Silhouette s Zeitgeist. A totally feminine collection. Early renewal for Byblos and Jet Set Group Partnership extended to 2020

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1 Issue #74 January 25 th 2017 Early renewal for Byblos and Jet Set Group Partnership extended to 2020 pg. 3 Enrico Mazza, Ph. Tino Vacca Silhouette s Zeitgeist A totally feminine collection pg. 5 The Austrian giant described by its CEO, Jan Rosenberg. pg. 2

2 Silhouette s Zeitgeist Eyewear should be more than a simple visual aid; it should be a stylish accessory with a unique design that combines both lightness and comfort. This vision born over fifty years ago, in 1964 to be exact, led to the birth of Silhouette International. With about 1,600 employees all over the world and exports that account for 95% of its turnover, the Austrian company is still totally owned by the founding family, Schmied. Currently at the helm are CEO Jan Rosenberg and COO/CFO Thomas Windischbauer. WMIDO met Rosenberg. neubau eyewear Could you present your organisation to our readers in terms of distribution, corporate organization and economical data? Silhouette International has been founded in 1964 by Arnold and Anneliese Schmied. The company is still 100 % family owned and is led by me, Jan Rosenberg as CEO and Thomas Windischbauer as CFO/COO. Our two brands, Silhouette and Neubau eyewear, as well as our license brand Adidas Sport eyewear are produced at our companies HQ in Linz, Austria. With an export quota of 95 % our products are available in more than 100 countries worldwide, distributed by 13 subsidiaries and 91 distributors. Which are your main markets? We have a global presence. Our biggest market is the USA, followed by Europe. Asia is growing. In 2014 we have founded our subsidiary in Brazil. You are used to create collaborations with designers in the design and eyewear field: are you going on in this way this year too? We are collaborating with young and outstanding fashion designers such as Felder Felder, Wes Gordon and Arthur Arbesser to create Special Edition sunglasses with their very personal design signature. We are on the runways in London, New York and Milan. At the moment we are working together with a new talent, so stay tuned! In 2016 you presented the new brand Neubau: could you tell us more about it? neubau eyewear is a young urban & sustainable lifestyle brand, addressing the global millennial generation. The brand name reflects its inspiration by the Viennese creative 7th district, the so-called Neubau district. The brand does reflect the zeitgeist and lifestyle. It offers trendy optical and sun frames for both genders, all of them made in our production plant in Austria. What about your presence at Mido 2017? What are you going to present in this occasion? A true sensation. This year at MIDO there is something big to come from Silhouette. Visit us at hall and see for yourself. You will be stoked! Arthur Arbesser for Silhouette world weekly wonders WMIDO 2

3 Götti choses the Zurich National Museum Five protagonists were photographed for the Götti Switzerland campaign, all of whom harbor a professional love of things which are simple yet beautiful. The campaign shots were taken in the extension of the National Museum Zurich, an angular architectural landmark made of concrete, which gives the original building dating back to 1889 a contemporarily august feel. The building was drafted by the Basel-based architecture firm Christ & Gantenbein. The photographer is Mathilde Agius and the protagonists are the cineaste This Brunner, the designer Julie Richoz, the gallery owner Marina Olsen and the architects Emanuel Christ and Christoph Gantenbein. Early renewal for Byblos and Jet Set Group The two companies have renewed the license agreement for the design, manufacture and exclusive worldwide distribution of men s and women s sunglasses and prescription eyewear. The 3-year partnership from 2018 through 2020 was renewed early because of the success of the Byblos eyewear collection. The renewal of the license agreement with Jet Set Group was a decision that not only consolidates a mutually satisfactory relationship, it is also a prerequisite for further developing an exclusive partnership oriented toward establishing an increasingly effective identity also in the eyewear segment commented Mathias Facchini, CEO of Swinger International S.p.A., owner of Byblos. The line of eyewear will continue to be made in Italy by the Marche-based company and will be enriched with unique limited edition projects. YOUR VISION. OUR FOCUS. Booth V29 V33, Hall 3 world weekly wonders WMIDO 3

4 Police with blogger Chiara Biasi Next month, the De Rigo Vision house brand will launch the eyewear capsule collection Chiara Biasi for Police. The blogger was chosen because she is the perfect embodiment of the Police woman: A modern rock n roll woman who is both sexy and feminine, but doesn t flaunt it, just like Chiara Biasi. Together we selected 6 models from Sun2017; they have been reinterpreted with her in exclusive plastics with new color effects and custom details, said brand Creative Director Enrico Furlan. Created in collaboration with Chiara, the capsule collection features innovative acetates with the new Marijuana leaf print and mirrored lenses with an outlined leaf that can be glimpsed inside the lens. Mykita stays ith Borthwick Mykita presents the new collection via a series of personal portraits featuring a line up of mixed characters photographed by longtime collaborator and friend of the maison, artist Mark Borthwick. In his ninth campaign for the German brand Mark Borthwick places his living subjects front and centre, making a departure from the landscape and travel-tinged theme of previous years. Photographed in L.A., the character-driven campaign lives through the compelling individuals scouted locally for the photo shoot, including friends and family of Mykita and Borthwick. Some quirky creatures of the animal kingdom also found their way into the photos and fit right into the unaffected style of the motley troupe. Tailwinds for Safilens Safilens is continuing its partnership with the Sistiana Sailing Team of Diporto Nautico Sistiana association, which is well-known for its performance onboard regatta yacht AnyWave. After the team-building experience in the Bay of Sistiana which the company gifted its Italian salesforce last September - Safilens is now the Sistiana Sailing Team sponsor for all the 2017 regattas scheduled in the Adriatic. The sponsorship will allow the company to promote its brand during the most popular sailing events and in the most prestigious locations on the Adriatic. The company will also see its name on AnyWave the yacht taking part in the regattas and could be onboard with its representatives and guests. Turn over design by Mario Milana Leonardo Del Vecchio Executive President & CEO EssilorLuxottica Marco Gobbetti Executive Chairman Burberry Reed Krakoff Chief Artist Officer Tiffany Emilie Rubinfeld President Carolina Herrera Hubert Sagnières Vice Executive President & CEO EssilorLuxottica world weekly wonders WMIDO 4

5 Design, fashion & lifestyle Enrico Mazza, Ph. Tino Vacca A totally feminine collection Enrico Mazza, the Italian brand of apparel for women, has dedicated the spring/summer 2016 collection to women of strong character who are also elegant. Cotton and silk for shirts, dresses, pants, skirts and tops have flowing or figure-hugging silhouettes embellished with sequins or metal details: design and sartorial tradition blend with the beautiful workmanship that distinguishes the brand s contemporary nature. 100% made in Italy, the collection features the refined elegance and subtle sensuality of this haute couture label. The history of design on display in Turin Created with the aim of promoting the culture of industrial design, the Museo del Design at None, just outside Turin, has become a benchmark for those working in the field or who simply love the sector. The Museum provides an opportunity to retrace the history of design through such iconic objects as the Superleggera chair by Giò Ponti, the Taccia lamp, or the Mezzadro stool by Achille Castiglioni. Covering the period from the beginning of the 1900s to the present day, the exhibition illustrates the changes in tastes and lifestyles that took place during the last century. Gagosian hosts Giuseppe Penone On Friday, January 27, the Gagosian Gallery in Rome will inaugurate an exhibition dedicated to Giuseppe Penone. Open until April 15, 2017, the exhibition titled Equivalenze (Equivalences) unveils the works of one of the main exponents of the Arte Povera movement, a current that stands out because of its active engagement with nature and time and an awareness of the revelatory power of art. In Equivalenze Penone uses sculpture to reveal correspondences between the human body and nature. The works testify to his idea that, like rocks, trees and water, we are also constantly changing and being changed by our environments. Taccia table lamp designed by Achille and Piergiacomo Castiglioni and produced by FLOS in 1962 Dsquared2 works with Dwyane Wade Dwyane Wade of the Chicago Bulls is known not only in the world of basketball, his unmistakable style has also made him famous from the court to the red carpet. A devoted fan of Dsquared2 he even wore a Dsquared2 tuxedo made-to-measure for his wedding in Miami he is now applying his talents to the creation of a Dwyane Wade collection for Dsquared2. Wade has worked with stylists/ friends Dean and Dan Caten on creating a lineup of nine items that encapsulate his easy-going charm as well as the label s typical style. Dwyane Wade for Dsquared2 will be sold exclusively at select Saks Fifth Avenue stores and on saks.com starting from spring Dsquared2 for Dwyane Wade Sketch Giuseppe Penone in his studio in Turin, Italy, November 2016 Photo: Angela Moore - Archivio Penone Editorial Director: Francesco Gili MIDO Srl Unipersonale Via Petitti, Milano (Italy) Phone P. Iva IT Cod. Fiscale e n. Iscr. Ufficio Imprese di Milano Cap. soc ,00 i.v. R.e.a Company subject to the direction and the coordination of Anfao - Associazione Nazionale Fabbricanti Articoli Ottici WMIDO is published in cooperation with Publicomm srl Via Quadrio 20/ Milano (Italy) P. Iva redazione@wmido.com world weekly wonders WMIDO 5