THE FASHION CYCLE. Copyright reserved - Louk Grauwen

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1 The Fashion Cycle

2 THE FASHION CYCLE Copyright reserved - Louk Grauwen

3

4 LOUK GRAUWEN

5 LOUK GRAUWEN

6 LOUK GRAUWEN SEASONAL CYCLE

7 AUTUMN

8 WINTER

9 SPRING

10 SUMMER

11 JANUARY FASHION CYCLE MERCHANDIZE HOLIDAY WINTER SALE OCTOBER WINTER SUMMER APRIL SUMMER SALE HIGH SUMMER JULY

12 SPECIAL ITEMS SMALL QUANTITIES JANUARY LOW PRICED SHORT TIME DELIVERIES SALE ITEMS HOLIDAY CHRISTMAS PARTY HIGH PRICED WINDOW STOPPERS TOTAL FASHION OFFERING SPECIAL OFFERS SUMMER OKTOBER WINTER APRIL SPECIAL OFFERS HIGH SUMMER HIGH PRICED WINDOW STOPPERS TOTAL FASHION OFFERING JULY LOW PRICED SHORT TIME DELIVERIES SALE ITEMS

13 DESIGNER CONSUMER FASHION CYCLE PLAYERS BUYER PRODUCER

14 CONSUMER STARTS TO CONSUME IN JULY/AUGUST 2014 DESIGNER STARTS winter PREPARATIONS IN JULY 2013 FASHION CYCLE WINTER 2014/2015 BUYER START TO PREPARE ORDERS IN JANUARY 2014 PRODUCER STARTS PRODUCTION IN FEBRUARY-MARCH 2014

15 MEN S WEAR READY TO WEAR GARMENTS SPECIALISTS DESIGNERS IN WOVEN AND KNIT, STYLISTS AND TREND WATCHERS WOMENS WEAR CHILDREN WEAR NIGHT WEAR ACCESSORIES CASUAL WEAR EVENING WEAR

16 DESIGNER ACTIVITIES ANALYZING TRENDS AND CONSUMER BEHAVIOR VISITING SPECIALIZED FAIRS CONCEPT DEVELOPMENT STYLE PLANNING SAMPLING FABRICS AND YARNS DESIGN SAMPLING PRESENTATION & STYLING

17 BUYERS READY TO WEAR GARMENTS BUYERS AND ASSISTANT BUYERS, WHOLESALE, CHAIN SHOPS, DEPARTMENT STORES, BOUTIQUE, CASH & CARRY MEN S WEAR WOMENS WEAR CHILDREN WEAR NIGHT WEAR ACCESSORIES CASUAL WEAR EVENING WEAR

18 BUYER ACTIVITIES ANALYZING PRESENT MARKETS VISITING SPECIALIZED FAIRS PRICE & BUDGETING COLLECTION SELLING BRAND PROMOTION SOURCING AND ORDERING

19 PRODUCERS MEN S WEAR WOMENS WEAR READY TO WEAR GARMENTS SPECIALIZED PRODUCERS LOCATED ALL OVER THE WORLD CHILDREN WEAR NIGHT WEAR ACCESSORIES CASUAL WEAR EVENING WEAR

20 PRODUCER ACTIVITIES MARKET ANALYSIS ORDER PLANNING AND PREPARATIONS BUYING VISITING SPECIALIZED FAIRS TESTING SAMPLING PRODUCING

21 CONSUMERS DIFFERENT TYPES OF CONSUMERS, VARIOUS INTERESTS BABY 0-4 CHILD 5-12 TEENAGE YOUNG ADULT ADULT AGED ELDERLY 70+

22 JANUARY OCTOBER FASHION CYCLE DESIGNER WINTER APRIL JULY

23 TREND CONSUMER NEED

24 DESIGN ACTIVITIES ANALYZING TRENDS AND CONSUMER BEHAVIOR VISITING INTERNATIONAL FAIRS CONCEPT DEVELOPMENT STYLE PLANNING SAMPLING FABRICS AND YARNS DESIGN PRODUCT SAMPLING COLLECTION PRESENTATION - STYLING

25 START UP OF DESIGN CYCLE WINTER MARKET RESEARCH (JULY AUGUST 2013) INTERNATIONAL SHOPPING (JULY-AUGUST 2013) COLLECTING YARNS AND FIRST COLOR DIRECTIONS IN FLORENCE: PITTY FILATI (JULY 2013)

26 LOUK GRAUWEN

27 LOUK GRAUWEN

28 TOP FIVE MAKING CHOICES TOP 5 COLORS TOP 5 FABRICS TOP 5 SILHOUETTES TOP 5 ACCESSORIES

29 PREPARATIONS WINTER ( AUGUST-SEPTEMBER 2013) MOOD-BOARDS CONCEPTS COLOR CARDS STYLE PLANNING PRODUCT ARRANGEMENTS AND COLLECTION STRATEGY SOURCING MATERIALS IN PRODUCING AREAS DEVELOPING IDENTITY COLLECTION KEY ITEMS PREPARING ARTWORK AND PRINT STYLES

30 CREATING DIFFERENT MOODS

31 INSPIRATIONAL MOOD-BOARDS LOUK GRAUWEN

32 DIFFERENT MOODS FOR DIFFERENT DRESSING MOMENTS LOUK GRAUWEN

33 LOUK GRAUWEN COLOR CARDS - ALWAYS PANTONE

34 PRESENTATION COLLECTION SUMMER 2014 AMSTERDAM INTERNATIONAL FASHION WEEK (AUGUST 2013) BRUSSELS FASHION FAIR (AUGUST 2013) MODE FABRIEK AMSTERDAM (AUGUST 2013) CPD, DUSSELDORF (JULY 2013) BREAD AND BUTTER, BERLIN (JULY 2013) Assignment

35 ORDERING SAMPLE FABRICS AND YARNS WINTER PRATO EXPO, PRATO SEPTEMBER 2013 MODA-IN, MILANO SEPTEMBER 2013 PREMIERE VISION, PARIS SEPTEMBER 2013 Assignment

36 DESIGNING THE COLLECTION WINTER (September-October) SKETCHING SAMPLING TESTING SENDING OUT SKETCHES AND COLOR CARDS TO PRODUCERS

37 DESIGNING IN PRODUCT GROUPS CUT AND SEW KNITWEAR WOVEN TOPS DRESSES SKIRTS TROUSERS JACKETS OUTERWEAR

38 PRESENTATION WINTER COLLECTION DEADLINE FINALYZING COLLECTION SAMPLING (November-December 2013) PRESENTATION FOR AGENTS (DECEMBER 2013) COLLECTION BOOKS (DECEMBER 2013) FINE TUNING (DECEMBER 2013)

39 START UP OF DESIGN CYCLE SUMMER 2015 SUMMER 2015 CONSUMER MARKET RESEARCH (JANUARY 2014) INTERNATIONAL SHOPPING (JANUARY 2014) COLLECTING YARNS AND FIRST COLOR DIRECTIONS IN FLORENCE- PITTI FILATI (JANUARY 2014)

40 JANUARY OCTOBER FASHION CYCLE BUYER APRIL JULY

41 BUYERS ACTIVITIES FINAL SALES FIGURES SUMMER 2013 (JULY) ANALYSING AND PRICING (JULY 2013) BUDGETS (JULY 2013) EXPECTED TURN OVER (JULY 2013) PREPARING BULK ORDERS (AUGUST 2013) BLOCKING PRODUCTION CAPACITY (AUGUST 2013) PREPARING NEW ARRIVALS WINTER FOR SHOPS & SALES MONITORING (AUGUST 2013)

42 FIRST IMPRESSIONS READY TO WEAR GARMENTS - SUMMER 2014 AMSTERDAM FASHION FAIR (JULY 2013) ] BRUSSELS FASHION FAIR(JULY 2013) CPD DUSSELDORF (JULY 2013) BREAD AND BUTTER (JULY 2013) VARIOUS SPECIALIZED FAIRS AROUND THE WORLD (JULY 2013)

43 VISITING FAIRS FOR INSPIRATION AND BUYING fabrics-yarns WINTER PRATO EXPO, PRATO (SEPTEMBER 2013) MODA-IN, MILANO (SEPTEMBER 2013) PREMIERE VISION, PARIS (SEPTEMBER 2013)

44 BUYING SUMMER 2014 (JULY-AUGUST) ORDERING PROCESS BUDGET PLANNING COLLECTING AND REVIEWING FINAL ORDERS FOR PRODUCTION PREPARING ORDERS (CMT OR FOB)

45 BEING UPDATED BY DESIGNERS ON WINTER SEASON ANALYZING DESIGN PROPOSALS ACTUAL SALES RESULTS ATTENTION FOR MARKET CHANGES FOCUS ON CONSUMER BEHAVIOR

46 JANUARY OCTOBER FASHION CYCLE PRODUCER APRIL JULY

47 HOW TO INTERACT WITH THE FASHION CYCLE? HOW TO DELIVER THE RIGHT SERVICES? HOW TO STUDY MY FUTURE BUSINESS PARTNERS? WORLDWIDE CONSUMER BEHAVIOR - HOW TO BE UPDATED? HOW TO BE AT THE RIGHT TIME AT THE RIGHT MOMENT? HOW TO SOURCE THE RIGHT PRODUCT IN THE RIGHT COLOR IN THE RIGHT FABRIC WITH THE RIGHT PRICE OFFER? HOW TO BUILD IDENTITY AMONG THOUSANDS OF SUPPLIERS? ASSIGNMENT

48 LOUK GRAUWEN CREATE SYNERGIES

49 LOUK GRAUWEN

50

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