Ref. Ares(2014) /04/2014 REINVENTING TEXTILE AND CLOTHING INDUSTRY VIA CREATIVITY AND INNOVATION EXAMPLE OF THE CITY OF LODZ, POLAND

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1 Ref. Ares(2014) /04/2014 REINVENTING TEXTILE AND CLOTHING INDUSTRY VIA CREATIVITY AND INNOVATION EXAMPLE OF THE CITY OF LODZ, POLAND

2 REINVENTING TEXTILE AND CLOTHING INDUSTRY VIA CREATIVITY AND INNOVATION EXAMPLE OF THE CITY OF LODZ, POLAND Textile origins of Lodz Economic collapse, need of re-definition, transition via inovation and creativity Lodz- creative industries center

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4 TEXTILE ORIGINS OF LODZ new citizens in 50 years REVOLUTIONARY DEVELOPMENT INTO A TEXTILE AND CLOTHING PRODUCTION CENTER massive settlements of population with textile skills demographic and multicultural boom

5 TEXTILE ORIGINS OF LODZ N W E S GLORIOUS TIME OF A TEXTILE AND CLOTHING INDUSTRY DEVELOPMENT mass scale, cheap cotton and wool production for Eastern markets lourishing cultural and social life

6 TEXTILE ORIGINS OF LODZ END TOWARDS THE END OF TEXTILE MONOCULTURE ERA 50% of population in textile industry until 80.of XXth century 90 % production decline, lost of Eastern markets, inflow of cheap Asian import biggest in Poland unemployment (30 % )

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8 ECONOMIC COLLAPSE, NEED OF RE-DEFINITION TRANSITION VIA INNOVATION AND CREATIVITY LODZ LEFT ALONE No governmental renewal plan for Lodz, no UE support Lodz builds on convenient central placement, good transport access, Special Economic Zone, Regional Development Agency, International Fairs and purchases professional business consultancies

9 ECONOMIC COLLAPSE, NEED OF RE-DEFINITION TRANSITION VIA INNOVATION AND CREATIVITY SHIFT TOWARDS CREATIVITY AND INNOVATION DRIVEN TEXTILE AND CLOTHING INDUSTRY Transition towards speciliazed, technologically advanced textile and cloth production guarantees Lodz 1. place in Poland in cotton, wool and lady garments production. Strategic foresights by high schools, R+D centers enhance Lodz inventions- high-tech textiles for medical, military, life safeguard and extreme sport purposes. Succesful examples of local SMEs, wholesale traders and cooperants for worldly recognised brands

10 ECONOMIC COLLAPSE, NEED OF RE-DEFINITION TRANSITION VIA INNOVATION AND CREATIVITY NEW STRATEGIC DIRECTION OF THE CITY OF LODZ DEVELOPMENT Integrated development strategy Textile and clothing industry as a part of creative industries with new slogan: Lodz creates

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12 LODZ - CREATIVE INDUSTRIES CENTER VISUAL ARTS LEGACY Textile, clothing production and design traditions - Fashion Week Poland, Central Polish Textile Museum, International Triennial of Tapestry, Lodz Design Festival Film production and graphic art traditions - Film School, animated films studio SE-MA-FOR, significant film/advertisement/game production, construvism art traditions by Kobro and Strzeminski, Contemporary Arts Museum, Fine Arts Academy, Fotofestival, Comic Strip and Games Festival, Lodz of Four Cultures Festival, Lodz Biennial

13 LODZ - CREATIVE INDUSTRIES CENTER PIONEER CITY FOR REVITALIZATION PROCESSES Re-adaptation of original industrial complexes for creative industries purposes - Manufaktura, lofts, New Center of Lodz Enthusiastic social reception of culture - creative district, shaped by artists zones of OFF Piotrkowska, WIMA, Art Incubator EXCELLENT MICE DESTINATION Host city of Volleyball Men World` Championship 2014, candidate for Polish EXPO 2022 candidate as a pilot city for revitalization processes Large city break and MICE offer

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16 LODZ SUCCESS STORY Economical diversity, endogenous assets (central localisation, conveniant rail, road, air connection), industrial heritage, unique city structure and history + investment in innovation, research, development, creativity + consequent creative economy development policy = SUCCESS

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18 LODZ LEARNS LESSONS WHAT WORKED WELL? establishment of new creative spaces within the city (Manufaktura, OFF Piotrkowska, WIMA, Art Incubator, ect.) as a basis for MICE offer, social enthusiasm for culture and civic engagement re-definition of the city from textile production focused to new sectors (BPO, logistics, white goods, bio-technologies, pharmaceutics) pro-active policy in favor of foreign and local investors (FDI, local SMEs, MICE sector, creative environment, social stakeholders, business operators)- gain of new job places till 2010 and expected further until end of 2015

19 LODZ GIVES LESSON WHICH PROBLEMS NEEDED TO BE SOLVED AND HOW? Difficulties in getting workers mentally ready to re-qualify from centrally planned economy to free market reality Special support program of free trainings and consultancies in favor of unemployed persons; incentive program for youth people

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21 TRANSFERABILITY OF LODZ EXAMPLE CITY MANAGMENT AND PROMOTION APPROACH CAPABILITY TO TURN WEAK POINTS INTO OPPORTUNITIES AND DANGERS INTO CHALLENGES: unemployment > big labour market numerous high school graduates > large highly skilled workers market attractive life costs > low operational costs of business many post-industrial areas > easy access to investment and office spaces MAJOR PROBLEM > MAJOR OPPORTUNITY collapse of textile industry > free space for new technoligies and revitalization projects, new social activity

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23 Marek Cieślak Deputy Mayor of the City of Lodz, Poland

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