woven together Brand Ambassador Program

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1 NALA woven together Brand Ambassador Program

2 About Nala Fighting Poverty Nala is a program of Faith that Works that combats poverty and oppression by teaching women to sew and paying them a fair wage for their work while raising awareness about gender inequality. Nala was created as an answer to a very real struggle our founder, Terri Stipanovich, saw in East Africa: the oppression of women and girls. As our leaders worked in immigrant and refugee communities, we continued encountering stories of women suffering from gender inequality and things like female genital mutilation (FGM), religious oppression, child marriage, and forced labor. Nala is designed as a long-term, sustainable solution to elevate the status of women through enterprise. Promoting Equality In October 2015, we started a fabric and sewing business with women in East Africa. We teach women in Nala how to sew while providing them with a living wage and a positive work environment. The handmade pieces they create are then purchased in the US, which generates the women s salaries. The word Nala stands for us. We chose this name to represent our feeling that the struggle of a girl or woman in East Africa is also our struggle. We believe that injustice has a rippling effect on our world, and it is our call to fight for our sisters who are not considered equal to men and lack the opportunities that most Western women enjoy. Stand with Nala. Stand with us. 2

3 Be a Nala Ambassador Nala is seeking people who want to be a catalyst in social change. As a Nala Brand Ambassador, you will receive a Nala garment to wear and advocate for gender equality. You will use your voice and platform to raise awareness about the specific issues Nala women face everyday. The Commitment Being a Nala Brand Ambassador is a six month commitment. While you are an Ambassador you will: Post on social media about Nala two or more times per month. Posts should include a picture, a link to the Nala website, and use one of the following hashtags: #WearNala #WovenTogether Host of be a part of a Nala event to raise awareness about Nala and our mission. Lauren Fasnacht to get more information about hosting your Nala event! Wear and promote you Nala clothing through conversation and engagement with people in your social groups Possess a passion and commitment to our mission to work across the boundaries of culture, religion, and ethnicity to cultivate community and equip local leaders for positive social change. Follow Faith that Works and Nala on social media to stay up-to-date on the Nala movement. The Perks Nala Brand Ambassadors will receive one free Nala garment to wear and promote Nala s mission. All Nala Brand Ambassadors who successfully complete six months in the program can receive a letter of recommendation from Nala s leadership team and be eligible for our Nala Social Impact Award. The award recognizes a Nala Ambassador who has demonstrated a strong commitment to social change and embodied the mission of Nala. Connect with Us Facebook: movehearts Twitter: faiththatworks7 Instagram: faiththatworks7 3

4 Ready to make an impact? Apply to become a Nala Ambassador Online Application To complete our online application, follow the link on faith-that-works.org/nala and tell us a little more about yourself and why you want to be a part of Nala. The online application will also ask you to upload two recent social media posts that include a photo and reflect your personal style and voice. Or Paper Application To complete our paper application, fill out the form at the back of this manual. Send the completed application back to the Nala leadership team via at with the subject line Brand Ambassador Application. Or you can send it via mail addressed to 4740 McPherson Ave. St. Louis, MO Please also attach a sheet with two recent social media posts that include a photo and reflect your personal style and voice. Questions about Nala? Contact Lauren Fasnacht with any questions you have about Nala or being a Brand Ambassador. Address: Phone Number:

5 Nala Brand Ambassador Application Tell us about yourself. First Name: Last Name: Start off by telling us a little bit about yourself: College: Major: Anticipated graduation date: Teams, groups, or clubs of which you are a member: Why do you want to be a part of Nala? 5

6 How can we reach you? Mailing Address: Address: Phone Number: What is your preferred method of communication? Phone call Text message Use your voice! Please list any of your social media accounts you will use to share about Nala. Write NA for any platforms you don t plan to use. Instagram: Twitter: Facebook: Tumblr: Snapchat: Other: When you become a Nala Ambassador, your posts may be shared with Nala s wider following through our official social media platforms. Don t miss the opportunity to use your voice for gender equality! Thank you for your interest in Nala! We appreciate your interest in the Nala Ambassador Program. The Nala leadership team will review your application and contact you within two weeks regarding your status. Together we can make an impact! 6

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