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13 FASHION & ACCESSORIES SECTOR VIETNAM 2018 I/ EUROPEAN FASHION ALREADY VERY VISIBLE IN VIETNAM! II/ FASHION RETAIL & DISTRIBUTION OVERVIEW By 2022: revenue from fashion products would be $998 million (III.3) By 2020, the total market value of retail sales in Vietnam will reach $ 180 billion 83% Vietnamese use money for high-end product 2015: Vietnam joined the WTO & opened officially to retail business. 2016: Vietnam s retail revenues came in at USD billion (growing at 10.2% year over year) (II.1) Clothing is the biggest segment of the fashion market with estimated value of $245 million in % of the market shared from >200 foreign fashion brand (mid to high-end products) (II.2) (II.1) According to the General Statistics Office (II.2) Vietnam Retailers Association. (III.3) According to a survey by Statistics Portal from Germany (*) Others: Business France Most of the imported fashion brands are distributed in large shopping malls or department stores in the main cities. So far Hanoi and Ho Chi Minh City are still much more developed than other cities, nevertheless, cities like Hai Phong, Da Nang, Nha Trang are changing very fast. 1

14 Department stores: 2005: Malaysia based PARKSON entered the market. Currently they operate 9 outlets in Ho Chi Minh City, Hanoi and Hai Phong. 2014: British retailer MARKS & SPENCER opened its first store in Ho Chi Minh City. 2015: Thailand based ROBINS entered the market. 2016: Japan - based TAKASHIMAYA entered the market. DEBENHAMS UK has recently announced its partnership with Vietnamese conglomerate VinDS - VINGROUP, one of the leading multi-industry corporation in Vietnam. Shopping malls: SC VIVO CITY mall: was developed by Mapletree & Saigon Co-op in Japan based retailer AEON with 4 shopping centres in Vietnam and plans to expand its network to 20 outlets by Vietnam s largest multi-industry company VINGROUP operates large and luxurious Vincom Centres with ambition of 400 shopping centers by the end of South Korea s LOTTE is also present. Multi-brand stores: In Vietnam, this concept is still new but here are some of the main chains: 2.1. RUNWAY Around 80 fashion brands in total: Acne Studio, 3.1. Phillip Lim, Alexander McQueen, Erdem, Emilio Pucci, Eresm Givenchy, Loewe, Maison Martin Margiela, Theory, The Row, etc. DEVELOPER: GLOBAL LINK (see details below) 2.2. JACQUELINE Balmain, Jimmy Choo, Charlotte Olympia, Oscar de la Renta, Elie Saab, Maison Michel, Monique Lhuillier,etc DEVELOPER: DAFC (see details below) 2

15 2.3. LABELS Will be not simply a multibrand fashion concept but aiming create a new life style environment by offering an urban contemporary appeal to Vietnamese fashionistas. You could find cutting edge fashion but sophistication with plenty of humour like: Ellery, Ports 1961, Tanya Taylor, Eudon Choi, Trademark, Osman London, Henrik Vibskow,etc here. DEVELOPER: Vien Thong Corporation. (see details below) 2.4. BON MUA Valentino, Prada, Moschino, MiuMiu, Pinko, Etro, Missoni, Roberto Cavalli, Blumarine, etc DEVELOPER: Four Season (see details below) III/ MAIN FASHION GROUPS IN VIETNAM IPP GROUP IPP : Chanel, Burberry, Rolex, Cartier, and all of the LVMH brands in Vietnam ACFC : Calvin Klein, Diesel, Nike, Levis, Gap, DAFC : Bally, Balmain, Elie Saab, Jimmy Choo, OPEN ASIA Hermes, Kenzo, Bottega Venneta, Chopard, Saint Laurent, MAISON Coach, MaxMara, Christian Louboutin, DSQuared2, Karen Millen, Dorothy Perkins, Skechers, Ted Baker, GLOBAL LINK Acne Studio, Emilio Pucci, Eres, Erdem, Maison Martin Margiela, Lanvin, Loewe, Givenchy, Balenciaga, Celine, HA VANG Furla, Geox, Shooz, Eastpak, FOUR SEASON Moschino, Roberto Cavalli, Miu Miu, Etro, Prada, VIEN THONG Ellery, Ports 1961, Tanya Taylor, Eudon Choi, 3

16 IV/ FASHION & LIFESTYLE MEDIA FASHION EVENT IN VIETNAM More than 17,000 followers on EuroSphere Facebook today! V/ TARIFFS ELIMINATION Improved market access is one of the key objectives of any FTA. The EU-Vietnam FTA contains full dismantling of nearly all tariffs except for a few tariff lines that are subject to duty-free rate quotas. Custom duties will be removed over a transitional period (of a maximum period of 10 years for EU goods), starting hopefully from ( ) Fashion products in general Y0 Y3 Y5 Y7 Y10 Y10* Tariff elimination by Vietnam for EU products (value in % accumulated) 4

17 VI/ EUROSPHERE : THE BEST PLATFORM TO PROMOTE EUROPEAN PREMIUM PRODUCTS IN VIETNAM AND SOUTH-EAST ASIA! Contact us for more information: Delphine Rousselet (Mrs) Project Director delphine.rousselet@evbn.org Rebecca Bauden (Mrs) EuroSphere Deputy Commissioner Tel: rebecca.bauden@evbn.org Linh Nguyen (Ms.) Business Development Tel: linh.nguyen@evbn.org Useful Contacts: EVBN EU Vietnam Business Network EUROCHAM European Chamber of Commerce in Vietnam VCCI Vietnam Chamber of Commerce and Industry VIFW Vietnam International Fashion Week 5

18 L essor des produits de la mode, du savoir-faire et du luxe au Vietnam et la création d un salon dédié à l Art de vivre européen EuroSphere s'est : 3 jours de salons et de rendez-vous B2B adaptes aux secteurs et besoins des entreprises, 150 marques européennes premium, 4500 visiteurs du Vietnam et d Asie du Sud Est, Une large couverture médiatique, Networking. Les tarifs : 9 m2 : Euros 18m2 : Euros Dans tout package standard sont compris : Plateforme, table, chaises, luminaires, électricité, wifi, signalisation individuelle, Setup fait sans décoration : possibilité d impression sur le mur (design à fournir par l exposant), 1 Agenda de rendez-vous B2B, Selon le package : 1 ou 2 places de gala qui aura lieu en préouverture du salon, Une page dans le catalogue du salon, Un interprète (Anglais / Vietnamien) pour les 3 jours d expos, Badges exposant, 10 Entrées gratuites. Des stands et packages sur mesure sont bien sur possible, ainsi que le partage d espace.