Why be a Manila FAME trade buyer FAST FACTS

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1 Considered as the country s premier design and lifestyle event, Manila FAME is a bi-annual showcase of craftsmanship, design innovation, and artisanship in Philippine products. It features finely selected furniture and home furnishings, holiday gifts and décor, and fashion accessories, designed and crafted in the Philippines for the global market. For the 63rd show edition, Manila FAME returns to its April season to bring the global trade buyers to the optimal buying cycle. It is envisioned to be a specialized one-stop source of high-concept products and an exclusive platform for business matching between choice exporters and buyers. Organized by the Philippines Department of Trade and Industry (DTI), through the Center for International Trade Expositions and Missions (CITEM), Manila FAME is the second-longest running trade show in the Asia Pacific. It is the only trade event in the country approved by the Union Des Foires Internationales (UFI), or the global association of the exhibition industry, a Paris-based association of trade fair organizers founded 90 years ago in Milan, Italy, on 15 April FAST FACTS Name of Event Manila FAME Dates April October 2016 Exhibition Hour 9:00 AM - 6:00 PM Edition 63rd Edition Frequency Twice a year Exhibition Size 11,300 sqm. Venue World Trade Center Metro Manila Pasay City, Philippines Trade Buyer Profile Importers, wholesalers, distributors, trading firms, merchandising agents, buying offices, department stores, retailers, mail-order houses, architects, interior designers, facilities managers, etc. Exhibitor Profile Manufacturers, exporters, design talents, etc. Why be a Manila FAME trade buyer The Product: The Art of the Craftsman. Manila FAME offers a curated collection of innovative, design-forward, and Millennial-friendly products handcrafted by choice artisans and designers who put premium on creativity, eco-sustainability, and functionality in product design. Products at Manila FAME have a deep sense of handmade craftsmanship that is hard to find elsewhere they are soulful. At Manila FAME, the mantra seems to be, We will give you what you want, and excite you with what you could have. A multi-sensory buyer experience. Manila FAME is more than just a trade fair; it is a journey of discovery of globally responsive products that celebrate color and style under one roof. On top of this multi-dimensional sourcing experience, trade buyers get solid and swift support from Manila FAME organizers -- from hassle-free online pre-registration, to prearranged business meetings with select exporters on-site, to assisted year-round sourcing of exportquality Philippine products. There is also an aftershow buyer support service, where buyer queries and requests are addressed. Platform for new design and rising talents. Manila FAME is famous for honing the design skills of emerging talents who take on home and fashion design challenges to a new level. The innovative and trendy creations of these young designers testify to the fact that the Philippines is the most authentic among ASEAN nations. The Design and Lifestyle Event like no other. Manila FAME coincides with the celebration of Design Week Philippines (DWP), which fosters connections between creative industry practitioners and design enthusiasts in an interactive sharing of knowledge, ideas, and trends. DWP has become a national agenda that nurtures the creativity and design capability of the Philippines to usher in trade opportunities.

2 MANILA FAME SECRETARIAT Center for International Trade Expositions and Missions (CITEM) Golden Shell Pavilion ITC Complex, Roxas Boulevard corner Senator J. Gil Puyat Avenue, Pasay City 1300, Philippines Tel: (632) / Local 227 / 242 / 278 Fax: (632) / manilafame@citem.com.ph

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4 NEW SCENOGRAPHIES Y ARI by Marian Roces APRIL 2016 An intersection of artisanal products and the creative intervention to modernize them highlights the craft of weaving and working with indigenous people. SPRING FORWARD by Ito Kish APRIL 2016 Seasonal and festive product categories in special settings celebrate indoor and outdoor lifestyles. SHOW FEATURES NEW GENERATION WEAVES by Li Edelkoort OCTOBER 2016 New Generation Weaves features various basket weaves using different raw materials, as executed by Chilean designer Nelson Sepulveda under Li Edelkoort/Trend Union/Studio Edelkoort. DESIGN PHILIPPINES Design Philippines is a multi-tiered and multi-faceted assistance program which provides Philippine exporters, manufacturers, and designers with a full range of design and product development services. The program brings together both local and international designers and business experts, as well as both young and seasoned industry players to create finely crafted products in the home and fashion sectors designed for the global market. RED BOX Red Box continues to incubate and develop the Red Box junior designers through an ongoing talent development and mentorship program, with Manila FAME as the primary marketing platform. Junior designers are given the challenge to create and curate spaces reflective of their own design aesthetic. The showcase, which highlights fresh and inspiring product design ideas, provides a glimpse into their growth as designers. MANILA WEAR Fresh, artisanal, and consistently evolving, Manila Wear is a chic showcase from the Philippine fashion industry s brightest talents. It is a confident statement to the growing globalization of the Philippine fashion design sector that marries artisanal crafts and contemporary sensibilities, under the creative direction of international fashion designer Josie Natori. THE ARTISANS VILLAGE Trade buyers and visitors get to experience the Philippines distinct character and rich inventory of traditions and talents through the Artisans Village, which plays a significant role in protecting, preserving and promoting the arts and crafts of the islands. It celebrates the work of local artisans and master craftsmen highly skilled in weaving, wood carving, metal forging, marquetry, and other various forms of traditional crafts. THE OTOP MARKETPLACE The One Town, One Product (OTOP) Marketplace is a showcase of carefully crafted products from the various regions of the Philippines that make use of the country s indigenous raw materials and local skills and talents. It provides a venue for home-based micro, small and medium enterprises (MSMEs) to sell their products. It is a project of the DTI-Bureau of Domestic Trade Promotions.

5 For the 2016 show edition, Manila FAME brings to you an ever-growing showcase of Philippine design creations for the home, holiday, and fashion sectors, with the theme Iridescence which depicts the colorful character of Manila FAME. It promises to be a one-stop source for high-concept products represented in three product strands: Artisanal, Green Crafts, and Luxe Lifestyle. THE BOUTIQUE SHOW SOURCING EXPERIENCE Manila FAME shifts gears and evolves into a boutique show in its April 2016 edition, with a more sophisticated show that caters to the discriminating taste of choice trade buyers from here and abroad. Select exporters will benefit from being able to promote the distinctive features of high-end products representing the home, holiday and fashion sectors in a well-coordinated boutique setting at the World Trade Center. GREENCRAFTS A For today s eco-conscious consumer, the green movement drives design that thrives on sustainability. What inspires is the capacity of local communities to create and sustain regenerative design culture. Each green craft is a commitment to cultural preservation, while promoting social enterprise. B ARTISANAL From the artist s hands to your home, colorful stories of history, heritage, and hope are woven into every soul craft produced by Filipino craftsmen whose skills have been perfected through the years. These handmade creations bring tradition to the now and continue to inspire those who value soul art. C LUXE LIFESTYLE Luxe connotes sophistication, elegance, and style. Top of the line in design, quality, and craftsmanship befitting prestige brands, these limited-edition items cater to a niche market with discriminating taste. HOME ACCENTS VISUAL ARTS PERSONAL CARE & WELLNESS FURNITURE PRODUCTS FESTIVE/SEASONAL DÉCOR GIFT ITEMS LAMPS & LIGHTING FASHION ACCESSORIES

6 SERVICES Quick and easy online registration Seminars for MSME business improvement Pre-arranged business matching and meetings Programs to empower young entrepreneurs and design talents PROFILE OF BUYERS ACCORDING TO MARKET Product development and export coaching Hassle-free booking of hotels and flight arrangements Year-round product sourcing assistance from HallONE: Design for Exports All Editions (Top 10 Markets) EXHIBITOR OPPORTUNITIES Why be a Manila FAME exhibitor Manila FAME is committed in promoting the business of Philippines MSMEs and assisting them to seek global markets for their products. Manila FAME s overseas trade buyers include but not limited to the following: ADEO Group BENELIC Co. Ltd. Comercio de Artigos de Moda Salsa Ltda Crate & Barrel El Corte Inglés Elizabeth McAlpin Inc. GARANT Group Haans Lifestyle Kika Style Inc. La Maison d Ivoire LuLu Group International Napa Home and Garden OZARTAS AVIZE Ralph Lauren Royal Palace Group Others Strong Support for Philippine MSMEs. Manila FAME assists Philippine MSMEs in building a fruitful partnership with local and overseas trade buyers. Each show edition paves the way to a profitable networking and business-matching opportunities between exhibitors and buyers via a conducive and exclusive business environment. Special Programs for Business Growth and Product Development. Manila FAME features special platforms that assist in product development, export marketing, and social and environmental compliances. It also provides educational platforms for entrepreneurs, design talents, and industry practitioners such as seminars for MSME business improvement, programs for young design talents and entrepreneurs, product development, and export coaching. Showcase of the Philippines Best. Manila FAME is the go-to sourcing destination for all things soulful, inspiring, innovative, and functional, featuring unique and locally made products in the home, holiday, and fashion sectors. Filipino design talents and manufacturers offer local and international buyers a one-of-a-kind sourcing experience where the Philippines best design creations are showcased under one roof.