MEDIAKIT 2014 MÉXICO

Transcription

1 MEDIAKIT 2014 MÉXICO

2 MÉXICO Elegance is the proper and perfect search for aesthetics, and L Officiel is the ideal ally for the woman who chooses a dress because she likes it, not because of the brand it bears, for the woman who can equally attend a Gala in Mexico City or New York, or for the woman who travels and enjoys a stay in Los Cabos surrounded by books and silence. L Officiel Mexico rediscovers secrets and trends as it becomes a window into the world of eternal references, reinterpreting the fashion codes with elegance, playing with the latest collections, mixing styles with a touch of obsession, with the sole purpose of discovering the leading trends worldwide. Thanks to L Officiel, Mexico now becomes a new, leading and cosmopolitan territory, with a style that discovers that elegance is a good life s luxury. L OFFICIEL MÉXICO MEDIAKIT 2014 MEDIAKIT 2014 L OFFICIEL MÉXICO

3 MÉXICO Jalou Éditions A family company focused on the publishing industry, dealing mainly with haute couture, web sites and digital contents since L Officiel International Network Seeking to satisfy the interests of the most passionate readers in the fields of fashion and trends in various fields different areas of interest, L Officiel has arrived to bridge the existing gap with its over 30 publications around the world, positioning itself in over 20 countries and global regions: Azerbaijan, Brazil, China, France, Germany, Greece, India, Indonesia, Italy, Korea, Latvia, Lebanon, Lithuania, Morocco, The Netherlands, Russia, Singapore, Thailand, Turkey, Ukraine, Central Asia, The Middle East; and now, Mexico has joined this select group.

4 MÉXICO MÉXICO L Officiel is a global landmark for fashion, a position we have achieved by safeguarding its values for over 90 years. Our mission is to guide readers into the universe of fashion, luxury and style, so that they can grow alongside us. We should note we are not an old-fashioned Magazine, but we rather strive to create modernity with a more open-minded vision, showcasing the latest and most sophisticated national and international trends in our pages. This is high call we have championed since L OFFICIEL MÉXICO MEDIAKIT

5 Jewelry Where art and design meet the finest jewels and watches. Innate luxury Beauty Thanks to its themes, to its peculiar and unique style that focuses on fashion, L Officiel is the perfect platform for the leading brands to avail themselves of the magazine as the ideal platform to convey their message. Showcasing the best products and trends in the beauty industry, always supported by our expert s suggestions. Style Interpreting the new trends with modern and solid editorials, interviews, shopping, news and tips on everything related to the latest in national and international fashion.

6 Attitude ll en cachemire et jupe crêpe de laine brodé, ttega veneta. ret en laine et chemire avec broches rées, versace. oche tête de mort or, saphirs bleus, unes et rouges, L Officiel rnard delettrez. Mexico will acelet en argent have a very visual, aqué or et obsidiennes, riel salas. pictographic and gues en or visionary blanc, aesthetics, always mela love. keeping pristine clarity for all its readers. Age 19% % % % Reader s profile The L Officiel woman is cosmopolitan, youthful, smart, urban, active and confident. She is the archetypal 35 year-old woman who is passionate about fashion and who belongs to a privileged social group. Sex Mujeres H 81% 19% Marital status 57% Casada Socioeconomic status A 40% 43% Soltera B+ B 35% 25% Lifestyle and consumption habits... % Keeps herself abreast of the latest trends Goes shopping...84 Is interested and fond of the most renowned brands Buys season branded accessories...91 Uses beauty products from international brands...81 Holds a gym membership Buys health products Is image-conscious Goes to spas...58 Reads at least one book per month Frequently decorates and refurbishes her home Changes car every two years...68 Invests in real estate...54 Buys cutting-edge technology Travels internationally at least 3 times a year Travels on weekends Visits prestigious or new restaurants...83 Enjoys art and music Goes to exclusive shows MEDIAKIT 2014 L OFFICIEL MÉXICO

7 Distribution L Officiel Mexico will reach its target audience through the following channels: Print run: 35,000 copies Paid subscriptions Exclusive kiosks Luxury hotels and residential buildings Private clubs Fashion boutiques, restaurants, bars and coffee shops Galleries of note Libraries Private airlines (VIP lounges) Luxury exhibition rooms Technical Specifications File Format PDF 1.3 (profile Distillers and InDesign are available on request). Important: even though there are more recent versions of Acrobate, the 1.3 is the only one certified by the SICOGIF. Files in 4/C: CMYK. Page per page or multiple continuing pages (do not skip pages). File built in single pages (no double pages, not even for the advertisements in question). Resolution Images: ideally 300 DPI, minimum 200 DPI. For the bitmap : ideally 1200 DPI, minimum 600 DPI. Technical Specifications Inking Superposition: 280 % File Format: magazine format + 5 mm of bleed off with trim marks. In case of double page do not consider the cutting value. No inking profile in the files. Support et Transmission The preferred supports are CD-ROM ISO 9660 or DVD-R. File Names Files must have only alphanupmeric types (0 to 99/A to Z), with the media name and the issue number. Test All files must come along with a numerical test issued from this same file. Proof Only the contractual proof (cromalin, matchprint, Epson, approval) are accepted. All other proofs, Sherpa, Laser or inkjet layout are not the reference in case of objection. Marges and Simple Pages A precise 10 mm margin must include linecuts and technical areas. We recommend to have a simple page for each file. Beware We have no responsibility concerning the quality s publication. If any other materials (typons, CD-ROM containing a non numerical file ) that the one named above are given to us as technical elements. Sizes Reminding: Width x Length Texts must have a 5 mm intented line from the format. 227 x 297 mm for a simple page full clip paper 454 x 297 mm for a full paper double page* (first 5 mm on each side) * Double pages must be provided as 2 single pages. MEDIAKIT 2014 L OFFICIEL MÉXICO

8 L Officiel MÉXICO Digital Each project will be accompanied by a strong web presence Thus, the magazine will have websites, newsletters, ipad and mobile applications launched alongside it, mixing practical retail applications with exquisite content. Rates USD Page...$9,000 1/2 Page...$6,000 2/3 Page...$8,000 1/3 Page...$4,000 Special inserts 1st Double page (inside front cover) Preferential placement...$23,800 2nd double page...$23,500 3rd double page...$23,000 4th double page...$22,700 5th double page...$22,300 Inside backpage...$12,000 Backpage...$18,000 Directory-facing page...$12,300 Rates are gross or net rates and VAT must be added. For preferential placement, anticipated purchase is necessary. Rates are subject to change without notice. For special quotes (gatefolds, inserts, etc.) and projects with special sizes please contact our sales representatives. MEDIAKIT 2014 L OFFICIEL MÉXICO

9 MÉXICO l officielmexico.com.mx CEO Juan Pablo Hernández pablo.hernandez@globalcomgroup.mx Commercial Director (CCO) Eduardo Martínez-Lanz Vargas edlanz@globalcomgroup.mx