THE LOS ANGELES MAGAZINE BRAND OFFICIAL VISITOR S GUIDE THE ULTIMATE GUIDE TO THE CITY DISCOVER L.A.

Transcription

1 2018 MEDIA KIT

2 THE LOS ANGELES MAGAZINE BRAND 104 THINGS YOU LL LOVE! FALL FASHION SHOWCASE 秋季时尚秀 如何探索 洛杉矶市中心 购物 美食和 玩趣之地 ROBERT KUO 罗伯特 郭 大走复古路线 A Photo Portfolio L.A. S WILD COASTLINE F R I E N D S OF T H E U N I V ER SI T Y OF S OU T H ER N CA L I F OR N I A SU MMER AU TU MN $4. 95 FROM ICONIC MUST-SEES TO HIDDEN GEMS, HOW TO CREATE YOUR UNIQUE EXPERIENCE Pacific Coast Highway 5 HOME-GROWN FITNESS TRENDS From Spinning to paddleboarding, sample the trends that started here DISCOVERLOSANGELES.COM LOS ANGELES TOURISM & CONVENTION BOARD 2018 STYLE BOOK OFFICIAL VISITORS GUIDE 2 017/18 The Dining Scene Just the spots for brunch at the beach, vegetarian fare with verve, farm-fresh eats and more USC Village unites living and learning and connects the University Park Campus and its neighborhood in new ways. 4,850,000+ SMT_CoverFINAL.indd 2 TOTAL MONTHLY REACH 5/19/17 3:48 PM 57,500,000+ TOTAL ANNUAL REACH HOW PEOPLE MAKE A DIFFERENCE FOR ALL THE MOMENTS THAT MATTER PRESENTED BY 2017 BEACH FUN! Pro tips for enjoying the surf HOTELS +Stay, eat, play 9/19/17 12:51 AM 2018 STYLE BOOK A P LACE LIKE NO OT HER TFM Autumn Covers_RRD.indd 1 H OW P E O P L E M A K E A D I F F E R E N C E F A M I L Y S A N T A M O N I C A O F F I C I A L V I S I T O R S G U I D E /18 A N D 2017 $8.99 美元 2017 年秋季 L A M AG.CO M A LU M N I THE ULTIMATE GUIDE TO THE CITY DISCOVER L.A. 热门榜单 应季美食餐厅 PAGE 86 $5.95 AU G U ST L A M AG.CO M F OR L.A. 104 个最受欢迎的 PRESENTED BY THE LOS ANGELES TOURISM & CONVENTION BOARD 另附 LOS ANGELES OFFICIAL VISITOR S GUIDE 最佳 精选 THE CITY S FINEST HOT CHICKEN, SECRET DOG PARK, TIKI GOODS, HIP BOWLING ALLEY, VEGAN BURGER, SUIT REPAIR, MOBILE BEAUTY SERVICE, SOFT-SERVE, AND MUCH, MUCH MORE OFFICIAL VISITOR S GUIDE GiveLA17_COVER.indd 1 10/31/17 @LAmag

3 LOS ANGELES MAGAZINE

4 MISSION STATEMENT 104 THINGS YOU LL LOVE! Los Angeles magazine is the single-most powerful media resource in the region, defining L.A. through thought-provoking lifestyle and investigative journalism. With our authoritative voice, we deliver award-winning content and events that encourage Angelenos to discover and engage in our city in ways that are most meaningful to them. THE CITY S FINEST HOT CHICKEN, SECRET DOG PARK, TIKI GOODS, HIP BOWLING ALLEY, VEGAN BURGER, SUIT REPAIR, MOBILE BEAUTY SERVICE, SOFT-SERVE, AND MUCH, MUCH MORE It is our mission to support Los Angeles in the endeavor to become one of the most dynamic global cities of the 21st century. A Photo Portfolio L.A. S WILD COASTLINE PAGE 86 $5.95 AUGUST 2017 LAMAG.COM

5 CIRCULATION & DISTRIBUTION CIRCULATION IN DEMAND CIRCULATION 100% PAID & VERIFIED CIRCULATION 140,000 RATE BASE 882,000 TOTAL AFFLUENT READERSHIP #1 MONTHLY TITLE IN FINE GROCERY STORES #1 CITY TITLE IN CALIFORNIA BARNES & NOBLE STORES Greater circulation IN L.A. THAN ALL REGIONAL L.A. PUBLICATIONS AND MOST MONTHLY NATIONAL LIFESTYLE TITLES 89%/11% SUBSCRIPTIONS/ NEWSSTAND 45+ LUXURY HOTELS REACHING MORE THAN 14,000 ROOMS DAILY SOURCE: ALLIANCE FOR AUDITED MEDIA PUBLISHER S STATEMENT ; 2016 NEWSSTAND DATA; 2016 IPSOS AFFLUENT SURVEY USA SPRING

6 AUDIENCE AGE % AVERAGE HHI $283,621 AGE % AVERAGE NET WORTH $1,908,321 AVERAGE AGE 43 83% GRADUATED COLLEGE OR MORE INFLUENTIAL + PROFESSIONAL 78% ARE PROFESSIONAL MANAGERIAL 36% ARE TOP MANAGEMENT SOURCE: 2016 IPSOS AFFLUENT SURVEY USA SPRING

7 COVETED CONSUMER In the last 12 months, Los Angeles magazine s affluent readers did the following: SOCIALLY AND CULTURALLY ENGAGED 90% dined at a fine restaurant 65% attended live theater performances 54% attended wine or food festivals 46% attended art auctions/gallery exhibits LUXURY SHOPPERS 78% purchased men s apparel and accessories 66% purchased women s apparel and accessories 58% purchased artwork and collectibles 56% purchased fine jewelry 41% purchased fine watches TRAVELERS & CULINARY ENTHUSIASTS 94% dined out in a restaurant, hotel, or club In the last month 84% took a domestic trip 66% traveled outside the U.S. 33% visited a spa in the last 6 months 29% Typically fly first class SOURCE: 2016 IPSOS AFFLUENT SURVEY USA SPRING

8

9 LAMAG.COM - AUDIENCE Our audience are smart, affluent, influential taste-makers. They read our content. They evangelize our brand. They love our city as much as we do. 32 median age 44% male / 56% female 55% have a household income of $100, % own a home 3x more likely to buy high fashion and luxury brands 75% of our readers actively engage with what they ve read 69% TRAFFIC FROM MOBILE & TABLET 663K AVERAGE MONTHLY UNIQUES 60% OF TRAFFIC ORIGINATES IN L.A MM AVERAGE MONTHLY PAGE VIEWS 40% OF OUR TRAFFIC COMES FROM OUTSIDE CALIFORNIA. KEY MARKETS INCLUDE NEW YORK, CHICAGO, MIAMI AND HOUSTON.

10 LAMAG.COM We are the essential voice of Los Angeles curating the best places, experiences and ideas in our sprawling, complicated, beautiful city. FOOD Provides the ultimate go-to resource for food lovers in Los Angeles. CULTURE The destination for art, thought, politics, and entertainment. CITYTHINK The essential resource for how our city works, functions, thrives. 308K UNIQUE MONTHLY PAGE VIEWS 65% SITE TRAFFIC FROM MOBILE 3.05 min TIME SPENT ON SITE 343K UNIQUE MONTHLY PAGE VIEWS 64% SITE TRAFFIC FROM MOBILE 3.34 min TIME SPENT ON SITE 154K UNIQUE MONTHLY PAGE VIEWS 73% SITE TRAFFIC FROM MOBILE 4.13 min TIME SPENT ON SITE SOURCE: GOOGLE ANALYTICS 2017

11 LAMAG.COM - ENEWSLETTERS The Daily Daily Monday-Friday to 20K opt-in subscribers Benchmarks 18% Open Rate, 0.7% Ad Unit CTR Food News Wednesdays weekly to 20K opt-in subscribers Benchmarks 20% Open Rate, 0.5% Ad Unit CTR Weekend Guide Thursdays Weekly to 20K opt-in subscribers Benchmarks 20% Open Rate, 0.5% Ad Unit CTR Travel Once a month to 18K opt-in subscribers Benchmarks 17% open rate, 1.4% CTR Dedicated E-blast Sent directly to 18K+ opt-in subscribers Benchmarks 16% Open Rate, 3% CTR The Daily Food News Weekend Guide

12 LAMAG.COM - SOCIAL Align your brand with our award winning content reaching influential thought leaders across the country. LAmag.com elevates brand recall with unique native advertising opportunities and custom integrations. THREE SECTIONS OF OFFERINGS LAmag.com Display Opportunities Cross-Platform Homepage Takeovers, Channel Roadblocks, and ROS Rich Media Ad Capabilities and In Banner Video Custom Content & Social Custom Sponsored Content for organic promotional integration Sponsored Social posts across Facebook, Twitter, and Instagram Custom Facebook & Instagram Live Opportunities Editorial & Special Offers Newsletters Food News, Weekend Guide, The Daily, Travel Dedicated s Our Social Numbers are Competitive 718K+ SOCIAL MEDIA 90K+ FACEBOOK 460K+ TWITTER 60K+ INSTAGRAM 80K+ FOOD INSTAGRAM 26K+ FOOD TWITTER FOLLOWERS FOLLOWERS FOLLOWERS FOLLOWERS FOLLOWERS FOLLOWERS FOR MORE INFORMATION CONTACT YOUR LOS ANGELES MAGAZINE SALES REPRESENTATIVE OR CAITLIN CULLEN AT CCULLEN@LAMAG.COM

13 EVENTS

14 LOS ANGELES MAGAZINE EVENTS Los Angeles magazine produces and supports signature and client events throughout the year including one-of-a-kind sponsorship experiences. Event Sponsorship Benefits include: Meaningful sponsor activations Category exclusivity Creative product display Brand Ambassador engagement Significant branding and ROI High ratio of qualified attendees Skillful data collection and follow-up Activities that keep guests engaged from start to finish

15 SIGNATURE AND PARTNER EVENTS January Best New Restaurants February Whiskey Festival March Lookbook Fashion Event May Burgers Bourbon + Beer June LAWineFest July Concern Foundation Block Party August Best of LA Winners Party October The Food Event December Holiday Spirits Tasting Event

16 CUSTOM PUBLISHING

17 PRESENTED BY FOR ALUMNI AND FRIENDS OF THE UNIVERSITY OF SOUTHERN CALIFORNIA AUTUMN SUMMER 2017 $4.95 FALL FASHION SHOWCASE 秋季时尚秀 LOS ANGELES MAGAZINE CUSTOM PUBLISHING Los Angeles magazine Custom Publishing creates and delivers authentic, content-driven products for brands and businesses Los Angeles magazine Mandarin Edition 另附如何探索洛杉矶市中心 ROBERT KUO ( 罗伯特 郭 ) 大走复古路线热门榜单 : 应季美食餐厅 最佳精选 L.A. 104 个最受欢迎的购物 美食和玩趣之地 OFFICIAL VISITOR S GUIDE University of Southern California º USC Trojan magazine º USC Trojan e-newsletter $8.99 美元 2017 年秋季 LAMAG.COM THE ULTIMATE GUIDE TO THE CITY DISCOVER L.A. FROM ICONIC MUST-SEES TO HIDDEN GEMS, HOW TO CREATE YOUR UNIQUE EXPERIENCE L.A. Tourism º Los Angeles Official Visitors Guide º Los Angeles Meeting & Travel Professionals Guide FAMILY Pacific Coast Highway Santa Monica Travel & Tourism º Santa Monica Official Visitors Guide & Map º SantaMonica.com Additional Client-Driven Custom Publications º Gearys Style Book & Gift Guide GIVE, A Charitable Registry º Give Los Angeles º Give Los Angeles Challenge HOW PEOPLE MAKE A DIFFERENCE SANTA MONICA 5 OFFICIAL HOME-GROWN FITNESS TRENDS From Spinning to paddleboarding, sample the trends that started here A PLACE LIKE NO OTHER USC Village unites living and learning and connects the University Park Campus and its neighborhood in new ways. VISITORS GUIDE 2 017/18 The Dining Scene Just the spots for brunch at the beach, vegetarian fare with verve, farm-fresh eats and more 2018 STYLE BOOK DISCOVERLOSANGELES.COM LOS ANGELES TOURISM & CONVENTION BOARD FOR ALL THE MOMENTS THAT MATTER BEACH FUN! Pro tips for enjoying the surf HOTELS +Stay, eat, play

18 For further information including rates and editorial calendar, please contact Jennifer Moran (323)