MISSGUIDED Competition

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1 MISSGUIDED Competition Topman is one of many retailers that is part of the Arcadia group. It s well known for being a trend setting retailer and helped revive menswear, putting it on the fashion map. Comparing the best selling menswear outerwear products, will help to determine the products which will feature in Manguided s A/W 2017 range. Topman is described as a ground breaking style authority. They re directional, accessible, brave and have their fingers on the pulse of what the trend-conscious want. They were the first high street brand at London Collections: men, which is a showcase of the capital s hottest menswear. (Arcadia Group Limited, Topman). Topman sell a range of products from famous staples to sharp tailoring. They have a premium range called Topman Ltd. The range gives customers a little extra with limited edition designs and extra luxe fabrics. The products from the premium range are made in England. Topman have over 250 UK stores and 154 international stores across 31 countries. World-wide they have stores in over 60 cities. (Arcadia Group Limited, Topman). They ve expanded their stores from London to LA and are expanding further. 100 s of new products are launched weekly, with millions of customers visiting the Topman website every week too. Topman currently ship their products to the UK, Europe, USA, Australia, Thailand, Singapore and more. Topman are reinventing the way people experience fashion. They partnered with Google+ to take London Fashion Week to a whole new level with The Future of the Fashion Show. This consisted of shoppable hangouts for London Collections: men, which takes people behind the scenes of the show. Arcadia goods are currently manufactured in 1,034 factories through 679 different suppliers. This year (2016), their products were made in 53 different countries worldwide. 73% of the goods sold this year (2016), were sourced from; China, Turkey, Romania, Vietnam and India. (Arcadia, Ethical Trading). 1,066,889 Facebook Likes 473,000 Instagram followers 112,000 Twitter followers 6,128 Twitter likes

2 Source: Fashion Beans, Autumn/Winter 16 Advertising Campaign. Source: Fashion Beans, Christmas 2016 Advertising Campaign Campaign was shot by Gosha Rubchinskiy Holiday 2016 (in the states) campaign Located in dishevelled urban settings Styling is grungy with rugged streetwear garments

3 MISSGUIDED Competition Boohoo Man is the sibling brand to Boohoo. From starting as one of Manchester s best kept secrets, Boohoo has evolved into one of the fastest growing international retailers. (Boohoo, About us). Boohoo Man was launched July 2013 and has a separate website and social media channels, to Boohoo. Boohoo was founded in 2006 by co-founders Carol Kane and Mahmud Kamani. As they both have a history of supplying other high street retailers, they decided to launch Boohoo in order to capitalise on the growing trend for online retail. (Boohoo, Investor relations). They sell affordable fast fashion to appearance conscious year olds. Their slogan is 24/7 fashion. (Fs. Blog.) They provide their customers with products to suit their every need with a customer care team who help to ensure you get your order asap. 57,618 Facebook likes 99,600 Instagram followers 38,700 Twitter followers 1,225

4 Boohoo Man A/W 16 Campaign American Actor/ Recording artist Quincy fronted Asos A/W 16 Campaign. Quincy s sporting looks inspired by Urban, Hip Hop cultures and strong outerwear with English aesthetics. Covers all the basics neutral colours, oversized and checks Quincy pulls off a casual, contemporary look for this campaign Features one of the biggest streetwear trends of this season the MA-1 Bomber Jacket (Source: Style Pilot, boohoo Man A/W 2016 feat. Quincy )

5 MISSGUIDED Competition Asos is a British online fashion and beauty store, which launched in They sell around 850 global and local brands including their own label. They also have a marketplace platform which allows customers to buy from over 900 boutiques across 40 different countries. (Asos Plc). They ship to 231 countries and deliver to 16,500 in store locations internationally. (Asos Plc, Distribution). Asos s New in app is available on iphone, ipad, android and tablet. It has a My Recommendations tab featuring a curation of products tailored to the customer, based on what they ve been searching for and purchasing via the app. Their aim is to be the number 1 fashion destination for 20-somethings globally. (Asos Plc, Get to know us). Asos have 12.4 active customers who can interact with the customer service team across many different social media platforms: , Facebook, Twitter, Phone, the website s review centre, Google+, Instagram and also Youtube. Asos have 920 customer service employees who can speak to customers in more than 5 different languages. 4,472,490 Facebook likes 5.2 million Instagram followers 1.01 million Twitter followers 9,708 Twitter likes 570 Pinterest likes 73,410 Youtube subscribers

6 Asos A/W 16 Men s Lookbook For this collection, Asos collaborated with 5 different global artists from the UK, United States, France, Germany and Australia. The collaboration was part of Asos celebration of global talent. Each of the 5 artists created a one of a kind image inspired by this collection. Inspiration comes globally from Japanese tailoring and retro 90 s England. The collection has a military aesthetic with a little bit of a feminine edge. The core colour palette consists of khaki, rust and stone. The range appeals to a variety of different tastes, but stays minimalistic and true to this season s trends.

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