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1 MEDIA KIT

2 OVERVIEW Beyond Sushi is the pioneer of the plant-based, sushi movement. A 100% vegan eatery that celebrates the flavors and beauty of locallysourced, seasonal produce. Founded by renowned Chef, Guy Vaknin, and his wife, Tali, Beyond Sushi offers an assortment of distinctive sushi rolls and other nutritional staples at their five outposts in Manhattan. Chef Guy and his culinary team fuse unconventional pairings of fruit and vegetables with whole grains to create wide-ranging vegan dishes including dumplings, noodle salads, and noodle soups with catchy names such as Smokey Tom, Chic Pea, and Jolly Onion. In addition, the brand has reinvented their signature sushi rolls, rice bed salads, and paper wraps to intrigue the masses. Beyond Sushi strives to popularize a modern approach to traditional sushi by crafting intricate and wholesome dishes that are as pleasing to the eye as they are to the palate. Our mission is to promote a sustainable, all-natural, and compassionate menu. Our promise is to refresh and nourish your bodies while creating a new standard of clean eating. Our vision is to create a world in which society will reduce their ecological footprint. 2

3 THE FOUNDERS After finishing his military duties in the Israeli Defense Force, Israel native, Chef Guy Vaknin moved to New York in 2005 to pursue his dream of working as a Chef in America. He studied at the Institute of Culinary Education in Manhattan. Shortly after graduating, he became the Executive Chef at Esprit Events where he prepared cutting edge dishes for some of the most notable charity galas, corporate functions, and high end weddings, Chef Guy was selected as a contestant on Fox Network s show, Hell s Kitchen, Season 10. On July 1st, 2012, following the completion of the show, Guy pursued a new endeavor and opened Beyond Sushi, a 100% vegan casual eatery. In December 2012, Guy and his future wife Tali joined forces in developing the Beyond Sushi brand. Together in May 2013, they launched their second location in the famous Chelsea Market. In August 2013, Guy and Tali tied the knot. In November 2014, one week before welcoming their first child, they opened the doors to their third Manhattan location in Midtown West. Having a child created meaning in our lives and gives me a true sense of purpose, says Chef Guy. My son is the driving force behind all of my hard work and accomplishments and for that I am very thankful. Chef Guy credits his passion for cooking to his Moroccan and Israeli roots and is a huge advocate of sustaining relationships with local farmers to produce ingredients for his restaurants. Tali, an Ohio native ventured to the Big Apple in 2005 to attend the Laboratory Institute of Merchandising. She graduated with a Bachelor in Business Administration with a major in Fashion Merchandising and a minor in Fashion Styling. Tali believes that there is a great parallel in working with fashion and food. In 2007 one week after graduating, she was hired at KCD, New York s leading PR/Production company where she tailored fashion shows and photo shoots for designers such as Chanel, Marc Jacobs, Zac Posen, and Vera Wang. In 2009, Tali joined forces with Antony Todd, New York s most elite Event Designer, in creating exquisite tablescapes and design installations for clients including Elton John, Victoria s Secret, Bulgari, and Harry Winston. In 2010, Tali worked with Primary Wave Music in planning their annual Grammy Party in LA while cultivating strategic marketing initiatives and brand partnerships with new and existing clients. In late 2010, Tali was hired as the senior catering manager at Esprit Events. While in this role, she worked alongside Chef Guy in crafting intricate new menus and focused her efforts on business development. 3

4 FACT SHEET Main Office st Street Long Island City NY Phone Number (718) Website Executive Chef Chef Guy Vaknin Opening Date July 11, 2012 Cuisine Attire Types of Payment Media Contact General Information Vegan - Healthy Casual Cash and major credit cards @BeyondSushiNYC Beyond Sushi App is available in Google Play and App Store. 4

5 LOCATIONS UNION SQUARE CHELSEA MARKET 56TH STREET Opening date July East 14th Street New York NY Phone (646) Monday - Sunday 11:30AM to 9:30PM Opening date May th Avenue New York NY Phone (212) Monday - Saturday 10:30AM to 8:30PM Sunday 10:00AM to 8:00PM Opening date November West 56th Street New York NY Phone (646) Monday to Friday 11:00AM to 9:30PM Saturday to Sunday 12PM to 9:30PM 37TH STREET FIDI Opening date May West 37th Street New York NY Phone (212) Monday - Friday 11:00AM to 9:30PM Saturday - Sunday 12:00PM to 9:30PM Opening date July Pine Street New York NY Phone (917) Monday to Friday 11:00AM to 9:00PM Saturday to Sunday Closed 5

6 SAMPLE MENU SUSHI ROLLS RICE BED SALADS DUMPLINGS RICE PAPER WRAPS NOODLE SALADS NOODLE SOUPS 6

7 PRESS (Click on the logo to view the article) The 21 Best Vegetarian/ Vegan Restaurants in America The 10 Best Sushi Spots in NYC This is sushi everyone can admire. 7

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