Logo Specifications: *U.S. Only. Crawford Logos Roll Out - Marketing Conference, June 2013 Open Globe / Division Logo Lockup
|
|
|
- Solomon Jennings
- 6 years ago
- Views:
Transcription
1 *U.S. Only Crawford Logos Roll Out - Marketing Conference, June 2013 Open Globe / Division Logo Lockup Logo Specifications Accent Colors: GTS: Pantone 144C Contractor Connection: Pantone 124C SWS: Pantone 368C SLS: Pantone 464C RSG: Pantone 312C Educational Services: Pantone 2607C Broadspire: Pantone 356C GCG: Pantone 533C U.S. Property & Casualty: 287C Crawford Corporate: Pantone Cool Grey 8 Logo Specifications: Crawford - Forza Bold - Pantone 287C Separating Rule - 80% Black Division - Futura Medium - 80% Black * In all other countries, please refer to local trademark g For more information, please us at info@us.crawco
2 Family of Crawford Logos Individual logo treatments are used to delineate our various business units. All of these logos are different, yet consistent in that the Crawford globe always appears on top of the design. Please note that in certain instances, a trademark symbol needs to be included on a business unit. S P E C I ALI S T PROPERTY & CASUALTY ** Please refer to Section 2.12 for Risk Sciences Group Logo usages.
3 Consistency: Current and New Logos Employing a cohesive and uniform treatment of our brand is vital to presenting a unified message to the world. When utilized correctly and with consistency, well-executed branding is powerful. To ensure we are communicating a cohesive and accurate message about who we are and what our business stands for, please review the standardized list that follows. Proper adherence to both the written and graphic guidelines of our brand is integral to protecting its integrity and consistency. * * Crawford Global Technical Services S P E C I ALI S T * Current Logos New Logos *Current logo remains in use with new logo GCG will maintain its existing branding for the foreseeable future. When in doubt or faced with a question about expressing a business unit not addressed in these guidelines, please contact the Global Marketing Department at Global.Marketing@us.crawco.com to determine an appropriate solution.
4 Vertical Family Logo Lockup When challenged with displaying our entire family together vertically, it is mandatory to stack our individual business units under the primary Crawford logo. BROADSPIRE BROADSPIRE CO NTR AC TOR CO N NEC TION SM CO NTR AC TOR CO N NEC TION SM EDUCATIONAL SERVICES EDUCATIONAL SERVICES GCG GCG GLO BAL TECHNICAL GLO BAL TECHNICAL PROPERTY & CASUALTY PROPERTY & CASUALTY RISK SCIENCES GRO UP RISK SCIENCES GRO UP SPECIALIST LIABILIT Y SPECIALIST LIABILIT Y STR ATEGIC WARR ANT Y STR ATEGIC WARR ANT Y ** Business units must be listed alphabetically.
5 Horizontal Family Logo Lockup When faced with displaying our entire family together horizontally, it is mandatory to list our individual business units under the primary Crawford logo. BROADSPIRE CONTRACTOR CONNECTION SM EDUCATIONAL SERVICES GCG GLOBAL TECHNICAL PROPERTY & CASUALTY RISK SCIENCES GROUP SPECIALIST LIABILITY STRATEGIC WARRANTY BROADSPIRE CONTRACTOR CONNECTION SM EDUCATIONAL SERVICES GCG GLOBAL TECHNICAL PROPERTY & CASUALTY RISK SCIENCES GROUP SPECIALIST LIABILITY STRATEGIC WARRANTY BROADSPIRE CONTRACTOR CONNECTION SM EDUCATIONAL SERVICES GCG GLOBAL TECHNICAL PROPERTY & CASUALTY RISK SCIENCES GROUP SPECIALIST LIABILITY STRATEGIC WARRANTY BROADSPIRE CONTRACTOR CONNECTION SM EDUCATIONAL SERVICES GCG GLOBAL TECHNICAL PROPERTY & CASUALTY RISK SCIENCES GROUP SPECIALIST LIABILITY STRATEGIC WARRANTY BROADSPIRE CONTRACTOR CONNECTION SM EDUCATIONAL SERVICES GCG GLOBAL TECHNICAL PROPERTY & CASUALTY RISK SCIENCES GROUP SPECIALIST LIABILITY STRATEGIC WARRANTY BROADSPIRE CONTRACTOR CONNECTION SM EDUCATIONAL SERVICES GCG GLOBAL TECHNICAL PROPERTY & CASUALTY RISK SCIENCES GROUP SPECIALIST LIABILITY STRATEGIC WARRANTY ** Business units must be listed alphabetically.
6 Basic Logo Guidelines Our logo is the most recognizable icon of our brand. In no way, shape or form should you ever alter our logo, including the placement and size relationship of its logo type or logo mark. For the purposes of this manual, we will refer to the word Crawford as the logo type and the Globe as the logo mark. Logo type (Crawford) + Logo mark (Globe) + Registration mark ( ) = Logo (Crawford Logo) By deviating from these guidelines, you risk weakening our brand s integrity and identity. Refer to and use only authorized artwork provided by the Global Marketing Department. Trademark specifications are detailed in later chapters of this manual, specifically the appropriate use of the SM, TM and for each region. Clear Space Always maintain clear space around the Crawford logo to protect the logo from distracting graphics or typography. Measure clear space surrounding the logo by the height of the o in Crawford for vertical space, and the width of the o for horizontal. Never allow typography or other elements to invade the logo type or logo mark. Minimum Size The Crawford logo becomes difficult to reproduce when it becomes smaller due to the thin longitude lines in the globe. Reducing it too much can damage the logo s integrity and effectiveness. 1 Wide Be sure to never reproduce the logo smaller than 1 wide, measured from the C to the d.
7 Crawford Primary Logo Specifications When it comes to our logo, consistency is paramount. That means using the proper design, as well as the correct color palette all the time. Please review the following important style direction: Logo on Light Background When our primary Crawford logo appears on a white or light background, use our primary, authorized Crawford blue PANTONE 287 C. For B/W only options, the Crawford logo may be used in black. PANTONE 287 C CMYK: C100 M87 Y20 K11 RGB: R0 G47 B135 HEX:#002F87 Logo Lockup: Crawford and Broadspire When our logo appears with the Broadspire logo on items that should portray a unified family of business units, it is acceptable to use the logos in an all gray state. They should be used on white or light backgrounds ONLY, since if the background is dark, it is advisable to use the reverse white logos. The gray should be 80% black. Logo Families When the Crawford primary logo is used with MULTIPLE business units, the Vertical or Horizontal Family Logo Lockup should be employed. BROADSPIRE CONTRACTOR CONNECTION SM EDUCATIONAL SERVICES GCG GLOBAL TECHNICAL PROPERTY & CASUALTY RISK SCIENCES GROUP SPECIALIST LIABILITY STRATEGIC WARRANTY Logo Reversed Out When our logo appears on a dark background, it is acceptable to use the logo reversed out in white.
8 Crawford Business Units Logo Specifications Our Crawford Business Unit logos will follow the same basic rules as the primary Crawford logo. Just to avoid confusion, this page has been provided to show the use of these logos for the individual business units. Some of these units will be allowed to use their current logos (i.e. GTS) in conjunction with the new Crawford logo lockups. Please review the following important style direction: Logo on Light Background When our Crawford business unit logos appear on a white or light background, use our primary, authorized Crawford blue PANTONE 287 C for the word Crawford and 80% black (gray) for the underline and the text below the line. For B/W only options, the Crawford logo may be used in black. PANTONE 287 C CMYK: C100 M87 Y20 K11 RGB: R0 G47 B135 HEX:#002F87 Logo Lockup: Crawford and Broadspire When a business unit logo appears with the Broadspire logo on items that should portray a unified family of business units, it is acceptable to use the logos in an all gray state. They should be used on white or light backgrounds ONLY, since if the background is dark, it is advisable to use the reverse white logos. The gray should be 80% black. Logo Families When multiple business unit logos are used together, the Vertical or Horizontal Family Logo Lockup should be employed. BROADSPIRE CONTRACTOR CONNECTION SM EDUCATIONAL SERVICES GCG GLOBAL TECHNICAL PROPERTY & CASUALTY RISK SCIENCES GROUP SPECIALIST LIABILITY STRATEGIC WARRANTY Logo Reversed Out When our logo appears on a dark background, it is acceptable to use the logo reversed out in white.
9 Broadspire Logo Specifications Consistency is key. The Broadspire logo should follow the same guidelines as the Crawford primary logo. Logo on Light Background When our Broadspire logo appears on a white or light background, use our primary, authorized Broadspire green PANTONE 356 C for the word Broadspire and 80% black (gray) for the underline and the text below the line. For B/W only options, the Broadspire logo may be used in black. PANTONE 356 C CMYK: C96 M26 Y100 K15 RGB: R0 G121 B53 HEX: # Logo Lockup: Broadspire and Crawford When the Broadspire logo appears with other Crawford logos on items that should portray a unified family of business units, it is acceptable to use the logos in an all gray state. This should be used on white or light backgrounds ONLY. If the background is dark, it is advisable to use the reverse white logos. The gray should be 80% black. Logo Reversed Out When our logo appears on a dark background, it is acceptable to use the logo reversed out in white.
10 Discontinued Logos and Treatments It s time to welcome our new logos...and say goodbye to the old logos shown below. Please do not use these logos in or on any new consumer or non-consumer facing materials. Discontinue using the logo/tagline treatments below Discontinue using any other logo treatments not approved or shown here By eliminating the use of non-approved logo treatments, we simplify our current identity system, which allows for an easier transition into our new brand. Remember, this is a slow rollout, so follow these guidelines when creating NEW materials.
11 Incorrect Logo Usages Because our logo and all coinciding lockups are the primary visual representation of our brand, they should be treated with great respect. Changing any part of the logo(s) will jeopardize consistency and weaken its impact. Avoid the following: Do not apply any color to the logo other than the approved PMS colors Do not change proportions of the globe or increase font size or proportion in any way Do not apply secondary colors to any part of the logo *U.S. Only Crawford Logos Roll Out - Marketing Conference, June 2013 Open Globe / Division Logo Lockup Do not place logo inside holding shapes Do not use logos in a designed or cent Colors: * U. S. O nalcy GTS: Pantone 144C repeated n t rg a co t osr C o n nor e c t i obusy n : P a n t o n ebackground 124C C r a w f o r d Cpattern Loo S :ap r a nkt oen te i3n 68 R o l l O u t -S W M gc Conference, June 2013 SLS: Pantone 464C Open Globe / Division Logo Lockup RSG: Pantone 312C Educational Services: Pantone 2607C Broadspire: Pantone 356C GCG: Pantone 533C U.S. Property & Casualty: 287C Crawford Corporate: Pantone Cool Grey 8 U.S. PROPERTY & CASUALTY *U.S. Only Logo Specifications: Crawford Logos Crawford - Forza Bold - Pantone 287C June 2013 S e p a rroll a t i nout g R- umarketing l e %Conference, Black D i v i s i Open o n - Globe F u t u r /a Division M e d i u Logo m - 8 0% Black Lockup Do not replace font with another * In all other countries, please refer to local trademark guidelines. For more information, please us at info@us.crawco.com FINAL - April 17, 2013 Accent Colors: GTS: Pantone 144C Contractor Connection: Pantone 124C SWS: Pantone 368C SLS: Pantone 464C RSG: Pantone 312C Educational Services: Pantone 2607C Broadspire: Pantone 356C GCG: Pantone 533C U.S. Property & Casualty: 287C Crawford Corporate: Pantone Cool Grey 8 Do not use logo without the globe and/or the registered trademark Do not stretch logos in a horizontal or a Logo Specifications: vertical C r a w f o r direction d - Forza Bold - Pantone 287C S e p a r a t i n g R Accent u l e Colors: - 80% Black D i v i s i o n - F u GTS: t u rpantone a M144C e d i u m % B l a c k Contractor Connection: Pantone 124C * I n a l l o t h e rsws: c opantone u n t 368C r i e s, p l e a s e r e f e r t o l o c a l t r a d e m a r k g u i d e l i n e s. SLS: Pantone For more info rm a t i464c o n, p l e a s e e m a i l u s a t i n f u s. c r a w c o. c o m RSG: Pantone 312C Educational Ser vices: Pantone 2607C Broadspire: Pantone 356C GCG: Pantone 533C U.S. Property & Casualty: 287C Crawford Corporate: Pantone Cool Grey 8 U.S. PROPERTY & CASUALTY Logo Specifications: Crawford - Forza Bold - Pantone 287C Separating Rule - 80% Black Division - Futura Medium - 80% Black * In all other countries, please refer to local trademark guidelines. For more information, please us at info@us.crawco.com FINAL - April 17, 2013
12 Use of Name Only Each business unit name can appear on its own without the Crawford logo type and logo mark in Futura in all capitalization. See below examples: Correct Crawford & Company incorrect Crawford and Company Crawford & Co. Crawford and Co. Crawfords GLOBAL TECHNICAL CONTRACTOR CONNECTION SM STRATEGIC WARRANTY Specialist LIABILITY RISK SCIENCES GROUP EDUCATIONAL SERVICES RSG PROPERTY & CASUALTY Broadspire
BRANDMARK GUIDELINES
GUIDELINES 1.1 BRANDMARK RATIONALE The brandmark is inspired by the spirit of partnership. It aims to capture through its design Rawabi Holding s unique ability to bring together marketing intelligence
HyperSound copyright & brand guidelines
HyperSound copyright & brand guidelines ii Copyright & brand guidelines Table of Contents Introduction......................................... 1 General Marketing Guidelines......................... 2
BRANDMARKS 1 BRAND GUIDELINES // 2019
1 BRAND GUIDELINES // 2019 TABLE OF CONTENTS 4. LOS ANGELES AUTO SHOW BRAND GUIDELINES 6. Brandmarks 12. Color Palettes 13. Fonts 14. AUTOMOBILITY LA BRAND GUIDELINES 16. Brandmarks 22. Color Palettes
- BRAND BOOK - - BRAND BOOK -
- BRAND BOOK - - BRAND BOOK - INTRODUCTION These guidelines have elements to assist in applying the Clare Tourism brand. The guides apply to the logo, typeface, colours and additional elements which combine
INTRODUCTION... 3 INSPIRATION... 6 LOGOTYPES LOGOTYPES /AMATEUR SPORTS LOGOS TYPOGRAPHY INTRODUCTION COLOR PALETTE...
B R A N D S T Y L E G U I D E TABLE OF CONTENTS FLORIDA SPORTS FOUNDATION GUIDELINES INTRODUCTION............................................................... 3 INSPIRATION...............................................................
SHAPE America. Society of Health and Physical Educators BRAND GUIDELINES
SHAPE America Society of Health and Physical Educators BRAND GUIDELINES SHAPE America Society of Health and Physical Educators Table of Contents INTRODUCTION 3 TELLING OUR BRAND STORY 4 Brand Personality
Logo Use and Guidelines for Approved Nevada Health Link Partners
Logo Use and Guidelines for Approved Nevada Health Link Partners August 12,2014 - Version 1.2 Nevada Health Link: Partner Logo Use Standards 1 Partner Use of the Nevada Health Link In an effort to provide
ITU s 150th Anniversary visual guidelines
ITU s 150th Anniversary visual guidelines 150th Anniversary The 150th Anniversary kit of visual guidelines serves to promote activities related to ITU s 150th Anniversary. ITU membership and other stakeholders
Cloudera Partner Guidelines Version 1.0. Brand Guidelines Partner Branding
1 Brand Guidelines Table of Contents Introduction.... 03 Co-Branding..... 04 Program Branding.... 06 Color Palette.... 10 Conclusion / Contact.... 11 3 Co-branding shows a relationship between Cloudera
Oklahoma Wesleyan University Eagles Athletics Branding & Identity Style Guide
Oklahoma Wesleyan University Eagles Athletics Branding & Identity Style Guide version 3/15/17 prepared by Megan England Media Relations & Brand Management Office of University Relations table of contents
2014 Brand Guidelines
01 Contents 02 Introduction 03-05 Homecoming Scotland Master Logos 06 Promotional Logos 07 Logo Exclusion Area and Minimum Size 08 Logo Distortion Illustration 09-10 Colour Specification (Print and Online)
Merchandise Standards / Correct Logo Usage
Merchandise Standards / Correct Logo Usage The Cummins logo is the primary symbol for our brand. It should be reproduced accurately and kept isolated from other type and logos whenever possible. The logo
Promotional Item Brand Standards
Promotional Item Brand Standards June 1, 2014 1 2 Welcome to the Niagara College promotional item brand standards. This document has been developed to provide the Niagara College community with specific
Delivery partnership guidelines. Version
Version 2.0 11.03.16 2 Introduction We re thrilled to team up to give your customers a great delivery experience. The guide includes details on the Uber delivery mark as well as usage standards that can
Traditional Owner Acknowledgement Brand
Traditional Owner Acknowledgement Brand Traditional Owner Acknowledgement Brand Red Cross acknowledges the Traditional Owners of this land, their ancestors and Elders, past and present. Brand Symbolism
BRANDGUIDE. Miami Trace Local Schools Brand Guidelines Primary logo and identification guidelines
BRANDGUIDE Miami Trace Local Schools Brand Guidelines 2015 Primary logo and identification guidelines our brand our vision our future panther pride 01 why a re-brand? The Miami Trace Local School District
Brand Identity Guidelines. v1.3 /
Brand Identity Guidelines v1.3 / 10.07.09 Contents 1.1 About L2P... 1.2 Introduction... 1.3 The L2P Visual Identity... 1.4 The L2P Brandmark... 1.5 Colour... 1.5 Greyscale & reversed... 1.6 Colour configurations...
Merchandise. Standards Guide
Merchandise Standards Guide Last updated January 2018 The Ivey Brand Through the use of the Ivey brand we communicate to the world our tradition of excellence, innovation and educating leaders and future
September 2014 BRAND GUIDELINES
September 2014 BRAND GUIDELINES PRIMARY MARK PRIMARY MARK WITH B SECONDARY MARK, INTERLOCKING BU WORD MARK The new trademark Brenau University Golden Tigers logos are available for use in all authorized
Cooperatives International Year of LOGO USE AND GUIDELINES
New York / February All elements have been carefully combined so the logo, in its entirety or in the following derivatives, can be used as an effective tool to communicate the ideas and values of the brand.
Max Broock Brand Guidelines
Max Broock Brand Guidelines 1 About Max Broock Clients receive quality, family-grown service when working with our family of companies. Serving our state for almost 125 years, Michigan is more than our
02 WE ARE EVERYDAY ADVENTUREWEAR BORN FROM NEW ENGLAND CHARLES RIVER APPAREL
BRAND GUIDELINES 02 WE ARE EVERYDAY ADVENTUREWEAR CHARLES RIVER APPAREL BORN FROM NEW ENGLAND OUR STORY 03 EVERYDAY ADVENTUREWEAR BORN FROM NEW ENGLAND It all started with a rain jacket in 1983 - not just
Why do we need guidelines?
Interactive Eyewear of the Future Style Guide Why do we need guidelines? Our values should be evident wherever VizCOM is encountered, whether online or via traditional marketing material. If we follow
Real Estate One Franchise Brand Guidelines
Real Estate One Franchise Brand Guidelines 1 2 Table of Contents 4 8 14 20 26 30 Introduction Logos Typography Colors Photography Social Media 3 About Real Estate One Clients receive quality, family-grown
Add to Apple Wallet. Guidelines March 2017
Add to Apple Wallet Guidelines March 2017 Contents Add to Apple Wallet Overview 3 Graphic Standards 4 Examples 5 Do s and Don ts 6 Printing the Add to Apple Wallet Button Requirements 7 Codes 8 Button
Using the logo on University merchandise and gifts
Division of Corporate Affairs and Planning VISUAL IDENTITY GUIDE NUMBER 5 Using the logo on University merchandise and gifts www.le.ac.uk/marketing 2 UNIVERSITY OF LEICESTER DIVISION OF MARKETING AND COMMUNICATIONS
Rock Only Visual Identity Standards
Rock Only Visual Identity Standards August 2007 Table of Contents Logo Standards and Guidelines Rock Only logo.......................................................................... 1 Rock Only logo
Windmill Hill City Farm
Windmill Hill City Farm Logo guidelines August 2011 These guidelines will be of interest to Windmill Hill City Farm staff and any external personnel working on graphic design for the farm. If you have
LAW WEEK LOGO USE: Guidelines for Event Partners. Using this guide. Further information
LAW WEEK LOGO USE: Guidelines for Event Partners STOP! Did you receive a Law Week Grant from Victoria Law Foundation? Then you re reading the wrong guidelines! You need to acknowledge your event s grant
ADIA MEMBER MARKETING GUIDE. How using ADIA branding will help grow your business
ADIA MEMBER MARKETING GUIDE How using ADIA branding will help grow your business CONTENTS ADIA membership benefits that support your business 3 Why and where to use the ADIA member logo 4 The ADIA member
The Campaign. Experience the latest industry advances in contact lenses, solutions, therapeutics and leading edge medicaland diagnostic equipment.
Messaging The Campaign Vision Expo East is the complete event for ophthalmic professionals, where eyecare meets eyewear and education, fashion and innovation mingle. Shop more than 5,000 fashion and luxury
Brand Story. Girl Talk began in 2002 when one high school girl identified a problem and decided to make a difference Brand Messaging.
Brand Guidelines 01 2 Brand Messaging Guidelines Brand Story Girl Talk began in 2002 when one high school girl identified a problem and decided to make a difference. Haley Kilpatrick founded the first
Welcome to the team! TOGETHER, WE WILL TURN MOTIVATED GIRLS INTO UNSTOPPABLE WOMEN.
BRAND GUIDELINES Welcome to the team! TOGETHER, WE WILL TURN MOTIVATED GIRLS INTO UNSTOPPABLE WOMEN. Play Like a Girl is a nonprofit organization dedicated to empowering girls ages 9-13 to reach their
Guidelines for Law Week Grant recipients
LAW WEEK LOGO USE: Guidelines for Law Week Grant recipients STOP! These guidelines are for Event Partners who received a Law Week Grant in 2018. If this is not you, you re reading the wrong guidelines!
GRAPHIC IDENTITY LOGO
LOGO The Oriental Institute logo is our identity. For an effective identity the logo should appear consistent throughout all print and digital communications. Logo Emblem Wordmark The Oriental Institute
Identity Guidelines august 2009
Identity Guidelines august 2009 Contents Introduction.... 2 Color palette... 3 Identity size and control area... 5 Identity use with other logos.... 6 Identity variations... 7 Identity don ts... 8 Typography....
GRAPHIC STANDARDS July 2016
GRAPHIC STANDARDS July 2016 VIKING RANGE, LLC Viking Range, LLC has established its image in the marketplace through years of consistent branding. The look and message have evolved with the product lines.
PIEDMONT ATHLETICS BRAND IDENTITY GUIDELINES
2017 PIEDMONT ATHLETICS BRAND IDENTITY GUIDELINES E S T. 1 9 2 1 PIEDMONT ATHLETICS BRAND IDENTITY The Piedmont High School athletic branding package provides the Athletic Department with consistent visuals
Graphics Standards Manual
Graphics Standards Manual LSU Health New Orleans Graphic Standards Manual LSU Health New Orleans Graphic Standards Manual 1 Graphic Standards This section will provide information on graphic standards
BRAND USAGE GUIDELINES AND NAMING CONVENTIONS
Tango Buenos Aires [ PRELIMINARIES ] BRAND USAGE GUIDELINES AND NAMING CONVENTIONS All public communication and dissemination material and media, including digital media, of the PRELIMINARY must comply
2017 Button Up Vermont Brand Guidelines. Vermont Energy Investment Corporation 2017 Designed with Tammarck Media Cooperative & Alder Studio
2017 Button Up Vermont Brand Guidelines Vermont Energy Investment Corporation 2017 Designed with Tammarck Media Cooperative & Alder Studio Use these tools! In 2016, Vermont Energy Investment Corporation
Brand Guidelines March Zechariah Vision Network
Brand Guidelines March 2015 Contents / 1 Thriving by Involving Who We Are.................... 2 Contents About the Logo................. 3 Logo Variations................. 4 Using the Logo.................
MARQUETTE CATHOLIC HIGH SCHOOL Graphic Standards A LT O N, I L
HIGH SCHOOL 2016 Graphic Standards A LT O N, I L Marquett School gh atholic Hi C e A LT O N, I L Marquette s Graphic Identity Marquette Catholic High School in Alton, IL was established in 1927. In that
COSMOS-standard. Labelling Guide. Version 1.4 September 3 rd 2014
Labelling Guide Version 1.4 September 3 rd 2014 COSMOS-standard AISBL Rue du Commerce 124 1000 Brussels Belgium E: info@cosmos-standard.org W: www.cosmos-standard.org Labelling Guide version 1.4 page 2
WENDY. School of Dance BRUSH STROKE CONCEPT GUIDE
BRUSH STROKE CONCEPT GUIDE CONTENTS Re-brand 2017 BACKGROUND INFORMATION 3 LOGO EQUITIES 6 APPLICATION METHODS 21 inspiration behind the concept name primary logo positive/negative logo colour palette
Brand Guidelines Staff Edition. Version 1.0
Brand Guidelines Staff Edition Version 1.0 Contents 1 An introduction to Lancaster University 1.1 Using the guidelines 1.2 A history of the brand 1.3 Tone of voice 2 The University crest 2.1 Primary logomark
BRAND BOOK & STYLE GUIDE
BRAND BOOK & STYLE GUIDE ur o t s u han j nown t e r Mo re k e w ct s, sock ur produ for o c ks! o r t a th WHAT MAKES US, us? brand Overview (in a nutshell ) In the LittleMissMatched world, mixing patterns
pantone 2018 CD697C29227F441A685927AEF07A2D1A Pantone / 6
Pantone 2018 1 / 6 2 / 6 3 / 6 Pantone 2018 The Pantone Color Institute is a consulting service within Pantone that forecasts global color trends and advises companies on color in brand identity and product
COSMOS-standard. Labelling Guide
Labelling Guide Version 1.1 20 th July 2011 COSMOS-standard AISBL Rue du Commerce 124 1000 Brussels Belgium E: info@cosmos-standard.org W: www.cosmos-standard.org Labelling Guide version 1.1 20 th July
Colour. An important part of brand integrity is the accurate and. consistent reproduction of brand colours. This page outlines
Colour An important part of brand integrity is the accurate and OPG STEEL BLUE consistent reproduction of brand colours. This page outlines Pantone 7691 U Pantone 7691 C Too Blue P37H7 and Vinyl equivalents.
Provider toolkit. A guide to using the BreastScreen Aotearoa resources. 1 BreastScreen Aotearoa provider toolkit
Provider toolkit A guide to using the BreastScreen Aotearoa resources 1 BreastScreen Aotearoa provider toolkit VERSION 1 JUNE 217 Introduction This is the new visual identity for BreastScreen Aotearoa.
Brand Toolkit Global Edition
1 Brand Toolkit Global Edition Table of Contents Please note that use of this World Environment Day brand toolkit comes with the following disclaimer. Logos THEME LOGO: ENGLISH THEME LOGO: LANGUAGES THEME
GIFT IT NOW BRAND. vibrant, lively, exciting and adventurous
BRAND GUIDELINES GIFT IT NOW BRAND vibrant, lively, exciting and adventurous The Gift It Now brand is a fun, vibrant and energetic consumer brand making gift-giving fun. With a colourful design that emulates
Provider toolkit. A guide to using the National Cervical Screening Programme & BreastScreen Aotearoa resources VERSION 1 SEPTEMBER 2017
Provider toolkit A guide to using the National Cervical Screening Programme & BreastScreen Aotearoa resources VERSION 1 SEPTEMBER 217 1 National Cervical Screening Programme & BreastScreen Aotearoa provider
Brand Toolkit Host Country Edition
1 Brand Toolkit Host Country Edition Table of Contents Please note that use of this World Environment Day brand toolkit comes with the following disclaimer. Logos THEME LOGO: ENGLISH THEME LOGO: LANGUAGES
Creative Narrative & Graphic Elements:
CREATIVE STYLE GUIDE UNIVERSITY OF VERMONT Creative Narrative & Graphic Elements: STYLE GUIDE VOL. 1.2 CREATIVE STYLE GUIDE 1.2 INTRODUCTION Introduction In an effort to provide a resource that will aid
CORPORATE IDENTITY GUIDE
CORPORATE IDENTITY GUIDE INDEX 1 1.1 2 3 4 4.1 4.2 4.3 4.4 4.5 4.6 5 6 Company Trademark & Official Title Examples of Misusage of the Company Trademark AE Arma-Elektropanç Branch Offices and Subsidiaries
Hennepin County Brand Guidelines
Brand Guidelines Hennepin County Brand Guidelines November 2016 Hennepin County Communications 612-348-3848 hennepin.us/brand Building our brand Everything and everyone has an identity what we look like,
detroit Detroit Zoo Brand Identity Guidelines
Detroit Zoo Brand Identity Guidelines Contents 1.0 Introduction 1.1 About This Guide 1.2 Mission and Vision 1.3 Positioning Statement 2.0 Brandmark Usage 2.1 Our Brandmark 2.2 Clearspace 2.3 Minimum Size
Promotional Items for Coastal Alabama Community College Specifications for the Bid: This bid will be awarded based on specific items. Therefore, multiple vendors may be awarded for the various items listed
Copyright 2017 Naturalislabs Pte Ltd. All rights reserved. Published by Eric Kelly.
UltraFX10.com 1 Copyright 2017 Naturalislabs Pte Ltd. All rights reserved. Published by Eric Kelly. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form
Before. Ben Davis University High School
Before Ben Davis University High School After Ben Davis University High School Before After Ben Davis University High School Color Basics Primary Colors Red, Yellow and Blue, are the basis for all other
DUPONT BRANDING AND PACKAGING HARMONISATION Three powerful protection brands. One simple system.
DUPONT BRANDING AND PACKAGING HARMONISATION Three powerful protection brands. One simple system. FINDING DUPONT PROTECTIVE APPAREL JUST GOT EASIER Three powerful protection brands. One simple system. Every
WASHINGTON 2016 PROOF
WASHINGTON 2016 PROOF 112 E. 5th Street Marysville OH 43040 937-738-6900 info@therudis.com SUBLIMATED SINGLET PRINT TYPE: Sublimation Please review colors before ordering! Cool Gray 7 Note: When sublimating,
H Fashion Storyboard
OVERVIEW 4-H Fashion Storyboard General Rules and Guidelines The 4-H Fashion Storyboard is an industry-inspired method of displaying original designs. The best storyboards create vivid visual images that
v DQT VB NIKE 20/20 CAP JERSEY $80.00* v DQT VB VANTAGE CAP JERSEY $80.00* This uniform design also worn by:
378276 v DQT VB NIKE 20/20 CAP JERSEY $80.00* *15% upcharge for MT, LT, XLT, 2XLT 3-5 WEEK DELIVERY UPON ARTWORK APPROVAL. This fully sublimated lightweight cap sleeve jersey is sure to keep you cool and
Section 7. Products INGERSOLL RAND VISUAL IDENTITY STANDARDS
Section 7 Products No matter the job they're designed to do, all Ingersoll Rand products are out in the real world delivering on our brand promise of inspiring progress. As shown on the following pages,
Brand South Australia Brand Guidelines Snapshot
Brand South Australia Brand Guidelines Snapshot Elements and Applications February 2018 Please note: this is only a brief snapshot of the Brand Guidelines. Refer to the full Brand South Australia Guidelines
Brand identity designed by JAVIER
Brand identity designed by JAVIER Logo conceptualization Concept 3 WOMEN is a Colombian brand creating a new brand identity and name to introducing their products to the American market. Before designing
ALL TICKETS COMMUNICATE THE KEY BENEFITS OF EACH BRAND. THEY ARE AVAILABLE IN THE FOLLOWING FOUR LANGUAGES. GB ENGLISH C CHINESE D GERMAN J JAPANESE
VILOFT SWING TICKETS SWING TICKETS ARE AVAILABLE FOR VILOFT original and VILOFT micro. ALL TICKETS COMMUNICATE THE KEY BENEFITS OF EACH BRAND. THEY ARE AVAILABLE IN THE FOLLOWING FOUR LANGUAGES. GB ENGLISH
Color Harmony Plates. Planning Color Schemes. Designing Color Relationships
Color Harmony Plates Planning Color Schemes Designing Color Relationships From Scheme to Palette Hue schemes (e.g. complementary, analogous, etc.) suggest only a particular set of hues a limited palette
CREATINE + PERMANENT CURLS AND STRAIGHTENING SERVICES DESIGN GUIDELINES
CREATINE + PERMANENT CURLS AND STRAIGHTENING SERVICES DESIGN GUIDELINES GENERAL INFORMATION On the following pages you ll find design guidelines for all CREATINE + Permanent Curls and Straightening Services
This discussion outlined our first challenge, which was to solidify the terminology related to the Potsdam colors.
SUNY Potsdam Brand/Color Report April 2014 On October 7, 2013, stakeholders from across campus convened to address an increasing discrepancy between College constituents in the use of color. In attendance
Make Chicago the Top Global Destination.
Styleguide our vision our mission Make Chicago the Top Global Destination. The Chicago Convention & Tourism Bureau is the premier sales and marketing organization that promotes Chicago s world-class assets
LOGO MANDATORY ASSIGNMENT 02 FOOD & MALT. LAURA KABELL LUNDBERG
LOGO MANDATORY ASSIGNMENT 02 FOOD & MALT LAURA KABELL LUNDBERG https://laurakabell.wordpress.com/ INTRODUCTION A logo is what introduces the company and makes the customer remember the brand. A logo is
Design Decisions. Copyright 2013 SAP
Design Decisions Copyright 2013 SAP ELEMENTS OF DESIGN FORM should be in proportion to the shape of the head and face, and the length and width of neck and shoulder SPACE is the area the style occupies;
january OUR MISSION VALID THRU
holiday suite 20 It s literally time to deck the halls! Or as we prefer to say, chalk the halls. There s never been a more joyful season or so many VALID THRU january 2019 ways to make your home a haven,
Wild Winter. Brand Standards Guide By Shelby Cunningham
Wild Winter Brand Standards Guide By Shelby Cunningham 2 Table of Contents Contents 1. Introduction Pages 3-4 Page 13 5. Color System 2. Brand Positioning Pages 5-6 Page 14 6. Typography 3. Brand Voice
the DARING WAY SHOW UP BE SEEN LIVE BRAVE based on the research of Brené Brown
the DARING WAY SHOW UP BE SEEN LIVE BRAVE based on the research of Brené Brown TRADEMARK and STYLE GUIDE These guidelines were established to ensure that all community members are familiar with the legal,
PO BOX 68 Westville OH
PO BOX 68 Westville OH 43083 937-788-2184 SUBLIMATED 1/4 ZIP RUDIS Logo Location: Waistband, PRINT TYPE: Sublimation Note: When sublimating, colors may shift slightly from the on-screen digital representation
FRANCESCO GROUP. The Classic Cuts Progression from level 2 to level 3. With Linsey Toon
FRANCESCO GROUP The Classic Cuts Progression from level 2 to level 3 With Linsey Toon Classic Cuts As with most hairdressing groups FG have a collection of haircuts called the "classics" These are devised
CONTENTS LOGO 4 COLOUR 12 TYPOGRAPHY 14 MESSAGING 16 SOCIAL MEDIA 17 IMAGERY 18 PRESENTATIONS 20 BROCHURES 22 LINKING TO BACD 23
Brand Guidelines 1 CONTENTS LOGO 4 COLOUR 12 TYPOGRAPHY 14 MESSAGING 16 SOCIAL MEDIA 17 IMAGERY 18 PRESENTATIONS 20 BROCHURES 22 LINKING TO BACD 23 2 British Academy of Cosmetic Dentistry Contents 3 LOGO
FALL 2017 / SPRING 2018 Prices valid through 3/31/18
SOCCER UNIFORMS FALL 2017 / SPRING 2018 Prices valid through 3/31/18 EVERY STYLE FOR EVERY PLAYER CUSTOMIZE YOUR TEAM S LOOK FROM HEAD TO TOE A. GENESIS JERSEY ADULT 8.99 / YOUTH 7.99 Adult sizes S-2XL
Fashion Curriculum Portfolio
Fashion Curriculum Portfolio Becky Parkinson Vogue Cover April 1950 Contents: Fashion Portfolio Explanation Mini Copy of Fashion Portfolio, Student Sample (Michelle Wang) Assignment Details included below
What s New for 2014 GRAPHICS TRENDS FASHION + HOME
Full Line Catalog 2014 SM What s New for 2014 GRAPHICS Artist Edition Covers. We selected artwork from members of our PANTONE Canvas portfolio sharing community to be featured on the new editions of our
Brand Identity Guidelines with Brand Architecture Version 2.0 United Way of America 2008
Brand Identity Guidelines Version 2.0 of America 2008 1.0 Introduction Brand Identity Guidelines Version 2.0 of America 2008 Using the brand identity guidelines The brand identity is the tangible expression
February 1, FROM: Miles Dabovich Kelli Lehman District Extension Administrator Extension Program Specialist 4-H
February 1, 2015 TO: District 3 County Extension Agents FROM: Miles Dabovich Kelli Lehman District Extension Administrator Extension Program Specialist 4-H SUBJECT: 2015 ROLLING PLAINS 3 DISTRICT 4-H FASHION
ES 838 June 1979 CREWE THE LOOK YOU. Like-WITH LINE. Oregon State University Extension Service
ES 838 June 1979 CREWE THE LOOK YOU Like-WITH LINE Oregon State University Extension Service Becky Culp* Becoming clothes influence the way you look and feel. Visible lines in your clothes create illusions
Framework for Defining my Logo Brand
Framework for Defining my Logo Brand VAN DOORN S FRAMEWORKS FOR DEFINING HER LOGO BRAND Below are key words I picked out and highlighted from my Thinking Map and Branding Statement that will help define
ASMI COMPLAINTS PANEL FINAL DETERMINATION Meeting held 10 November, 2009
ASMI COMPLAINTS PANEL FINAL DETERMINATION Meeting held 10 November, 2009 Hamilton Laboratories ( HL ) v. Johnson & Johnson Pacific ( JJP ) Neutrogena Ultra Sheer Dry-Touch Sunscreen Lotion 1. HL complains
2016 Annual Uniform Allocation Staff Information. March 2016
2016 Annual Uniform Allocation Staff Information March 2016 Overview The 2016 Annual Allocation ordering process will open on 4 th April, 2016 and close 29 th April, 2016. Only staff who are employees
Oil & Gas. Simplified Frac Iron System
Oil & Gas Simplified Frac Iron System 2 The shortest distance between two points is a straight line. Weir introduces that radical idea to the frac site. Simplicity delivered Consider the traditional frac
ICE Alert System training manual Phase 2 (2013 onwards)
ANYWHERE ICE Alert System training manual Phase 2 (2013 onwards) Phase 2 sponsors - Rotary clubs in the Plymouth area Drake, Ivybridge, Mayflower, Plymouth and Tavistock 1 Purpose of ICE Alert Provide
SOLVENT SMOOTHING SOFTWARE/PRODUCT/FINISHING OVERVIEW 1. OPTIONS FDM BEST PRACTICE:
SOFTWARE/PRODUCT/FINISHING OVERVIEW The normal surface finish of FDM parts is suitable for most purposes, but in applications where a smoother surface is required, solvent smoothing is an alternative to
Products for Radiation Oncology TREATMENT PLANNING ACCURACY STARTS HERE
Products for Radiation Oncology TREATMENT PLANNING ACCURACY STARTS HERE Marking Specific Points of Reference for Visibility on Multiple Slices CT Treatment Planning Beekley Medical CT-SPOTS Crosshair:
TAILS Turnout Gear Sizing Instructions. Get the right fit for comfort and protection beyond measure
TAILS Turnout Gear Sizing Instructions Get the right fit for comfort and protection beyond measure 2 The Importance of ACCURATE MEASUREMENTS To maximize first responder safety, proper fit of turnout gear
Uniform Policy KINDY YEAR 6 GIRLS UNIFORM. College jumper available from College uniform shop.
Uniform Policy KINDY YEAR 6 GIRLS UNIFORM Dress: College dress available from College uniform shop. Guidelines: Dresses must be touching the knee when standing straight and no shorter than approximately
THE COMPLETE PICTURE GENERAL RULES & REGULATIONS Hairstylist: Jason Fassbender, Photographer: Andrew O Toole
2018 GENERAL RULES & REGULATIONS 2018 HAIR EXPO AWARDS 2018 General Rules and Regulations AWARDS PERIOD March 2017 March 2018 First round Creative entries and final Business category entries are due Wednesday
trademark usage Guide Version 1.0
1 trademark usage Guide Version 1.0 Strive for 100% Best Usage When Using INVISTA Trademarks Your responsibilities: Know best usage guidelines and know where to get answers when you are unclear on best
TRIMS MANUAL. LIVI ACTIVE Trims Manual indd 1
TRIMS MANUAL LIVI ACTIVE Trims Manual 9.27.2017.indd 1 9/27/17 4:22 PM TECHNOLOGY HANGTAGS VH01 FABRIC HANGTAG VH17 TRUDRY ANTIMICROBIAL HANGTAG VH02 TRUDRY FABRIC HANGTAG VH18 ANTIMICROBIAL HANGTAG VH03