MESSE FRIEDRICHSHAFEN JULY 13 th - 16 th OUTDOOR TREND LOUNGE & TREND SHOW
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1 MESSE FRIEDRICHSHAFEN JULY 13 th - 16 th OUTDOOR TREND LOUNGE & TREND SHOW
2 IMPRESSIONS 2015
3 OUTDOOR TREND LOUNGE The direct experience of consolidated trends for 2017 Trends of the global outdoor market for 2017 elaborated and consolidated by a team of trend scouts, designers, blogger and fashion insiders Fabrics, colourways, textures, shapes and topics for relevant categories of the outdoor market The TREND WINDOWS, TREND SHOWS & TREND BOOK provide clear orientation for the next season The TREND LOUNGE is the perfect stage for your trend products for 2017
4 LOCATION Foyer East Backstage Trend Performance Stage Trend Window Mountaineering & Climbing Regie Trend Window Trekking & Hiking Trend Window Accessoires Trend Window City Life & Travel Blogger Report Table Trend Window Backpacks & Footwear Trend Window Trail Running & Biking
5 TREND WINDOWS Scenically staged to perfection the TREND WINDOWS CITY LIFE & TRAVEL, HIKING & TREKKING, MOUNTAINEERING & CLIMBING, TRAIL RUNNING & BIKING, BACKPACKS & FOOTWEAR and ACCESSOIRES take us into the different worlds of outdoor culture. Each of the Trend Windows offers visitors inspiration, food for thought and trend information. Trendthema MOUNTAINEERING & CLIMBING Trendthema TREKKING & HIKING Trendthema TRAIL RUNNING & BIKING Trendthema CITY LIFE & TRAVEL
6 TREND WINDOWS TREND WINDOWS / 1950 EUR Exclusive 150cm window, 2 mannequins (f/m), logo, hall, booth no. Separated window per brand (see draft image below- first image from left) Further included benefits: participation in TREND SHOW (1 minute 2 models) double page in TRENDBOOK exclusive PR interview further PR value through PR activity of OutDoor Show Deadline for application May 20, Interested brands can apply for each category and will be considered in a process of selection according to identified trends, executed by our team of trend experts. Logo Company Hall Booth Logo Company Hall Booth Logo Company Hall Booth MOUNTAINEERING & CLIMBING TREND WINDOW
7 TREND WINDOWS BACKPACK & FOOTWEAR / ACCESSOIRES WINDOW / 750 EUR/PRODUCT presentation in TREND WINDOW good visibility in highly frequented area further included benefits entry in TRENDBOOK exclusive PR interview further PR value through PR activity of OutDoor Show Deadline for application May 20, Interested brands can apply for each category and will be considered in a process of selection according to identified trends, executed by our team of trend experts.
8 TREND SHOW TREND SHOW / SELECTIVE PARTICIPATION ACCORDING TO TRENDS 2-3 times per day products will be selected ahead of the show according to trends brands, whith a TREND WINDOW are included in the show (if desired). 2 models (f/m) 1 minute. Trend Show
9 BRAND SHOW Deadline for application May 20, BRAND SHOW / 1950 EUR/SHOW exclusive show of ca. 10 minutes. 6 models. Max.1 show per day branded stage and possibility of branding area beside the stage, with e.g. beachflags and other brand material communication within trade show programm and trade show communication channels (website, newsletter, catalogue, guide, time table at the Trend Lounge) Brand Show
10 BRAND VIDEO BRAND VIDEOS / EUR DEPENDING ON LENGTH screening of brand videos on show stage between shows (max. 20 repetitions/day) to be submitted by brand (max. 2 minutes) exclusive visibility in highly frequented TREND LOUNGE Deadline for application May 20, Brand Video
11 TRENDBOOK TRENDBOOKLET insights on trends in outdoor for 2017: themes, colors, fabrics, shapes & fitting interviews and statements by creatives and industry insiders double pages on brands and their trending products for (incl. in TREND WINDOW PACKAGE) printed circulation 2015: e-paper downloads 2015: 2.000
12 BE PART OF IT! CONTACT If your brand offers trending products for 2017 which the trade visitors of OutDoow Show should not miss, do not hesitate to get in touch with us: Deadline for application May 20, Kathrin Ruf Project Coordinator, Exhibitor service Phone: Stephanie Beiswenger Project Coordinator, Exhibitor service Phone:
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