INTRODUCTION... 3 INSPIRATION... 6 LOGOTYPES LOGOTYPES /AMATEUR SPORTS LOGOS TYPOGRAPHY INTRODUCTION COLOR PALETTE...
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1 B R A N D S T Y L E G U I D E
2 TABLE OF CONTENTS FLORIDA SPORTS FOUNDATION GUIDELINES INTRODUCTION INSPIRATION LOGOTYPES LOGOTYPES /AMATEUR SPORTS LOGOS TYPOGRAPHY INTRODUCTION COLOR PALETTE USAGE SPECIFICATIONS NOTES F L O R I D A S P O R T S F O U N D A T I O N S T Y L E G U I D E 2
3 INTRODUCTION FLORIDA SPORTS FOUNDATION GUIDELINES An impression is made each time someone at Florida Sports Foundation communicates with the public. Visual communications such as newsletters, brochures, magazines, websites, apps, and other marketing materials impact Florida Sports Foundation s brand. Externally, an organization s visual identity reflects not only its style and character but also its traditions, strengths, and values. Internally, the visual identity of an institution conveys a sense of pride and commitment to a common mission. Conforming to comprehensive visual standards can unify and strengthen communications by projecting a message of order and consistency. The elements of such an initiative identified in this guide include the appropriate use of the Florida Sports Foundation s logo, an established color palette, and preferred typefaces. The guidelines that follow will help you apply visual elements within an established system to ensure consistency in style and message. Of course, no guide can cover all possible situations. If you have questions about the material included here, please contact the Florida Sports Foundation. If you have suggestions for items to be included, please send them to info@flasports.com or call F L O R I D A S P O R T S F O U N D A T I O N S T Y L E G U I D E 3
4 NOTE: The colors displayed in this visual conceptualization may not accurately depict Florida Sports Foundation Pantone colors. Please refer to page 20 for approved Florida Sports Foundation Pantone color standards.
5 NOTE: The colors displayed in this visual conceptualization may not accurately depict Florida Sports Foundation Pantone colors. Please refer to page 20 for approved Florida Sports Foundation Pantone color standards.
6 FLORIDA SPORTS FOUNDATION LOGO INSPIRED BRAND ELEMENTS 7549 C Sun: The Sunshine State Florida s official nickname, The Sunshine State, reflects the state's splendid tropical climate, abundant sunlight, and stunning sunsets and sunrises that cast alluring colors against the sky. 301 C Sports: Winning Culture & Competition Florida has a special year-round environment for the entire sports industry. Florida Sports Foundation promotes some of the best sporting events, world class competitions, and active lifestyle opportunities Florida offers. 299 C Pristine Waters & Beaches: Atlantic & Gulf Waters With more than 800 miles of beaches to choose from, it s hard to resist Florida s relaxing waters. Florida also has some of the best water parks in the world and provides a myriad of water activities including deep sea fishing, freshwater fishing, surfing, snorkeling, para-sailing, and so much more. F L O R I D A S P O R T S F O U N D A T I O N S T Y L E G U I D E 6
7 FLORIDA SPORTS FOUNDATION LOGO ICON MARK PANTONE 301 BLUE PANTONE 299 BLUE PANTONE 7549 YELLOW F L O R I D A S P O R T S F O U N D A T I O N S T Y L E G U I D E 7
8 FLORIDA SPORTS FOUNDATION LOGO VERTICAL MARK STACKED / ICON POSITIONED CENTERED ON TOP PANTONE 301 BLUE PANTONE 299 BLUE PANTONE 7549 YELLOW F L O R I D A S P O R T S F O U N D A T I O N S T Y L E G U I D E 8
9 FLORIDA SPORTS FOUNDATION LOGO HORIZONTAL MARK / ICON POSITIONED ON LEFT PANTONE 301 BLUE PANTONE 299 BLUE PANTONE 7549 YELLOW F L O R I D A S P O R T S F O U N D A T I O N S T Y L E G U I D E 9
10 FLORIDA SPORTS FOUNDATION LOGO HORIZONTAL MARK STACKED / ICON POSITIONED CENTERED ON TOP PANTONE 301 BLUE PANTONE 299 BLUE PANTONE 7549 YELLOW F L O R I D A S P O R T S F O U N D A T I O N S T Y L E G U I D E 10
11 FLORIDA SPORTS FOUNDATION LOGO HORIZONTAL MARKS ON BLUE (PANTONE 301) BACKGROUND Pantone 301 is one of two background colors (see pages for black) where two logo variants can be applied. 1. The original blue (Pantone 301) is replaced with white. 2. All white. 11
12 FLORIDA SPORTS FOUNDATION LOGO VERTICAL MARK ON BLUE (PANTONE 301) BACKGROUND Pantone 301 is one of two background colors (see pages for black) where two logo variants can be applied. 1. The original blue (Pantone 301) is replaced with white. 2. All white. 12
13 FLORIDA SPORTS FOUNDATION LOGO HORIZONTAL MARKS ON BLACK (OR CHARCOAL VARIANT) BACKGROUND Black (or charcoal variant) is one of two background colors (see pages for blue) where two logo variants can be applied. 1. The original blue (Pantone 301) is replaced with white. 2. All white. 13
14 NOTE: The colors displayed in this visual conceptualization may not accurately depict Florida Sports Foundation Pantone colors. Please refer to page 20 for approved Florida Sports Foundation Pantone color standards.
15 AMATEUR SPORTS LOGOS FLORIDA SENIOR GAMES 3-COLOR VERSION BLACK & WHITE VERSION NOTE: Both amateur sports logos share the same color palette as the Florida Sports Foundation logo: Pantone 301 Blue, Pantone 299 Blue, and Pantone 7549 Yellow. The Human green is Pantone 368C. F L O R I D A S P O R T S F O U N D A T I O N S T Y L E G U I D E 15
16 AMATEUR SPORTS LOGOS SUNSHINE STATE GAMES 3-COLOR VERSION BLACK & WHITE VERSION NOTE: Both amateur sports logos share the same color palette as the Florida Sports Foundation logo: Pantone 301 Blue, Pantone 299 Blue, and Pantone 7549 Yellow. F L O R I D A S P O R T S F O U N D A T I O N S T Y L E G U I D E 16
17 AMATEUR SPORTS LOGOS FLORIDA SENIOR GAMES AND SUNSHINE STATE GAMES FLORIDA SENIOR GAMES SUNSHINE STATE GAMES Pantone 301 and black (or charcoal variant) are the two background colors where the amateur sports logos can be applied. 1. White border is placed around the logo. 2. All white. F L O R I D A S P O R T S F O U N D A T I O N S T Y L E G U I D E 17
18 TYPOGRAPHY FLORIDA SPORTS FOUNDATION: MONTSERRAT ABCDEFGHIJKLMNOPQRSTUVWXYZ MONTSERRAT LIGHT ABCDEFGHIJKLMNOPQRSTUVWXYZ MONTSERRAT REGULAR ABCDEFGHIJKLMNOPQRSTUVWXYZ MONTSERRAT MEDIUM ABCDEFGHIJKLMNOPQRSTUVWXYZ MONTSERRAT SEMIBOLD ABCDEFGHIJKLMNOPQRSTUVWXYZ MONTSERRAT BOLD F L O R I D A S P O R T S F O U N D A T I O N S T Y L E G U I D E 18
19 TYPOGRAPHY AMATEUR SPORTS LOGOS: BIGNOODLE TITLING ABCDEFGHIJKLm nopqrstuvwxyz F L O R I D A S P O R T S F O U N D A T I O N S T Y L E G U I D E 19
20 COLOR PALETTE PANTONE COLORS CHART Color is as significant to a graphic identity as images, symbols, and marks. The official colors of the Florida Sports Foundation are Pantone 301 Blue, Pantone 299 Blue, and Pantone 7549 Yellow. Ink colors are specified according to the Pantone Matching System (PMS). The Pantone number, its process-color equivalent (CYMK), and the recommended screen colors (RGB) are indicated for coated and uncoated paper stock. Please refer to a Pantone color selection book for correct rendition of color. Pantone 301 (BLUE) Pantone 7549 (YELLOW) CMYK RGB HEX (WEB) CMYK RGB HEX (WEB) C: 100% R: 0 #004B87 C: 0% R: 255 #FFB500 M: 53% G: 75 M: 22% G: 181 Y: 4% B: 135 Y: 100% B: 0 K: 19% K: 2% Pantone 299 (BLUE) BLACK CMYK RGB HEX (WEB) CMYK RGB HEX (WEB) C: 86% R: 0 #00A3E0 C: 0% R: 0 # M: 8% G: 163 M: 0% G: 0 Y: 0% B: 224 Y: 0% B: 0 K: 0% K: 100% F L O R I D A S P O R T S F O U N D A T I O N S T Y L E G U I D E 20
21 USAGE SPECIFICATIONS IMPROPER LOGO USAGES Do not alter approved colors White or black options only (see pages 13-14) White or 301 options only (see pages 11-12) White or black options only (see pages 13-14) Do not stretch or warp the logo Do not add drop shadows to the logo Do not tilt or rotate the logo Do not add strokes or borders to the logo Do not alter or remove element Do not place over a busy background Do not watermark full-color logo Do not outline the logo F L O R I D A S P O R T S F O U N D A T I O N S T Y L E G U I D E 21
22 NOTE: The colors displayed in this visual conceptualization may not accurately depict Florida Sports Foundation Pantone colors. Please refer to page 20 for approved Florida Sports Foundation Pantone color standards.
23 NOTES F L O R I D A S P O R T S F O U N D A T I O N S T Y L E G U I D E 23
24 If you have questions about the material included here or have suggestions for items to be included, please send them to or call
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