Caboodle is... love, life, laughter, colourful, dancing, making, adventuring, fun times!

Transcription

1 Media Pack AW17

2 Caboodle is... love, life, laughter, colourful, dancing, making, adventuring, fun times! Caboodle is a bi-annual print compendium of all the wonderful things in life. More than just a magazine, it offers inspiration, attainable aspiration and information for those with a sense of adventure and a curious spirit. Filled with beautiful photography and illustrations to engage with our creative readership, along with exciting editorials and features, Caboodle is fun and colourful, with a sense of humour and optimistic nature. With a focus on the handmade, restored and beautifully designed treasures that craftspeople, worldwide, have to offer, Caboodle seeks to showcase the unique over the uniform with a strong focus on promoting designer makers. Caboodle appeals to anybody who can see the value in a simpler, more pleasant lifestyle. From crochet to cocktails, it offers a little bit of what everybody fancies, with a kindhearted and encouraging ethos. It is, in essence, a lovely magazine designed for delightful, artistically minded people who have found themselves saying, I could make that. Caboodle is designed to be a beautiful keepsake, printed on gorgeous matt heavyweight paper, to be displayed on bookshelves and read again and again. Each issue brings exciting crafts and recipes to inspire our readers and can be referred to often. Through our social media we strive to create a bustling community, sharing everything that makes us tick and connecting with our audience in a fun and happy way. info@caboodlemagazine.com

3 A peek of whats inside... Real Homes A regular feature showcasing the collections of the kitsch-minded, with an envy inducing look around their colourful homes! Gift Guide Caboodle includes a recurring guide to all things desirable and coveted for the season in question. From our pick of the latest fashion and handcrafted accessories, there is something for everyone. Feature Articles Each issue we profile our favourite crafters, makers and artists, alongside a range of features and creative written pieces spanning a range of interests. Holy Chic! A good-natured rifle through the most stylish ladies wardrobes, with an accompanying interview. Outfit envy ahoy! Interiors Our interiors team highlight the latest picks for the new season to decorate your home and inspire your workspace, always fun and always colourful! Crafts Travel We share our hidden gems with our readers, in our regular city guides aimed at the quirky, arty and vintage loving amongst us! Beauty Our beauty section brings you homemade remedies, advice from top artists, the latest looks to inspire and features the most desired products of the season. A selection of how to tutorials for the budding crafter, with patterns supplied by fantastic contributors such as Love From Hetty & Dave, Super & Super, Twinkie Chan and Geeky Stitcher Club, Zabby Allen, Nikki McWilliams and more. Fashion Quirky editorials featuring beautiful locations and exquisite clothing. Showcasing the work of our favourite independent designers as well as handmade pieces, tons of vintage and high street faves. Entertaining Seasonally appropriate recipes, cocktails and entertaining theme ideas, colourful and funky to guarantee party time inspiration!

4 Who is our audience K Instagram followers Over 600 Twitter followers Over 930 Facebook Likes...and growing by the day!! Via social media we interact with our lovely readers and followers daily and have a great rapport and communication with them. Female between the ages of Regularly shops on Etsy & Folksy. Regular Instagram user. They especially love our regular giveaways and competitions! Loves supporting small businesses. Loves crafts, baking, handmade & vintage.

5 What our Readers think... Well worth the paper it s printed on, as you gingerly open the cover you feel as if you are invited into a new friendship circle with the warm welcome from Caboodle s directors, Amy and Kayti. If you are a fan of illustration you will love the hand drawn and painterly touches that lead you on a visual narrative throughout each feature. Your wallet on the other hand will not love the shiny items, both old and new to you, that the team highlight for inclusion in your life, house, wardrobe, and walls. Adrienne was squirming as she flicked through and when asked why she said, I WANT EVERYTHING IN HERE - it s like someone made a magazine totally targeting ME! What makes this magazine awesome is the spotlight on independent makers and artists, this is a great magazine for feasting your eyes! Frilly Industries. Say hello to Caboodle Magazine, in my opinion the UK s answer to Frankie! Filled with Yummy fashion layouts, inspirational photography, Pinterest worthy finds and interviews with the young and talented. Liveitloveitmakeit.com It s such a beautifully designed and produced magazine, definitely one for the coffee table. Emma Block The magazine is bright and cheerful. A nice change from the minimalist approach that seems popular for print at the moment. Even the adverts were interesting as I discovered some new independent shops that I had never heard of but will definitely be browsing for some purchases in the near future. beeditandweep.com What I really like about this magazine is that it is fun. You look at it and you smile- so many magazines seem just so serious about their content that it doesn t engage- Caboodle just isn t like that. oldfashionedsusie.com If you re looking for a new magazine to tuck into your book bag, might I suggest Caboodle? Caboodle is a super cute, high-quality mag out of the UK. Inside you ll find fashion, beauty, art, vintage, how-to s, recipes, and Q&A s with various artists. They are just on their 2nd issue now, and it s gorgeous! Danger: this will not help you if you are trying to be on a shopping hiatus (I sort of am but am desperately failing ). This is not stopping me, however, from looking up all the designers and shops online. Just for a peek, right? Right! I don t believe it is available digitally at this point, but it s nice to have some good ol paper between your fingers. Twinkie Chan Find us on #caboodlemagazine This beautiful, chunky magazine is an abundance of fun from start to finish. I m a huge fan of white space when used well and Caboodle delivers this in spades. Its clever design guides you through the pages and soon you find yourself lost in an extended phase of me time. There s plenty of colour too, with lots of inspiration covering fashion, lifestyle, vintage and crafts. Grandma Eileens Vintage Are you a fan of all things vintage? Love crafting and find yourself flicking through magazines for inspiration? Then you ll love Caboodle Magazine! I found out about it through Instagram and decided to buy myself a copy and I wasn t disappointed. It s a wonderful mix of food, fashion, craft and more, and is just jam-packed full of loveliness, the mix of features in the magazine is really great! Hello! Hooray! I d say that Caboodle is less of a magazine, and more like a lifestyle bible. You definitely get value for money. Also, they only publish bi-annually. Don t hesitate, buy it today! Jenny Pugh The magazine arrived really quickly, in a lovely pink envelope. I loved the personal thank you card which made me feel a little bit special on an otherwise not so special Wednesday morning. The magazine is printed on thick paper giving it a book-like feel which is also present in the lay-out and content. Beautiful pictures and interesting articles and interviews are mixed in with craft ideas and style. Caboodle is created by inspirational ladies for anybody who wants to explore and enjoy the magical, beautiful, whimsical and colourful that life has to offer! Go buy! You won t regret it. Charlotte Pihlqvist

6 Attainable Aspiration With more ads than features, we have become disenfranchised with shelf-front, corporation owned titles that offer nothing in the way of affordable fashion or relatable topics. We want to embrace something far simpler; a lovely magazine for lovely people. This is why, within the pages of Caboodle you will find beautiful items, uplifting articles and carefully researched profiles, all intended to leave the reader with a positive mindset and a have a go attitude. At Caboodle, everyone is made to feel welcome! Engaging Layouts Monochrome minimalism is great for some titles, but that s not us. We bring features to life with bright, engaging layouts that can make a reader smile, just from casting a cursory glance over them. We want to talk about everything, from the best cream tea in the UK through to serious, worldaffecting issues, but we want to do so with an understanding and inclusive attitude. Our layouts and chosen features are a direct reflection of who we, the team behind the magazine, are and what is important to us. We want our features to speak to our readers and in return, we want our readers to speak to us, because we will always listen. Independant Publishing Caboodle is an independently published title and we are proud to be as such. Our aim is to be an awesome showcase for all the amazing contributors that make the magazine so special. By staying this way, we can promise to never compromise our standards, beliefs or integrity and to remain focused on what is important; the enjoyment of our readers. Joining an amazing community of fellow indie publishers, we hope to inject new life into what has been hailed as a flagging industry and to keep the printed word not just alive, but kicking, in homemade socks.

7 Our Advertising Ethos We have a lower than average advertising to editorial ratio and believe in working with like-minded brands that are appealing and engaging to our readers, so carefully chosen placement within the magazine will make sure your brand stands out. We also love to feature our advertisers across our social media, sharing new products and offers throughout the year with our growing followers. We also like to run regular competitions and giveaways, through Instagram, resulting in plenty of exposure for everyone involved. Distribution The AW17 issue will be stocked in nearly 1000 outlets around the world, from carefully selected UK stores to internationally in USA, Canada, Belgium, Spain, Portugal, Italy, Switzerland, Poland, Japan, China, Korea, Singapore and Australia. We are distributed to Pineapple Media who are dedicated in pushing Caboodle into the best stores around the world. We are very excited to be included in a special promotion with Barnes & Noble who will be putting the next issue on their front shelf feature display for two weeks in October in every one of their US stores - all 633 of them! In the UK we are stocked in a vast range of high-end bookshops, magazine shops, art galleries and retail outlets, including Selfridges, Artwords, Foyles, Papersmiths, Wardour News, Magazine Brighton, Magalleria and Ideas On Paper. We are also available to purchase online via our website as well as through web retailers Newstand and Magazine Shack. The total print run for AW17 will be 6000 copies which is our biggest by far! We will also continue to independantly distribute to a handpicked selection of bookshops, craft emporiums and concept stores across the UK and beyond, all chosen to reflect our perfect customer base! 2017 Rates Double Page Spread Full page Half page Quarter page As well as the print advertisment all rates also include a social media post (over all 3 networks) and a story in our newsletter for maximum exposure. The print advert will get 6 months shelf time worldwide. All advertisers will also receive a free copy of the magazine. For more information or to book a slot please contact info@caboodlemagazine.com

8 Want to see for yourself? Request your complementary copy today and see what you think, we d be happy to send you a copy of a recent issue for your perusal so you can see (and feel, and smell...it smells really good) what we are all about! Drop us an to info@caboodlemagazine.com for more info on getting a free copy. Issue 1 SS 2015 Issue 2 AW 2015 Issue 3 SS 2016 Issue 4 AW 2016 Issue 5 SS 2017