THINK SMART LOOK AMAZING. Media Kit 2016

Transcription

1 THINK SMART LOOK AMAZING Media Kit 2016

2 A DYNAMIC HISTORY Marie Claire was created in 1937 in France as a new weekly women s magazine with a very modern approach. Marie Claire wanted to offer not only the latest trends in fashion and beauty but also to deliver serious and provocative journalism. Marie Claire is now one of the most widely recognized fashion magazines in the world. A UNIQUE CONCEPT Marie Claire is known for its thought provoking and inspiring yet relevant and entertaining content. Marie Claire delivers fashion, beauty and lifestyle mixed with challenging reports on real life issues. Marie Claire is a successful formula that combines solid journalism, aspirational fashion and inspirational beauty BRAND VALUES Marie Claire informs you surprises you helps you seduces you moves you makes you smile makes you dream 1954 MISSION Marie Claire is a Fashion magazine with character, substance and depth for women with a point of view, an opinion, and a sense of style. Marie Claire inspires readers to Think Smart and Look Amazing.

3 INTERNATIONAL POWER BRAND 33 international editions 53 million sold copies yearly 16 million readers every month advertising pages in websites 16 million unique users in million followers & fans on social media A MULTIMEDIA BRAND REACHING 41 MILLION WOMEN Arabia, Australia, Belgium French, Belgium Vlaams, Brazil, China, Colombia, Czech Republic, France, Greece, Hong-Kong, Hungary, India, Indonesia, Italy, Korea, Lower Gulf, Malaysia, Mexico, The Netherlands, Puerto Rico, Romania, Russia, Saudi Arabia, South Africa, Spain, Switzerland, Taiwan, Thailand, Turkey, Ukraine, United Kingdom, United States, Venezuela

4 READER PROFILE MARIE CLAIRE CELEBRATES MODERN WOMEN WHO ARE STYLISH, INDEPENDENT AND OPEN-MINDED. WHO ARE NEVER AFRAID TO MAKE INTELLIGENCE A PART OF THEIR WARDROBE. Aged between 20 and 40, our reader is a well-educated, urban professional with a wide range of interests and an awareness of global issues. Relationships with her partner, friends and family are very important to her. Marie Claire features stories that appeal to women who are socially aware, yet unabashedly fashion and beauty conscious. Marie Claire is for women who want to THINK SMART AND LOOK AMAZING.

5 360 BRAND FACEBOOK fans PRINT SPECIAL EDITIONS FASHION SHOWS WEBSITE monthly page views SPECIAL PROJECTS Source: Google Analytics October 2015 ONLINE CONTESTS with give aways INTERNATIONAL AWARDS SUCCESSFUL READER EVENTS EVENTS MARIE CLAIRE ANNUAL ANNIVERSARY PARTY

6 2014 TOP ADVERTISERS

7 FROM DREAMING TO PURCHASING Mixing high fashion with street wear, Marie Claire has defined a new breed of fashion magazine and emerged as the essential resource for women who want to buy (not just browse). We take our readers every step of the way, from dreaming to purchasing, showing them the latest looks on the runway and revealing where to find them at a full range of price points.

8 BEAUTY INSPIRATIONAL, YET INFORMATIVE Offers smart ideas, expert tips, glamorous and inspiring beauty images. In-depth professional advice on all aspects of beauty including latest products and technologies. Combines the practical with the beautiful and helps the readers to achieve perfect looks.

9 ENGAGING INTERNATIONAL AND LOCAL FEATURES Eye-opening reportage investigations offering new perspectives and insights into women s lives. International and local social campaigns, real life articles, a true world with female perspectives. Emotional first-person testimonies, fascinating celebrities, heart-breaking photo journalism, couples and relationships.

10 INTERNATIONAL AWARDS PRIX D EXCELLENCE DE LA BEAUTÉ (INTERNATIONAL BEAUTY AWARD) The only international beauty award. Awarded by an international jury of 17 Beauty journalists according to five criteria s (Innovation, Efficacy, Texture, Design, Communication). Created in France in Presented to the winners in Paris in January each year. Celebrated in all countries where Marie Claire is published. Marie Claire Romania Prix d Excellence de la Beauté was published in Marie Claire February issue PRIX D EXCELLENCE DE LA MODE (INTERNATIONAL FASHION AWARD) Awarded by an international jury of French and International Marie Claire fashion editors and fashion experts. 7 awards presented: Best Fashion Designer, Best Shoe Line, Best Handbag Line, Best Watch-making Line, Best Model, Best Scenography, Best Look. Celebrated in France, Spain, The Netherlands, India, South Africa, Russia and Ukraine. Marie Claire Romania Prix d Excellence de la Mode was published in Marie Claire November issue 2014 PRIX D EXCELLENCE DU PARFUM (INTERNATIONAL FRAGRANCE AWARD) Marie Claire International created its Marie Claire International Fragrance Awards in 2011 and they are the first and only international fragrance awards with an international jury. This international jury consists of 28 Marie Claire Beauty Editors. 3 Marie Claire International Fragrance Awards are granted each year: Best Women s Fragrance Award Best innovation and Creativity Award Best Women s Fragrance Bottle Award. Marie Claire Romania Prix d Excellence du Parfum was published in Marie Claire May issue 2014.

11 FASHION SHOWS SPECIAL ISSUE WITH HIGH QUALITY PICTURES. The best selection of looks of the best designers, best catwalks, best accessories, best make-up and hair looks from New York, London, Milan and Paris. Fashion and beauty trends of the season are placed together with the stars, style icons, movies, design objects or paintings. READERS: Women years old High income Good job position High education High social status DETAILS: Bi-annual magazine: May / September No. of pages: Paper: interior 115 g/mp; Cover: 200 g/mp Size: 230 x 280 mm Cover price: lei

12 DIGITAL 41, ,000 monthly unique visitors monthly page views Profile: fashion, beauty, lifestyle Date of website launch: April 2008 Rate card: 16 euro / cpm Facebook fan page: 70,000 fans Digital contact: Sebastian Cochinescu Chief Digital Officer sebastian.cochinescu@burda.ro

13 BOOKING CALENDAR 2015 ISSUE DEADLINE FOR ORDERS DEADLINE FOR ADS FIRST DAY OF SALE FEBRUARY MARCH APRIL MAY JUNE JULY-AUGUST SEPTEMBER OCTOBER NOVEMBER DEC-JAN

14 RATE CARDS Frequency: monthly Cover price: 9. lei Volume: pages Paper Cover: WFC gloss 200 gsm; Interior: UPM Star 80 gsm PRINT ONLINE FORMAT SIZE RATE CARD 1/1 page 215 x 270 mm /1 page (spread) 430 x 270 mm Opening spread 430 x 270 mm /2 horizontal page 215 x 135 mm /2 vertical page x mm Cover x 270 mm Cover x 270 mm Cover x 270 mm ADVERTORIAL FACEBOOK POST NEWSLETTER INSERT DIRECT MAILING RATECARD / FORMAT (EUR)/CPM INSERTION COSTS / 1000 COPIES SPECIFIC PAGE GLUED SPREAD STITCHING FORMAT COSTS / 1000 COPIES SAMPLE MAX 4 PAGES MAX 8 PAGES MAX 16 PAGES MORE THAN 16 PAGES Please add 5 mm bleed to all sizes. Materials should be delivered in the following formats:.tiff or.eps, 300 dpi resolution, CMYK, trim marks included. We accept cromalin, CD/DVD, FTP.

15 CONTACTS&PORTFOLIO WOMEN GLOSSY MEN GLOSSY Laura Drăguț advertising sales manager Mobile: / laura.dragut@burda.ro VARĂ 2014 THE BIG watch BOOK 2014 ȘTII NŢA D E A FI BĂRBAT preţ: 29,90 lei N R. 2 (4 4)/2014 FAMILY CLUSTER SPECIAL INTEREST IDEI ÎNDRĂZNEȚE INTERIOARE 10 Florentina Păuna Laudă group sales director Mobile: florentina.pauna@burda.ro OCTOMBRIE 2014 SCHIMBĂRI RADICALE, buget minim LA SHOPPING cu Sonia Argint Ionescu SFATURI PLANTE OCTOMBRIE 2014 Nr. 10 (86) Anul IX Preț: 8,90 lei in i G radpe ACOPERIȘ CASA ŞI GRĂDINA Te simţi bine acasă! octombrie nr. 10 (95) ,90 lei octombrie 2014 Sunt grijuliu și cicălitor Ce face amorul din tine Modă Şic în Micul Paris Reportaj Nunți trăsnite B-dul Decebal nr , Olympia Tower, Sector 3, Bucharest, Romania Intim Victor Ciutacu: imunitate de toamnă Află cum să antrenezi sistemul de apărare al organismului? Îți place corpul t`u Şase femei au răspuns la întrebare, trei specialişti şi-au dat cu părerea Perfect organizate INTERIOARE FRUMOASE ȘI PLINE DE INSPIRAȚIE