STYLE GUIDE BRAND FUNDAMENTALS 2014 Rev072014

Transcription

1 STYLE GUIDE BRAND FUNDAMENTALS 2014 Rev072014

2 BRANDING FUNDAMENTALS TABLE OF CONTENTS Introduction & Contact Signature Logo Formats Signature Logo Colors Signature Logo Placement Signature Logo Sizing Typography Inappropriate Signature Logo Uses Uses with Photography Images Swallow Policy & Signature Swallows Swallow Elements & Group Grids Inappropriate Signature Swallow Uses Identity Package Mission Preservation Foundation Signage Copy Guidelines Appearance Policy Photography and Filming Policy

3 BRANDING FUNDAMENTALS INTRODUCTION AND CONTACT One of the benefits of being associated with Mission San Juan Capistrano is the enhanced image of professionalism and support provided by staff. In order to maintain that standard of instant recognition, credibility and respect, there are certain guidelines that we require when you develop your own communications. These guidelines will help ensure that both you and Mission San Juan Capistrano are represented with the professionalism and dignity deserved, and allow you to leverage the strength of the Mission s brand identity. Every successful organization has one, or a set of instantly recognizable characteristics associated with them that dictate how the public perceive them that s their brand. When you think of Starbucks you think coffee; with Volvo you think safety. Our goal for these branding guidelines is to have people think of you, as part of the Mission San Juan Capistrano brand. Mission San Juan Capistrano depends on you to hold the Mission standards in the highest regard. With your help we can present a positive and unified look that will help all of us in our communication efforts. We strongly urge you to follow the guidelines outlined here, and to contact the Mission s marketing communications agency with any questions you may have. Specific questions on individual usage issues not covered in this guide should be directed to the marketing communications agency for the Mission: JUVE Creative Inc. Attention: Kristin Bolda 7602 Talbert Ave. Suite C Huntington Beach, CA (714) , kbolda@juvecreative.com 1

4 BRAND FUNDAMENTALS SIGNATURE LOGO FORMATS The logo signature with the year is the preferred usage for all forms of communication. The secondary option without the year may be used when space requires a size less than

5 BRAND FUNDAMENTALS SIGNATURE LOGO COLORS The brand s color palette is derived from the Pantone Matching System. Always specify the Pantone number when spot colors are applicable. When process colors must be used, please refer to the CMYK values. These colors represent logo identity. The one-color PANTONE 476 signature is the preferred usage for all forms of color reproduction. The logo can also appear as a black imprint. This is considered a secondary color option when the PANTONE 476 is not appropriate. Such examples include dark backgrounds, newsprint, and, or one color documents. PANTONE 476C 476U C=57 M=100 Y=80 K=45 R=84 G=48 B=26 HTML #54301A PANTONE Black C=0 M=0 Y=0 K=100 3

6 BRAND FUNDAMENTALS SIGNATURE LOGO PLACEMENT The integrity of our brand is based on maintaining a buffer zone using the proportions shown below. Please refrain from allowing text or other graphics to infringe on this area. The buffer zone is the space that is the height of the letter M in Mission (represented as X). It extends above, below, to the left and to the right of the brand. For a printed piece the signature brand should be at least.5 from all the edges. Placement of the logo should be at the bottom footer, center aligned, unless specifications do not allow. X X X X X X 4

7 BRAND FUNDAMENTALS SIGNATURE LOGO SIZING For specifications that require a brand mark less than 1.25, the signature mark without the year may be used to the minimum size of 0.5. If you need to re-size the logo, always constrain proportions by locking the aspect ratio, so the height and width are scaled together. X 1.25 X 0.5 5

8 BRAND FUNDAMENTALS TYPOGRAPHY Typography reinforces and expresses brand identity. The following are the preferred typefaces for all communication, internal and external. The Heading should be a sans-serif and Body type can be either sans-serif or serif. The standard point size for all type is 12pts. The minimum point size is 10pts. The minimum type size height for all banners and large graphics is 5 inches. Mastheads on communication are considered art and can be any sans-serif typeface. See examples below: Heading Type and Body Text: Book Antiqua Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Regular Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Bold Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Body Text: Arial Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Regular Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Bold Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Annual Report 6

9 BRAND FUNDAMENTALS SIGNATURE LOGO INAPPROPRIATE USES To preserve the integrity of the logo, never alter the approved configurations or deviate from the logo color guidelines. DO NOT: A) Use non-approved color for the logo B) Change the font of the logo C) Rearrange logo elements D) Place the logo on a color that provides insufficient contrast and compromises legibility E) Place the logo on a busy photo which compromises legibility F) Enclose the logo in a shape that does not meet the minimum clear space requirement G) Use pieces of the logo alone H) Place the logo on a graphic pattern I) Condensing or expanding the logo without scaling proportionately that obscures readability MISSION SAN JUAN CAPISTRANO A B C D E F G I H 5

10 BRAND FUNDAMENTALS USE WITH PHOTOGRAPHY The logo should generally be used over a white or light colored background. However, some photography may be used provided there is enough contrast. Textured backgrounds are also acceptable. For access to Mission San Juan Capistrano s media and marketing photo library, please contact the Mission s marketing communication agency: JUVE Creative, Inc. (714) , check-in@juvecreative.com 7602 Talbert Avenue, Ste C Huntington Beach, CA

11 BRAND FUNDAMENTALS SWALLOW POLICY & SIGNATURE SWALLOWS Mission San Juan Capistrano s Cliff Swallow Policy: The signature swallow consists of an illustrative fork tail swallow, in-flight. This type of swallow art is unique to the Mission San Juan Capistrano s brand because of its popularity in the 1930s and usage in vintage and historic memorabilia. The American public, and even the world at large has come to associate the Mission San Juan Capistrano landmark as the home of these famed birds. When portraying the literal swallows, use the photographic, authentic and real life image. In graphic form, we use the romantic version, fork tailed, in-flight swallow. Approved signature swallows art and photographic images for usage in communication. The swallow art and photographic images may be downloaded at 9

12 BRAND FUNDAMENTALS SWALLOW ELEMENTS & GROUP GRIDS Swallows should always be grouped together in units of 2 or more, except for the logo which illustrates a single swallow. Swallows should produce movement and consists of swallows facing both left and right. A circular pattern is the preferable format. Examples of swallow groupings are shown below. GROUP OF 2 SWALLOWS GROUP OF 3 SWALLOWS GROUP OF 4 SWALLOWS Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut eu nisl orci, sed feugiat tortor. Curabitur vitae leo augue. Proin tempor magna ut turpis pellentesque euismod. Fusce elementum est vitae ante convallis fermentum. Maecenas eget ullamcorper dolor. WITH ELEMENT WITH TEXT DROP CAP 10

13 BRAND FUNDAMENTALS INAPPROAPRIATE SWALLOW USES To preserve the integrity of the Signature Swallow, never alter the approved configurations or deviate from the guidelines. DO NOT: A) Use a swallow without a fork tail B) Use a swallow flying straight up or straight down C) Use an outlined swallow D) Use swallows bunched together in groups with no movement E) Use an unapproved swallow F) Use any other bird other than a swallow A B C D E E 11

14 BRAND FUNDAMENTALS IDENTITY PACKAGE Font: Baskerville Paper Type: Letterhead: 70# Text Smooth Finch Bright White 4/0 Envelope: 70# Text Smooth Finch Bright White 4/0 Business Card: 100# Cover Smooth Finch Bright White 4/0 12

15 BRAND FUNDAMENTALS MISSION PRESERVATION FOUNDATION The Mission Preservation Foundation Board of Directors are committed to raising funds for specialized and comprehensive preservation work to ensure Mission San Juan Capistrano remains the most significant historic site in Orange County. The Board includes: PRESIDENT George O Connell O Connell Landscape Maintenance SECRETARY/TREASURER William Cvengros Chairman National Retirement Partners, Inc. Wylie A. Aitken, Esq. Aitken Aitken Cohn Bruce Brainerd General Manager The Ritz-Carlton, Laguna Niguel Vicky Carabini Monex Precious Metals Don Dorkowski Managing General Partner Dondee Company LLC Reverend Monsignor J. Michael McKiernan Pastor Mission Basilica San Juan Capistrano Anthony R. Moiso President and Chief Executive Officer Rancho Mission Viejo Paul Mikos President PsomasFMG Connie Spenuzza Vice Chair Imperial Manufacturing Company Madeline Swinden Founding Chair, Mission Benefit Gala Gretchen Stroscher Thomson President Stroscher Capistrano, LLC EJ Tracy Chairwoman Tracy Industries Mechelle Lawrence Adams Executive Director Mission San Juan Capistrano 13

16 BRAND FUNDAMENTALS SIGNAGE Banner specifications : A) The colors should be high in contrast. Do not use dark or muted colors. B) The header text must be at least 5 inches in height for exterior banners. C) The header text must be at least 8 inches in height for city street banners D) The actual size swatches must be part of the final approval process. E) Print banner at 100% scale before production phase. Exterior Banner Example X 5 City Street Banner Example X 8 14

17 BRAND FUNDAMENTALS SIGNAGE Standard Sizes: 14 x 22 : Directional 22 x 28 : Special Event or Exhibit Materials: 3mm White Sintra Single or Double Sided White Foam Board Single or Double Sided PANTONE 476C 476U C=57 M=100 Y=80 K=45 PANTONE 614C 614U C=7 M=7 Y=17 K=0 Permanent Signage Temporary Signage X 2 MAIN HEADER Sub Header MAIN HEADER Sub Header X 2 Insert paragraph text Insert paragraph text Italicized message Italicized message X 2 15

18 BRAND FUNDAMENTALS COPY GUIDELINES The proper voice and tone of Mission San Juan Capistrano Brand: TERMS Acjachemen Nation Addressing Correspondence Adopt-A-Class Appreciation Luncheon Artifacts Council Art Exhibition and Sale or Art Show and Sale Audio player Audio tour benefit gala Board of Directors Central Courtyard Cookbook Curiosity Carts Docent Docent guided tour Docent Society STYLE DESCRIPTION The Acjachemen or Juaneño Indians were the sole residents of present day Orange County when the Spanish arrived in the 18th century. They joined with the Spanish padres to build the Mission; many Mission employees and volunteers are Juaneño descendants. Use of titles preferred: Mr. and Mrs. John Doe If using personal names in a list, use the following format with couples (the man s name closest to the last name): Jane and John Doe Volunteer group Annual luncheon for employees and volunteers Voluneer group Either acceptable titles of art events within the Soldiers Barracks Gallery unless otherwise specified by art vendor Use as general noun. Do not refer to players as wands. Used to reference tour recording. See also: Voices of the Mission and Saved by the Mission Bell a Child s Journey Through California History for further guidelines. Not capitalized. Never use alone, should always be used as: benefit gala. Capitalize only when used to refer to the committee, eg. Benefit Gala Committee. See also Romance of the Mission. Use Board of Directors with initial use, then subsequently as Board.. See: The Bells are Ringing: A Call to Table Offering visitors opportunities for hands-on learning. Tuesdays: 10 a.m. 12 p.m. Carts are manned by Docents/volunteers and located in the Front Courtyard near the Olive Press and in the Central Courtyard on the west side of the fountain. Each educational cart offers students and visitors access to see, handle, and learn about items up close. Items include: branding irons, spurs, horseshoes, hides, candles, pottery shards and objects used by the Juaneño Indians. Capitalized Not hyphenated. Capitalize Docent only. Volunteer group 16

19 BRAND FUNDAMENTALS COPY GUIDELINES The proper voice and tone of Mission San Juan Capistrano Brand: TERMS field trip Font size Front Courtyard Gate House gala Garden Tour(s) Gardening Angels Gate House Preservation Project gift-in-kind Great Stone Church Journeys to the Past Juaneño Band of Mission Indians Living History Making the Grade Membership Appreciation Day Mission Mission Matters STYLE DESCRIPTION Two words, not hyphenated Minimum 10 point. For correspondence: Arial 12 point preferred however, point size may be reduced to allow condensing to a single page. Two words, capitalized identifying specific location Not capitalized. Never use alone, should always be used as: benefit gala. Capitalize only when used to refer to the committee, eg.: Benefit Gala Committee. See also Romance of the Mission. Wednesdays, tours begin at 10 a.m., 10:30 a.m. and 11 a.m. Tours conducted by Mission San Juan Capistrano s Gardening Angels. Tours last one half hour and are included in the price of admission. Reserved Garden Tours for groups of 15 or more are also available. These are ideal for garden clubs and plant enthusiasts. To arrange for a reserved group Garden Tour, contact Kathleen Witkowski at (949) or kwitkowski@missionsjc.com Volunteer group Hyphenated, not capitalized See also: Acjachemen Nation The third Wednesday of each month. All members, both new and existing, will receive a $5 certificate towards the purchase of any item in the Mission gift shop. Gift certificates will be distributed by the Front Gate staff at the time of admission or included in their new membership packet. Capitalized when referring specifically to Mission San Juan Capistrano. If used in general terms such as a mission or the California missions then it is not capitalized. See also: Mission San Juan Capistrano. 17

20 BRAND FUNDAMENTALS COPY GUIDELINES The proper voice and tone of Mission San Juan Capistrano Brand: TERMS Mission Period Mission Preservation Foundation Mission Preservation Society Mission San Juan Capistrano Mission Basket Weaver Mission Youth Leadership Music Under the Stars Native American Basket Making Exhibit North Gate North Wing On-Site Events Passport Explorer Phone numbers podcast Private Events Quotation marks STYLE DESCRIPTION Capitalized as name of period in history. Title of Mission s membership program. Refer initially as the Mission San Juan Capistrano Preservation Society and then subsequently as the Mission Preservation Society Spell out Mission San Juan Capistrano the first time the Mission is referred to, then use the Mission in later references. Never abbreviate in print to Mission SJC Wednesdays, 10 a.m. 12:30 pm Thursdays, 10 a.m. 2 p.m. Miss Marion Logan demonstrates weaving and spinning in Mission San Juan Capistrano s Rancho Room. Miss Marion took home two Division Awards at the 2007 Orange County Fair for Professional Weaving and Professional Spinning. Additionally, each of her nine entries received ribbons. She also delivered a presentation, Come Spin with Me, using the drop spindles she uses when instructing fourth graders. Volunteer group Refer initially as the 2014 [or appropriate year] Music Under the Stars summer concert series and add sponsored by Xxxx if there is a major sponsor, and subsequently as Music Under the Stars 1st and 3rd Wednesdays of the month, 10 a.m. 1 p.m. Indian basket weaving demonstrations by members of the Juaneño Band of Mission Indians. The basket weavers gather at the Kiitcha and demonstrate weaving in the style of their ancestors. This activity is free with paid admission. Hyphenated. Capitalize names of department. (949) To maintain consistency in brochures and newsletter, phone numbers must maintain consistent format as above. One word, not capitalized. American usage preferred with quotation marks always appearing outside periods and commas. 18

21 BRAND FUNDAMENTALS COPY GUIDELINES The proper voice and tone of Mission San Juan Capistrano Brand: TERMS Resurgam Return of the Swallows Celebration Reverend Monsignor J. Michael McKiernan Pastor Mission Basilica San Juan Capistrano Romance of the Mission Saved by the Mission Bell a Child s Journey Through California History self-guided tour Serra Chapel Serra Gate Signature Events Soldiers Barracks Soldiers Barracks Gallery South Wing The Bells are Ringing: A Call to Table Voices of the Mission West Gate West Wing Women s Guild STYLE DESCRIPTION Capitalize. The word used to identify the open air passage way located at the middle of the South Wing. The word is carved above the doorway on the Front Courtyard side. Latin meaning: I shall rise again. Use Return of the Swallows Celebration rather than Swallows Day as we typically have events over multiple days Formal title of Msgr. J. Michael McKiernan for use in all written publications. Replace hard returns with commas if used in a sentence. Title of annual benefit gala, should either be in italics or set off in quotation marks. See also benefit gala. Title of children s audio tour use italics. Refer initially as: Saved by the Mission Bell: A Child s Journey through California History children s audio tour, and subsequently as the children s audio tour. Available to children for $2 in addition to admission price. Hyphenated. When referencing Serra Chapel, note that it was built shortly after the Mission s founding in 1776 as its year of construction is a matter of debate.. Title simplified by removing apostrophe. Refers to space used for art exhibits, lectures and meetings. Refer initially as Mission San Juan Capistrano s award-winning cookbook The Bells are Ringing: A Call to Table, and then subsequently as the Mission cookbook Title of adult audio tour use italics. Refer initially as the award-winning Voices of the Mission audio tour, and then subsequently as the audio tour. Available in English, Spanish, French, and German (use flags of language country for visual impact). Available free to adults and seniors with paid admission or paid membership. Volunteer group 19

22 BRAND FUNDAMENTALS COPY GUIDELINES The proper voice and tone of Mission San Juan Capistrano Brand: TERMS Zanja STYLE DESCRIPTION Include website on all marketing materials. Should be consistently and predominantly shown, by setting off using different font and/or type size. Best if appears on bottom or bottom right hand corner of all brochures and postcards. Remove hyperlink formatting in print materials. Spanish for ditch or a long narrow hollow dug in the ground especially one to drain water from a field, road, etc. Throughout the California missions, these were typically used to bring water to the mission for drinking, cooking, laundry, and cistern water storage. Most mission-associated Zanjas are paved with terracotta tiles which differentiate these from regular field irrigation trenches hollowed out of dirt. 20

23 BRAND FUNDAMENTALS APPEARANCE POLICY Policy Introduction Mission San Juan Capistrano is an organization that values professionalism and strives to create an enjoyable work environment where employees create extraordinary results. It is important that employees and volunteers are well groomed, neat and appropriately dressed for the function they perform on behalf of the Mission. While common sense and good judgment prevails, a written dress code policy outlines clear expectations to be followed. Mission San Juan Capistrano has adopted a business dress environment for those employees and volunteers working in the office Monday through Friday from 7:00 am to 5:00 pm. Some situations may call for an employee to dress in a more formal manner such as a fundraiser or other event while representing the Mission. When in doubt, employees should consult with supervisor. On designated casual Fridays, jeans may be worn but must be neat in appearance, without tears or holes, ironed, hemmed and not revealing with shirts tucked in or neatly presented. Nametags should always be worn on the right side. Employees working in departments other than an office environment and are visible throughout the campus are required to wear an assigned uniform. These departments include Guest Services, Facilities, Security, Preservation, Museum, and Education. Staff in other departments working on the grounds in other capacities must wear an assigned logo shirt during this time. These include On Site Events, and others helping out in areas such as the Education Programs or at the Gate House. See attached chart for designated uniforms. Managers All members of the management team are expected to present a professional appearance on a daily basis regardless of the activity. Managers may choose to wear formal daily attire, the designated uniform of their department, if any, or white, cotton woven shirt with Mission logo. Miscellaneous for All Staff and Volunteers All staff members and volunteers are provided with a Mission name badge which must be worn at all times. Name badges are to be worn on the right hand side of the upper body. Staff with assigned uniforms may have first name embroidered on shirts and, therefore, are not required to wear name badges. Name badges are to be worn to all public events where staff is representing the Mission. Other Expectations: 1. Clothing must be neat, clean and in good repair. 2. Work out or home-type attire (including hoodie tops) is not acceptable including clothing worn on designated casual Fridays. Clothing must always be professional and suited to office/work environment. 3. Jewelry must be small and conservative. Nose, lip, tongue, or other face jewelry will not be worn onsite or while in uniform. 4. There must be no visible tattoos or piercings other than earrings. 5. No bare midriffs. 6. Hair must be clean, of non-spectacular design and of normal human color. 7. For safety reasons, flip-flops are not permitted. 8. Open, flat, sandal type shoes are not acceptable. Work mule/slide type shoes with heels are acceptable. 21

24 BRAND FUNDAMENTALS APPEARANCE POLICY 9. Uniforms furnished by the Mission are not for off duty or personal use. Any piece of clothing that was issued by the Mission should not be worn during non-duty time other than when you are coming to or going home from work. 10. Hats may be worn by front line/grounds staff working outside but must be either Mission appropriate or Mission provided with logo. Baseball type hats with logos other than the Mission are discouraged. Cowboy style hats or other large brim hats may be worn, subject to approval. Facilities Staff Assigned uniforms Shirt: Leased tan short & long sleeve with patch logo and first name embroidered Pants: Leased brown work pants Outer Wear: Dark Brown Red Cap brand jacket with embroidered logo and first name Shoes: Black closed toe safety shoe or boot Other: Approved straw hat no baseball type hats, Black belt Facilities Managers Daily attire or department uniforms Shirt: Manager may wear leased tan uniforms while working in field. Managers may wear white long or short sleeve woven shirt with logo for events, meetings, or daily wear. Pants: Brown pants with uniform, Khaki pants with white logo shirt. Outer Wear: Dark Brown Red Cap brand jacket for field work. Black Legacy jacket for daily attire. Shoes: Black closed toe safety shoe or boot for field work Other: Approved straw hat no baseball type hats, Black belt Security Shirt: White short sleeve police shirt from Quartermaster security patch on each sleeve Pants: Black slacks from Quartermaster Outer Wear: Black, bomber type jacket from Quartermaster; patches on both sleeves Shoes: Black closed toe safety shoe or boot Other: Black basket weave belt; No hats; security badge Gate House Shirt: Burgundy, short or long sleeve, woven shirt for male & female Guest Services & Ambassadors; with embroidered logo/tag line and Guest Services below tag line Pants: Khaki slacks or skirt Outer Wear: Black jacket Port Authority w/removable hood; w/embroidered logo no vests Shoes: Black closed toe shoe Other: Black belts; straw hats for sun protection 22

25 BRAND FUNDAMENTALS APPEARANCE POLICY Gate House Supervisors May wear daily attire or uniform Shirt: White woven, long sleeve shirt w/embroidered logo, tag line & Guest Services under tag line. May also wear non-logo professional shirt that is black or white for daily attire Pants: Black slacks or skirt Outer Wear: Black jacket Port Authority with removable hood; w/embroidered logo Shoes: Black closed toe shoe Other: Black belts Education Shirt: Coffee Bean woven long or short sleeve shirt with embroidered logo and department name Pants: Khaki slacks or skirt Outer Wear: Brown jacket w/embroidered logo and department name Shoes: Brown closed toe shoe or boot Other: Indy cloth/felt hat for teaching times & sun protection; brown belt Preservation Shirt: White woven shirt for daily & event use; long sleeve or short sleeve with logo & dept name under logo Tan or white work shirt for labor intensive projects; long or short sleeve; with logo & dept name Pants: Khaki slacks Outer Wear: Dark Brown Red Cap brand jacket w/embroidered logo, department, and first name Shoes: Black or brown closed toe shoe/boots Other: Black or brown belt Museum Shirt: Burgundy long or short sleeve, woven shirt for daily wear and meetings/events w/logo & dept name Pants: Khaki slacks or skirt Outer Wear: Black jacket Port Authority with removable hood; with embroidered logo Shoes: Black or brown closed toe shoe/boots Other: Black or brown belt Bookings Daily attire for everyday. Designated uniforms for mission events and/or designated meetings. Shirt: Brown long or shirt sleeve, woven shirt w/logo Pants: Khaki slacks or skirt Outer Wear: * Black jacket Port Authority w/removable hood; with embroidered logo Shoes: Black closed toe shoe Other: Black belt 23

26 BRAND FUNDAMENTALS APPEARANCE POLICY On Site Events Supervisors and Staff Daily attire for everyday. Designated uniforms for mission events and/or designated meetings. Shirt: Supervisor to wear long or short sleeve, white woven shirt. Staff to wear long or short sleeve, burgundy woven shirt with logo & dept name Pants: Khaki slacks or skirt Outer Wear: Black jacket Port Authority w/removable hood; w/embroidered logo Shoes: Black closed toe shoe Other: Black belt * Note: black jackets for these departments will not be furnished but will be available for purchase by employee. Administration and Development Daily attire for everyday. Designated uniforms for mission events and/or designated meetings. Shirt: Supervisor to wear long or short sleeve, white woven shirt. Staff to wear long or short sleeve, burgundy woven shirt with logo Pants: Khaki slacks or skirt Outer Wear: * Black jacket Port Authority w/removable hood; with embroidered logo Shoes: Black closed toe shoe Other: Black belt Evening Meetings or Special Events Managers and staff may wear woven logo shirt for on or off site, day or evening meetings, public events, or Mission events. Certain meetings or events may call for formal attire. Suit and tie are appropriate for men; black or mono-chrome suit or dress is appropriate for women. Guideline for cold weather or layering Black turtle neck or crew neck shirt under burgundy shirts; white t-shirts worn under men s shirts Volunteers White polo shirt with Mission logo & Mission Volunteer embroidered below tag line Volunteers to place order with payment and we ll obtain at our cost * Note: black jackets for these departments will not be furnished but will be available for purchase by employee 24

27 BRAND FUNDAMENTALS PHOTOGRAPHY AND FILMING POLICY Policy Introduction Mission San Juan Capistrano reserves the right, at its sole discretion, to withhold and/or withdraw permission to photograph on its premises or to reproduce photographs of objects in its Collections. Policies have been outlined below to provide further information on how to gain necessary approvals for various photography needs. Visitor Photography Policy Still photography is permitted for private, noncommercial use only. Photographs cannot be published, sold, reproduced, transferred, distributed, or otherwise commercially exploited in any manner whatsoever. Photography is not permitted in certain special exhibitions or any areas designated No Photography. Personal video cameras are permitted,unless otherwise stated and use is subject to the terms above. Professional Portrait Photography Professional Portrait and Engagement Photography Fees: Mission Preservation Society Photography Members Reduced Fees - $50 per hour for non-commercial photography for every five (5) people photographed. Reservations are recommended. $75 per hour for reserved non-commercial photography for every five (5) people photographed. Reservations must be made at least 48 hours in advance. $100 per hour for non-reserved non-commercial photography for every five (5) people photographed. You must: Obtain proof of $1,000,000 ($1 million) liability insurance policy before booking date and time. Fax to (949) or to kwitkowski@missionsjc.com Schedule through Group Bookings Department by calling (949) Press Photography Subject to prior approval, members of the press may photograph or film within designated areas of the Museum for the purpose of news coverage that includes Mission San Juan Capistrano as the subject. All members of the press must contact the media contact prior to arrival at the Mission. To make arrangements, call (714) Please try to schedule press visits at least one business day in advance to ensure availability. Commercial Photography/Filming Mission San Juan Capistrano charges site fees for all filming and photography intended for commercial purposes. Funds go towards the future preservation of the historic Mission. Site fees are also charged for using the Mission as a setting for other projects that are not considered personal snapshots or editorial coverage by the press. Site fees vary based on the details of each project. Commercial Photography and Filming Fees: $250 per hour or $2,000 per day during business hours (9:00 a.m.- 5:00 p.m.) $500 per hour during non-business hours (prior to 9:00 a.m. and/or after 5:00 p.m.) 25

28 BRAND FUNDAMENTALS PHOTOGRAPHY AND FILMING POLICY You must: Obtain proof of $1,000,000 ($1 million) liability insurance policy before booking date and time. Submit proof of insurance by Complete the application and our media contact: Christina Haakenson, JUVE Creative, Inc. (714) for filming. A contract and 50% non-refundable deposit are required before any special photography and filming arrangements will be approved. Commercial and special photography arrangements must be made at least four weeks in advance through the media contact: JUVE Creative, Inc. calling (714) or checkin@juvecreative.com Location scout visits can be arranged by contacting media contact: JUVE Creative, Inc., calling (714) or checkin@juvecreative.com The Mission reserves the right to approve final content for anything in which the Mission or its properties will appear, either by name or by visual representation. For books, videos, films or other projects, Mission San Juan Capistrano must receive full details of any dialogue, written content or other accompanying information for review prior to approval. Mission San Juan Capistrano reserves the right to decline any request for any reason. 26