A VERITABLE CITY OF FASHION IN THE COUNTRY'S LARGEST URBAN PARK

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1 Megastructure with a total area of 10,000 m 2 A VERITABLE CITY OF FASHION IN THE COUNTRY'S LARGEST URBAN PARK Fall/Winter collections by Anabela Baldaque, Dielmar, Diogo Miranda, Fly London, Lion of Porches, Luís Buchinho, Luís Onofre, Miguel Vieira, Nuno Baltazar, Katty Xiomara, and more Young designers Inês Torcato and David Catalán making their début on the main catwalk Júlio Torcato celebrates 30 years in the fashion business The line-up for this 42 nd Portugal Fashion includes a total of 34 fashion shows, bringing together 18 designers, two designer duos, six young designers and one Bloom label, 8 finalists in the Bloom Competition, seven clothing labels and six footwear brands Three catwalk spaces with an area of 1,000 m 2 each, ensuring comfort and ease to 1,000 spectators per fashion show The majority of the fashion shows will be held in the Black Room and the White Room, with different decorative and dynamic approaches to them After opening in the new Lisbon Cruise Terminal on 17 March last, the 42 nd Portugal Fashion Fall/Winter will continue in Parque da Cidade in Porto, from 22 to 24 March. The fashion shows will be held in a real fashion city; a megastructure (a total area of 10,000 m 2 ) has been set up in the largest city park in the country, featuring three catwalk spaces, backstage, showroom, various social and leisure areas, press room, and more. Each of the three catwalk spaces has an area of 1,000 m 2, comfortably accommodating around 1,000 spectators per fashion show. At this event, we will be following the organisational philosophy of the big international fashion shows, such as the London, New York and Paris fashion weeks, which favour holding

2 the shows in large removable structures set up in nerve centres of the city, explained Rafael Alves Rocha, Portugal Fashion's communications director. In our case, we are going to take advantage of the potential of Parque da Cidade in Porto, a space with excellent conditions for the organisation of events: size, comfort, good access, pleasant environment, etc. In terms of comfort and functionality, for both those involved in the shows and for our guests, it is a magnificent solution, he added. It is also important to point out that Portugal Fashion likes to innovate in its selection of venues for the fashion shows. This time we have built a real fashion city that will reinforce the promotional capacity, the aesthetic language and the authorial outlook of designers and labels. This has already happened in Lisbon, with the fashion shows in the new Cruise Terminal, he continued. Large removable structures lend comfort, functionality and informality to the fashion shows. For example, the existence of three catwalk spaces White Room, Black Room and Bloom has made it possible to streamline the calendar of fashion shows, targeting audiences and making it easier for the spectators to move around, he pointed out. On the other hand, we have space and facilities to set up a showroom with 70 exhibitors from several fashion sectors". This way, "we are complying with Portugal Fashion's strategic reorientation principles, which include the growing involvement of different sector players and also the development of synergies with sectors complementing the fashion area, especially those associated with lifestyle and the creative industries. The aim is to strengthen support for Portuguese brands in the fields of design and creativity as factors of economic competitiveness. This union of strengths, skills, areas of interest and networks will certainly give greater scope to the promotional work of Portugal Fashion, both

3 from a sectoral perspective and from a perspective of creating value, concluded Rafael Alves Rocha. Very heterogeneous fashion show programme As to the line-up, Rafael Alves Rocha guarantees that there will be a very diverse fashion show programme, confirming the Portugal Fashion tradition. We will be having high quality designer fashion, both by well-known and by young fashion designers, but also commercial clothing and footwear proposals, something that has always been a must in this event. For this 42 nd Portugal Fashion, a total of 34 fashion shows have been scheduled, bringing together 18 designers, two designer duos, six young designers and one Bloom label, 8 finalists in the Bloom Competition, seven clothing labels and six footwear brands. At the new Cruise Terminal in Lisbon, proposals for the next cold season were revealed by Storytailors, Alexandra Moura, Susana Bettencourt, Pedro Pedro, Alves/Gonçalves, Carlos Gil and TM Collection by Teresa Martins. This will be followed by another 27 fashion shows in Porto, kicking off the programme with the eight finalists in the Bloom Competition. Next up will be six young fashion designers and a label on the Bloom catwalk, dedicated to new talents. Still on 22 March, Anabela Baldaque, Estelita Mendonça and Júlio Torcato will be closing the evening. Long coats and dresses in embroidered organza mark the new collection by Anabela Baldaque, entitled Aurora. The designer's winter proposals also include knits, with squares and checks, and elaborate sleeves, gathered, draped and pleated. Estelita Mendonça will certainly bring surprises with unusual lines and materials, as he so often does. Celebrating 30 years in the business, Júlio Torcato presents a collection that allies classic cuts with sportswear. The designer chose technical fabrics, knits, furs, plain and structured, piqués, graphic stripes and nylon, while the predominant colours are royal blue, orange, beige, green and black.

4 On the third day of fashion shows, the programme begins with the débuts of Inês Torcato and David Catalán on the event's main catwalk, after the experience they both gained as young designers on the Bloom platform and at international events with the support of Portugal Fashion. Inês Torcato focuses on plays of textures in a graphic language, while David Catalán explores an aesthetic associated with scouts in his new collection. Textured cottons and compact wools stand out in the new collection by Carla Pontes, another young designer who came up through Bloom. She will be followed by the clothing label, Pé de Chumbo, with proposals where the urban is mixed with pastoral romanticism. Another ready-to-wear label, Meam, presents a collection where opposing materials and shapes are unexpectedly combined. Of note are the luxurious, original prints on simple items with architectural lines, as well as the touches of colour, elegant collars and shiny fabrics, contrasting with simple shapes and volumes. Back from Paris Men's Fashion Week, with the support of Portugal Fashion, Hugo Costa will be showing that punk is not dead. The collection by the young designer launched by Bloom shows this through the use of colour and combinations of more aggressive materials and coordinates in an unconventional manner. Then, Luís Buchinho brings us a collection made from resistant materials and protective shapes aiding mobility. Entitled Night Drive, the designer's new proposals are dominated by different shades of black, glossy and opaque. Raglan sleeves, defined and underlined waists, long ribbed wrists and shoulders, long yokes, ample patch pockets and matelassé quilting mark Buchinho's cold season. Floating clothes, transparencies and daring cuts characterise the new looks from Micaela Oliveira. Woodland is the name of a collection inspired by the breadth and contrasts of nature, where the designer explores fabrics and laces that are reminiscent of the enigmatic atmosphere of dark woods. Closing the third day of Portugal Fashion, Miguel Vieira will be livening up the catwalk with rock &

5 roll, the inspiration for his new collection, for which he designed slender silhouettes contrasting with voluminous shapes. After his participation in Milano Moda Uomo in January, with the support of Portugal Fashion, Miguel Vieira is back on the catwalk with proposals not just for men, but for women too, this time with voluminous items with defined waists and slender shoulders. Caviar black, navy blue, olive green and gold are the main colours in the collection, while the favoured materials are jacquards, fabrics with lurex, knits, flock prints on cloth, fake fur, sequins, Nappa leather, laminated fabrics and pleats. The last day of the 42 nd Portugal Fashion opens with two big names: Nuno Baltazar, with a sophisticated, elegant collection, and Katty Xiomara, who focuses on asymmetries and contrasts, with different textures and volumes. Next, six footwear brands (Ambitious, Fly London, J. Reinaldo, Nobrand, Rufel and The Baron s Cage) confirm the vitality of a sector that exports a large part of its products. Four well-known Portuguese clothing labels, Concreto, Ana Sousa, Lion of Porches and Dielmar, take to the catwalk on the final stretch of the 42 nd Portugal Fashion. In the new collection from Concreto, floral jacquards reinterpreted in neutral shades predominate. While Ana Sousa has reinvented clothing from different historical periods with contemporary, commercial shapes. Lion of Porches brings its relaxed, yet sophisticated casual wear to the catwalk and the new features from Dielmar for the cold season are wide lapels and pleated trousers. At the end of the 42 nd Portugal Fashion, Luís Onofre brings the elegance of his luxury footwear and leather goods to the catwalk. But it is Diogo Miranda who will be closing the event, with his haute couture proposals. Asymmetric cuts, volumes and plunging necklines define the designer's new collection, whose starting point was the crystal in a family chandelier. Diogo Miranda seeks to convey an imposing, sophisticated, severe and austere image with this Fall/Winter collection.

6 All that remains to be said is that Portugal Fashion a project run by ANJE National Association of Young Entrepreneurs, developed in partnership with ATP Textile and Apparel Association of Portugal, is co-financed by Portugal 2020, under the scope of the Operational Programme for Competitiveness and Internationalisation Compete 2020, through funding from the European Regional Development Fund.

7 On Portugal Fashion's alternative catwalk SIX YOUNG DESIGNER FASHION SHOWS TO THE SOUND OF DJS The two winners of the Bloom Competition will be announced The first day of fashion shows at the megastructure in Parque da Cidade, on 22 March, is almost completely devoted to the young designers of the Bloom project, through which Portugal Fashion discovers, promotes and supports new designers. The event will be opening with the eight finalists in the Bloom Competition taking to the catwalk; after this the two winners will be chosen. Next on the catwalk will be 0.9 VIRUS by Filipe Ferreira and Daniela Pereira, Joana Braga, Sara Maia, Beatriz Bettencourt, Nycole and Olímpia Davide. For the third time running, Bloom's fashion production and coordination is in the capable hands of designer Paulo Cravo. Bloom Intershow Music will be held at the same time as the fashion shows. This is a live djing performance by DJ Kitten and White Haus. The conjugation of electronic music with the young designers' fashion shows serves to reinforce the affirmation of Bloom as a multi-artistic urban culture event, where creativity is naturally the leitmotif. First up is the discovery of new talents by Portugal Fashion in the Bloom Competition, with eight contestants taking part: Maria Meira, Inna Studio, D.Backyard, Sara Cruz, Carolina Sobral, Rita Carvalho, Less Buy.Less and Mara Flora. This group of young designers will be given the opportunity to present their creations at a big fashion event, with professional models and the support of Portugal Fashion staff.

8 After assessment by the panel of judges, presided over by Manuel Serrão (businessman in the sector), and composed of Pedro Caride (marketeer in the sector), Joana Bourbon (fashion designer and former director of Fashion and Design at CITEVE Portuguese Textile and Clothing Industries Technological Centre), Pedro Pedro and Júlio Torcato (designers), Simonetta Gianfelici (fashion consultant and talent scout) and Sofia Lucas (director of Vogue Portugal), the two winners of the event will be announced at the end of the fashion show. "This is a very enriching vocational training experience for the finalists. The Bloom Competition is a gateway to a big fashion event, where the young designers can gain public exposure and get to know the atmosphere behind stage as well as the dynamics of fashion show production. For us, it is a prime instrument for discovering new talents, as the selection and subsequent assessment of the candidates is a strict and demanding process", explained Rafael Alves Rocha, Portugal Fashion's communications director. Besides, Portugal Fashion has already a long history of competitions aimed at young designers, which started with the Alliance Programme launched in Two débuts on the Bloom catwalk Of note at this 16th Bloom are the débuts of 0.9 VIRUS by Filipe Ferreira and Daniela Pereira, who will be sharing the catwalk in a joint fashion show. Born in 1996, Filipe Ferreira completed his secondary education at the Soares dos Reis Artistic School in 2014, in Technical Textiles, and got his degree in Fashion Design from ESAD (Higher Institute of Art and Design) in Matosinhos in Before setting out with his own label at Bloom, Filipe Ferreira took part in the PFN Young Designers Competition Portuguese Fashion News, organised by Seletiva Moda Association. Daniela Pereira (Valença, 1994) studied Fashion Design at the Porto Fashion School, did her internship at the Atelier Haider Ackermann (Antwerp, Belgium) and was one of the finalists at the Sangue Novo Competition at Moda Lisboa SS 18 (October 2017). In her menswear creations, Daniela

9 Pereira values the details and finishes on the clothes. The young designer tries to give a different perspective on men's fashion, while maintaining the quality and comfort of her proposals. More than 40 young designers supported by Bloom The Bloom project was created by Portugal Fashion in October 2010, at the 27th event, in order to support, publicise and promote young Portuguese designers nationally and internationally. Since this event in 2010, the Bloom project has made it possible for 42 young designers and seven new designer labels to present their collections. These are Alexandre Marrafeiro, Ana Segurado, Andreia Lexim, Beatriz Bettencourt, Carla Pontes, Carlos Couto, Catarina Santos, Celsus, Cláudia Garrido, Daniela Barros, David Catalán, Diana Matias, Eduardo Amorim, Elionai Campos, Estelita Mendonça, Gonçalo Páscoa, Hugo Costa, Inês Marques, Inês Torcato, Iúri, Joana Braga, Joana Ferreira, João Melo Costa, João Rôla, Mafalda Fonseca, Margarida Gentil, Maria Martins, Maria Kobrock, Mariana Almeida, Nycole, Olimpia Davide, O Simone, Pedro Jorge, Pedro Neto, Pedro Pinto, Pilar Pastor, Pritt Franco, Rita Gilman, Sara Maia, Stefano Ficetola, Susana Bettencourt and Teresa Abrunhosa as well as the Align With Kay, Atelier Ctrl, Amorphous (by Carla Alves), Autopsy (by Jordann Santos), HIBU, KLAR and UN T labels. On the other hand, some Bloom events have brought together educational institutions and specialised design courses. Students from Porto Fashion School, MODATEX and ESAD Matosinhos Higher Institute of Art and Design, the Fashion Design course from the University of Lisbon Faculty of Architecture, CENATEX (Guimarães) and the Higher Institute of Applied Arts from the Polytechnic Institute of Castelo Branco have had the opportunity to present coordinates on Portugal Fashion's alternative catwalk. Some young Bloom designers have participated in international fashion shows and showrooms with the support of Portugal Fashion, or its complementary commercial project, Next Step, and have been present at important fashion events in London, Paris, Milan, Vienna, Copenhagen and Madrid.

10 Carla Pontes, Estelita Mendonça, Hugo Costa and Susana Bettencourt are examples of young designers who, following their participation in the Bloom project, have consolidated their careers and are now on the main Portugal Fashion calendar. They have also taken part in several international fashion events with the endorsement of Portugal Fashion. Among this group of emerging designers, Hugo Costa is a veritable case study. The young designer made his début at the Paris Men's Fashion Week in June 2016 and has already been in the city of light's fashion week four consecutive times. Always with the support of Portugal Fashion. At this 42nd Portugal Fashion, Inês Torcato and David Catalán make the move from Bloom to the main catwalk. This comes on the heels of their participation last January, with another Bloomer, Nycole, at Altaroma, in Rome, with the support of Portugal Fashion. The Bloom project plays a vital role in the generational and aesthetic renovation of Portuguese fashion, contributing to launching the careers of young designers and attracting talent to the clothing industry, Rafael Alves Rocha said. "The quality, modernity and sophistication of the collections presented by the young designers mean Bloom fashion shows give added value to Portugal Fashion", he added.

11 Portugal Fashion Showroom with broader concept BRAND UP EXHIBITS 70 DESIGNER FASHION, READY-TO-WEAR, FOOTWEAR, JEWELLERY LIFESTYLE BRANDS Event open to public from 22 to 24 March Around 70 brands will be at the Brand Up showroom, which will be held at the same time and as a complement to the fashion shows at Portugal Fashion, to be held in Parque da Cidade in Porto, between 22 and 24 March. Once again, Brand Up has taken on a broader fashion concept, integrating not only designer fashion and ready-to-wear clothes, but also footwear, jewellery and lifestyle products. The event is open to the public at the same time the fashion shows are on, but it is aimed mainly at national and international buyers, in order to publicise, add value to and market Made in Portugal. The 70 exhibitors present at the 7 th Brand Up include clothing, footwear, jewellery, accessories, leatherwork and cosmetic brands and designers, for example. These products are among the good examples of the excellence of Made in Portugal, in addition to being internationally competitive. Quality of raw materials, design, technology, production capacity and fast delivery are the common features among the sectors represented at the showroom. As usual, Brand Up will be paying special attention to designer fashion, which isn't always accessible to the public in general. The showroom at this event will have exhibits by Anabela Baldaque, Beatriz Bettencourt, Carla Pontes, David Catalán, Estelita Mendonça, Micaela Oliveira, Nycole, Katty Xiomara, and more. The creations by the eight finalists in the Bloom Competition, dedicated to young

12 designers, can also be seen. Big brands in the clothing industry will also be at Brand Up. This provides an opportunity to get to know the ready-to-wear lines from Ana Sousa, Concreto, Meam and Pé de Chumbo, for example. The list of exhibitors also includes a significant number of footwear brands, including 7Hills Shoes, The Baron s Cage, Lemon Jelly, Ben Goji, Nobrand, Luís Onofre and Fly London. The increased presence of jewellery and footwear at Brand Up comes as a result of Portugal Fashion's focus on high potential segments in the fashion sector. Jewellery fashion shows and showrooms have also been included in previous events. But footwear has a prominence guaranteed at all Portugal Fashion events, thanks to its partnership with the sector's business association, APICCAPS "The diversity of exhibitors at Brand Up, both in the fashion sector and in the lifestyle sector, is in line with Portugal Fashion's strategic reorientation. The event is exploring its multisector and multidisciplinary nature by extending its promotional campaigns to areas complementary to fashion, like lifestyle. The aim is to increase the support for Portuguese brands in the areas of design, creativity and innovation, as factors of competitiveness and value creation", explained Rafael Alves Rocha, Portugal Fashion's communications director. Next Step (a project by ANJE National Association of Young Entrepreneurs) and Portugal Fashion (a project by ANJE National Association of Young Entrepreneurs, developed in partnership with ATP Textile and Apparel Association of Portugal) are funded by Portugal 2020, under the scope of Compete 2020 Operational Programme for Competitiveness and Internationalisation, with funding from the European Union through the European Regional Development Fund.

13 LIST OF PARTICIPATING BRANDS 0.9 VIRUS 7HILLS SHOES AMBITIOUS ANABELA BALDAQUE ANA MAGALHÃES JÓIAS ANA SOUSA ANTÓNIO HANDMADE STORY BEATRIZ BETTENCOURT BEN GOJI BLUE KIDS CARLA PONTES CARLA_M. JEWELLERY CASA GRIGI COM-CREATION OF MINDS CONCRETO CUSCUZ DANIELA PEREIRA DARKSIDE EYEWEAR DAVID CATALÁN ESTELITA MENDONÇA EUGÉNIO CAMPOS JEWELS FIO ROSA FLY LONDON FREAKLOSET GUMUS IMPRENSA NACIONAL CASA DA MOEDA JMALAS JOANA BRAGA JOSÉ SANTOS JOALHEIROS KATTY XIOMARA LEMON JELLY LILIANA ALVES JEWELRY LUÍS ONOFRE MAJORI MAKENOTES MARIA/MALETA MARIAS PAPERDOLLS MATER JEWELLERY TALES MEAM MICAELA OLIVEIRA MIGUEL VAZ D ALMADA MMUTT NOBRAND NYCOLE NYOS PAPILLONMEN PURA FILIGRANA PÉ DE CHUMBO RAFAEL CARDOSO JÓIAS RUFEL SACCUS SINE DIE SOPRO SUSANA TRAÇA THE BARON S CAGE TURQUESA BEACH WEGO3D ZERUS BLOOM CONTEST CAROLINA SOBRAL D/BACKYARD INNA STUDIO LESS BUY.LESS MARA FLORA MARIA MEIRA RITA CARVALHO SARA CRUZ

14 MIGUEL VIEIRA DRESSES RONALD MCDONALD CHILDREN S FOUNDATION CHARITABLE PIRATE FOR THE 42 nd PORTUGAL FASHION The proceeds go to a project that provides housing to relatives of children undergoing hospital treatment away from their homes As in the previous two editions of the event, Portugal Fashion and Ronald McDonald Children's Foundation partner yet again to carry out a charitable campaign during the Fall/Winter 2018/19 fashion shows. Following the Maria by Katty Xiomara doll, the charitable gift Pedro a pirate dressed to help, by Miguel Vieira, can be bought at the Foundation s spots at the 42 nd edition of the event s fashion show venues: the new Lisbon Cruise Terminal and Parque da Cidade in Porto. In the latest edition of the event, in October, Portugal Fashion helped to promote the charitable sale of the doll Maria, dressed by fashion designer Katty Xiomara. At the 42 nd edition, Peter a pirate dressed to help can be bought during the event; in each show people buying the puppet first will have a seat on the first row. Dressed by fashion designer Miguel Vieira, pirate Pedro will be sold and numbered as a limited edition; it is part of the Collection of Charitable Gifts of Ronald McDonald Children s Foundation who actually invited the fashion designer. The proceeds from selling the puppet go the Ronald McDonald Houses and Ronald McDonald Family Space project; this provides housing to relatives of those children undergoing hospital treatment away from their homes.

15 In addition, Portugal Fashion will help to make the fashion show public aware of the Ronald McDonald Children s Foundation. With this in mind, and as was the case at the last events, volunteers from the foundation will be offering guests at the fashion shows in Lisbon and Porto a very special bracelet that is extremely meaningful. Each bracelet will have a card with the following message: A nossa casa é onde está o nosso coração (Home is where the heart is). Pedro : symbol of kindness, hope and love It was with great joy that Miguel Vieira accepted the invitation to dress Pedro, and thus join this major project for Ronald McDonald Houses and Ronald McDonald Family Space, the purpose of which is to humanize and provide quality of life to children undergoing treatment while keeping their families close to them. According to Miguel Vieira, pirate Pedro is more than a character or a puppet it symbolizes kindness, hope and love, and teaches us that each and every action can change the world around us. Besides, the fashion designer explains that Pedro is a modern pirate, wearing black trousers, fabric-made jacket, army-style smoking, boots and leather belt bag customised with Miguel Vieira s logo. In addition to this contemporary look, Miguel Vieira was inspired by all of the adventures and endless discoveries of the childhood imagery. For Portugal Fashion, this partnership with Ronald McDonald Children s Foundation, an institution that carries out a remarkable social support work aimed at children and their relatives, is quite reassuring, as the event s communications director, Rafael Alves Rocha, highlights. Hence it is with great interest and satisfaction that we help to promote the sale of pirate Pedro as we did with doll Maria. Besides these charitable campaigns involve two

16 fashion designers of whom we are very fond; somehow they help to show that fashion industry has a civic awareness and may be a powerful social solidarity tool, he added. As to Isabel Aragão, representing the Ronald McDonald Children s Foundation, she highlights that it is with great joy they partner again with Portugal Fashion. She goes on by stressing that it is an initiative where fashion industry and solidarity get together to help the Ronald McDonald Children s Foundation and its programmes to house more families with children undergoing hospital treatment for free. Isabel Aragão takes the opportunity to thank Miguel Vieira for all his creativeness, dedication and commitment that he put onto this creation since day one. Ronald McDonald Houses and Family Space Project Pedro together with Maria, Joana, Orelhas and Coração are some of the characters that are part of the Charitable Collection of Ronald McDonald Children's Foundation hand-made items by craftswomen who use 100% Portuguese pieces of fabric. With the sale of the Charitable Collection puppets the Foundation is able to help even more children and families to stay at Ronald McDonald Houses for free (in Lisbon, next to Dona Estefânia Hospital, and in Porto, at the São João Hospital Campus) and at the Ronald McDonald Family Space (at the Santa Maria Hospital, Lisbon). The role of the Ronald McDonald Houses and of the Ronald McDonald Family Space is to support families with children undergoing hospital treatment and improve their well-being. In total, the two Houses and the Family Space have already accommodated more than 1,900 families, referred to and sent by the hospitals social services agreed with the Foundation. The Ronald McDonald Children s Foundation is a private charity institution (IPSS) recognized as an institution of public interest, whose mission is to promote and carry out initiatives that improve the

17 children and their families well-being. Established in 2002, it is supported by civil society and many partners, among which are McDonald s Portugal and its franchisees.

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