Milan, Italy. Fashion Capitals 2/12/18. Clean-cut and casual style Known for use of separates and sportswear Uses natural fabrics

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1 2/12/18 Milan, Italy Fashion Capitals Features casual elegance and luxurious fabrics such as Merino wool. Bright colors and bold ideas Milan Fashion 2017 Fashion Designers: Giorgio Armani Fendi Versace Prada Dolce and Gabanna New York City Clean-cut and casual style Known for use of separates and sportswear Uses natural fabrics Famous Designers Calvin Klein Ralph Lauren Donna Karan Vera Wang New York Fashion 2017 Paris, France First fashion capital French fashion is chic and stylish Defined by its sophistication, tailored cut and smart accessories Famous Designers Yves Saint Laurent Christian Dior Chanel Louis Vuitton 1

2 2/12/18 Paris Fashion 2017 Tokyo, Japan Known for loose and unstructured looks. Typically considered somber and subtle and richly textured Pattern added through complicated cutting, sewing and applique. The young Japanese are favoring the harajuku look inspired by anime. Tokyo Fashion 2017 London, England Modern British designers tend to favor a rebel street look Known for conservative cuts and traditional styles of the upper class The young embrace an individualistic style. (Real impact of modern fashion) Home of the punk movement Famous Designers: Vivienne Westwood Thomas Burberry Alexander McQueen London Fashion 2017 Fashion Designers 2

3 Specializing A designer may choose to specialize in a certain area of design: Women s wear Day wear, evening wear, lingerie, sports wear, knitwear Men s Wear Day wear, evening wear, sports wear, knit wear Children s wear Boy s wear, girl s wear, teenage clothes, knitwear A fashion year Two main seasons Spring/Summer Autumn/Winter Both require a different fashion look and a new range of colors and fabric designs for the time of year. Lightweight fabrics in summer Heavier fabrics in winter The plan... Designers work a year in advance In the spring, the studio works for the spring/summer of the following year Once a collection is finished, on to the next! Research Each collection is researched so that all the items in it complement each other, will be in style, and have the particular look for which the company is known for. Predicting Trends A designers most difficult task is forecasting what will be in style for the coming years. To do this, they know the past trends and look at repeats. They also purchase HIGH priced trend magazines. Additionally they observe what succeeded with customers in the past. The Collection Theme A designer selects a theme that represents their collection. It can be a period in history, a foreign place, a range of colors, a type of fabric, etc. Designing After the groundwork is completed for the nature of the collection, the designer must decide how many and what types of garments should be included in the collection. Usually, they have a three month period to design, produce and publicize the collection in time for their fashion show. Press and buyers get their first look at the collection at the show The Design Steps Designers work differently to put the design ideas together: some sketch, drape fabric on a dress stand, or use patterns from previous seasons Create a paper pattern Make a muslin sample Try it on (a dress stand or live model) adjustments are made When fit is right, a professional pattern cutter makes an accurate pattern A sample item is made in the fashion fabric, then produced in various colors Fashion show: reveals the finished designs in their most attractive state The Most Influential Fashion Designers 3

4 Coco Chanel Fashion Capitol: Paris Chanel s philosophy was to emphasize understated elegance through her clothing Famous for the little black dress, costume jewelry and the more unstructured clothing Worked with Christian Dior on the New Look Background Coco Chanel was raised in an orphanage and taught to sew. She had a brief career as a singer before she started designing hats. She then opened her first clothing shop in 1910 in Paris, France. In the 1920s, she launched her first perfume Eventually she introduced the Chanel suit and the little black dress, Her emphasis was on making clothes that were more comfortable for women-liberated them from the corset Chanel Design 2017 Classic Chanel Designs Christian Dior Fashion Capitol: Paris Famous for the New Look - freeing women from the masculine look-more feminine Designed the hourglass silhouetted with the exaggerated lower half famous in the 1950s. Background Born in northern France in In 1947, he exploded into the fashion scene with designs that reintroduced femininity and focus on luxury to women s fashion. He is the most successful fashion designer in the world. The company continues to operate at the forefront of the fashion industry. He died in Montecatini, Italy in 1957 at the age of 52. 4

5 Dior Designs 2017 Classic Dior Designs Why a Logo? Creating Your Fashion Logo Makes a fashion brand recognizable Act as an identity of sorts Must be creative and catchy Creating YOUR Logo You logo should tell something about you! Use your name as inspiration and go from there! Step 1: Brainstorm Create 9 different designs that could be your logo. Remember-use your name as inspiration! Tip: Don t make them too difficult! Create logos that would be easy to recreate later! 5

6 Step 2: Narrow it Down Choose your top two favorite logos and put a small star in the corner. Re-imagine or tweak those two favorite logos and draw them again! Tip: Even a small tweak can make a big difference! Final Design Now pick your favorite! This is going to be your final design for your fashion line! This design needs to be on each of your designs (as a signature to your work) You also need to draw a large version and mount it in your portfolio and describe why the logo represents you and your personality. 6

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