in starting a brand and the marketing choices needed to succeed. (Provide explanation here) Fashion 19 provides future apparel marketers with the fundamentals necessary to do their jobs effectively in a rapidly changing world of social media and 24 hour news. 2. (Enter a Program Learning Outcome here) Students understand the role of the marketing department in the apparel industry. (Provide explanation here) Fashion 19 students will create and present their own marketing plan from crafting a brand statement to demographics and ad campaigns through this process they will be equipped to analyze a brand s market strengths and weaknesses and create a strategy to address both. 171

172 Demonstrate how this course supports/maps to at least one of the following Institutional Learning Outcomes. Please include all that apply. Through their experiences at SMC, Fashion 19 students will ILO #1 Gain confidence in their communication skills and the ability to multi-task in both their work and home life. (Provide explanation here, if applicable) This course requires consistent focus, dedication and strong communication. No quarry is given for bad presentation habits, typos, slang or poor grammar Fashion 19 looks to reinforce positive work habits now, so students will be ready to enter the fast-paced, deadline-driven marketing area of the apparel industry. ILO #2 Listen and learn when meeting potential mentors, always be professional and look to make a strong first impression. (Provide explanation here, if applicable) Fashion 19 students will visit numerous corporate headquarters and meet senior level management they will see firsthand the impact strong personal communication skills will benefit them in the workplace. 172

173 Santa Monica College Student Learning Outcomes Date: October 1, 2012 Course Name and Number: Fashion 20 - Window Display for Fashion Student Learning Outcome(s): 1 SLO: Complete a survey of window displays for at least 36 stores, identifying major design principles and. analyzing and critiquing the effectiveness of each display. As assessed by: Survey project involving photographing, analyzing and critiquing window displays. 2. SLO: Comparison and analysis of the aesthetics and ecophilosophies of traditional and modern forms of window display. As assessed by: Biographic report of one past, ground-breaking window display artist and comparison/contrast with a current window display artist. 3 SLO: Quantifiable skills will be used to create portfolio through completed projects which address the current concerns of global issues within the fashion industry. As assessed by: Creating a successful window display for a given place, time and product using learned skills Demonstrate how this course supports/maps to at least one program and one institutional learning outcome. Please include all that apply: Program Outcome(s): Students will demonstrate knowledge and process of fashion design from original idea to finished product including color, textile, and fashion design, history of costume, ethnic fashion, and production, to communication to the consumer. Institutional Outcome(s): Students will demonstrate social awareness and sensitivity to current global issues as these relate to fashion design, marketing and merchandising. This relates to the Applied Social Knowledge and Values Institutional Outcome. 173

174 174

175 Appendix I Margin of Excellence Award 175

176 Dear Margin of Excellence Grant Applicant, This is to confirm that the SMC Foundation has received your grant application. You will be notified in late August if your grant was awarded. Good luck! Ciza Tahan SMC Foundation (310) Direct. (310) Main. (310) Fax. Website: NEW STREET ADDRESS: 1516 Pico Blvd., Santa Monica, CA Mailing Address: 1900 Pico Blvd. Santa Monica, CA

177 Margin of Excellence Grant Application Name of Applicant: Fereshteh Mobasheri Campus Department: Fashion Phone: (310) Amount Requested: $4999 How will this money be used? This money will be used to replace and upgrade some of the old sewing machines in the Fashion Lab, Room B-107. Currently, the room contains a combination of power industrial and old home-model sewing machines. The fashion lab lacks three important machines: the cover stitch (for sewing knitwear), a merrowing machine (for finishing edges on light-weight fabrics and knits), and an industrial blind hemmer. In addition, our old industrial buttonhole machine has been non-functional for the past five semesters, and has a history of breaking down after short periods of use. This money will be used to purchase these four crucial industry standard machines. Why is this need not covered by traditional avenue of public funding, e.g. district budget? Over the past 5 years, the demand for fashion instruction has grown, yet our resources have become more and more limited. Our department, like all others, has been warned not to expect any new funding for the next few years. Therefore, we need to seek other sources of financial support in order to maintain instructional excellence. How will this grant benefit the students of Santa Monica College? As the cost of post-secondary education soars, more students look to community college for career preparation. This proposed upgrade will benefit students by giving them access to the highest level of machines equal to those used in the design rooms of the high quality apparel manufacturing companies. How will this grant enhance your professional goals? The primary goal of the Fashion Department s degree program is to prepare students for work in the Apparel Industry. By training students on state-of-the-art equipment, they will gain a clear competitive edge in achieving their career goals in the areas of design, merchandising, retailing, or production. Other comments? The fact that there is a high demand for the classes in the Fashion Department as well as the great success of the Department s L.A. Mode 2011 Fashion Show is proof positive of the strength of our program. Because of the ongoing budget crisis and drastic reduction in course offerings, the need to retool our lab to match the high standards of the Fashion Industry is more urgent than ever Applicant s Signature Department Chair s Signature Mail or to Chip Potts at potts_charles@smc.edu by July 1. Date Date 177

178 Margin of Excellence Grant Application Proposed Budget -- Fashion Department Number Item* $ Price** 1 Juki Industrial Coverstitch Machine 1, Juki Industrial Merrow Edge Machine U.S. Blind Stitch Industrial Hemmer Juki Industrial Buttonhole Machine 2, TOTAL: 4, *Items are used, in excellent condition (floor models) **Prices quoted from Fashion Supplies, Inc., Los Angeles, include 1 year warrantee on parts & labor 178

179 179

180 Appendix J Syllabus for Fashion Program courses as of

181 181

182 Appendix K Advisory Board Members as of February

183 Emil Rutenberg Owner and CEO of Emil Rutenberg manufacturing company. Emil Rutenberg designs are updated, classic clothes, where the success rests upon the choice of fabrics and the traditional approach. The distribution for the collection is nationwide and includes specialty stores. Uri Harkham Uri Harkham founded Harkham Industries in Los Angeles, California in Today, Harkham Industries is recognized world wide, as an apparel industry leader, in the design and manufacturing of sportswear, dresses, and shoes for the young contemporary, junior, missy, and girls markets. From his 125,000 square foot, Los Angeles based corporate headquarters, Uri Harkham employs over 400 people, who work in conjunction with his offices worldwide, to create and produce his firm's apparel product: Jonathan Martin - junior/young contemporary sportswear, dresses and outerwear; Jonathan Martin (girls 183

184 4-16) - sportswear, dresses and outerwear; Studio - missy career/casual sportswear and dresses; and Hype - a young designer collection of sportswear, dresses and shoes. Kurt Kreiser Evy of California, Inc., is a leading manufacturer of dresses and sports-wear for girls ages newborn through 12 years old. Evy distributes its products to major discount retailers throughout the U.S., including private label products for Wal-Mart, Kmart, JC Penney, Target, Sears and Kohl's Additionally, Evy sells under its own labels, including Evy, LA Touch, Venice Blvd., Brooke Lindsey and First In-First Out. Ram Sareen Founder/Owner TukaTech Inc. India-born citizen of the world who has built his Commerce-based TukaTech into a significant player in the CAD/CAM hardware and software sectors over past three years. Combines engineering background with apparel experience to accentuate the analytical skills that his "TukaTeam" brings to production floor as complement to product line and service. Aggressive gains have been fueled by sales support that highlights "no service contracts, free training and turnkey commitment" on fully loaded systems. Former exec with Tolland, Conn.-based Gerber Technology, grew up in the trade, first in India, then Canada, before coming to California in the mid-1970s. Also counts stints at London Fog and several other sizable players on his resume. TukaTech expected to close in on $40 million in revenue for 2000 and plans to roll out as many as 250 TukaCenters over next 18 months. TukaCenters aim to provide training and data interchange services with open architecture-- essentially able to translate all operating systems. The idea is to put designers and manufacturers in closer touch with their cutting rooms, contractors and other service providers. Several TukaCenters already up and running; wider roll out could mean new options for different segments of the industry and regions of the globe where technology lags, providing bridge to comfort one and working demonstration of new efficiencies. Recent growth has some in industry circles buzzing that Sareen is considering the possibility of acquiring a significant stake in former employer 184

185 Gerber, which is publicly traded. Sareen neither confirms nor denies the notion, but presence of finance whiz Roger Williams on TukaTech board lends weight to the possibility. The Tuka in TukaTech comes from Hindi childhood nickname for wife Iva, a prominent attorney who's a bar member in three countries- - India, Canada and U.S.-- and who recently handled the settlement of a mass tort case on behalf of 10,000 South Bay residents related to explosion of a Texaco refinery in Wilmington, Calif. Iva more recently joined TukaTech amid sharp growth curve to oversee administration. CHARLOTTE TARANTOLA Charlotte Tarantola is head designer and president of CHARLOTTE TARANTOLA. She launched the company fourteen years ago in her Santa Monica living room, after creating a series of innovative tee-shirts. Within six months, Charlotte recruited her sister, Christina, to come on board as her partner in charge of finance and operations. Now located in Los Angeles, CHARLOTTE TARANTOLA offers a wide selection of contemporary women's knitwear including tees, sweaters, dresses, skirts and woven coordinates. Charlotte's vision is to design and manufacture garments of the highest quality, which are unique, comfortable and flattering. Embellishments often include rhinestones, printing, embroidery and beading. Although most designs are casual enough for weekends or evenings out, many can cross over into the office. The CHARLOTTE TARANTOLA customer is generally 25 to 45 years old, but more importantly, she is a woman who has her own sense of style. CHARLOTTE TARANTOLA can be found across the United States and in selected spots around the world. Here at home, the company has built loyal customers through major retailers including Nordstrom, Anthropologie, Macy's West and Bloomingdale's. 185

186 Peter Jacobson Creative Concept Show Room Joe Vecchiarelli Joseph my background is a very different from the standard person in the garment industry. I grew up following my dad at five years old as he made way through the garment manufactures sharpening their scissors. I always found this kind of work to be very intriguing. As I made my way through college I maintained my work in sharpening scissors for the apparel businesses. This was a great source of income for college students, as opposed to working for small salary elsewhere. I attended the University of Southern California and graduated in the business program in After graduating I saw an opportunity in the apparel business with no end. I continued to source information about the apparel business for ten years. We went from a single business doing very well at sixty thousand annual to four companies doing thirty eight million in annual sales. I presently seat on the board of trustees at Los Angeles Trade Tech College as well as on the advisory board for fourteen different colleges around the country. I find that helping students gives me more pleasure in seeing their accomplishments and growing to be business people in the apparel business. Joe Rodriguez 186

187 (Joe) Rodriguez was raised in New York City and attended its public schools grades 1 through 12. He won a full scholarship to Columbia College of Columbia University where he majored in Spanish. He has been part of the Los Angeles garment industry for over 40 years. He has a perspective from both the manufacturing and contracting sides. For over 23 years he was Vice President of Human Resources for Tobias Kotzin Company, a vertical domestic garment manufacturer of men's pants and sportswear that had 1600 employees in Los Angeles. He managed numerous training and benefit programs. He is and has been for the past 17 years Executive Director of Garment Contractors Association of Southern California, a nonprofit educational trade organization that consists of contractors, manufacturers and service providers. GCA, as his organization is popularly known, has a very widely used resource for domestic production sourcing with its website, found at It is free to the public and no username or password is required. While favoring less regulation for what he believes is an overregulated industry, he is faithful to his human resources background by preaching full compliance with all existing labor and safety laws. Ilse Metchek California Fashion Association President Ilse Metchek, the President of the California Fashion association (CFA), created the organization in 1994, with assistance from the major financial and manufacturing participants of the region s apparel industry. The CFA provides leaders of the Southern California s manufacturing and textile community with the opportunity to share information about the business of conducting business in the current global economy. Prior to the formation of the CFA, Mrs. Metchek was Executive Director of the California Market Center (then called the California Mart), and before that, she was President of White Stag Inc., a division of Warnaco Industries. As a manufacturer, Metchek was Owner and President of Ilse M. Inc., which she 187

188 purchased from the Anjac Corporation in Her career at Anjac began as the company s designer in 1967; and seventeen years later, she owned the company! Ms. Metchek was appointed to the U.S. Department of Commerce Exporters Textile Advisory Committee (ETAC) in 1998, and still serves in that capacity. Her public service includes participation on the Executive Board of the California Fashion Foundation, the Advisory Council of UCLA Extension, Board member of the Los Angeles Economic Development Corporation and the Vernon Chamber of Commerce. Lynn Girard Lynn Girard, a Los Angeles native, moved to Paris after graduating with a degree in Graphic Design and French from UCLA. Lynn had worked for Chacock then Cacharel, in Paris; both of which were better priced clothing companies. Cacharel asked her to transfer to the Los Angeles Showroom to oversee sales of their children s line. Later she became responsible for Women s and Children s until they closed the showroom upon a licensing agreement with Federated Dept. Stores. At that time Lynn took over the showroom where she continued to represent Cacharel as well as other better sportswear lines. After a few years she expanded to also open a Dallas showroom. Today Lynn represents six lines from her showrooms in the California Market Center and Dallas Market Center and sells to Nordstrom, Dillards and approximately 450 specialty stores across the country. 188