MAKEUP IN NEWYORK IS JUST AROUND THE CORNER, ONLY TWO MORE WEEKS TO GO!

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1 Press release - MakeUp in NewYork - August, 26 th, 2015 MAKEUP IN NEWYORK IS JUST AROUND THE CORNER, ONLY TWO MORE WEEKS TO GO! Once again MakeUp in NewYork promises to be a great event. The number of preregistered visitors is on the rise compared to last year, which had already broken all records. Two intense days that will be punctuated by both the quality of exhibitors and the relevance of their products but also by high level conferences. A few days before the opening, here is what you need to know!

2 Press release - MakeUp in NewYork - August, 26 th, 2015 CONFERENCES PROGRAM: WEDNESDAY SEPTEMBER 9TH, :15am 10:45am: The fascinating story of American make up from the 20s to the 80s Narrated by the students of the Fashion Institute of Technology (FIT) am 12.30pm: Supply Chain: New business opportunities in the brands vs. suppliers relationship? Round table moderated by Charles-Emmanuel Gounod, BeautyWorld Connexions, with the participation of: Laurent Mialhe, Executive Vice President Supply Chain, Shiseido Group USA; Philippe Pavageau, CEO & Founder of VSE-International; Bill Kunz, President-Kunz Consulting Services; Jose Filipe, Executive Vice President, Albéa Americas; Thomas Weckerle, CEO Weckerle Cosmetics, Charles Chang, CEO Topline. Nirav Mehta, AVP Purchasing & Contract manufacturing, L Oreal. 1:30pm 2:15pm: BRANDING! The Path to Global Success Turning your products into a brand and the secret to success. How to find ways to get product knowledge and exposure. What is your Brand Identity? What is your 1-minute Elevator Pitch? Can you describe 2 to 3 things about your product(s) in 30-seconds to a minute? Exposure, Distribution, exposure, development, exposure, delivery, exposure, profit. How to brand and find exposure to generate sales and profit. how to find ways to get product knowledge and exposure. When you don t have $$$ budgets. With the participation of: Eve Pearl. 02:30pm 04:00pm: The Italian economy of Beauty State of play! Milan and its region at the heart of the make-up dynamics. With the participation of: Federico Tozzi Deputy Secretary General Italy America Chamber of Commerce Inc. The challenges and assets of the Italian industry Round table moderated by Luisa Oliva, Maura Gritti, Charles Emmanuel Gounod with the participation of industry suppliers: Cinzia Bessi, Marketing Director, Brivaplast; Mario De Luigi, Co-Founder, Bkolormakeup & Skincare; Roland Baranes, CEO, Baralan; Manuela Guerrini, Sales Director, Omnicos; Vittoria Cicchetti, CEO, Regi; Fabio Bellavita, CEO, ICC. 04:00 pm 05:00 pm: Distribution, the Italian model With the participation of: Dott. Gianluca Bonetti, CEO Deborah Group; Mario Verduci, Federazione Nazionale Profumieri, FE.NA.PRO; Federico Tozzi Deputy Secretary General Italy America Chamber of Commerce Inc.

3 Press release - MakeUp in NewYork - August, 26 th, 2015 THURSDAY SEPTEMBER 10TH, :15am 11:00am: Color Cosmetics A Global Trend Update With the participation of: Sarah Jindal, Senior Innovation and Insights Analyst Beauty & Personal Care at Mintel. 11:00am 12:30pm: The Digital Revolution and its impact on the beauty industry With the participation of: Julien Decoster, Business Development Manager, Worldline; Matthieu Bourgeois, Attorney, firm KGA. 2:00 pm 4:00 pm: Why is South Korea such a special market in Asia and what is the influence of this country in the global makeup industry (formulas & packaging). Round table moderated by Florence Bernardin, CEO, Info & Inspiration, with the participation of: JK Hwang, CEO, FS Korea; Thomas Hwang, Export Director, Samwha; Gérard Perrin, Senior Consultant, Samwha; Jun-Cheol, Cho, Vice-President Global Innovation Division, Cosmecca; Kim E.H., President Global Sales and Marketing, Hwa Sung Cosmetics; David C. Chung, CEO Founder, Englewood Laboratories. 4:00 pm - 5:00 pm: Beauty in Korea Realities of Korean make-up, influences and trends. With the participation and make-up demo by: Dae Kun Tché, Art Director of Cosmax & Product Planning Director of PurplePatch. EXHIBITORS LIST MAKEUP IN NEWYORK 2015:

4 Press release - MakeUp in NewYork - August, 26th, 2015 CRYSTALMODA W E L O V E M A K E VIOLET C font: AdiHaus Ps color: U P 928 C PANTONE 928 C + VIOLET C L I D E A D I V E N T A C O L O R E MAKE-UP CONTRACT MANUFACTURER - OEM/ODM - PRIVATE LABELS FSKOREA CI_artwork CLIENT : DATE : Written by : Suji

5 Press release - MakeUp in NewYork - August, 26th, 2015

6 Press release - MakeUp in NewYork - July, 15 th 2015 SAVE THE DATE MakeUp in NewYork 9 & 10 September 2015 Penn Plaza Pavilion 401 7th Ave, New York NY 10001, USA

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