rench Savoir-faire Certificate Internation al Business Scho ol

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1 F rench Savoir-faire Certificate by Internation al Business Scho ol

2 French culture is known for many great attributes, some of which probably have nothing to do with food, wine, and romance Leonard Mlodinow The city of Paris possesses an excellent image among foreign investors. Based on the Global Cities Investment Monitor 2015 study, Paris ranks third globally in the list of the most attractive cities. Different assets make Paris a world class metropolis : its central position in Europe, gateway to the EMEA markets, the highly qualified talent, the diversity of its economy Metropolitan France has an area of over 200,000 square miles (518,000 square kilometers), making it the largest Western European nation.

3 Since its founding in 1967, ISG, International Business School has been developing a unique learning model based upon its strong identity and core values: Entrepreneurship Spirit, Creativity, Open-mindedness, Responsibility and Personal and multicultural development. Its situation near la Défense, Europe s largest purpose-built business district and the heart of Paris, (Eiffel Tower, ChampsElysées, Louvres, ), its partnership with chief economic players, worldwide companies and prestigious organizations (UNIDO, UNESCO, ) enable ISG, International Business School, to provide exclusive and top-level conditions of crosscultural management training. 1

4 ISG, International Business School offers an exclusive seminar that gives participants genuine skills to lead across borders and cultures, so that they can go on to better understand the importance and impact of cultural elements on individuals, groups and organizations.

5 For three weeks, participants will have the opportunity to be trained through the combination of both the French (Business) lifestyle and the ISG, International Business School expertise! Participants will have an in-depth look at the French Business world and etiquette, the French lifestyle, and will examine what constitutes effective management across cultures. This summer session has been created for anyone who is interested in: Experimenting with different ways of acting in cross-cultural situations Learning intercultural communication and different ways of doing business The session is collaborative because the students are expected to provide some of the content. The flexible program also allows participants to enjoy the Parisian life style through well-known companies and cultural visits which add an action-oriented perspective to the program. Participants may come from different qualifications (Bachelors or Masters students, professionals), but they must have a desire to master inter-cultural management 3ment skills, and have a good command 3nd of the English language to follow 3w the program.

6 THE FRENCH «SAVOIR-FAIRE» CERTIFICATE BY ISG International Business School allows the participants to: understand the essential characteristics of cross-cultural management and focus on the French culture develop cultural intelligence competences COURSE* CONTENT Cross-culture as of today: historical origins of beliefs and values Definition and dimension of culture Country focus: the French case study Comparing cultures Communication on cross-cultural basis Culture in a complex business environment Culture and Marketing *Courses transferable for academic credits TEACHING METHODS Interactive seminar Case studies and role-plays Professors and lecturers with a special research interest in the impact on or role of culture in international business will participate as well as guest lecturers from firms with international experience.

7 ENROLMENT PROCEDURE Applications are subject to an initial selection procedure Apply on-line DATES FROM JUNE 18 TH TO JULY 6 TH, 2018 TUITION FEES 2100 euros

8 Contact and information tél. +33(0) REFERENCES ACCORHOTELS AMERICAN EXPRESS BACCARAT BALENCIAGA BERLUTI BOUCHERON BPI-BEAUTÉ PRESTIGE INTERNATIONAL BULGARI FRANCE BURBERRY CACHAREL CARTIER CELINE CHANEL CHANTELLE CHAUMET CHRISTIAN DIOR COUTURE CLARINS CLUB MÉDITERRANÉE CORAVIN ESTÉE LAUDER FOUR SEASONS HOTELS & RESORTS GALERIES LAFAYETTE GIVENCHY GUCCI GUERLAIN HERMÈS HOTEL DE CRILLON HYATT REGENCY JEAN-PAUL GAULTIER LA MAISON DU CHOCOLAT LE BON MARCHE LONGCHAMP LONGINES L ORÉAL LOUIS VUITTON LVMH MAUBOUSSIN MONTBLANC RALPH LAUREN REZIDOR HOSPITALITY RICHEMONT ROCHE BOBOIS SEPHORA SHANGRI-LA HOTELS - PARIS SHISEIDO SWAROWSKI VACHERON CONSTANTIN VAN CLEEF & ARPELS YVES SAINT LAURENT