Asia s Fashion Jewellery & Accessories Fair September Visitor Survey Report
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1 Asia s Fashion Jewellery & Accessories Fair September Visitor Survey Report 1
2 Survey Summary Total number of visitors: 6,627 Invited online survey: 6,627 Completed online survey: 272 Overall online response rate: 4. 2
3 Nature of Business(es) Wholesaler 43% Retailer 38% Related Institute/Association 6% Publication Manufacturer/Supplier 36% Mail Order House/ E- Tailer 4% Importer 25% Fashion Jewellery/Accessories Designer Exporter 17% 17% Department / Chain Store Buying Agent 9% : No of people answered: 272 No of people skipped: 0 3
4 Are you visiting this exhibition for the first time? No 54% Yes 46% No 6 Yes 4 No of people answer: 272 No of people skipped: 0 No of people answer: 150 No of people skipped: 0 4
5 How did you learn about this exhibition? Online media Search engine 13% 13% Invitation from Exhibitor 28% Word of mouth/ Referral from industry friend Organiser's printed mail 6% 1 27% 53% Organiser's 13% 19% Organiser's Website 14% 2 Advertisement 6% 12% At other exhibitions 3% 4% : No. of People skipped: 0 : No. of People Answered: 150 No. of People skipped: 0 *Visitor may tick more than one answer, so the total percentage is larger than 10 Online media, search engine and invitation from exhibitor are the new items added in 9FJ13 5
6 How did you learn about this exhibition? Advertisement on: Outdoor advertising 6% 14% Trade publications 57% 7 Mass media 43% : No. of People Answered: 7 No. of People skipped: 265 : No. of People Answered: 17 No. of People skipped: 133 6
7 Which was the major product you sourced for? Fashion jewellery 77% 8 Fashion jewellery materials 5 52% Fashion accessories 18% 27% Display & Packaging 22% : No. of People skipped: 0 Respondents may take more than one options. Fashion jewellery remains the major kind of products that visitors source for : No. of People Answered: 150 No. of People skipped: 0 7
8 Fashion accessories you source for: Headwear Hangbags, wallets and purse 46% 42% 46% 6 Hair accessories 45% 5 Fashion watches 54% 53% Belts 26% 37% : No. of People Answered: 39 No. of People skipped: 233 Respondents may take more than one options. : No. of People Answered: 38 No. of People skipped: 112 8
9 To what extent do you think your objectives for visiting this exhibition have been achieved? Collection marketing information 29% 5 2% 3% Consolidate contacts with suppliers / business partners 2 48% 18% 6% 9% Seek new suppliers 19% 48% 2 8% 4% Place orders 32% % Seek franchisers / principals 5% 18% 24% 18% 36% Source new products % 5% 2% Fully achieved Fair well achieved Not quite achieved Did not achieve at all Not applicable : No. of People Skipped: 0 9
10 To what extent do you think your objectives for visiting this exhibition have been achieved? (Comparison of & : Fully achieved + Fairly well achieved ) Collection marketing information 8 75% Consolidate contacts with suppliers / business partners 68% 75% Seek new suppliers Place orders 47% 58% 67% 74% Seek franchisers / principals 23% 38% Source new products 7 74% : No. of People skipped: 0 : No. of People Answered: 150 No. of People skipped: 0 10
11 To what extent are you satisfied with the exhibitors on the following? Registration experience 38% 47% 12% 3% Onsite information, services, signage and decoration, etc 36% 5 12% Pre-fair information from the organiser 34% 48% 16% 3% Exhibit price 1 57% 32% 2% Exhibit range 29% 57% 13% 2% Quality of exhibitors 3 62% 8% Quantity of exhibitors 38% 52% 1 Service of exhibitors 3 55% 13% Extremely satisfied Quite satisfied Not quite satisfied Not satisfied at all : No. of People Skipped: 0 11
12 To what extent are you satisfied with the exhibitors on the following? (Comparison of & : Extremely satisfied + Quite satisfied ) Registration experience Onsite information, services, signage and decoration, etc Pre-fair information from the organiser Exhibit price Exhibit range Quality of exhibitors Quantity of exhibitors Service of exhibitors 67% 66% 85% 87% 88% 8 85% 83% 94% 92% 94% 9 87% 86% : No. of People skipped: 0 : No. of People Answered: 150 No. of People skipped: 0 The item of Registration experience is not available in 12
13 In case you also visited the Asia s Fashion Jewellery & Accessories Fair September, was the US$ amount of business conducted during the Fair or as a direct result of the Fair more or less than last year? (Comparison of & ) Around the same this year as last year 49% 45% Between 0-2 less this year Between 0-2 more this year 14% 17% 1 8% Over 2 less this year 12% 17% Over 2 more this year 13% No. of People Answered: 173 No. of People Skipped: 99 No. of People Answered: 150 No. of People Skipped: 0 13
14 Please give an overall rating for your participation in this exhibition. (10 = ExcelIent ; 1 = Very Poor) 4 35% 3 25% 2 1 Average score: % 26% Average score: % 14% 13% 14% 5% 4% 4% 3% 2% No. of People Skipped: 0 No. of People Answered: 150 No. of People Skipped: 0 14
15 How likely are you to recommend future at this event to your colleagues/peers? (10=Very likely; 1 = Not at all likely) 4 35% 3 25% 2 1 5% Average score: 8 Average score: % 26% 2 18% 17% 16% 17% 13% 1 5% 6% 2% No. of People Skipped: 0 No. of People Answered: 150 No. of People Skipped: 0 15
16 4 35% How likely are you to recommend future at this event to your colleagues/peers? (10=Very likely; 1 = Not at all likely) (comparison of & ) 29% 3 25% 2 1 5% 26% 16% 18% 2 17% 17% 13% 1 5% 6% Average score: 7.9 NPS: 2 Average score: 8 NPS: 23% 2% Formula for calculating NPS (Net Promoter Score): NPS = Promoters (% rating 9 and 10) - Detractors (% rating 0-6) 16
17 How important are the following to you in your planning to visit the exhibition? Invitation from the organiser 44% 4 14% 3% Invitation from your suppliers exhibiting at the exhibition 28% 5 2 3% Making appointment with your exhibitor before the exhibition 23% 39% 3 7% Meeting other visitors at the exhibition 18% 39% 32% 1 What products will be exhibited 47% 48% 4% Who will be exhibiting at the exhibition 34% 52% 14% Extremely important Quite important Not quite important Not important at all No. of People Skipped: 0 17
18 How important are the following to you in your planning to visit the exhibition? (Comparison of & : Extremely important + Quite important ) Invitation from the organiser 84% 89% Invitation from your suppliers exhibiting at the exhibition 78% 86% Making appointments with your exhibitor before the exhibition Meeting other visitors at the exhibition 62% 67% 57% 6 What products will be exhibited 95% 95% Who will be exhibiting at the exhibition 85% 88% No. of People Answered:
19 Please tick the Fashion Jewellery exhibitions that you rate most important for your company? 9FJ 3FJ 6FJ EuroBijoux & Accessories, Spain (May) Macef, Italy (Jan) Other exhibitions India Handicrafts & Gifts Fair (Oct) Eclat de Mode / Bijorhca, France (Jan) Manila F.A.M.E., the Philippines (Apr) 7% 5% 3% 3% 7% 2% 4% 2% 16% 12% 63% 58% No. of People Skipped: 0 In, visitors chose three fairs they rated most. 9FJ (63%) is the first choice of the most important fashion jewellery exhibitions. 3FJ (16%) are the second choice of the most important fashion jewellery exhibitions. 6FJ (7%) is the third choice of the most important fashion jewellery exhibitions. 19
20 What are your future interests with regards to UBM Asia s Fashion Jewellery & Accessories exhibitions? No, I am not interested 7% No. of People Skipped: 0 Yes, I am interested 93% 20
21 What are your future interests with regards to UBM Asia s Fashion Jewellery & Accessories exhibitions? 9FJ14 18% 82% 6FJ14 17% 83% Visiting Exhibiting 3FJ14 85% No. of People Answered: 246 No. of People Skipped: 26 21
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