Media Pack 2016 CONCEPT CIRCULATION TERMS & CONDITIONS FOR ASSISTANCE PLEASE CONTACT

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1 Media Pack 2016 CONCEPT Since its launch in 2007 as Kuwait s first men s monthly lifestyle magazine with an aim to inform, enrich and inspire its readers, MEN S PASSION has become required reading for those with a thirst to discover a world in which man s intellect, accomplishment, and appearance converge in the creation of a well-lived and equitable life. In each edition we present a picture of Kuwait, the region, and the world, and highlight those in our society who are the opinion formers and style leaders. Those men and women amongst us with achievements, vision and success. We look across all fields of society and cover many interests including business, sports, culture, community, and those with a passion to share. CIRCULATION Every edition receives a large, and carefully targeted, readership. 10,000 copies of each edition are distributed to select VIPs, as well as to our preferred partners, galleries, hospitals, spas, men s health clubs and hotels. TERMS & CONDITIONS DEADLINE FOR RECEIVING MATERIAL: Artwork: 2 weeks prior to publication date. Editorial: 10 th of each month. DEADLINE FOR CANCELLATION: 3 weeks prior to publication date for regular positions. 8 weeks prior to publication date for prime positions. PENALTY CLAUSE: Any cancellations beyond the specified deadlines will be charged 50% of the net. FOR ASSISTANCE PLEASE CONTACT In Kuwait: Zeina Mokaddam (MD of PH7 Group Kuwait) Publisher of MEN S PASSION zeina@ph7-kw.com In Dubai: Alessandro Di Palo (MD of Media Frame) The exclusive representatives of MEN S PASSION a.dipalo@mediaframe.ae

2 CALENDAR 2016 Issues 2016 Theme Editorial Closing Date Publishing Date February The Entrepreneurs Kuwait is a hive of creativity and entrepreneurship. 7/1/2016 1/2/2016 We meet the men and the women setting the pace. The Collectors Edition March We spend a month in the company of the nation s most passionate and knowledgeable of collectors. Including collectors of cars, watches, art, 4/2/2016 1/3/2016 sports memorabilia, books and ephemera. The Motors Edition April A visit to the Geneva International Motor Show, and a round-up of what we ll be 7/3/2016 1/4/2016 driving over the year ahead. With views from Kuwait s dealer and motoring opinion-formers. The Watch Edition May A look at the very best from this year s SIHH and Baselworld shows. 7/4/2016 1/5/2016 With exclusive input from local and international watch experts. June/ July/ August The Explorer s Edition Insatiable adventurers, we visit the four corners of the planet to bring you the most exciting locations, and Kuwaiti adventurer s tales. Includes our guide to travelling in style. Plus: Focus on Sustainability in a special section we look at the region s pioneering movement towards sustainability and environment projects. Includes a look at renewable energy and ecotourism. 8/5/2016 1/6/2016 The Style Edition September Our exclusive view of the season s style and trends. We take a look at Paris, London, New York and Milan, 7/7/2016 1/9/2016 and meet those interpreting global style for the Kuwait market. The Design Edition October From architecture to interiors, graphic design and fashion, we meet Kuwait s leading designers and establish the depth and style 8/9/2016 2/10/2016 of the nation s current design Zeitgeist. The Signature Edition November Taking luxury to its highest level, we look at limited edition products from the world of style to cars, watches to luggage and more. 6/10/2016 1/11/2016 For those men with the most rarified and discerning of tastes. December/ January The All-Marine Edition As Kuwait gets set to once again host the region s first marine show of the year, we bring you the people and the brands that are set to make waves at the 2016 Kuwait Yacht Show. 6/11/2016 1/12/2016 THE LUXE REVIEW Published in English, in every issue Watches Automobiles Yachts Culture Style Design Travel Events Watch news and features. Car news and features. Yacht industry news and features. (for this issue, all automobile content will be Kuwait features and therefore on the White Pages). Would normally cover 4 pages. Art shows and artists in Kuwait. News and interviews. A round-up of contemporary style. Fashion, grooming. Architecture, interiors, graphics, Zeitgeist. Interviews and features. Luxury travel. Destinations. Kuwait events, launches and openings.

3 The Stories of the finest people and events read by the finest readers CIRCULATION 10,000 Copies per month 9 Issues a year: Dec/Jan (Winter combined issue) June/August (Summer combined issue) Direct VIP DISTRIBUTION Delivered to MEN'S PASSION VIP Database Delivered to Trafalgar's VIP Customers Delivered to 200 plus Diawaniya's across Kuwait Chairman Club's members Al Kout Yachts Marina Crescent Yachts At the Yachts Club's Diwaniya QTY 4,000 copies 1,500 copies 1,000 copies Distributed with select partners as follows: Hotels & Hospitals Sheraton Hotel The Regency Hotel JW Marriott Radisson Blu Hotel Jumeirah Beach Hotel Hilton Resort Hotel Missoni Marina Hotel Royale Hayat Mowasat Hospital Seef Hospital Al Salam Hospital Men s Spas & Health Clubs C Club Al Corniche Club The Day Spa Sahara Country Club Flex Health Club Spaloon Platinum Art Galleries Dar Al Funoon CAP Gallery Sultan Gallery 20 copies 20 copies 10 copies

4 Mechanical Data FULL PAGE Trim: Type Area: Bleed: 26.8 cm width x 32 cm height 23 cm width x 30 cm height 27.8 cm width x 33 cm height DOUBLE PAGE SPREAD Trim: Bleed: Hot glue binding: 53.6 cm width x 32 cm height 54.6 cm width x 33 cm height Allow 10 mm RATE CARD Advertisement Rates FULL PAGE PRICE Regular KD 1,200 Facing Content KD 1,500 Facing Letter KD 1,500 Inside Back Cover (IBC) KD 1,700 Outside Back Cover (OBC) KD 2,500 DOUBLE PAGE SPREAD Run of Magazine KD 1,800 Inside Front Cover KD 2,500 1st DPS KD 2,300 2nd DPS KD 2,100 3rd DPS KD 2,000 Inside Back Cover KD 2,200 SPECIAL OPERATIONS Front Cover Flap (Gatefold) 3 pages Center Spread Divider KD 3,000 KD 3,000 KD 3,000

5 EDITORIAL RATE CARD Photography: Editorial: KD 50/ 1 hour* KD 70/ 1 hour* 1) FEATURES/ REVIEWS/ REQUESTED INTERVIEWS: Full Page: KD 1,200 For every additional page hereafter KD 600 2) EDITORIAL PHOTOSHOOTS: Photoshoot 8 Pages KD 3,500 Lookbook up to 5 pages (material provided by client): KD 2,500 3) EVENTS COVERAGE: Full Page (Inclusive of photography): KD 600 PR Policy FOR ADVERTISERS: For every 1 KD spent on advertising, the client will avail from 1 KD worth of Editorial & Events Coverage. FOR ENQUIRIES PLEASE CONTACT In Kuwait: Zeina Mokaddam (MD of PH7 Group Kuwait) Publisher of MEN S PASSION zeina@ph7-kw.com In Dubai: Alessandro Di Palo (MD of Media Frame) The exclusive representatives of MEN S PASSION a.dipalo@mediaframe.ae

6 Advertisers Luxury Watches A. Breguet A. Lange & Sohne Baume et Mercier Blancpain Cartier Chopard De Grisogono Hublot IWC Jaeger- Le Coultre Montblanc Omega Panerai Roger Dubuis Tag Heuer Ulysse Nardin Zenith Yachts Azimut Ferretti Optics Hassan s Optics International Optics Fashion Alfred Dunhill Austin Reed Boggi Milano Brioni Ermenegildo Zegna Dolce & Gabbana Ralph Lauren Gucci Hackett Harrys of London Harvey Nichols Lacoste Paul Smith Paul & Shark Tod s Tumi Fashion Watches Aigner Bonja Hamilton Korloff Salvatore Ferragamo Swiss Military Watches Tissot Automotive Audi BMW Cadillac Infinity Land Rover Lexus McLaren Mercedes Porsche Range Rover Rolls Royce Perfume Dunhill Givenchy Lacoste Mercedes Paul Smith Banks Burgan CBK Hospitals Royale Hayat Mobiles Blackberry Vertu Airlines Turkish Airlines Hotels Crowne Plaza Jumeirah Marina Hotel Missoni Hotel Sheraton Restaurants Dean and Deluca PF Changs Veranda Other High End Brands Montegrappa S.T. Dupont Victory CityScape