MEDIA KIT 2017 YOUR 24/7 ACCESS TO THE WORLD OF FASHION & CONTEMPORARY CULTURE

Transcription

1 MEDIA KIT 2017 YOUR 24/7 ACCESS TO THE WORLD OF FASHION & CONTEMPORARY CULTURE

2 WHO WE ARE BURO 24/7 IS THE DIGITAL NEWS PLATFORM FOUNDED BY STYLE MAVEN AND DIGITAL POWERHOUSE MIROSLAVA DUMA. We are your trusted source for the latest fashion, beauty, lifestyle and watch and jewellery news. Packed with fascinating profiles, expert advice and up-to-the-minute reportage, Buro 24/7 is the leading authority on contemporary culture. Founded by Russian style icon and digital entrepreneur, MIROSLAVA DUMA, in 2011, the Buro 24/7 brand has since expanded across the world to countries including, Australia, Singapore, Mexico and the Middle East.

3 GET CONNECTED 24/7 LONDON MOSCOW UKRAINE MONGOLIA NEW YORK MILAN AZERBAIJAN PARIS KAZAKHSTAN CROATIA DUBAI SINGAPORE MEXICO MALAYSIA AUSTRALIA

4 ISSUE 28. SGD > robbreport.com.sg PLUS BENTLEY COURCHEVEL PININFARINA BURO AS PART OF IMV ISSUE01 SPT OCT Issue 01 - JAN UARY 2012 & FEBRUARY ISSN HCMC VIETNAM March 2015 SINGAPORE THE LUXURY OF TIME: OUR DEFINITIVE GUIDE TO SIHH Cover story: Why coffee is a big deal Page 13 5 practical ways to get over a hangover Page 68 Traveling to Africa? What to know now Page 78 MARKED FOR LIFE: WIM DELVOYE S ARTISTIC ASSAULT RUNWAY REDUX MASTER THE SEASON S TOP TRENDS DƯƠNG Age > Buro 24/7 will strenghten IMV s portfolio of titles Robb Report (Singapore, Vietnam, Thailand and Malaysia), Barcode (Singapore and Ho Chi Minh City) as well as Citizen K Vietnam. While Robb Report caters to South East Asia s affluent male audience, Barcode to young trendsetters, and Citizen K to the fashion-conscious, Buro247.my is aimed at the dynamically growing fashion- and lifestyle-conscious readership. With its international reach, the addition of Buro247.my to IMV marks a leap in Malaysia s digital communication landscape. The new platform will cover topics on fashion, beauty, jewellery, gadgets, travel, wellness, food and culture, creating a cohesive portfolio for our clients. IMV PRESIDENT MICHAEL VON SCHLIPPE

5 BURO 24/7 MALAYSIA EDITOR'S NOTE Today s audience is changing the way in which they consume information. With the rise of mobile technology, an increasing number of readers are accessing news through their phones or tablets while on the go. With this comes the related trend of the increase in the number of people using social platforms such as Instagram, Facebook and YouTube, trends unlikely to see a reverse. Buro 24/7 Malaysia fills a niche in the market, by positioning itself as the first, purely digital platform in Malaysia with a dedicated editorial team reporting on the latest news and trends across the worlds of fashion, beauty, culture and lifestyle. Our readers are trendsetters and fashion insiders; a group of well-travelled individuals with their fingers on the pulse of what s hot, new and now. Want to know what s trending? Read it first, on Buro 24/7 Malaysia. Editor-in-Chief Buro 24/7 Malaysia

6 TARGET AUDIENCE BURO 24/7'S READERS ARE DISCERNING INDIVIDUALS WHO ARE FASHION CONSCIOUS AND WELL-TRAVELLED. From trendsetters to fashion insiders, the jet set elite and emerging affluent, Buro 24/7 Malaysia reaches out to a diverse mix of local and international readers. Impeccably stylish, with their fingers on the pulse of fashion, our readers purchase both high street and luxury goods, enjoy trying out new bars and restaurants, and attending gallery openings and music festivals. The Buro 24/7 reader is highly sociable with a voracious appetite for the latest news in fashion, beauty and contemporary culture. As such, they turn to buro247.my for trusted quality editorial curated for both a male and female audience.

7 SITE TRAFFIC & DEMOGRAPHIC WEBSITE SUMMARY MONTHLY PAGE VIEWS 250,000 BOUNCE RATE 40% MONTHLY UNIQUE VISITORS 80,000 AVERAGE SESSION DURATION 02:30min AS OF 1ST MARCH 2017

8 SITE TRAFFIC & DEMOGRAPHIC ENGAGEMENT BY GENDER DESKTOP TABLET 65% 35% 55% 45% AGE % % 2.4K DAILY PAGE VIEWS (IN THE DURATION OF A DAY) % 1.8K % 1.2K % 55 - ABOVE 5% 600K 0 4AM 8AM 12PM 4PM 8PM AS OF 1ST MARCH 2017 PAGEVIEWS

9 FASHION (30%) News Buro Loves Insiders Trends Accesories Street Style Men s WHAT BURO247.MY IS MADE OF BEAUTY (20%) CULTURE (15%) LIFESTYLE (20%) News Buro Loves Insiders Trends Men s Grooming News Buro Loves Insiders Art & Design Film & TV Music Events News Buro Loves Insiders Travel Food & Drink Technology Health & Fitness SOCIAL & VIDEO Instagram, Facebook, Twitter, video tutorials EVENTS Launch party. Buro-styled shows WATCHES & JEWELLERY (15%) News Buro Loves Insiders Trends Men's

10 CONTEXTUAL TARGETING FASHION NEWS / BURO LOVES / INSIDERS / TRENDS / ACCESSORIES / STREET STYLE / MEN S Buro 24/7 s largest section offers a comprehensive edit of the latest trends and news from the world of fashion communicated through exclusive photo shoots, interviews with world-renowned designers, decisive reviews of all the major fashion shows, and authoritative opinions from industry insiders and leading bloggers. BEAUTY NEWS / BURO LOVES / INSIDERS / TRENDS / MEN S GROOMING From fragrances and makeup to spa reviews and the latest scientific advancements in skincare, our team of trusted advisors and contributors will keep you updated on the changing face of beauty and male grooming through informative reviews, how-to tutorials, trend advice and personal columns. CULTURE NEWS / BURO LOVES / INSIDERS / ART & DESIGN / FILM & TV / MUSIC / EVENTS Whether it s a gallery opening in Europe, the review of a festival in America or the latest live gig in Malaysia, our culture section will keep readers informed on the evolving world of art and entertainment. This section includes celebrity profiles, interviews with international and local talent, as well as features from experts in the fields of design, theatre and music.

11 CONTEXTUAL TARGETING LIFESTYLE NEWS / BURO LOVES / INSIDERS / TRAVEL / FOOD & DRINK / TECHNOLOGY / HEALTH & FITNESS Looking for a new restaurant? Travel recommendations for your next holiday? Or an up-to-date breakdown of the latest gadgets? Packed with need-to-know lifestyle advice, this section provides an important resource for Malaysia s national pastime (what are we going to eat?) and invaluable tips and reviews for the technophile and wanderluster. WATCHES & JEWELLERY NEWS / BURO LOVES / INSIDERS / TRENDS / MEN S Catering to Malaysia's love affair for timepieces and beautiful adornments, this section chronicles the latest developments in watch manufacturing and jewellery design; keeping readers in the know with on-the-pulse product updates, designer interviews, trend reports and trustworthy reviews from collectors and experts.

12 2017 EDITORIAL CALENDAR JANUARY FEBRUARY MARCH Fresh New You This month, Buro 24/7 will be prepping the readers for the year ahead with new wardrobe, makeup looks and hairstyles. We will also be looking at a less cluttered life the Marie Kondo way. Buro in Love In line with Valentine s Day, Buro 24/7 will celebrate with a series of articles on bridal beauty and fashion trends. We ll be featuring a special on the eyes in makeup, fashion, culture and lifestyle. A Fashionable Life With all eyes on the fashion weeks, Buro 24/7 will be curating updates from New York, London, Milan and Paris. We ll also be doing a special spa guide on where to unwind from all the adrenaline rush. APRIL MAY JUNE #BuroBossGirl The second instalment for this year features new career girls to follow with interviews and videos. Buro 24/7 will also be working on a work wear special and a hair/makeup feature for the boardroom. #BuroRoadTrip The Buro 24/7 team will embark on our second road trip to a regional destination. This month, we re also celebrating Mother s Day with a focus on kitchen/cooking and a flower special. The New Icons Get to know the upcoming stars in our midst and the new technology trends/ gadgets. Buro 24/7 will also be putting the spotlight on young talent in a videography award. And East Malaysia, we re coming for you!

13 2017 EDITORIAL CALENDAR JULY AUGUST SEPTEMBER #BuroTurnsTwo Celebrating our anniversary month with the return of Buro 24/7 Digital Awards. We re also basking in the summer with some new beauty essentials, workout trends, fashionable swimwear, etc. Sporting Heroes (SEA Games) Buro 24/7 pays tribute to the Malaysian athletes to look out for. We ll also celebrate Malaysia through the food, culture, lifestyle and fashion sections with interviews and videos. Show-stopping Fashion Keep abreast of runway news, beauty trends, new street style stars and fashionable cities guide. The Buro Fashion Forward Initiative also takes centre stage with new talents to discover. OCTOBER NOVEMBER DECEMBER Health & Fitness In conjunction with Breast Cancer Awareness month, we ll be focusing all about inner and outer wellbeing. Plus, we ll be talking about horror stories in beauty, fashion, travel and Tinder dates for Halloween. Street-talking It s all about the street the rise of streetwear, limited edition sneakers, cult designers, etc. Buro 24/7 will also be running a shortwriting competition in line with Academic Writing Month. Travel Cap off the year in style as we focus on luxe holiday destinations, packing guide, beauty bag, etc. We ll also be doing a jewellery special to celebrate the festivities.

14 SOCIAL Buro247Malaysia Buro247Malaysia Buro247MY The Buro 24/7 Malaysia reader is a highly engaged user of social media, using these platforms to gain knowledge, news and share content. Buro 24/7 s social platforms work to complement the website, offering users bite-sized news updates and content links via Facebook, and Instagram. Not only do these channels work to extend Buro 24/7 s reach and offer another access point for up-to-the-minute fashion, culture, lifestyle, entertainment and beauty news, they also serve to underscore Buro 24/7 s reputation as a leading source for contemporary cultural news. SINCE MARCH ,500 Followers 14,900 Likes

15 ADVERTISING & BRANDED-CONTENT OPPORTUNITIES

16 Display Advertising High-impact advertising for boosting brand awareness and visibility, including creative solutions that put your brand at the forefront of our reader's attention INCLUSIONS 100% SOV for homepage and all sections. 1) LEADERBOARD BANNER 2) SUPER SIDE SKINS 3) HALF PAGE BANNER 4) HALF PAGE EXPANDABLE (ADD-ON) 4

17 Display Advertising Rates LEADERBOARD, SUPER SIDE SKINS & HALF PAGE BANNERS: 100% SOV FOR ALL PLACEMENTS FORTNIGHTLY HOMEPAGE FASHION BEAUTY CULTURE LIFESTYLE WATCHES & JEWELLERY RM28,000 RM18,000 RM7,000 RM6,000 RM12,000 RM5,000 ADD ON EXPANDABLE HALF PAGE RICH MEDIA / SITE TAKEOVER ADDITIONAL 30% LOADING FEE ADDITIONAL 100% LOADING FEE CREATIVE AD TYPES ADDITIONAL CREATIVE ADVERTISING OPTIONS AVAILABLE UPON REQUEST. ALL RATES ARE QUOTED IN RINGGIT MALAYSIA AND ARE SUBJECTED TO 6% GST. RATES PUBLISHED AS OF 1ST JULY 2016.

18 Display Ad Specs - Desktop LEADERBOARD 1002 x 121 px IMPORTANT INFO max width 140 x 768 px IMPORTANT INFO max width 140 x 768 px WALLPAPER SIDE SKIN 460 x 1024 px EXPANDABLE HALF PAGE BANNER 1002 x 485 px WALLPAPER SIDE SKIN 460 x 1024 px HALF PAGE BANNER 300 x 485 px Maximum File Size: below 200KB File Format: JPG/GIF Please provide RAW files & all original images where possible. ACCEPTED ADVERTISING FORMATS HTML5, Flash, JPG, and GIF. Material Deadline: 10 working days prior to campaign start date.

19 Display Ad Specs - Mobile LEADERBOARD 640 x 150 px HALF PAGE BANNER 560 x 270 px Maximum File Size: below 200KB File Format: JPG/GIF Please provide RAW files & all original images where possible. ACCEPTED ADVERTISING FORMATS HTML5, Flash, JPG and GIF. Material Deadline: 10 working days prior to campaign start date.

20 Display Banner Specs PLATFORM AD UNIT DIMENSIONS FORMAT FILE WEIGHT DEVICES (PIXELS) (MAX) IOS Android OS X Windows DESKTOP SUPER SIDE SKIN 140 X X 1024 JPG/GIF 200KB LEADERBOARD 1002 X 121 JPG/GIF/HTML5 200KB HALF PAGE BANNER 300 X 485 JPG/GIF/HTML5 200KB EXPANDABLE HPB 1002 X 485 JPG/GIF/HTML5 200KB MOBILE LEADERBOARD 640 X 150 JPG/GIF/HTML5 200KB HALF PAGE BANNER 560 X 270 JPG/GIF/HTML5 200KB IMPORTANT: SUPER SIDE SKIN: KEY IMAGE/INFO SHOULD STAY WITHIN 140 X 768 PIXELS. DO ALLOCATE SPACE OF 460 X 1024 FOR WIDER DESKTOP SCREENS. WE HOST RICH MEDIA BANNER ADS VIA SIZMEK SIDE SKIN TEMPLATE (CLICK TO DOWNLOAD) 2. WALLPAPER TEMPLATE: TOP LEADERBOARD WITH COMBINED LEFT AND RIGHT SIDE SKIN (CLICK TO DOWNLOAD) ALL HTML5 RICH MEDIA BANNERS MUST BE SERVED VIA SIZMEK AND MUST FOLLOW THE "HTML5 BUILD GUIDE". STATIC IMAGES ARE PREFERRED FOR SIDE SKINS AND MUST FOLLOW THE TECH SPECS AS ABOVE. ALL OTHER BANNER AD UNITS CAN SERVE HTML5 RICH MEDIA BANNERS ADS AND CAN ONLY SERVED VIA SIZMEK.

21 Content Co-creation Options 1. Advertorial 2. Bespoke Advertorial / Creative Blog 3. Customised Campaign Opportunities 4. Sponsorships PLEASE CONTACT SALES TEAM FOR MORE DETAILS.

22 BURO 24/7 MALAYSIA COMMERCIAL TEAM Rachel Chong General Manager, Sales and Marketing Mobile: Richelle Lim Account Manager Mobile: Angel Yau Assitant Project Manager Mobile: INDOCHINE MEDIA VENTURES SDN BHD ( D) B-7-13A, Gateway Kiaramas, No. 1 Jalan Desa Kiara, Mont Kiara, Kuala Lumpur. T: F: