S W O T. Marketing. Tideline Swimwear sells through their online store, as well as supplies to small swimwear boutiques.

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2 Marketing Tideline Swimwear is a start-up company based in San Diego, California focusing on women s swimwear that eliminates undesired tan lines. Tideline Swimwear sells through their online store, as well as supplies to small swimwear boutiques. S W O T UV ray protection Fabric quality & life span Active wear line Men s swim line Competition Economic forces Quality control

3 Five Month Marketing Budget

4 Social Media Calendar Monday Behind-the-scenes photos Inspirational quote Blogger Post Motivational Quote or Tip Blogger Post #tidelineswimwear #motivationalmonday Tuesday Product Photos Quote or Tip Product Photos Event Update Product Video #tidelineswimwear #tideltuesday Wednesday Event Update Event Update Product Photos Industry Article Industry Video #tidelineswimwear #wavewednesday Thursday Product Video Industry Article Product Photos Product Photos Product Video #tidelineswimwear #tropicalthursday Friday #tidelineswimwear #funfriday Product Photos Inspirational quote Event Update Lifestyle Photo Fittness Quote or Tip Blogger Post

5 Visual Merchandising $ Albatross Pro Shop is a golf store located at the Coronado golf course in Coronado, California. Albatross Pro Shop will provide quality golf apparel to fulfill every golfer s need. From windbreakers to shorts, Albatross Pro Shop will provide a variety of apparel, essential for all types of weather. Albatross s unique design and exceptional one on one experience with our staff, make the pro shop stand out ahead of their competitors.

6 Demographics

7 Mens Albatross Apparel Womens

8 Hang Rail Hang Rail Plan-o-grams Register Rounder Rounder 2 Way Total Quantity 18 Rounder Rounder 4 Way Total Quantity 36 Hang Rail 2 Way 2 Way Hang Rail 4 Way 4 Way Gabi Nicole Rounde r Rounder Nicole Nicole Rachel Rachel SKU# A1G5 Color: Plum and Black QOF# 9 SKU# A1G6 Color: Plum and Black QOF# 9 SKU# A1G1 SKU# A1G2 SKU# A1G3 SKU# A1G4 Color: Deep Rose Color: Black Color: Teal Blue Color: Kelp QOF# 9 QOF# 9 QOF# 9 QOF# 9

9 Fashion Styling Tropical Palm Print Creative Brief The new Summer 2015 summer print trend is a tropical palm print. The model will be wearing a two piece palm print with a green kimono with fringe. The final photo will consists of a natural and trendy look, which is incorporated with the theme for the shoot. The green kimono is being used to better showcase the piece with a full look. The model will be wearing a brown sandals, simple necklace. The models hair and make up will be natural and beachy. The necklaces will be layered on top of each other. The overall look is inspired by tropical destinations around the world, which connects back to the summer theme. Final Photo

10 Summer Day With Sophie Final Photos Mood Board Creative Brief This editorial spread is for Teen Vogue Summer The model will be wearing a simple white tank top with denim jean shorts and brown flip-flops to showcase the bright colors around her. The accessories include three ribbons around her neck with a gold shark tooth necklace. The model will have minimal make up with long wavy hair. The overall look is inspired by a bright summer day outside.

11 Natural Beauty Beauty Magazine Cover Mood Board BEAUTY Creative Brief The Spring 2015 beauty magazine cover will be feminine and simple. A bouquet of red roses, NARS light pink lipstick and bronzer will be used. Two things a girl needs is lip stick and bronzer for a light natural look. The overall cover is inspired by natural beauty.

12 Fashion Show Production Show Merchandise Purpose: Raise money for the Save Japan Dolphins charity. Theme: A womens wardobe transition from day to night.

13 A women s wardrobe transition from day to night.

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