Lindsay Atwood Courtney Butterfield Naomi Kim Nick Lau Emily Teixeira
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1 Lindsay Atwood Courtney Butterfield Naomi Kim Nick Lau Emily Teixeira
2 Our Team Lindsay Atwood: Chief Marketing and Relations Courtney Butterfield: Chief of Personnel Naomi Kim: Chief of Research and Development Nick Lau: Chief Financial Advisor Emily Teixeira: Chief of Design and Organization
3 Company Products 100% Hemp Clothing T-shirts, V-necks, long-sleeve shirts, turtle-neck shirts, tank tops, camis, dresses, etc.
4 Our Team Lindsay Atwood: Chief Marketing and Relations Courtney Butterfield: Chief of Personnel Naomi Kim: Chief of Research and Development Nick Lau: Chief Financial Advisor Emily Teixeira: Chief of Design and Organization
5 Our Team Lindsay Atwood: Chief Marketing and Relations Courtney Butterfield: Chief of Personnel Naomi Kim: Chief of Research and Development Nick Lau: Chief Financial Advisor Emily Teixeira: Chief of Design and Organization
6 Our Team
7 Did You Know? Growing cotton uses about 23% of all the insecticides used globally Growing enough cotton for one t-shirt requires 257 gallons of water Bleaching and dying the resulting cotton fabric creates toxins that flow into our ecosystem Fortunately, we have an eco-friendly alternative
8 Hemp Defined The most useful plant known to man Used to make over 25,000 different products like clothing, paper, rope, canvas, paints, fuels, food, cosmetics, soap, etc. Natural fiber product of the Cannabis sativa plant (bred to yield long fibers) Alternative to cotton/polyester/rayon/etc.
9 Myths about Hemp Myth 1: You can get high off of hemp. Fact: Less than 0.3% THC High amounts of CBD No amount can get a person high. Myth 2: United States law has always treated hemp and marijuana the same. Fact: The history of federal drug laws clearly shows that at one time the U.S. government understood and accepted the distinction between hemp and marijuana
10 Hemp Timeline
11 Why Hemp? Durable Several times stronger than cotton More resistant to abrasion, rips, shrinkage, etc. Renewable Naturally fertilizes the soil for future crops Matures in as little as 100 days, whereas trees mature in years Produces 3 times as much fiber per acre as cotton
12 Fibers are highly absorbent Cool in the summer and warm in the winter UV resistant Benefits of Hemp Certified UPF 50+ (max UV protection rate given) Long lasting Ages gracefully gets softer with time
13 Preserving Our Earth How Hemp Is Environmentally Friendly: Requires only a few pesticides and no herbicides Can be used to restore depleted soils damaged by chemical use Requires no irrigation as it thrives on the amount of water in an average rainfall Naturally fertilizes soil for future crops
14 Marketing Target Audience: Teens and Young Adults Concert Enthusiasts Environmentally Conscientious Adults Why is our product worth buying? Environmentally friendly Superior quality, more comfortable Longer lasting
15 Main Competitors Hemp Traders World s largest supplier of hemp products Los Angeles, California The Hemp Trading Company (THTC) Extended family of musicians, poets, actors, and activists that spread their message through the clothes they create London, England Hemptown $20 Billion T-shirt Industry Canada
16 Our Edge Over Competitors All clothing companies who currently produce hemp clothing blend the natural hemp fibers with flax, silk, nettle, and cotton Hemp Traders: T-shirts 55% hemp, 45 % cotton There is no company that produces and sells 100% hemp clothes.
17 Our Edge Over Competitors Hemp Traders focuses on other products Limits clothing selection THTC is based overseas Some customers prefer shopping in person Small boutique is a part of the charm Supports local economy
18 Projected Start-Up Cost Year 1 Expenditures Cost (Year) Building Lease $23,400 Payroll Expenses $485,000 Material Cost $306,120 Licenses/Permits/Insurance $87,921 Machinery $11,377 Shipping Costs $5,500 Utilities and Water Bills $4,020 Advertising/Marketing $20,000 Stores Fixtures and Decor $15,000 TOTAL $958,338
19 Year 1 Revenue Year 1 Retail Sales Revenue T-shirts ($20) expected 8,000 units $160,000 V-necks ($20) expected 7,000 units $140,000 Turtle-neck shirts ($25) expected 6,500 units $162,500 Long-sleeve t-shirts ($25) expected 6,500 units $162,500 Tank-tops ($15) expected 7,000 units $105,000 TOTAL $730,000
20 Year 2 Expenditures Year 2 Expenditures Cost (Year) Building Lease $23,400 Payroll Expenses $485,000 Material Cost $306,120 Licenses/Permits/Insurance $87,921 Shipping Costs $5,500 Utilities and Water Bills $4,020 Advertising/Marketing $20,000 TOTAL $443,841
21 Breakeven/ Profit Analysis $958,338 (Year 1 Expenditures) - $730,000 (Year 1 Revenue) = - $228,338 (expected Year 1 profit) 0 = - $228,338 (expected Year 1 profit) + X [$443,841 (Year 2 Expenditures) - $730,000 (Year 2 Revenue)] Expected breakeven point after 1 year Expect $286,158 annual profit after year 1
22 Proposed Building Layout
23 Other Businesses Using Hemp The Body Shop Beauty products Armani, Calvin Klein, Stella McCartney, Urban Outfitters, Fred Segal, etc. Suits, tuxedos, jeans, pants, shirts, dresses, scarves BMW and Mercedes Benz Door panel fabrication
24 4 Years Projection Increase in sales as we become more known Open up one or two new shops Expand the market by selling to Forever 21 Papaya Anthropology And other stores aimed at our target audience
25 Expand product line to include dresses, shorts, skirts, and pants Accessories: Backpacks, bags, shoes, slippers 100% Hemp Linens 4 Years Projection Bed sheets, bed coverlets, duvet covers, etc.
26 Thank You! We look forward to doing business with you.
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